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Associate Professor Christoph Breidbach
Associate Professor

Christoph Breidbach

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Phone: 
+61 7 344 31244

Overview

Background

Dr Christoph Breidbach is Associate Professor of Business Information Systems at UQ Business School, where he also serves as Co-Lead of the UQ Service Innovation Alliance Research Hub and as Associate Director PRME Industry Engagement. He previously held positions at The Unversity of Melbourne, the University of California Merced, and was a visiting researcher at IBM’s Almaden Research Center.

Associate Professor Breidbach is internationally recognised for his sustained contributions to the Service Science field. Specifically, his program of research contributes to our understanding of how digital technologies transform professional, financial, or health services, and resulted in over 50 peer-reviewed publications in leading outlets to date, including the Journal of the Association for Information Systems [ABDC-A*], Information Systems Journal [ABDC-A*], The Journal of Strategic Information Systems [ABDC-A*], Organizational Research Methods [ABDC-A*], Journal of Service Research [ABDC-A*], MIS Quarterly Executive [ABDC-A], as well as in the ICIS, ECIS, PACIS and HICSS Proceedings.

The sustained esteem for his work is evident through a ‘Distinguished Member Award’ (2019) by the Association for Information Systems (AIS), the premier global association for BIS research and practice, appointment to the Advisory Council of the INFORMS Service Science section, or invitations to present keynotes and research seminars at conferences and universities in the USA, Germany, Sweden, Iran, UK, and New Zealand. In addition, Associate Professor Breidbach serves on the Editorial Boards of the Journal of Service Research, Journal of Service Theory and Practice, as well as the Journal of Business Research, led the AIS Special Interest Group Services as elected President from 2018-2021, and recently commenced a three-year tenure as Associate Editor at Information Systems Journal.

He successfully secured over $1 million in external research funding as Chief Investigator from ARC Linkage, Innovation Connections, National Industry PhD grants, or direct industry funding.

Research Awards:

  • Best Short Paper Award, European Conference on Information Systems (ECIS), 2024
  • Paul Gray Award for the ‘Most Thought-Provoking Paper’ Communications of the Association for Information Systems, 2020
  • Distinguished Member Award, Association for Information Systems (AIS), 2019
  • Outstanding Paper Award, Journal of Service Theory and Practice, 2018
  • Outstanding Paper Award, Managing Service Quality, 2015
  • Best Paper of the Year, INFORMS Service Science, 2014
  • Best Paper Award, Naples Forum on Service, 2013
  • Lifetime Membership, Beta Gamma Sigma, 2013

Leadership and Service Awards:

  • SIGSVC Leadership Award, Association for Information Systems, 2022
  • Award for Outstanding Contribution as Track Chair, European Conference on Information Systems, 2021
  • Research Team Engagement Award, UQ Business School, 2019
  • Outstanding Reviewer Award, Journal of Service Theory and Practice, 2016
  • Outstanding Contributions in Reviewing Award, Journal of Business Research, 2015

Teaching Awards:

  • Award for Innovation in Assessment Design, UQ Business School, 2021
  • Teaching Excellence Award, The University of Melbourne, 2015

Availability

Associate Professor Christoph Breidbach is:
Available for supervision
Media expert

Qualifications

  • Doctor of Philosophy, The University of Auckland

Research interests

  • Service Science

    My empirical and conceptual research addresses questions related to digital service innovation and transformation, and I published widely on topics ranging from service experience, service innovation to engagement platforms. I engage and collaborate extensively with industry partners from professional services, retail, and technology/startups in Australia and abroad.

  • Digital Transformation

    I am especially interested in the digital transformation of service systems with a focus on Fintech; the impact of transformative digital technologies on the service society (i.e., data ethics), and the advancement of service research with computational methods.

  • Digital Ethics, Sustainability and Resilience

    As transformative digital technologies continue to change the way we live and work, it becomes increasingly important to understand their ethical use for human benefit, which includes, for example, questions related to the ethical use of data, but also the socio-environmental impact of technology on natural ecosystems.

Research impacts

My contributions to research, teaching and service are broadly positioned at the intersection of digital transformation and service research. This means I investigate how emerging digital technologies like cryptocurrencies transform services in contexts such as finance. Developing such knowledge is especially important for countries like Australia where 70 per cent of the GDP stems from services and 4 out of 5 Australians work in the service sector. As such, my ongoing research is directly aligned with UQ’s Strategic Plan 2022-2025, specifically our vision of ‘knowledge leadership for a better world’, and our objective to be aligned with the UN Sustainable Development Goals (SDGs), including SDG 1.4 – ‘Access to Appropriate Technology and Financial Services’.

