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Associate Professor Christoph Breidbach
Associate Professor

Christoph Breidbach

Email: 
Phone: 
+61 7 344 31244

Overview

Background

Dr Christoph Breidbach is Associate Professor of Business Information Systems at UQ Business School, where he also serves as Co-Lead of the UQ Service Innovation Alliance Research Hub and as Associate Director PRME Industry Engagement. He previously held positions at The Unversity of Melbourne, the University of California Merced, and was a visiting researcher at IBM’s Almaden Research Center.

Associate Professor Breidbach is internationally recognised for his sustained contributions to the Service Science field. Specifically, his program of research contributes to our understanding of how digital technologies transform professional, financial, or health services, and resulted in over 50 peer-reviewed publications in leading outlets to date, including the Journal of the Association for Information Systems [ABDC-A*], Information Systems Journal [ABDC-A*], The Journal of Strategic Information Systems [ABDC-A*], Organizational Research Methods [ABDC-A*], Journal of Service Research [ABDC-A*], MIS Quarterly Executive [ABDC-A], as well as in the ICIS, ECIS, PACIS and HICSS Proceedings.

The sustained esteem for his work is evident through a ‘Distinguished Member Award’ (2019) by the Association for Information Systems (AIS), the premier global association for BIS research and practice, appointment to the Advisory Council of the INFORMS Service Science section, or invitations to present keynotes and research seminars at conferences and universities in the USA, Germany, Sweden, Iran, UK, and New Zealand. In addition, Associate Professor Breidbach serves on the Editorial Boards of the Journal of Service Research, Journal of Service Theory and Practice, as well as the Journal of Business Research, led the AIS Special Interest Group Services as elected President from 2018-2021, and recently commenced a three-year tenure as Associate Editor at Information Systems Journal.

He successfully secured over $1 million in external research funding as Chief Investigator from ARC Linkage, Innovation Connections, National Industry PhD grants, or direct industry funding.

Research Awards:

  • Best Short Paper Award, European Conference on Information Systems (ECIS), 2024
  • Paul Gray Award for the ‘Most Thought-Provoking Paper’ Communications of the Association for Information Systems, 2020
  • Distinguished Member Award, Association for Information Systems (AIS), 2019
  • Outstanding Paper Award, Journal of Service Theory and Practice, 2018
  • Outstanding Paper Award, Managing Service Quality, 2015
  • Best Paper of the Year, INFORMS Service Science, 2014
  • Best Paper Award, Naples Forum on Service, 2013
  • Lifetime Membership, Beta Gamma Sigma, 2013

Leadership and Service Awards:

  • SIGSVC Leadership Award, Association for Information Systems, 2022
  • Award for Outstanding Contribution as Track Chair, European Conference on Information Systems, 2021
  • Research Team Engagement Award, UQ Business School, 2019
  • Outstanding Reviewer Award, Journal of Service Theory and Practice, 2016
  • Outstanding Contributions in Reviewing Award, Journal of Business Research, 2015

Teaching Awards:

  • Award for Innovation in Assessment Design, UQ Business School, 2021
  • Teaching Excellence Award, The University of Melbourne, 2015

Availability

Associate Professor Christoph Breidbach is:
Available for supervision
Media expert

Qualifications

  • Doctor of Philosophy, The University of Auckland

Research interests

  • Service Science

    My empirical and conceptual research addresses questions related to digital service innovation and transformation, and I published widely on topics ranging from service experience, service innovation to engagement platforms. I engage and collaborate extensively with industry partners from professional services, retail, and technology/startups in Australia and abroad.

  • Digital Transformation

    I am especially interested in the digital transformation of service systems with a focus on Fintech; the impact of transformative digital technologies on the service society (i.e., data ethics), and the advancement of service research with computational methods.

  • Digital Ethics, Sustainability and Resilience

    As transformative digital technologies continue to change the way we live and work, it becomes increasingly important to understand their ethical use for human benefit, which includes, for example, questions related to the ethical use of data, but also the socio-environmental impact of technology on natural ecosystems.

Research impacts

My contributions to research, teaching and service are broadly positioned at the intersection of digital transformation and service research. This means I investigate how emerging digital technologies like cryptocurrencies transform services in contexts such as finance. Developing such knowledge is especially important for countries like Australia where 70 per cent of the GDP stems from services and 4 out of 5 Australians work in the service sector. As such, my ongoing research is directly aligned with UQ’s Strategic Plan 2022-2025, specifically our vision of ‘knowledge leadership for a better world’, and our objective to be aligned with the UN Sustainable Development Goals (SDGs), including SDG 1.4 – ‘Access to Appropriate Technology and Financial Services’.

