Martin Schweinberger

Public reach through media

My research on vulgarity and variation in World Englishes has generated over 96 media reports internationally, with an estimated combined reach exceeding 205 million. In 2025, coverage included national television (Channel 10 News, The Project), ABC Radio interviews across Australia, and international press including The Guardian, CNN, Der Spiegel, Deutsche Welle, Popular Science, and Yahoo News. My co-authored article in The Conversation — "201 ways to say 'fuck': what 1.7 billion words of online text shows about how the world swears" (with Kate Burridge) — prompted follow-up coverage across more than 20 outlets in Australia, the UK, Europe, and North America.

Building Australia's language data infrastructure

As Chief Investigator and Steering Committee member on the Language Data Commons of Australia (LDaCA), I contribute to building Australia's first national infrastructure for language data — enabling researchers, cultural institutions, and Indigenous communities to preserve, access, and analyse language collections that would otherwise remain fragmented or inaccessible.

Free global training in language data science

As founder and Director of the Language Technology and Data Analysis Laboratory (LADAL), I have built one of the most widely used open-access hubs for language data science training. Since 2021, LADAL has reached over 500,000 users worldwide, providing free, reproducible resources that lower the barrier to computational methods for students, researchers, and practitioners across the humanities and social sciences.

Shaping the field

I serve as Vice-President Profession of the International Society for the Linguistics of English (ISLE), board member of ICAME, Associate Editor of the Australian Review of Applied Linguistics, and book series editor for Bloomsbury's Language, Data Science and Digital Humanities.