Professor Nicholas Carah
Professor

Nicholas Carah

Email: 
Phone: 
+61 7 336 53145

Background

Nicholas Carah is Director of the Centre for Digital Cultures & Societies in the Faculty of Humanities, Arts and Social Sciences and Professor in the School of Communication and Arts. He is an Associate Investigator in the ARC Centre of Excellence for Automated Decision-Making and Society, and a Chief Investigator on ARC Discovery and Linkage projects. In 2023, they were Deputy Associate Dean (Research) in the Faculty of Humanities, Arts and Social Sciences. Nicholas' research examines the algorithmic and participatory advertising model of digital media platforms, with a sustained focus on digital alcohol marketing. Nicholas is the author of Media and Society: Power, Platforms & Participation (2021), Brand Machines, Sensory Media and Calculative Culture (2016), Media and Society: production, content and participation (2015), Pop Brands: branding, popular music and young people (2010). And, co-editor of Digital Intimate Publics and Social Media (2018) and Conflict in My Outlook (2022). Nicholas is a Director and Deputy Chair of the Foundation for Alcohol Research and Education.

Availability

Professor Nicholas Carah is:
Available for supervision
Media expert

Fields of research

Communication and media studies

Qualifications

  • Doctor of Philosophy, The University of Queensland

Search Professor Nicholas Carah’s works on UQ eSpace

102 works between 2004 and 2025
All (102) Journal Article (56) Book Chapter (12) Conference Publication (10) Book (6) Other Outputs (18)

61 - 80 of 102 works

2021

Journal Article

The Nature and Extent of Online Marketing by Big Food and Big Alcohol During the COVID-19 Pandemic in Australia: Content Analysis Study

Martino, Florentine, Brooks, Ruby, Browne, Jennifer, Carah, Nicholas, Zorbas, Christina, Corben, Kirstan, Saleeba, Emma, Martin, Jane, Peeters, Anna and Backholer, Kathryn (2021). The Nature and Extent of Online Marketing by Big Food and Big Alcohol During the COVID-19 Pandemic in Australia: Content Analysis Study. JMIR Public Health and Surveillance, 7 (3) e25202, 1-16. doi: 10.2196/25202

The Nature and Extent of Online Marketing by Big Food and Big Alcohol During the COVID-19 Pandemic in Australia: Content Analysis Study

2021

Other Outputs

Facebook power move: What did a news ban achieve and what will a new bargaining code mean for Australia's media landscape?

Greste, Peter, Cronin, Danielle, Carah, Nicholas, Kelly, Sarah and Jedlickova, Barbora (2021, 02 26). Facebook power move: What did a news ban achieve and what will a new bargaining code mean for Australia's media landscape? Contact magazine

Facebook power move: What did a news ban achieve and what will a new bargaining code mean for Australia's media landscape?

2021

Book

Media & Society: Power, platforms, and participation

Carah, Nicholas (2021). Media & Society: Power, platforms, and participation. London, United Kingdom: SAGE Publications.

Media & Society: Power, platforms, and participation

2020

Journal Article

Critical perspectives on brand culture in the era of participatory and algorithmic media

Carah, Nicholas and Brodmerkel, Sven (2020). Critical perspectives on brand culture in the era of participatory and algorithmic media. Sociology Compass, 14 (2) e12752, e12752. doi: 10.1111/soc4.12752

Critical perspectives on brand culture in the era of participatory and algorithmic media

2020

Book Chapter

Mobile marketing

Carah, Nicholas (2020). Mobile marketing. The Oxford handbook of mobile communication and society. (pp. 324-338) edited by Rich Ling, Leopoldina Fortunati, Gerard Goggin, Sun Sun Lim and Yuling Li. Oxford, United Kingdom: Oxford University Press. doi: 10.1093/oxfordhb/9780190864385.013.22

Mobile marketing

2019

Other Outputs

Tighter alcohol licensing hasn’t killed live music, but it’s harder for emerging artists