Works

Search Professor Christoph Breidbach’s works on UQ eSpace

51 works between 2013 and 2024

1 - 20 of 51 works

2024

Conference Publication

Generative AI In The Wild: An Exploratory Case Study of Knowledge Workers

Jiang, Mingyuan, Karanasios, Stan and Breidbach, Christoph (2024). Generative AI In The Wild: An Exploratory Case Study of Knowledge Workers. European Conference on Information Systems 2024, Cyprus, 17-19 June 2024. Atlanta, GA United States: Association for Information Systems.

Generative AI In The Wild: An Exploratory Case Study of Knowledge Workers

2024

Journal Article

Responsible algorithmic decision-making

Breidbach, Christoph F. (2024). Responsible algorithmic decision-making. Organizational Dynamics, 53 (2) 101031, 101031. doi: 10.1016/j.orgdyn.2024.101031

Responsible algorithmic decision-making

2023

Journal Article

Cultivating resilience for sustainable service ecosystems in turbulent times: evidence from primary health care

McColl-Kennedy, Janet R., Breidbach, Christoph F., Green, Teegan, Zaki, Mohamed, Gain, Alexandria M. and van Driel, Mieke L. (2023). Cultivating resilience for sustainable service ecosystems in turbulent times: evidence from primary health care. Journal of Services Marketing, 37 (9), 1167-1185. doi: 10.1108/jsm-03-2023-0100

Cultivating resilience for sustainable service ecosystems in turbulent times: evidence from primary health care

2023

Journal Article

On the performance of blockchain-based token offerings

Risius, Marten, Breidbach, Christoph F., Chanson, Mathieu, von Krannichfeldt, Ruben and Wortmann, Felix (2023). On the performance of blockchain-based token offerings. Electronic Markets, 33 (1) 32, 1-19. doi: 10.1007/s12525-023-00652-5

On the performance of blockchain-based token offerings

2023

Other Outputs

Digital Service Transformation: Pathways to human and economic wellbeing: White paper

Andreassen, Tor W., Archibald, Gordon, Beekhuyzen, Jenine, Bongiovanni, Ivano, Brea, Edgar, Breidbach, Christoph, Burchill, Keith, Burgers, Henri, Cao, Selina, Coote, Len, Coram, Brendan, Cunningham, Claire, Feast, George, Field, Mitch, Ford, Jerad, Fouche, Leon, Gain, Alexandria, Gooding, Glen, Goyeneche Ramirez, David, Green, Teegan, Gschwind, Daniel, Hall, Thomas, Hartley, Nicole, Heinz, Daniel, Hine, Damian, Indulska, Marta, Kapernick, Brett, Kastelle, Tim, Ko, Ryan ... Zhang, Wenlu (2023). Digital Service Transformation: Pathways to human and economic wellbeing: White paper. Brisbane, QLD, Australia: The University of Queensland. doi: 10.14264/aed4918

Digital Service Transformation: Pathways to human and economic wellbeing: White paper

2023

Journal Article

Managing Sustainable Services: A Systematic Literature Review

Gain, Alexandria M., McColl-Kennedy, Janet R. and Breidbach, Christoph F. (2023). Managing Sustainable Services: A Systematic Literature Review. Business Research Proceedings, 1-3. doi: 10.51300/brp-2023-69

Managing Sustainable Services: A Systematic Literature Review

2023

Journal Article

Ethics II: Editorial conduct

Eckhardt, Andreas and Breidbach, Christoph F. (2023). Ethics II: Editorial conduct. Information Systems Journal, 34 (4), 965-969. doi: 10.1111/isj.12499

Ethics II: Editorial conduct

2023

Journal Article

Computational literature reviews: method, algorithms, and roadmap

Antons, David, Breidbach, Christoph F., Joshi, Amol M. and Salge, Torsten Oliver (2023). Computational literature reviews: method, algorithms, and roadmap. Organizational Research Methods, 26 (1) ARTN 1094428121991230, 107-138. doi: 10.1177/1094428121991230

Computational literature reviews: method, algorithms, and roadmap

2023

Journal Article

Digital transformation as collective social action

Tana, Silviana, Breidbach, Christoph F. and Burton-Jones, Andrew (2023). Digital transformation as collective social action. Journal of the Association for Information Systems, 24 (6), 1618-1644. doi: 10.17705/1jais.00791

Digital transformation as collective social action

2022

Conference Publication

How deep is your work? The day-to-day effects of information and communication technology use on deep work of employees

Brust, Leona, Hartwich, Nicole, Breidbach, Christoph and Antons, David (2022). How deep is your work? The day-to-day effects of information and communication technology use on deep work of employees. ICIS 2022: Digitization for the next generation, Copenhagen, Denmark, 9 - 14 December 2022. Atlanta, GA, United States: Association for Information Systems.

