Overview
Background
Mai Nguyen is a Lecturer in Marketing at the University of Queensland. She also holds an honorary academic position at Thuongmai University, Vietnam. Her research interest is sustainable behaviour change, online knowledge sharing, and artificial intelligence.
Mai Nguyen has published more than 30 journal articles in Journal of Business Research, British Journal of Management, Journal of Knowledge Management, Journal of Retailing and Consumer Services, International Marketing Review, Journal of Consumer Behavior, Journal of Consumer Marketing, Knowledge Management and Practice, Transactions on Engineering Management, and Tourism Geographies, among others.
Her contribution has been recoginsed with multiple awards for teaching, research and industry engagement, including: Outstanding Research Award (2021), Excellence in Industry Engagement Award (2021), Outstanding Leadership Award (2021), Outstanding Paper Award in the 5th International Conference on Hospitality and Tourism (2020), Outstanding Master Thesis Award (2012).
Find her at:
Google scholar: https://scholar.google.com/citations?user=R-G2tX0AAAAJ&hl=en&oi=ao
LinkedIn: https://www.linkedin.com/in/tuyetmainguyen/
ResearchGate: https://www.researchgate.net/profile/Mai-Nguyen-313
Twitter: https://twitter.com/Mai__Nguyen
Availability
- Dr Mai Nguyen is:
- Available for supervision
Qualifications
- Doctor of Philosophy, Griffith University
Works
Search Professor Mai Nguyen’s works on UQ eSpace
2019
Journal Article
Motivation and knowledge sharing: a meta-analysis of main and moderating effects
Nguyen, Tuyet-Mai, Nham, Tuan Phong, Froese, Fabian Jintae and Malik, Ashish (2019). Motivation and knowledge sharing: a meta-analysis of main and moderating effects. Journal of Knowledge Management, 23 (5), 998-1016. doi: 10.1108/jkm-01-2019-0029
2019
Journal Article
The theory of planned behavior and knowledge sharing: a systematic review and meta-analytic structural equation modelling
Nguyen, Tuyet-Mai, Nham, Phong Tuan and Hoang, Viet-Ngu (2019). The theory of planned behavior and knowledge sharing: a systematic review and meta-analytic structural equation modelling. VINE: The Journal of Information and Knowledge Management Systems, 49 (1), 76-94. doi: 10.1108/vjikms-10-2018-0086
2019
Journal Article
An investigation the main internal brand crisis antecedents
Do, Bich Ngoc, Nham, Tuan Phong and Nguyen, Tuyet-Mai (2019). An investigation the main internal brand crisis antecedents. Business: Theory and Practice, 20, 234-247. doi: 10.3846/btp.2019.23
2017
Journal Article
Pollen wall degradation in the Brassicaceae permits cell emergence after pollination
Edlund, Anna F., Olsen, Katrina, Mendoza, Christian, Wang, Jing, Buckley, Trudyann, Mai Nguyen, , Callahan, Brooke and Owen, Heather A. (2017). Pollen wall degradation in the Brassicaceae permits cell emergence after pollination. American Journal of Botany, 104 (8), 1266-1273. doi: 10.3732/ajb.1700201
2014
Journal Article
A domino effect from fairness to online customer loyalty
Nguyen, Tuyet Mai and Nham, Phong Tuan (2014). A domino effect from fairness to online customer loyalty. DLSU Business and Economics Review, 24 (1), 84-95.
2013
Journal Article
Technology acceptance model and the paths to online customer loyalty in an emerging market
Tuyet Mai, Nguyen Thi, Yoshi, Takahashi and Tuan, Nham Phong (2013). Technology acceptance model and the paths to online customer loyalty in an emerging market. Trziste, 25 (2), 231-248.
2012
Journal Article
A Firm Analysis Level of Supporting Industries in Hanoi City-Vietnam: Application of Resource-based View and Industrial Organization
Tuan, Nham Phong and Mai, Nguyen Thi Tuyet (2012). A Firm Analysis Level of Supporting Industries in Hanoi City-Vietnam: Application of Resource-based View and Industrial Organization. International Journal of Business and Management, 7 (5). doi: 10.5539/ijbm.v7n5p53
Supervision
Availability
- Dr Mai Nguyen is:
- Available for supervision
Before you email them, read our advice on how to contact a supervisor.
Supervision history
Current supervision
-
Doctor Philosophy
The use of AI in the Advertising context and its influence on online consumer behaviour.
Associate Advisor
Other advisors: Dr Cassandra France, Dr Nicolas Pontes
Media
Enquiries
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