Overview
Background
Mai Nguyen is a Lecturer in Marketing at the University of Queensland. She also holds an honorary academic position at Thuongmai University, Vietnam. Her research interest is sustainable behaviour change, online knowledge sharing, and artificial intelligence.
Mai Nguyen has published more than 30 journal articles in Journal of Business Research, British Journal of Management, Journal of Knowledge Management, Journal of Retailing and Consumer Services, International Marketing Review, Journal of Consumer Behavior, Journal of Consumer Marketing, Knowledge Management and Practice, Transactions on Engineering Management, and Tourism Geographies, among others.
Her contribution has been recoginsed with multiple awards for teaching, research and industry engagement, including: Outstanding Research Award (2021), Excellence in Industry Engagement Award (2021), Outstanding Leadership Award (2021), Outstanding Paper Award in the 5th International Conference on Hospitality and Tourism (2020), Outstanding Master Thesis Award (2012).
Find her at:
Google scholar: https://scholar.google.com/citations?user=R-G2tX0AAAAJ&hl=en&oi=ao
LinkedIn: https://www.linkedin.com/in/tuyetmainguyen/
ResearchGate: https://www.researchgate.net/profile/Mai-Nguyen-313
Twitter: https://twitter.com/Mai__Nguyen
Availability
- Dr Mai Nguyen is:
- Available for supervision
Qualifications
- Doctor of Philosophy, Griffith University
Works
Search Professor Mai Nguyen’s works on UQ eSpace
2023
Journal Article
Motivating tacit knowledge sharing: the role of perceived value of knowledge and organizational citizenship behavior
Mahmood, Ayyaz, R, Tasmin, Saeed, Bilal, Nguyen, Mai and Hafeez, Aamer (2023). Motivating tacit knowledge sharing: the role of perceived value of knowledge and organizational citizenship behavior. International Journal of Professional Business Review, 8 (11) e03892. doi: 10.26668/businessreview/2023.v8i11.3892
2023
Journal Article
Chatbots in frontline services and customer experience: an anthropomorphism perspective
Nguyen, Mai, Casper Ferm, Lars‐Erik, Quach, Sara, Pontes, Nicolas and Thaichon, Park (2023). Chatbots in frontline services and customer experience: an anthropomorphism perspective. Psychology and Marketing, 40 (11), 2201-2225. doi: 10.1002/mar.21882
2023
Book Chapter
Cycling in the City of Velo
Narangoda, Kesan Virantha, Nguyen, Mai and Thaichon, Sara (2023). Cycling in the City of Velo. The Palgrave encyclopedia of social marketing. (pp. 1-8) edited by Chahid Fourali and Jeff French. Cham, Switzerland: Springer International Publishing. doi: 10.1007/978-3-030-14449-4_170-1
2023
Journal Article
CEO remuneration, financial distress and firm life cycle
Chatterjee, Bikram, Jia, Jing, Nguyen, Mai, Taylor, Grantley and Duong, Lien (2023). CEO remuneration, financial distress and firm life cycle. Pacific-Basin Finance Journal, 80 102050. doi: 10.1016/j.pacfin.2023.102050
2023
Journal Article
How to entice restaurant patrons to order low-emissions meals? A meta-analysis and research agenda
Greene, Danyelle, Nguyen, Mai and Dolnicar, Sara (2023). How to entice restaurant patrons to order low-emissions meals? A meta-analysis and research agenda. Appetite, 188 106612, 106612. doi: 10.1016/j.appet.2023.106612
2023
Journal Article
Health action process approach: promoting physical activity, and fruit and vegetable intake among Australian adults
Parkinson, Joy, Hannan, Thomas, McDonald, Nicole, Moriarty, Stephanie, Nguyen, Tuyet-Mai and Hamilton, Kyra (2023). Health action process approach: promoting physical activity, and fruit and vegetable intake among Australian adults. Health Promotion International, 38 (4) daad095, 1-12. doi: 10.1093/heapro/daad095
2023
Journal Article
Knowledge sharing and theory of planned behavior: a bibliometric analysis
Fauzi, Muhammad Ashraf, Nguyen, Mai and Malik, Ashish (2023). Knowledge sharing and theory of planned behavior: a bibliometric analysis. Journal of Knowledge Management, 28 (2), 293-311. doi: 10.1108/jkm-11-2022-0933
2023
Journal Article
Share or not share knowledge: posters versus lurkers in organisational online knowledge sharing and internal marketing
Nguyen, Mai, Fry, Marie-Louise and Arli, Denni (2023). Share or not share knowledge: posters versus lurkers in organisational online knowledge sharing and internal marketing. Australasian Marketing Journal, 32 (2), 151-161. doi: 10.1177/14413582231167035
2023
Journal Article
I see myself in my leader: transformational leadership and its impact on employees' technology-mediated knowledge sharing in professional service firms
Nguyen, Mai (2023). I see myself in my leader: transformational leadership and its impact on employees' technology-mediated knowledge sharing in professional service firms. Journal of Service Theory and Practice, 33 (2), 257-279. doi: 10.1108/jstp-04-2022-0093
2023
Journal Article
What changes in maxillary morphology from distraction osteogenesis maxillary expansion (DOME) correlate with subjective and objective OSA measures?