How deep is your work? The day-to-day effects of information and communication technology use on deep work of employees

2022

Journal Article

Orchestrating the digital transformation of a business ecosystem

Mann, Geoffrey, Karanasios, Stan and Breidbach, Christoph F. (2022). Orchestrating the digital transformation of a business ecosystem. The Journal of Strategic Information Systems, 31 (3) 101733, 101733. doi: 10.1016/j.jsis.2022.101733

Orchestrating the digital transformation of a business ecosystem

2022

Journal Article

Investigating information and communication technology‐enabled national development as a multi‐level social process

Ramadani, Luthfi, Breidbach, Christoph F. and Kurnia, Sherah (2022). Investigating information and communication technology‐enabled national development as a multi‐level social process. Information Systems Journal, 33 (1), 130-153. doi: 10.1111/isj.12381

Investigating information and communication technology‐enabled national development as a multi‐level social process

2022

Journal Article

How everything-as-a-service enabled Judo to become a billion-dollar bank without owning IT

Breidbach, Christoph F., Joshi, Amol M. , Maglio, Paul P. , von Briel, Frederik , Twigg, Alex , Dickens, Graham and Wünderlich, Nancy V. (2022). How everything-as-a-service enabled Judo to become a billion-dollar bank without owning IT. MIS Quarterly Executive, 21 (3) 3, 185-203. doi: 10.17705/2msqe.00065

How everything-as-a-service enabled Judo to become a billion-dollar bank without owning IT

2022

Conference Publication

Towards explaining smart service innovation events and trajectories

Heinz, Daniel, Benz, Carina, Breidbach, Christoph and Satzger, Gerhard (2022). Towards explaining smart service innovation events and trajectories. ICIS 2022: Digitization for the next generation, Copenhagen, Denmark, 9 - 14 December 2022. Atlanta, GA, United States: Association for Information Systems.

Towards explaining smart service innovation events and trajectories

2021

Journal Article

Betting on Bitcoin: how social collectives shape cryptocurrency markets

Breidbach, Christoph F. and Tana, Silviana (2021). Betting on Bitcoin: how social collectives shape cryptocurrency markets. Journal of Business Research, 122, 311-320. doi: 10.1016/j.jbusres.2020.09.017

Betting on Bitcoin: how social collectives shape cryptocurrency markets

2020

Journal Article

Accountable algorithms? The ethical implications of data-driven business models

Breidbach, Christoph F. and Maglio, Paul (2020). Accountable algorithms? The ethical implications of data-driven business models. Journal of Service Management, 31 (2), 163-185. doi: 10.1108/josm-03-2019-0073

Accountable algorithms? The ethical implications of data-driven business models

2020

Book Chapter

Service supply chain configurations: from agile to efficient value networks

Breidbach, Christoph F., Reefke, Hendrik and Widmer, Tobias (2020). Service supply chain configurations: from agile to efficient value networks. The Routledge handbook of service research insights and ideas. (pp. 241-256) edited by Eileen Bridges and Kendra Fowler. New York, NY, United States: Routledge. doi: 10.4324/9781351245234-13

Service supply chain configurations: from agile to efficient value networks

2020

Journal Article

Fintech: research directions to explore the digital transformation of financial service systems

Breidbach, Christoph F., Keating, Byron W. and Lim, Chiehyeon (2020). Fintech: research directions to explore the digital transformation of financial service systems. Journal of Service Theory and Practice, 30 (1), 79-102. doi: 10.1108/jstp-08-2018-0185

Fintech: research directions to explore the digital transformation of financial service systems

2019

Journal Article

Smart service systems: An interdisciplinary perspective

Beverungen, Daniel, Breidbach, Christoph F., Poeppelbuss, Jens and Tuunainen, Virpi Kristiina (2019). Smart service systems: An interdisciplinary perspective. Information Systems Journal, 29 (6) isj.12275, 1201-1206. doi: 10.1111/isj.12275

