Overview
Background
Mai Nguyen is a Lecturer in Marketing at the University of Queensland. She also holds an honorary academic position at Thuongmai University, Vietnam. Her research interest is sustainable behaviour change, online knowledge sharing, and artificial intelligence.
Mai Nguyen has published more than 30 journal articles in Journal of Business Research, British Journal of Management, Journal of Knowledge Management, Journal of Retailing and Consumer Services, International Marketing Review, Journal of Consumer Behavior, Journal of Consumer Marketing, Knowledge Management and Practice, Transactions on Engineering Management, and Tourism Geographies, among others.
Her contribution has been recoginsed with multiple awards for teaching, research and industry engagement, including: Outstanding Research Award (2021), Excellence in Industry Engagement Award (2021), Outstanding Leadership Award (2021), Outstanding Paper Award in the 5th International Conference on Hospitality and Tourism (2020), Outstanding Master Thesis Award (2012).
Find her at:
Google scholar: https://scholar.google.com/citations?user=R-G2tX0AAAAJ&hl=en&oi=ao
LinkedIn: https://www.linkedin.com/in/tuyetmainguyen/
ResearchGate: https://www.researchgate.net/profile/Mai-Nguyen-313
Twitter: https://twitter.com/Mai__Nguyen
Availability
- Dr Mai Nguyen is:
- Available for supervision
Qualifications
- Doctor of Philosophy, Griffith University
Works
Search Professor Mai Nguyen’s works on UQ eSpace
2021
Journal Article
Online knowledge sharing capability of young employees: an empirical study
Nguyen, Tuyet-Mai and Fry, Marie-Louise (2021). Online knowledge sharing capability of young employees: an empirical study. Journal of Global Scholars of Marketing Science: Bridging Asia and the World, 32 (3), 1-19. doi: 10.1080/21639159.2020.1808849
2021
Book Chapter
The current trends and future direction of digital and relationship marketing: a business perspective
Nguyen, Tuyet-Mai, Le, Dung, Quach, Sara, Thaichon, Park and Ratten, Vanessa (2021). The current trends and future direction of digital and relationship marketing: a business perspective. Developing digital marketing: relationship perspectives. (pp. 191-200) edited by Park Thaichon and Vanessa Ratten. Bingley, United Kingdom: Emerald Publishing. doi: 10.1108/978-1-80071-348-220211011
2021
Journal Article
Four-dimensional model: a literature review on reasons behind lurking behavior
Nguyen, Tuyet-Mai (2021). Four-dimensional model: a literature review on reasons behind lurking behavior. VINE: The Journal of Information and Knowledge Management Systems, 51 (2), 302-317. doi: 10.1108/vjikms-10-2019-0168
2021
Book Chapter
The development and current trends of digital marketing and relationship marketing research
Le, Dung, Nguyen, Tuyet-Mai, Quach, Sara, Thaichon, Park and Ratten, Vanessa (2021). The development and current trends of digital marketing and relationship marketing research. Developing digital marketing: relationship perspectives. (pp. 1-18) edited by Park Thaichon and Vanessa Ratten. Bingley, United Kingdom: Emerald Publishing. doi: 10.1108/978-1-80071-348-220211001
2020
Conference Publication
Policy implications for condom use in Asia: a systematic review
Kim, Jeawon, Pang, Bo, Gallage, Samanthika, Deshpande, Sameer, Nguyen, Mai, Arli, Denni, Bakpayev, Marat, Fujihira, Haruka and Kadir, Mohammad (2020). Policy implications for condom use in Asia: a systematic review. Global Marketing Conference, Seoul, Republic of Korea, 5-8 November 2020. Seoul, Republic of Korea: Global Alliance of Marketing and Management Associations. doi: 10.15444/gmc2020.09.08.04
2020
Conference Publication
Barriers to implementing social marketing in Asia: a critical review
Pang, Bo, Deshpande, Sameer, Almosa, Yara, Arif, Amna, Arli, Denni, Bakpayev, Marat, Erdogan, B. Zafer, Fujihira, Haruka, Gallage, Samanthika, Kadir Kadir, Mohammad, Kim, Jeawon, Nguyen, Mai, Teik, Derek Ong Lai, Satawedin, Patama, Weinreich, Nedra Kline and Yousef, Murooj (2020). Barriers to implementing social marketing in Asia: a critical review. Global Marketing Conference, Seoul, Republic of Korea, 5-8 November 2020. Seoul, Republic of Korea: Global Alliance of Marketing and Management Associations. doi: 10.15444/gmc2020.10.05.02
2020
Journal Article
Reverse relationship between reward, knowledge sharing and performance
Nguyen, Tuyet-Mai and Prentice, Catherine (2020). Reverse relationship between reward, knowledge sharing and performance. Knowledge Management Research & Practice, 20 (4), 1-12. doi: 10.1080/14778238.2020.1821588
2020
Journal Article
Engaging and retaining customers with AI and employee service
Prentic, Catherine and Nguyen, Mai (2020). Engaging and retaining customers with AI and employee service. Journal of Retailing and Consumer Services, 56 102186, 102186. doi: 10.1016/j.jretconser.2020.102186
