Overview
Background
Mai Nguyen is a Lecturer in Marketing at the University of Queensland. She also holds an honorary academic position at Thuongmai University, Vietnam. Her research interest is sustainable behaviour change, online knowledge sharing, and artificial intelligence.
Mai Nguyen has published more than 30 journal articles in Journal of Business Research, British Journal of Management, Journal of Knowledge Management, Journal of Retailing and Consumer Services, International Marketing Review, Journal of Consumer Behavior, Journal of Consumer Marketing, Knowledge Management and Practice, Transactions on Engineering Management, and Tourism Geographies, among others.
Her contribution has been recoginsed with multiple awards for teaching, research and industry engagement, including: Outstanding Research Award (2021), Excellence in Industry Engagement Award (2021), Outstanding Leadership Award (2021), Outstanding Paper Award in the 5th International Conference on Hospitality and Tourism (2020), Outstanding Master Thesis Award (2012).
Find her at:
Google scholar: https://scholar.google.com/citations?user=R-G2tX0AAAAJ&hl=en&oi=ao
LinkedIn: https://www.linkedin.com/in/tuyetmainguyen/
ResearchGate: https://www.researchgate.net/profile/Mai-Nguyen-313
Twitter: https://twitter.com/Mai__Nguyen
Availability
- Dr Mai Nguyen is:
- Available for supervision
Qualifications
- Doctor of Philosophy, Griffith University
Works
Search Professor Mai Nguyen’s works on UQ eSpace
2021
Journal Article
Are atheist consumers less ethical? Investigating the role of religiosity and atheism on consumer ethics
Arli, Denni, Nguyen, Tuyet-Mai and Nham, Phong Tuan (2021). Are atheist consumers less ethical? Investigating the role of religiosity and atheism on consumer ethics. Journal of Consumer Marketing, 38 (5), 525-539. doi: 10.1108/jcm-04-2020-3755
2021
Journal Article
Masking, claiming and preventing innovation in cross-border B2B relationships: neo-colonial frameworks of power in global IT industry
Malik, Ashish, Mahadevan, Jasmin, Sharma, Piyush and Nguyen, Tuyet-Mai (2021). Masking, claiming and preventing innovation in cross-border B2B relationships: neo-colonial frameworks of power in global IT industry. Journal of Business Research, 132, 327-339. doi: 10.1016/j.jbusres.2021.04.044
2021
Journal Article
A two‐wave cross‐lagged study on AI service quality: the moderating effects of the job level and job role
Nguyen, Tuyet‐Mai and Malik, Ashish (2021). A two‐wave cross‐lagged study on AI service quality: the moderating effects of the job level and job role. British Journal of Management, 33 (3) 1467-8551.12540, 1221-1237. doi: 10.1111/1467-8551.12540
2021
Journal Article
The effect of AI quality on customer experience and brand relationship
Nguyen, Tuyet-Mai, Quach, Sara and Thaichon, Patamaporn (2021). The effect of AI quality on customer experience and brand relationship. Journal of Consumer Behaviour, 21 (3) cb.1974, 481-493. doi: 10.1002/cb.1974
2021
Journal Article
Relevant, or irrelevant, external factors in panic buying
Prentice, Catherine, Nguyen, Mai, Nandy, Purnima, Winardi, Michael Aswin, Chen, Ying, Le Monkhouse, Lien, Dominique-Ferreira, Sergio and Stantic, Bela (2021). Relevant, or irrelevant, external factors in panic buying. Journal of Retailing and Consumer Services, 61 102587, 102587. doi: 10.1016/j.jretconser.2021.102587
2021
Journal Article
Multilevel influences on individual knowledge sharing behaviours: the moderating effects of knowledge sharing opportunity and collectivism
Nguyen, Tuyet-Mai, Siri, Nang Sarm and Malik, Ashish (2021). Multilevel influences on individual knowledge sharing behaviours: the moderating effects of knowledge sharing opportunity and collectivism. Journal of Knowledge Management, 26 (1), 70-87. doi: 10.1108/jkm-01-2021-0009
2021
Journal Article
How to motivate employees to engage in online knowledge sharing? Differences between posters and lurkers
Nguyen, Mai, Malik, Ashish and Sharma, Piyush (2021). How to motivate employees to engage in online knowledge sharing? Differences between posters and lurkers. Journal of Knowledge Management, 25 (7), 1811-1831. doi: 10.1108/jkm-08-2020-0649
2021
Journal Article
Four-dimensional model: a literature review in online organisational knowledge sharing
Nguyen, Tuyet-Mai (2021). Four-dimensional model: a literature review in online organisational knowledge sharing. VINE: The Journal of Information and Knowledge Management Systems, 51 (1), 109-138. doi: 10.1108/vjikms-05-2019-0077
2021
Journal Article
Online knowledge sharing capability of young employees: an empirical study
Nguyen, Tuyet-Mai and Fry, Marie-Louise (2021). Online knowledge sharing capability of young employees: an empirical study. Journal of Global Scholars of Marketing Science: Bridging Asia and the World, 32 (3), 1-19. doi: 10.1080/21639159.2020.1808849
2021
Book Chapter
The current trends and future direction of digital and relationship marketing: a business perspective