Smart service systems: An interdisciplinary perspective

2019

Journal Article

Ethical issues in big data analytics: A stakeholder perspective

Someh, Ida, Davern, Michael, Breidbach, Christoph F. and Shanks, Graeme (2019). Ethical issues in big data analytics: A stakeholder perspective. Communications of the Association for Information Systems, 44 (1) 34, 718-747. doi: 10.17705/1cais.04434

Ethical issues in big data analytics: A stakeholder perspective

Funding

Current funding

  • 2023 - 2026
    Transforming Primary Healthcare Service Delivery: A Digital-Human Approach
    ARC Linkage Projects
    Open grant

Past funding

  • 2023 - 2024
    Ethical Implications Of Central Bank Issued Digital Currencies (CBDCs)
    Oracle Corporation Australia Pty Limited
    Open grant

Supervision

Availability

Associate Professor Christoph Breidbach is:
Available for supervision

Before you email them, read our advice on how to contact a supervisor.

Available projects

  • Service innovation in the digital age

    Information technology is critical for many services, and service settings are critical contexts of use for information technology (IT). Therefore, the need to further investigate the role of IT in service has been identified as a key research priority for service science, the interdisciplinary study of value co-creation in service systems. By the same reasoning, understanding the implications of service also emerged as an increasingly important area of inquiry for information systems research. Previous studies at the intersection of information systems and service research acknowledged that IT has implications for service firms in strategy, development, and execution, for example, by increasing profitability, by being a source of innovation, or by enabling new customer-firm interactions.

  • Cryptocurrencies and Fintech

    I am interested in working with prospective PhD students in areas including, but not limited to, ICOs, memecoins, social media narratives (e.g., Elon Musk tweeting about Dogecoin), the political narrative surrounding Bitcoin, Central Bank Issued Digital Currencies (CBDCs), cryptoethics, or sustainability issues surrounding crypto mining.

  • Digital Ethics and Sustainability

    Digital ethics and sustainability represent an emerging area of interest for information systems esearch today, and I welcome interested research students attempting to work in this increadibly important future area of inquiry.

  • Information for all potential applicants

    I am interested in supervising high-achieving PhD students with a business information systems background. Unfortunately, I cannot support visiting PhD students at this time, Postdoctoral researchers, or potential candidates from unrelated disciplinary backgrounds.

    Please reach out if you have a good idea that might fit well with my research interests and expertise. Do include a research proposal, CV and all academic transcripts.

  • Information for all potential applicants

    I am interested in supervising high-achieving PhD students with a business information systems background. Unfortunately, I cannot support visiting PhD students at this time, Postdoctoral researchers, or potential candidates from unrelated disciplinary backgrounds.

    Please reach out if you have a good idea that might fit well with my research interests and expertise. Do include a research proposal, CV and all academic transcripts.

  • Digital Ethics and Sustainability

    Digital ethics and sustainability represent an emerging area of interest for information systems esearch today, and I welcome interested research students attempting to work in this increadibly important future area of inquiry.

  • Service innovation in the digital age

    Information technology is critical for many services, and service settings are critical contexts of use for information technology (IT). Therefore, the need to further investigate the role of IT in service has been identified as a key research priority for service science, the interdisciplinary study of value co-creation in service systems. By the same reasoning, understanding the implications of service also emerged as an increasingly important area of inquiry for information systems research. Previous studies at the intersection of information systems and service research acknowledged that IT has implications for service firms in strategy, development, and execution, for example, by increasing profitability, by being a source of innovation, or by enabling new customer-firm interactions.

  • Cryptocurrencies and Fintech

    I am interested in working with prospective PhD students in areas including, but not limited to, ICOs, memecoins, social media narratives (e.g., Elon Musk tweeting about Dogecoin), the political narrative surrounding Bitcoin, Central Bank Issued Digital Currencies (CBDCs), cryptoethics, or sustainability issues surrounding crypto mining.

Supervision history

Current supervision

Completed supervision

Media

Enquiries

Contact Associate Professor Christoph Breidbach directly for media enquiries about:

  • AI
  • Big Data
  • Bitcoin
  • Cryptocurrencies
  • Digital Transformation
  • Emerging Technologies
  • Financial Services
  • Fintech
  • Future of Work
  • Innovation
  • Robots
  • Service

Need help?

For help with finding experts, story ideas and media enquiries, contact our Media team:

communications@uq.edu.au