2020
Journal Article
A review of two psychological models in knowledge sharing: current trends and future agenda
Nguyen, Tuyet-Mai (2020). A review of two psychological models in knowledge sharing: current trends and future agenda. VINE: The Journal of Information and Knowledge Management Systems, 51 (4), 533-549. doi: 10.1108/vjikms-12-2019-0206
2020
Journal Article
Cognitive processes, rewards and online knowledge sharing behaviour: the moderating effect of organisational innovation
Nguyen, Tuyet-Mai and Malik, Ashish (2020). Cognitive processes, rewards and online knowledge sharing behaviour: the moderating effect of organisational innovation. Journal of Knowledge Management, 24 (6), 1241-1261. doi: 10.1108/jkm-12-2019-0742
2020
Journal Article
Knowledge sharing and innovation capability at both individual and organizational levels: an empirical study from Vietnam's telecommunication companies
Nham, Tuan Phong , Nguyen, Tuyet-Mai, Tran, Nam Hoai and Nguyen, Hao Anh (2020). Knowledge sharing and innovation capability at both individual and organizational levels: an empirical study from Vietnam's telecommunication companies. Management and Marketing-Challenges for the Knowledge Society, 15 (2), 275-301. doi: 10.2478/mmcks-2020-0017
2020
Journal Article
Do extrinsic motivation and organisational culture additively strengthen intrinsic motivation in online knowledge sharing?: An empirical study
Nguyen, Tuyet-Mai (2020). Do extrinsic motivation and organisational culture additively strengthen intrinsic motivation in online knowledge sharing?: An empirical study. VINE: The Journal of Information and Knowledge Management Systems, 50 (1), 75-93. doi: 10.1108/vjikms-02-2019-0019
2019
Journal Article
Online knowledge sharing in Vietnamese telecommunication companies: An integration of social psychology models
Nguyen, Tuyet-Mai, Dinh, Van Toan and Nham, Phong Tuan (2019). Online knowledge sharing in Vietnamese telecommunication companies: An integration of social psychology models. Knowledge Management and E-Learning-An International Journal, 11 (4), 497-521. doi: 10.34105/j.kmel.2019.11.026
2019
Journal Article
Motivation and knowledge sharing: a meta-analysis of main and moderating effects
Nguyen, Tuyet-Mai, Nham, Tuan Phong, Froese, Fabian Jintae and Malik, Ashish (2019). Motivation and knowledge sharing: a meta-analysis of main and moderating effects. Journal of Knowledge Management, 23 (5), 998-1016. doi: 10.1108/jkm-01-2019-0029
2019
Journal Article
The theory of planned behavior and knowledge sharing: a systematic review and meta-analytic structural equation modelling
Nguyen, Tuyet-Mai, Nham, Phong Tuan and Hoang, Viet-Ngu (2019). The theory of planned behavior and knowledge sharing: a systematic review and meta-analytic structural equation modelling. VINE: The Journal of Information and Knowledge Management Systems, 49 (1), 76-94. doi: 10.1108/vjikms-10-2018-0086
2019
Journal Article
An investigation the main internal brand crisis antecedents
Do, Bich Ngoc, Nham, Tuan Phong and Nguyen, Tuyet-Mai (2019). An investigation the main internal brand crisis antecedents. Business: Theory and Practice, 20, 234-247. doi: 10.3846/btp.2019.23
2017
Journal Article
Pollen wall degradation in the Brassicaceae permits cell emergence after pollination
Edlund, Anna F., Olsen, Katrina, Mendoza, Christian, Wang, Jing, Buckley, Trudyann, Mai Nguyen, , Callahan, Brooke and Owen, Heather A. (2017). Pollen wall degradation in the Brassicaceae permits cell emergence after pollination. American Journal of Botany, 104 (8), 1266-1273. doi: 10.3732/ajb.1700201
2014
Journal Article
A domino effect from fairness to online customer loyalty
Nguyen, Tuyet Mai and Nham, Phong Tuan (2014). A domino effect from fairness to online customer loyalty. DLSU Business and Economics Review, 24 (1), 84-95.
2013
Journal Article
Technology acceptance model and the paths to online customer loyalty in an emerging market
Tuyet Mai, Nguyen Thi, Yoshi, Takahashi and Tuan, Nham Phong (2013). Technology acceptance model and the paths to online customer loyalty in an emerging market. Trziste, 25 (2), 231-248.
2012
Journal Article
A Firm Analysis Level of Supporting Industries in Hanoi City-Vietnam: Application of Resource-based View and Industrial Organization
Tuan, Nham Phong and Mai, Nguyen Thi Tuyet (2012). A Firm Analysis Level of Supporting Industries in Hanoi City-Vietnam: Application of Resource-based View and Industrial Organization. International Journal of Business and Management, 7 (5). doi: 10.5539/ijbm.v7n5p53
Supervision
Availability
- Dr Mai Nguyen is:
- Available for supervision
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Media
Enquiries
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