Yoon, Audrey, Kim, Tae Keong, Abdelwahab, Mohamed, Nguyen, Mai, Suh, Hee Yeon, Park, Joorok, Oh, Heesoo, Pirelli, Paola and Liu, Stanley Yung-Chuan (2023). What changes in maxillary morphology from distraction osteogenesis maxillary expansion (DOME) correlate with subjective and objective OSA measures?. Sleep and Breathing, 27 (5), 1967-1975. doi: 10.1007/s11325-022-02761-5
2023
Journal Article
Unlocking the NaCl-AlCl3 phase diagram for low-cost, long-duration Na-Al batteries
Weller, J. Mark, Li, Minyuan M., Polikarpov, Evgueni, Han, Kee Sung, Kidner, Neil, Patel, Anant, Nguyen, Mai, Stout, Meghan, Gossett, Michael, Jung, Keeyoung, Reed, David M., Sprenkle, Vincent L. and Li, Guosheng (2023). Unlocking the NaCl-AlCl3 phase diagram for low-cost, long-duration Na-Al batteries. Energy Storage Materials, 56, 108-120. doi: 10.1016/j.ensm.2023.01.009
2023
Journal Article
Stable anode-free all-solid-state lithium battery through tuned metal wetting on the copper current collector
Wang, Yixian, Liu, Yijie, Nguyen, Mai, Cho, Jaeyoung, Katyal, Naman, Vishnugopi, Bairav S. S., Hao, Hongchang, Fang, Ruyi, Wu, Nan, Liu, Pengcheng, Mukherjee, Partha P. P., Nanda, Jagjit, Henkelman, Graeme, Watt, John and Mitlin, David (2023). Stable anode-free all-solid-state lithium battery through tuned metal wetting on the copper current collector. Advanced Materials, 35 (8), 1-17. doi: 10.1002/adma.202206762
2023
Journal Article
Want to feel better, share what you know
Prentice, Catherine, Zeidan, Susan and Nguyen, Mai (2023). Want to feel better, share what you know. Knowledge Management Research and Practice, 21 (5), 1008-1019. doi: 10.1080/14778238.2023.2169203
2023
Journal Article
Impact of technology-based knowledge sharing on employee outcomes: moderation effects of training, support and leadership
Nguyen, Mai, Rundle-Thiele, Sharyn, Malik, Ashish and Budhwar, Pawan (2023). Impact of technology-based knowledge sharing on employee outcomes: moderation effects of training, support and leadership. Journal of Knowledge Management, 27 (8), 2283-2301. doi: 10.1108/jkm-07-2022-0552
2023
Book Chapter
Privacy dashboard: managing consumer data vulnerability at Microsoft
Liyanaarachchi, Gajendra, Tuguinay, Jovanie A. and Nguyen, Mai (2023). Privacy dashboard: managing consumer data vulnerability at Microsoft. The Palgrave encyclopedia of social marketing. (pp. 1-7) edited by Gajendra Liyanaarachchi, Jovanie A. Tuguinay and Mai Nguyen. Cham, Switzerland: Springer International Publishing. doi: 10.1007/978-3-030-14449-4_121-1
2023
Book Chapter
The Shoreline Project: supporting homeless street drinkers
Nguyen, Mai and Tuguinay, Jovanie A. (2023). The Shoreline Project: supporting homeless street drinkers. The Palgrave encyclopedia of social marketing. (pp. 1-13) edited by Gajendra Liyanaarachchi, Jovanie A. Tuguinay and Mai Nguyen. Cham, Switzerland: Springer International Publishing. doi: 10.1007/978-3-030-14449-4_218-1
2023
Book Chapter
DuPont STOP: a value-based safety training program
Nguyen, Anh and Nguyen, Mai (2023). DuPont STOP: a value-based safety training program. The Palgrave encyclopedia of social marketing. (pp. 1-10) edited by Gajendra Liyanaarachchi, Jovanie A. Tuguinay and Mai Nguyen. Cham, Switzerland: Springer International Publishing. doi: 10.1007/978-3-030-14449-4_186-1
2023
Book Chapter
Artificial intelligence (AI)-driven services: communication support, assistance for decision-making, and enhanced customer experience service
Nguyen, Mai, Chen, Ying, Nguyen, Thanh Huong, Habashi, Sara Shawky, Quach, Sara and Thaichon, Park (2023). Artificial intelligence (AI)-driven services: communication support, assistance for decision-making, and enhanced customer experience service. Artificial intelligence for marketing management. (pp. 76-95) edited by Park Thaichon and Sara Quach. Abingdon, Oxon, United Kingdom: Routledge. doi: 10.4324/9781003280392-8
2023
Book Chapter
No one deserves a serve: putting an end to customer abuse and violence campaign in Australia
Yan, Hongmin, Nguyen, Mai and Chen, Ying (2023). No one deserves a serve: putting an end to customer abuse and violence campaign in Australia. The Palgrave encyclopedia of social marketing. (pp. 1-8) edited by Gajendra Liyanaarachchi, Jovanie A. Tuguinay and Mai Nguyen. Cham, Switzerland: Springer International Publishing. doi: 10.1007/978-3-030-14449-4_120-1
2023
Book Chapter
Insecticide-treated nets on child survival in rural Tanzania
Nguyen, Anh and Nguyen, Mai (2023). Insecticide-treated nets on child survival in rural Tanzania. The Palgrave encyclopedia of social marketing. (pp. 1-11) edited by Gajendra Liyanaarachchi, Jovanie A. Tuguinay and Mai Nguyen. Cham, Switzerland: Springer International Publishing. doi: 10.1007/978-3-030-14449-4_193-1
Supervision
Availability
- Dr Mai Nguyen is:
- Available for supervision
Before you email them, read our advice on how to contact a supervisor.
Supervision history
Current supervision
-
Doctor Philosophy
The use of AI in the Advertising context and its influence on online consumer behaviour.
Associate Advisor
Other advisors: Dr Cassandra France, Dr Nicolas Pontes
Media
Enquiries
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