Carah, Nicholas, Ferris, Jason, Goold, Lachlan and Regan, Scott (2019, 08 15). Tighter alcohol licensing hasn’t killed live music, but it’s harder for emerging artists The Conversation

Tighter alcohol licensing hasn’t killed live music, but it’s harder for emerging artists

2019

Other Outputs

QUeensland Alcohol-related violence and Night Time Economy Monitoring (QUANTEM): Final Report (April 2019)

Miller, Peter, Coomber, Kerri, Ferris, Jason, Burn, Michelle, Vakidis, Thea, Livingston, Michael, Droste, Nicholas, Taylor, Nicholas, Puljevic, Cheneal, de Andrade, Dominique, Curtis, Ashlee, Grant, Kristy, Moayeri, Foruhar, Carah, Nicholas, Jiang. Jason, Wood, Barbara, Mayshak, Richelle, Zahnow, Renee, Room, Robin, Scott, Debbie, Cook, Steffi, Towle, Simon, Regan, Scott, Goold, Lachlan, Mount, David, Rangiah, Lillian, Boubouras, Lauren, Nixon, Bowman, Vayne, Brooke ... Najman, Jake (2019). QUeensland Alcohol-related violence and Night Time Economy Monitoring (QUANTEM): Final Report (April 2019). Geelong, VIC, Australia: Deakin University.

QUeensland Alcohol-related violence and Night Time Economy Monitoring (QUANTEM): Final Report (April 2019)

2019

Conference Publication

Queensland alcohol-related violence legislation and its effect on original live music venues in Fortitude Valley

Goold, Lachlan, Carah, Nicholas, Regan, Scott, Ferris, Jason, Puljevic, Cheneal and Miller, Peter (2019). Queensland alcohol-related violence legislation and its effect on original live music venues in Fortitude Valley. Sydney Institute of Music and Sound Research, Sydney, NSW Australia, 3 July 2019.

Queensland alcohol-related violence legislation and its effect on original live music venues in Fortitude Valley

2019

Conference Publication

The impact of the Queensland Government’s Alcohol-Fuelled Violence Policy on live music performances in Fortitude Valley, Brisbane, Australia

Puljević, Cheneal, Carah, Nicholas, Miller, Peter, Wood, Barbara, Goold, Lachlan, Regan, Scott and Ferris, Jason (2019). The impact of the Queensland Government’s Alcohol-Fuelled Violence Policy on live music performances in Fortitude Valley, Brisbane, Australia. 45th Annual Alcohol Epidemiology Symposium of the Kettil Bruun Society, Utrecht, Netherlands, 3-7 June 2019.

The impact of the Queensland Government’s Alcohol-Fuelled Violence Policy on live music performances in Fortitude Valley, Brisbane, Australia

2018

Other Outputs

QUeensland Alcohol-related violence and Night Time Economy Monitoring (QUANTEM): Interim report

Miller, Peter, Coomber, Kerri, Ferris, Jason, Burn, Michelle, Vakidis, Thea, Livingston, Michael, Droste, Nicholas, Taylor, Nicholas, Puljevic, Cheneal, De Andrade, Dominque, Curtis, Ashlee, Grant, Kristy, Moayeri, Foruhar, Carah, Nicholas, Jiang, Jason, Wood, Barbara, Mayshak, Richelle, Zahnow, Renee, Room, Robin, Scott, Debbie, Cook, Steffi, Towle, Simon, Regan, Scott, Goold, Lachlan, Mount, David, Rangiah, Lillian, Boubouras, Lauren, Nixon, Bowman, Vayne, Brooke ... Najman, Jake (2018). QUeensland Alcohol-related violence and Night Time Economy Monitoring (QUANTEM): Interim report. Geelong, VIC, Australia: Deakin University.

