Overview
Background
Mai Nguyen is a Lecturer in Marketing at the University of Queensland. She also holds an honorary academic position at Thuongmai University, Vietnam. Her research interest is sustainable behaviour change, online knowledge sharing, and artificial intelligence.
Mai Nguyen has published more than 30 journal articles in Journal of Business Research, British Journal of Management, Journal of Knowledge Management, Journal of Retailing and Consumer Services, International Marketing Review, Journal of Consumer Behavior, Journal of Consumer Marketing, Knowledge Management and Practice, Transactions on Engineering Management, and Tourism Geographies, among others.
Her contribution has been recoginsed with multiple awards for teaching, research and industry engagement, including: Outstanding Research Award (2021), Excellence in Industry Engagement Award (2021), Outstanding Leadership Award (2021), Outstanding Paper Award in the 5th International Conference on Hospitality and Tourism (2020), Outstanding Master Thesis Award (2012).
Find her at:
Google scholar: https://scholar.google.com/citations?user=R-G2tX0AAAAJ&hl=en&oi=ao
LinkedIn: https://www.linkedin.com/in/tuyetmainguyen/
ResearchGate: https://www.researchgate.net/profile/Mai-Nguyen-313
Twitter: https://twitter.com/Mai__Nguyen
Availability
- Dr Mai Nguyen is:
- Available for supervision
Qualifications
- Doctor of Philosophy, Griffith University
Works
Search Professor Mai Nguyen’s works on UQ eSpace
2024
Journal Article
Interactive impact of transformational leadership and organizational innovation on online knowledge sharing: a knowledge management perspective
Nguyen, Mai and Sharma, Piyush (2024). Interactive impact of transformational leadership and organizational innovation on online knowledge sharing: a knowledge management perspective. Journal of Knowledge Management, 28 (4), 1164-1182. doi: 10.1108/jkm-09-2022-0758
2024
Journal Article
Increasing physical activity among Indonesian adolescents: a social marketing intervention reflection
Schmidtke, David James, Nguyen, Mai and Rundle-Thiele, Sharyn (2024). Increasing physical activity among Indonesian adolescents: a social marketing intervention reflection. European Journal of Marketing, 58 (7), 1793-1805. doi: 10.1108/ejm-05-2023-0416
2024
Book Chapter
Fighting hunger in Ethiopia
Chen, Ying, Wang, Dimin, Nguyen, Mai and Yan, Hongmin (2024). Fighting hunger in Ethiopia. The Palgrave encyclopedia of social marketing. (pp. 1-9) edited by Gajendra Liyanaarachchi, Jovanie A. Tuguinay and Mai Nguyen. Cham, Switzerland: Springer International Publishing. doi: 10.1007/978-3-030-14449-4_183-1
2024
Book Chapter
Acceptance journeys: reducing antigay stigma and HIV risks
Hull, Shawnika J., Hollander, Gary, Davis, Catasha R., Tuguinay, Jovanie A. and Nguyen, Mai (2024). Acceptance journeys: reducing antigay stigma and HIV risks. The Palgrave encyclopedia of social marketing. (pp. 1-12) edited by Gajendra Liyanaarachchi, Jovanie A. Tuguinay and Mai Nguyen. Cham, Switzerland: Springer International Publishing. doi: 10.1007/978-3-030-14449-4_117-1
2024
Book Chapter
Stop Asian American and Pacific Islander (AAPI) Hate
Wang, Dimin, Chen, Ying, Wu, Xianmei and Nguyen, Mai (2024). Stop Asian American and Pacific Islander (AAPI) Hate. The Palgrave encyclopedia of social marketing. (pp. 1-13) edited by Gajendra Liyanaarachchi, Jovanie A. Tuguinay and Mai Nguyen. Cham, Switzerland: Springer International Publishing. doi: 10.1007/978-3-030-14449-4_181-1
2024
Book Chapter
Too good to go: an innovative app for surplus food
Ho, Hoang Phuong and Nguyen, Mai (2024). Too good to go: an innovative app for surplus food. The Palgrave encyclopedia of social marketing. (pp. 1-9) edited by Gajendra Liyanaarachchi, Jovanie A. Tuguinay and Mai Nguyen. Cham, Switzerland: Springer International Publishing. doi: 10.1007/978-3-030-14449-4_182-1
2024
Journal Article
Impact of high involvement work systems in shaping power, knowledge sharing, rewards and knowledge perception of employees
Nguyen, Mai, Pontes, Nicolas, Malik, Ashish, Gupta, Jaya and Gugnani, Ritika (2024). Impact of high involvement work systems in shaping power, knowledge sharing, rewards and knowledge perception of employees. Journal of Knowledge Management, 28 (6), 1771-1792. doi: 10.1108/JKM-04-2023-0345
2024
Journal Article
Culturally diverse teams and inter-organizational knowledge sharing behavior: the role of perceived morality and relationship orientation
Nguyen, Mai, Sharma, Piyush, Kingshott, Russel and Malik, Ashish (2024). Culturally diverse teams and inter-organizational knowledge sharing behavior: the role of perceived morality and relationship orientation. Industrial Marketing Management, 116, 120-129. doi: 10.1016/j.indmarman.2023.12.003
2024
Conference Publication
DAMFormer: enhancing polyp segmentation through dual attention mechanism
Quang, Huy Trinh, Nguyen, Mai, Van, Quan Nguyen, Bao, Linh Doan, Hong, Thanh Dang, Tung, Thanh Nguyen and Van, Toan Pham (2024). DAMFormer: enhancing polyp segmentation through dual attention mechanism. 30th International Conference on Neural Information Processing (ICONIP) of the Asia-Pacific-Neural-Network-Society (APNNS), Changsha, Peoples Republic of China, 20-23 November 2023. Heidelberg, Germany: Springer. doi: 10.1007/978-981-99-8070-3_8
2023
Journal Article
Synthesis of 9-Cinnamyl-9H-purine Derivatives as Novel TLR4/MyD88/NF-κB Pathway Inhibitors for Anti-inflammatory Effects
Pham, Linh, Jiang, Rui, Liu, Zijing, Nguyen, Mai, Nguyen, Yen, Gong, Yue, Bi, Yanran, Kim, Hong-Rae, Kim, Young Ran and Kim, Gyudong (2023). Synthesis of 9-Cinnamyl-9H-purine Derivatives as Novel TLR4/MyD88/NF-κB Pathway Inhibitors for Anti-inflammatory Effects. ACS Medicinal Chemistry Letters, 14 (12), 1839-1847. doi: 10.1021/acsmedchemlett.3c00437
2023
Book Chapter
Singapore’s commitment to combating corruption
Shiri, Mahmoud and Nguyen, Mai (2023). Singapore’s commitment to combating corruption. The Palgrave encyclopedia of social marketing. (pp. 1-8) edited by Gajendra Liyanaarachchi, Jovanie A. Tuguinay and Mai Nguyen. Cham, Switzerland: Springer International Publishing. doi: 10.1007/978-3-030-14449-4_177-1
2023
Book Chapter
The Vietnam National Tobacco Harm Prevention and Control Program
Vu, Yen T., Nguyen, Lien P., Vuong, Hue and Nguyen, Mai (2023). The Vietnam National Tobacco Harm Prevention and Control Program. The Palgrave encyclopedia of social marketing. (pp. 1-12) edited by Gajendra Liyanaarachchi, Jovanie A. Tuguinay and Mai Nguyen. Cham, Switzerland: Springer International Publishing. doi: 10.1007/978-3-030-14449-4_175-1
2023
Journal Article
Chatbots in frontline services and customer experience: an anthropomorphism perspective
Nguyen, Mai, Casper Ferm, Lars‐Erik, Quach, Sara, Pontes, Nicolas and Thaichon, Park (2023). Chatbots in frontline services and customer experience: an anthropomorphism perspective. Psychology and Marketing, 40 (11), 2201-2225. doi: 10.1002/mar.21882
2023
Journal Article
Motivating tacit knowledge sharing: the role of perceived value of knowledge and organizational citizenship behavior
Mahmood, Ayyaz, R, Tasmin, Saeed, Bilal, Nguyen, Mai and Hafeez, Aamer (2023). Motivating tacit knowledge sharing: the role of perceived value of knowledge and organizational citizenship behavior. International Journal of Professional Business Review, 8 (11) e03892. doi: 10.26668/businessreview/2023.v8i11.3892
2023
Book Chapter
Cycling in the City of Velo
Narangoda, Kesan Virantha, Nguyen, Mai and Thaichon, Sara (2023). Cycling in the City of Velo. The Palgrave encyclopedia of social marketing. (pp. 1-8) edited by Chahid Fourali and Jeff French. Cham, Switzerland: Springer International Publishing. doi: 10.1007/978-3-030-14449-4_170-1
2023
Journal Article
How to entice restaurant patrons to order low-emissions meals? A meta-analysis and research agenda
Greene, Danyelle, Nguyen, Mai and Dolnicar, Sara (2023). How to entice restaurant patrons to order low-emissions meals? A meta-analysis and research agenda. Appetite, 188 106612, 106612. doi: 10.1016/j.appet.2023.106612
2023
Journal Article
CEO remuneration, financial distress and firm life cycle
Chatterjee, Bikram, Jia, Jing, Nguyen, Mai, Taylor, Grantley and Duong, Lien (2023). CEO remuneration, financial distress and firm life cycle. Pacific-Basin Finance Journal, 80 102050. doi: 10.1016/j.pacfin.2023.102050
2023
Journal Article
Health action process approach: promoting physical activity, and fruit and vegetable intake among Australian adults
Parkinson, Joy, Hannan, Thomas, McDonald, Nicole, Moriarty, Stephanie, Nguyen, Tuyet-Mai and Hamilton, Kyra (2023). Health action process approach: promoting physical activity, and fruit and vegetable intake among Australian adults. Health Promotion International, 38 (4) daad095, 1-12. doi: 10.1093/heapro/daad095
2023
Journal Article
Knowledge sharing and theory of planned behavior: a bibliometric analysis
Fauzi, Muhammad Ashraf, Nguyen, Mai and Malik, Ashish (2023). Knowledge sharing and theory of planned behavior: a bibliometric analysis. Journal of Knowledge Management, 28 (2), 293-311. doi: 10.1108/jkm-11-2022-0933
2023
Journal Article
Share or not share knowledge: posters versus lurkers in organisational online knowledge sharing and internal marketing
Nguyen, Mai, Fry, Marie-Louise and Arli, Denni (2023). Share or not share knowledge: posters versus lurkers in organisational online knowledge sharing and internal marketing. Australasian Marketing Journal, 32 (2), 151-161. doi: 10.1177/14413582231167035
Supervision
Availability
- Dr Mai Nguyen is:
- Available for supervision
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Media
Enquiries
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