Works

Search Professor Christoph Breidbach’s works on UQ eSpace

54 works between 2013 and 2025

41 - 54 of 54 works

2016

Conference Publication

Ethical implications of big data analytics

Asadi Someh, I., Breidbach, C. F., Davern, M. and Shanks, G. (2016). Ethical implications of big data analytics. 24th European Conference on Information Systems, ECIS 2016, Istanbul, Turkey, 12 - 15 June 2016. Atlanta, GA United States: Association for Information Systems.

Ethical implications of big data analytics

2015

Book Chapter

Service Science

Srinivasan, Ananth, Breidbach, Christoph F. and Kolb, Darl G. (2015). Service Science. Wiley Encyclopedia of Management. (pp. 1-3) edited by Cary L. Cooper. Chichester, United Kingdom: John Wiley & Sons. doi: 10.1002/9781118785317.weom070223

Service Science

2015

Conference Publication

The duality of second screens: A phenomenological study of multi-platform engagement and service experiences

Breidbach, Christoph F., Chandler, Jennifer D. and Maglio, Paul P. (2015). The duality of second screens: A phenomenological study of multi-platform engagement and service experiences. 48th Hawaii International Conference on System Sciences, Kauai, HI, United States, 5-8 January 2015. Piscataway, NJ, United States: IEEE. doi: 10.1109/hicss.2015.174

The duality of second screens: A phenomenological study of multi-platform engagement and service experiences

2015

Conference Publication

Understanding engagement with insurgents through retweet rhetoric

Nothman, Joel, Ahmad, Atif, Breidbach, Christoph, Malet, David and Baldwin, Timothy (2015). Understanding engagement with insurgents through retweet rhetoric. Association for Computational Linguistics (ACL).

Understanding engagement with insurgents through retweet rhetoric

2015

Journal Article

Investigating the formation of service supply chains

Breidbach, Christoph Friedrich, Reefke, Hendrik and Wood, Lincoln C. (2015). Investigating the formation of service supply chains. The Service Industries Journal, 35 (1-2), 5-23. doi: 10.1080/02642069.2014.979404

Investigating the formation of service supply chains

2015

Conference Publication

A Service Science Perspective on the Role of ICT in Service Innovation

Breidbach, Christoph F. and Maglio, Paul P. (2015). A Service Science Perspective on the Role of ICT in Service Innovation. 23rd European Conference on Information Systems (ECIS), Muenster, Germany, 26-29 May 2015. Atlanta, GA United States: Association for Information Systems.

A Service Science Perspective on the Role of ICT in Service Innovation

2014

Journal Article

Beyond virtuality: from engagement platforms to engagement ecosystems

F. Breidbach, Christoph, Brodie, Roderick and Hollebeek, Linda (2014). Beyond virtuality: from engagement platforms to engagement ecosystems. Managing Service Quality: An International Journal, 24 (6), 592-611. doi: 10.1108/msq-08-2013-0158

Beyond virtuality: from engagement platforms to engagement ecosystems

2014

Journal Article

Theorizing about resource integration through service-dominant logic

Peters, Linda D., Löbler, Helge, Brodie, Roderick J., Breidbach, Christoph F., Hollebeek, Linda D., Smith, Sandra D., Sörhammar, David and Varey, Richard J. (2014). Theorizing about resource integration through service-dominant logic. Marketing Theory, 14 (3), 249-268. doi: 10.1177/1470593114534341

Theorizing about resource integration through service-dominant logic

2014

Book Chapter

Service science: Toward systematic service system innovation

Maglio, Paul P. and Breidbach, Christoph F. (2014). Service science: Toward systematic service system innovation. Bridging Data and Decisions. (pp. 161-170) edited by Alexandra Newman and Janny Leung. Hanover, Md, United States: INFORMS. doi: 10.1287/educ.2014.0123

Service science: Toward systematic service system innovation

2013

Journal Article

Book Review — On the customer service solution: Managing emotions, trust, and control to win your customer's business

Breidbach, Christoph F. (2013). Book Review — On the customer service solution: Managing emotions, trust, and control to win your customer's business. Service Science, 5 (4), 321-322. doi: 10.1287/serv.2013.0054

Book Review — On the customer service solution: Managing emotions, trust, and control to win your customer's business

2013

Journal Article

Advancing innovation in professional service firms: insights from the service-dominant logic

Breidbach, Christoph F., Smith, Peter and Callagher, Lisa J. (2013). Advancing innovation in professional service firms: insights from the service-dominant logic. Service Science, 5 (3), 263-275. doi: 10.1287/serv.2013.0053

Advancing innovation in professional service firms: insights from the service-dominant logic

2013

Journal Article

Connectivity in service systems: does technology-enablement impact the ability of a service system to co-create value?

Breidbach, Christoph F., Kolb, Darl G. and Srinivasan, Ananth (2013). Connectivity in service systems: does technology-enablement impact the ability of a service system to co-create value?. Journal of Service Research, 16 (3), 428-441. doi: 10.1177/1094670512470869

Connectivity in service systems: does technology-enablement impact the ability of a service system to co-create value?