QUeensland Alcohol-related violence and Night Time Economy Monitoring (QUANTEM): Interim report

2018

Book Chapter

Commercial media platforms and the challenges to public expression and scrutiny

Carah, Nicholas (2018). Commercial media platforms and the challenges to public expression and scrutiny. Public interest communication: critical debates and global contexts. (pp. 92-110) edited by Jane Johnston and Magda Piecska. London, United Kingdom: Routledge. doi: 10.4324/9781315185521-6

Commercial media platforms and the challenges to public expression and scrutiny

2017

Conference Publication

NOVEL METHODS TO INFORM POLICY EVALUATIONS IN NIGHT TIME ENTERTAINMENT PRECINCTS

Mayshak, Richelle, Curtis, Ashlee, Taylor, Nicholas and Carah, Nicholas (2017). NOVEL METHODS TO INFORM POLICY EVALUATIONS IN NIGHT TIME ENTERTAINMENT PRECINCTS. HOBOKEN: WILEY.

NOVEL METHODS TO INFORM POLICY EVALUATIONS IN NIGHT TIME ENTERTAINMENT PRECINCTS

2017

Journal Article

Queensland Alcohol-related violence and Night Time Economy Monitoring project (QUANTEM): a study protocol

Miller, Peter, Ferris, Jason, Coomber, Kerri, Zahnow, Renee, Carah, Nicholas, Jiang, Heng, Kypri, Kypros, Chikritzhs, Tanya, Clough, Alan, Livingston, Michael, de Andrade, Dominique, Room, Robin, Callinan, Sarah, Curtis, Ashlee, Mayshak, Richelle, Droste, Nicolas, Lloyd, Belinda, Matthews, Sharon, Taylor, Nicholas, Crane, Meredythe, Thorn, Michael and Najman, Jake (2017). Queensland Alcohol-related violence and Night Time Economy Monitoring project (QUANTEM): a study protocol. BMC Public Health, 17 (789) 789, 1-12. doi: 10.1186/s12889-017-4811-9

Queensland Alcohol-related violence and Night Time Economy Monitoring project (QUANTEM): a study protocol

2017

Journal Article

Emerging social media ‘platform’ approaches to alcohol marketing: a comparative analysis of the activity of the top 20 Australian alcohol brands on Facebook (2012-2014)

Carah, Nicholas, Meurk, Carla, Males, Matthew and Brown, Jennifer (2017). Emerging social media ‘platform’ approaches to alcohol marketing: a comparative analysis of the activity of the top 20 Australian alcohol brands on Facebook (2012-2014). Critical Public Health, 28 (1), 1-11. doi: 10.1080/09581596.2017.1282154

Emerging social media ‘platform’ approaches to alcohol marketing: a comparative analysis of the activity of the top 20 Australian alcohol brands on Facebook (2012-2014)

2017

Book Chapter

Social media affordances for curbing alcohol consumption: insights from Hello Sunday Morning blog posts

Cherrier, Helene, Carah, Nicholas and Meurk, Carla (2017). Social media affordances for curbing alcohol consumption: insights from Hello Sunday Morning blog posts. Youth drinking cultures in a digital world: alcohol, social media and cultures of intoxication. (pp. 167-184) edited by Antonia C. Lyons, Tim McCreanor, Ian Goodwin and Helen Moewaka Barnes. New York, NY United States: Routledge. doi: 10.4324/9781315660844-11

Social media affordances for curbing alcohol consumption: insights from Hello Sunday Morning blog posts

2017

Conference Publication

Queensland Government's tackling alcohol-fuelled violence policy: A graphical display of administrative data

Ferris, Jason, Zahnow, Renee, Miller, Peter G., Coomber, Kerri, Carah, Nicholas, Goold, Lachlan and Regan, Scotty (2017). Queensland Government's tackling alcohol-fuelled violence policy: A graphical display of administrative data. APSAD 2017 Conference, Melbourne, Australia, 12–15 November 2017. Hoboken, NJ United States: Wiley.

Queensland Government's tackling alcohol-fuelled violence policy: A graphical display of administrative data

2017

Book Chapter

Alcohol corporations and marketing in social media

Carah, Nicholas (2017). Alcohol corporations and marketing in social media. Youth drinking cultures in a digital world: alcohol, social media and cultures of intoxication. (pp. 115-131) edited by Antonia C. Lyons, Tim McCreanor, Ian Goodwin and Helen Moewaka Barnes. New York, NY United States: Routledge. doi: 10.4324/9781315660844-8

Alcohol corporations and marketing in social media

2016

Journal Article

We need a media platform perspective on alcohol marketing: a reply to Lobstein et al.

Carah, Nicholas and Meurk, Carla (2016). We need a media platform perspective on alcohol marketing: a reply to Lobstein et al.. Addiction, 112 (2), 370-370. doi: 10.1111/add.13599

We need a media platform perspective on alcohol marketing: a reply to Lobstein et al.

2016

Journal Article

Book review: "Landscape and branding: the promotion and production of place", by Nicole Porter

Carah, Nicholas (2016). Book review: "Landscape and branding: the promotion and production of place", by Nicole Porter. Consumption, Markets & Culture, 21 (3), 290-293. doi: 10.1080/10253866.2016.1225328

Book review: "Landscape and branding: the promotion and production of place", by Nicole Porter

2016

Book Chapter

'Enjoy responsibly!': young people as brand co-creators

Carah, Nicholas (2016). 'Enjoy responsibly!': young people as brand co-creators. The mediated youth reader. (pp. 153-167) edited by Sharon R. Mazzarella. New York, NY, United States: Peter Lang. doi: 10.3726/978-1-4539-1780-0

'Enjoy responsibly!': young people as brand co-creators

Current funding

  • 2025 - 2027
    The Australian experience of automated advertising on digital platforms
    ARC Discovery Projects
    Open grant
  • 2024 - 2028
    Australian Internet Observatory (administered by RMIT)
    Royal Melbourne Institute of Technology University
    Open grant
  • 2021 - 2025
    Young Australians and the promotion of alcohol on social media
    ARC Linkage Projects
    Open grant

Past funding

  • 2024
    How alcohol and gambling companies target people most at risk with marketing for addictive products on social media
    Foundation for Alcohol Research & Education Limited
    Open grant
  • 2023 - 2024
    Youth digital marketing surveillance (Y-DAMS) (CDC Grant administered by Research Foundation of CUNY)
    Open grant
  • 2020 - 2021
    Engaging young Victorians as citizen scientists to track the marketing of unhealthy products on digital media (VicHealth grant led by Monash Uni.)
    Monash University
    Open grant
  • 2020 - 2024
    Using machine vision to explore Instagram's everyday promotional cultures (ARC Discovery Project administered by Queensland University of Technology)
    Queensland University of Technology
    Open grant
  • 2017 - 2018
    Evaluation of the Queensland Government's Tackling Alcohol-fuelled Violence Policy (DPC-15-2016)
    Deakin University
    Open grant
  • 2017 - 2018
    Report on the extent, nature, and/or consequences of children and young people's exposure to alcohol advertising and sponsorship
    Monash University
    Open grant
  • 2015 - 2016
    Hello Sunday Morning: designing an evaluation method
    Hello Sunday Morning
    Open grant
  • 2014
    Alcohol and the social web: Facebook, branding, and culture
    UQ Early Career Researcher
    Open grant
  • 2013
    Alcohol brands on Facebook in Australia
    Foundation for Alcohol Research & Education Limited
    Open grant
  • 2012 - 2013
    Leveraging Social Media
    Australian Drug Foundation
    Open grant
  • 2011
    Hello Sunday Morning: Communication effectiveness of alcohol abstinence support blog
    Hello Sunday Morning
    Open grant
  • 2009
    Exploring the media city: citizens, consumers and interactive media.
    UQ New Staff Research Start-Up Fund
    Open grant

Availability

Professor Nicholas Carah is:
Available for supervision

Before you email them, read our advice on how to contact a supervisor.