Nguyen, Tuyet-Mai, Le, Dung, Quach, Sara, Thaichon, Park and Ratten, Vanessa (2021). The current trends and future direction of digital and relationship marketing: a business perspective. Developing digital marketing: relationship perspectives. (pp. 191-200) edited by Park Thaichon and Vanessa Ratten. Bingley, United Kingdom: Emerald Publishing. doi: 10.1108/978-1-80071-348-220211011
2021
Journal Article
Four-dimensional model: a literature review on reasons behind lurking behavior
Nguyen, Tuyet-Mai (2021). Four-dimensional model: a literature review on reasons behind lurking behavior. VINE: The Journal of Information and Knowledge Management Systems, 51 (2), 302-317. doi: 10.1108/vjikms-10-2019-0168
2021
Book Chapter
The development and current trends of digital marketing and relationship marketing research
Le, Dung, Nguyen, Tuyet-Mai, Quach, Sara, Thaichon, Park and Ratten, Vanessa (2021). The development and current trends of digital marketing and relationship marketing research. Developing digital marketing: relationship perspectives. (pp. 1-18) edited by Park Thaichon and Vanessa Ratten. Bingley, United Kingdom: Emerald Publishing. doi: 10.1108/978-1-80071-348-220211001
2020
Conference Publication
Policy implications for condom use in Asia: a systematic review
Kim, Jeawon, Pang, Bo, Gallage, Samanthika, Deshpande, Sameer, Nguyen, Mai, Arli, Denni, Bakpayev, Marat, Fujihira, Haruka and Kadir, Mohammad (2020). Policy implications for condom use in Asia: a systematic review. Global Marketing Conference, Seoul, Republic of Korea, 5-8 November 2020. Seoul, Republic of Korea: Global Alliance of Marketing and Management Associations. doi: 10.15444/gmc2020.09.08.04
2020
Conference Publication
Barriers to implementing social marketing in Asia: a critical review
Pang, Bo, Deshpande, Sameer, Almosa, Yara, Arif, Amna, Arli, Denni, Bakpayev, Marat, Erdogan, B. Zafer, Fujihira, Haruka, Gallage, Samanthika, Kadir Kadir, Mohammad, Kim, Jeawon, Nguyen, Mai, Teik, Derek Ong Lai, Satawedin, Patama, Weinreich, Nedra Kline and Yousef, Murooj (2020). Barriers to implementing social marketing in Asia: a critical review. Global Marketing Conference, Seoul, Republic of Korea, 5-8 November 2020. Seoul, Republic of Korea: Global Alliance of Marketing and Management Associations. doi: 10.15444/gmc2020.10.05.02
2020
Journal Article
Reverse relationship between reward, knowledge sharing and performance
Nguyen, Tuyet-Mai and Prentice, Catherine (2020). Reverse relationship between reward, knowledge sharing and performance. Knowledge Management Research & Practice, 20 (4), 1-12. doi: 10.1080/14778238.2020.1821588
2020
Journal Article
Engaging and retaining customers with AI and employee service
Prentic, Catherine and Nguyen, Mai (2020). Engaging and retaining customers with AI and employee service. Journal of Retailing and Consumer Services, 56 102186, 102186. doi: 10.1016/j.jretconser.2020.102186
2020
Journal Article
A review of two psychological models in knowledge sharing: current trends and future agenda
Nguyen, Tuyet-Mai (2020). A review of two psychological models in knowledge sharing: current trends and future agenda. VINE: The Journal of Information and Knowledge Management Systems, 51 (4), 533-549. doi: 10.1108/vjikms-12-2019-0206
2020
Journal Article
Cognitive processes, rewards and online knowledge sharing behaviour: the moderating effect of organisational innovation
Nguyen, Tuyet-Mai and Malik, Ashish (2020). Cognitive processes, rewards and online knowledge sharing behaviour: the moderating effect of organisational innovation. Journal of Knowledge Management, 24 (6), 1241-1261. doi: 10.1108/jkm-12-2019-0742
2020
Journal Article
Knowledge sharing and innovation capability at both individual and organizational levels: an empirical study from Vietnam's telecommunication companies
Nham, Tuan Phong , Nguyen, Tuyet-Mai, Tran, Nam Hoai and Nguyen, Hao Anh (2020). Knowledge sharing and innovation capability at both individual and organizational levels: an empirical study from Vietnam's telecommunication companies. Management and Marketing-Challenges for the Knowledge Society, 15 (2), 275-301. doi: 10.2478/mmcks-2020-0017
2020
Journal Article
Do extrinsic motivation and organisational culture additively strengthen intrinsic motivation in online knowledge sharing?: An empirical study
Nguyen, Tuyet-Mai (2020). Do extrinsic motivation and organisational culture additively strengthen intrinsic motivation in online knowledge sharing?: An empirical study. VINE: The Journal of Information and Knowledge Management Systems, 50 (1), 75-93. doi: 10.1108/vjikms-02-2019-0019
Supervision
Availability
- Dr Mai Nguyen is:
- Available for supervision
Before you email them, read our advice on how to contact a supervisor.
Media
Enquiries
For media enquiries about Dr Mai Nguyen's areas of expertise, story ideas and help finding experts, contact our Media team: