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The Australian experience of automated advertising on digital platforms (2025-2027)

Abstract

This project aims to produce new knowledge about how the advertising practices of global digital platforms have developed and how they impact Australians. Expected outcomes include new digital research approaches to investigate how Australians are tracked and targeted by automated and algorithmic advertising. The project will benefit scholarly and public understanding of how advertising on digital platforms represents and classifies Australians, including whether their models discriminate by race, gender, age or class. The project will produce novel and transferable approaches for studying digital media industries and cultures that envision forms of automated media accountable to shared values through public and policy engagement.

Experts

Professor Nicholas Carah

Affiliate of Centre of Architecture, Theory, Culture, and History
Centre of Architecture, Theory, Criticism and History
Faculty of Engineering, Architecture and Information Technology
Affiliate of Centre for Digital Cultures & Societies
Centre for Digital Cultures & Societies
Faculty of Humanities, Arts and Social Sciences
Centre Director of Centre for Digital Cultures & Societies
Centre for Digital Cultures & Societies
Faculty of Humanities, Arts and Social Sciences
Director of Centre for Digital Cultures and Societies
Faculty of Humanities, Arts and Social Sciences
Professor
School of Communication and Arts
Faculty of Humanities, Arts and Social Sciences
Nicholas Carah
Nicholas Carah