Supervision history

Current supervision

  • Doctor Philosophy

    Affective digital labour and FemTech

    Principal Advisor

    Other advisors: Associate Professor Elizabeth Stephens

  • Doctor Philosophy

    Reality Check: augmented reality on social media

    Principal Advisor

    Other advisors: Dr Alex Bevan

  • Doctor Philosophy

    Mothers and the consumption and promotion of alcohol on social media

    Principal Advisor

  • Doctor Philosophy

    Rural women's online self-representation and identity construction on Chinese short-video sharing apps Douyin and Kuaishou

    Principal Advisor

    Other advisors: Associate Professor Pradip Thomas

  • Doctor Philosophy

    Crafting new realities: How augmented reality transforms our lived experience of the world

    Principal Advisor

    Other advisors: Dr Alex Bevan

  • Doctor Philosophy

    Vibes, Flows, Feelings: Investigating the algorithmic techniques of affective capitalism

    Principal Advisor

    Other advisors: Associate Professor Elizabeth Stephens

  • Doctor Philosophy

    Algorithmic Realities: Platform Data Processing Perceptions of Productivity Content Creators, and Their Influence

    Principal Advisor

    Other advisors: Dr Alex Bevan

  • Doctor Philosophy

    Sports betting as an everyday practice

    Associate Advisor

    Other advisors: Professor Murray Phillips, Dr Rebecca Olive

  • Doctor Philosophy

    Sports betting as an everyday practice

    Associate Advisor

    Other advisors: Professor Murray Phillips, Dr Rebecca Olive

  • Doctor Philosophy

    Vaccinating the future: Australian GLAM industry approaches to collecting COVID 19.

    Associate Advisor

    Other advisors: Dr Caroline Wilson-Barnao

  • Doctor Philosophy

    Rumour in Social Media: A study on Bangladesh Cases

    Associate Advisor

    Other advisors: Associate Professor Pradip Thomas

  • Master Philosophy

    A Quieter Space: Revisiting Audio Commentaries by Filmmakers at a Time of Declining Directorial Voices

    Associate Advisor

    Other advisors: Associate Professor Ted Nannicelli

  • Doctor Philosophy

    Research on the effects of the digital media visual context on artistic representation and art creation of professional artists across the Asia-Pacific region.

    Associate Advisor

    Other advisors: Dr Sungyong Ahn, Dr Caroline Wilson-Barnao

  • Master Philosophy

    A quieter space: the diminution of film audio commentary and intentionalism, a case for the rehabilitation of screen-specific paratext

    Associate Advisor

    Other advisors: Associate Professor Ted Nannicelli

  • Doctor Philosophy

    In what ways has creativity, play and social exchange manifested itself in the amateur radio community in Australia

    Associate Advisor

    Other advisors: Dr Alex Bevan

  • Doctor Philosophy

    The Platformisation of Film and Television Aesthetics

    Associate Advisor

    Other advisors: Associate Professor Ted Nannicelli

  • Doctor Philosophy

    In what ways has creativity, play and social exchange manifested itself in the amateur radio community in Australia

    Associate Advisor

    Other advisors: Dr Alex Bevan

  • Doctor Philosophy

    Influences of social media-based communication on ecotourism: a case study in India

    Associate Advisor

    Other advisors: Dr Leah Henrickson, Associate Professor Elske van de Fliert

  • Master Philosophy

    A quieter space: the diminution of film audio commentary and intentionalism, a case for the rehabilitation of screen-specific paratext

    Associate Advisor

    Other advisors: Associate Professor Ted Nannicelli

Completed supervision

Enquiries

Contact Professor Nicholas Carah directly for media enquiries about:

  • advertising
  • alcohol
  • alcohol advertising
  • digital advertising
  • digital media
  • digital platforms
  • gambling
  • Social media
  • social media algorithms
  • Social networking sites

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