Overview
Background
Mai Nguyen is a Lecturer in Marketing at the University of Queensland. She also holds an honorary academic position at Thuongmai University, Vietnam. Her research interest is sustainable behaviour change, online knowledge sharing, and artificial intelligence.
Mai Nguyen has published more than 30 journal articles in Journal of Business Research, British Journal of Management, Journal of Knowledge Management, Journal of Retailing and Consumer Services, International Marketing Review, Journal of Consumer Behavior, Journal of Consumer Marketing, Knowledge Management and Practice, Transactions on Engineering Management, and Tourism Geographies, among others.
Her contribution has been recoginsed with multiple awards for teaching, research and industry engagement, including: Outstanding Research Award (2021), Excellence in Industry Engagement Award (2021), Outstanding Leadership Award (2021), Outstanding Paper Award in the 5th International Conference on Hospitality and Tourism (2020), Outstanding Master Thesis Award (2012).
Find her at:
Google scholar: https://scholar.google.com/citations?user=R-G2tX0AAAAJ&hl=en&oi=ao
LinkedIn: https://www.linkedin.com/in/tuyetmainguyen/
ResearchGate: https://www.researchgate.net/profile/Mai-Nguyen-313
Twitter: https://twitter.com/Mai__Nguyen
Availability
- Dr Mai Nguyen is:
- Available for supervision
Qualifications
- Doctor of Philosophy, Griffith University
Works
Search Professor Mai Nguyen’s works on UQ eSpace
2022
Journal Article
Turning lurkers into innovation agents: An interactionist perspective of self-determinant theory
Nguyen, Tuyet-Mai, Viet Ngo, Liem and Paramita, Widya (2022). Turning lurkers into innovation agents: An interactionist perspective of self-determinant theory. Journal of Business Research, 141 (Journal of Knowledge Management 15 6 2011), 822-835. doi: 10.1016/j.jbusres.2021.11.087
2022
Journal Article
Knowledge hiding in organizational crisis: the moderating role of leadership
Nguyen, Tuyet-Mai, Malik, Ashish and Budhwar, Pawan (2022). Knowledge hiding in organizational crisis: the moderating role of leadership. Journal of Business Research, 139, 161-172. doi: 10.1016/j.jbusres.2021.09.026
2022
Journal Article
Towards a conceptual model of AI-mediated knowledge sharing exchange of HRM Practices: antecedents and consequences
Malik, Ashish, Nguyen, Tuyet-Mai and Budhwar, Pawan (2022). Towards a conceptual model of AI-mediated knowledge sharing exchange of HRM Practices: antecedents and consequences. IEEE Transactions on Engineering Management, PP (99), 1-30. doi: 10.1109/tem.2022.3163117
2022
Book Chapter
The use of digital media and innovative ways to change social norms to address sexual harassment in Egypt
Shawky, Sara and Nguyen, Mai (2022). The use of digital media and innovative ways to change social norms to address sexual harassment in Egypt. The Palgrave encyclopedia of social marketing. (pp. 1-8) edited by Gajendra Liyanaarachchi, Jovanie A. Tuguinay and Mai Nguyen. Cham, Switzerland: Springer International Publishing. doi: 10.1007/978-3-030-14449-4_119-1
2022
Book Chapter
Freedom from fear to domestic violence
Nguyen, Mai and Donovan, Robert J. (2022). Freedom from fear to domestic violence. The Palgrave encyclopedia of social marketing. (pp. 1-7) edited by Gajendra Liyanaarachchi, Jovanie A. Tuguinay and Mai Nguyen. Cham, Switzerland: Springer International Publishing. doi: 10.1007/978-3-030-14449-4_122-1
2021
Journal Article
Impact of knowledge sharing on employees' service quality: the moderating role of artificial intelligence
Nguyen, Tuyet-Mai and Malik, Ashish (2021). Impact of knowledge sharing on employees' service quality: the moderating role of artificial intelligence. International Marketing Review, 39 (3), 482-508. doi: 10.1108/imr-02-2021-0078
2021
Journal Article
Utopia or dystopia - deterrents to ecotourism development in Fiji
Prentice, Catherine, Kundra, Sakul, Alam, Mumtaz, Alam, Mohammad Afsar and Nguyen, Mai (2021). Utopia or dystopia - deterrents to ecotourism development in Fiji. Tourism Geographies, 25 (2-3), 1-22. doi: 10.1080/14616688.2021.2016931
2021
Journal Article
A critical overview of social marketing in Asia
Pang, Bo, Deshpande, Sameer A., Nguyen, Tuyet-Mai, Kim, Jeawon, Almosa, Yara A., Arif, Amna, Arli, Denni, Bakpayev, Marat, Erdogan, Bayram Zafer, Fujihira, Haruka, Gallage, H. P. Samanthika, Kadir, Mohammad A., Teik, Derek Ong Lai, Satawedin, Patama, Weinreich, Nedra Kline and Yousef, Murooj (2021). A critical overview of social marketing in Asia. Social Marketing Quarterly, 27 (4), 302-323. doi: 10.1177/15245004211053847
2021
Journal Article
Employee acceptance of online platforms for knowledge sharing: exploring differences in usage behaviour
Nguyen, Tuyet-Mai and Malik, Ashish (2021). Employee acceptance of online platforms for knowledge sharing: exploring differences in usage behaviour. Journal of Knowledge Management, 26 (8), 1985-2006. doi: 10.1108/jkm-06-2021-0420
2021
Journal Article
Motivation in organisational online knowledge sharing
Nguyen, Tuyet-Mai, Ngo, Liem Viet and Gregory, Gary (2021). Motivation in organisational online knowledge sharing. Journal of Knowledge Management, 26 (1), 102-125. doi: 10.1108/jkm-09-2020-0664
2021
Journal Article
The "Narratives" fMRI dataset for evaluating models of naturalistic language comprehension
Nastase, Samuel A., Liu, Yun-Fei, Hillman, Hanna, Zadbood, Asieh, Hasenfratz, Liat, Keshavarzian, Neggin, Chen, Janice, Honey, Christopher J., Yeshurun, Yaara, Regev, Mor, Nguyen, Mai, Chang, Claire H. C., Baldassano, Christopher, Lositsky, Olga, Simony, Erez, Chow, Michael A., Leong, Yuan Chang, Brooks, Paula P., Micciche, Emily, Choe, Gina, Goldstein, Ariel, Vanderwal, Tamara, Halchenko, Yaroslav O., Norman, Kenneth A. and Hasson, Uri (2021). The "Narratives" fMRI dataset for evaluating models of naturalistic language comprehension. Scientific Data, 8 (1) 250, 1-22. doi: 10.1038/s41597-021-01033-3
2021
Journal Article
Robotic service quality - scale development and validation
Prentice, Catherine and Nguyen, Mai (2021). Robotic service quality - scale development and validation. Journal of Retailing and Consumer Services, 62 102661, 102661. doi: 10.1016/j.jretconser.2021.102661
2021
Journal Article
Are atheist consumers less ethical? Investigating the role of religiosity and atheism on consumer ethics
Arli, Denni, Nguyen, Tuyet-Mai and Nham, Phong Tuan (2021). Are atheist consumers less ethical? Investigating the role of religiosity and atheism on consumer ethics. Journal of Consumer Marketing, 38 (5), 525-539. doi: 10.1108/jcm-04-2020-3755
2021
Journal Article
Masking, claiming and preventing innovation in cross-border B2B relationships: neo-colonial frameworks of power in global IT industry
Malik, Ashish, Mahadevan, Jasmin, Sharma, Piyush and Nguyen, Tuyet-Mai (2021). Masking, claiming and preventing innovation in cross-border B2B relationships: neo-colonial frameworks of power in global IT industry. Journal of Business Research, 132, 327-339. doi: 10.1016/j.jbusres.2021.04.044
2021
Journal Article
A two‐wave cross‐lagged study on AI service quality: the moderating effects of the job level and job role
Nguyen, Tuyet‐Mai and Malik, Ashish (2021). A two‐wave cross‐lagged study on AI service quality: the moderating effects of the job level and job role. British Journal of Management, 33 (3) 1467-8551.12540, 1221-1237. doi: 10.1111/1467-8551.12540
2021
Journal Article
The effect of AI quality on customer experience and brand relationship
Nguyen, Tuyet-Mai, Quach, Sara and Thaichon, Patamaporn (2021). The effect of AI quality on customer experience and brand relationship. Journal of Consumer Behaviour, 21 (3) cb.1974, 481-493. doi: 10.1002/cb.1974
2021
Journal Article
Relevant, or irrelevant, external factors in panic buying
Prentice, Catherine, Nguyen, Mai, Nandy, Purnima, Winardi, Michael Aswin, Chen, Ying, Le Monkhouse, Lien, Dominique-Ferreira, Sergio and Stantic, Bela (2021). Relevant, or irrelevant, external factors in panic buying. Journal of Retailing and Consumer Services, 61 102587, 102587. doi: 10.1016/j.jretconser.2021.102587
2021
Journal Article
Multilevel influences on individual knowledge sharing behaviours: the moderating effects of knowledge sharing opportunity and collectivism
Nguyen, Tuyet-Mai, Siri, Nang Sarm and Malik, Ashish (2021). Multilevel influences on individual knowledge sharing behaviours: the moderating effects of knowledge sharing opportunity and collectivism. Journal of Knowledge Management, 26 (1), 70-87. doi: 10.1108/jkm-01-2021-0009
2021
Journal Article
How to motivate employees to engage in online knowledge sharing? Differences between posters and lurkers
Nguyen, Mai, Malik, Ashish and Sharma, Piyush (2021). How to motivate employees to engage in online knowledge sharing? Differences between posters and lurkers. Journal of Knowledge Management, 25 (7), 1811-1831. doi: 10.1108/jkm-08-2020-0649
2021
Journal Article
Four-dimensional model: a literature review in online organisational knowledge sharing
Nguyen, Tuyet-Mai (2021). Four-dimensional model: a literature review in online organisational knowledge sharing. VINE: The Journal of Information and Knowledge Management Systems, 51 (1), 109-138. doi: 10.1108/vjikms-05-2019-0077
Supervision
Availability
- Dr Mai Nguyen is:
- Available for supervision
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Media
Enquiries
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