2013

Conference Publication

Does Big Data Provide Big Opportunities for Service Research?

Breidbach, Christoph F. and Maglio, Paul P. (2013). Does Big Data Provide Big Opportunities for Service Research?. 13th QUIS Symposium on Service Excellence, Karlstad, SWE, 10-13 June 2013.

Does Big Data Provide Big Opportunities for Service Research?

2013

Conference Publication

Connectivity in distributed service systems: The providers' perspective

Breidbach, Christoph, Buchanan-Oliver, Margo, Kolb, Darl G. and Srinivasan, Ananth (2013). Connectivity in distributed service systems: The providers' perspective. 10th International Conference on Service Systems and Service Management, Hong Kong, China, 17-19 July 2013. Piscataway, NJ, United States: IEEE. doi: 10.1109/icsssm.2013.6602502

Connectivity in distributed service systems: The providers' perspective

Funding

Current funding

  • 2023 - 2026
    Transforming Primary Healthcare Service Delivery: A Digital-Human Approach
    ARC Linkage Projects
    Open grant

Past funding

  • 2023 - 2024
    Ethical Implications Of Central Bank Issued Digital Currencies (CBDCs)
    Oracle Corporation Australia Pty Limited
    Open grant

Supervision

Availability

Associate Professor Christoph Breidbach is:
Available for supervision

Before you email them, read our advice on how to contact a supervisor.

Available projects

  • Service innovation in the digital age

    Information technology is critical for many services, and service settings are critical contexts of use for information technology (IT). Therefore, the need to further investigate the role of IT in service has been identified as a key research priority for service science, the interdisciplinary study of value co-creation in service systems. By the same reasoning, understanding the implications of service also emerged as an increasingly important area of inquiry for information systems research. Previous studies at the intersection of information systems and service research acknowledged that IT has implications for service firms in strategy, development, and execution, for example, by increasing profitability, by being a source of innovation, or by enabling new customer-firm interactions.

  • Cryptocurrencies and Fintech

    I am interested in working with prospective PhD students in areas including, but not limited to, ICOs, memecoins, social media narratives (e.g., Elon Musk tweeting about Dogecoin), the political narrative surrounding Bitcoin, Central Bank Issued Digital Currencies (CBDCs), cryptoethics, or sustainability issues surrounding crypto mining.

  • Digital Ethics and Sustainability

    Digital ethics and sustainability represent an emerging area of interest for information systems esearch today, and I welcome interested research students attempting to work in this increadibly important future area of inquiry.

  • Information for all potential applicants

    I am interested in supervising high-achieving PhD students with a business information systems background. Unfortunately, I cannot support visiting PhD students at this time, Postdoctoral researchers, or potential candidates from unrelated disciplinary backgrounds.

    Please reach out if you have a good idea that might fit well with my research interests and expertise. Do include a research proposal, CV and all academic transcripts.

  • Information for all potential applicants

    I am interested in supervising high-achieving PhD students with a business information systems background. Unfortunately, I cannot support visiting PhD students at this time, Postdoctoral researchers, or potential candidates from unrelated disciplinary backgrounds.

    Please reach out if you have a good idea that might fit well with my research interests and expertise. Do include a research proposal, CV and all academic transcripts.

  • Digital Ethics and Sustainability

    Digital ethics and sustainability represent an emerging area of interest for information systems esearch today, and I welcome interested research students attempting to work in this increadibly important future area of inquiry.

  • Service innovation in the digital age

    Information technology is critical for many services, and service settings are critical contexts of use for information technology (IT). Therefore, the need to further investigate the role of IT in service has been identified as a key research priority for service science, the interdisciplinary study of value co-creation in service systems. By the same reasoning, understanding the implications of service also emerged as an increasingly important area of inquiry for information systems research. Previous studies at the intersection of information systems and service research acknowledged that IT has implications for service firms in strategy, development, and execution, for example, by increasing profitability, by being a source of innovation, or by enabling new customer-firm interactions.

  • Cryptocurrencies and Fintech

    I am interested in working with prospective PhD students in areas including, but not limited to, ICOs, memecoins, social media narratives (e.g., Elon Musk tweeting about Dogecoin), the political narrative surrounding Bitcoin, Central Bank Issued Digital Currencies (CBDCs), cryptoethics, or sustainability issues surrounding crypto mining.

Supervision history

Current supervision

  • Doctor Philosophy

    Redefining Money: How Central Bank Digital Currencies (CBDCs) Are Transforming the Financial Ecosystem

    Principal Advisor

    Other advisors: Professor Sabine Matook

  • Master Philosophy

    BUILDLING DIGITAL RESILIENCE FOR THE CLIMATE CRISIS

    Principal Advisor

    Other advisors: Professor Andrew Burton-Jones

  • Doctor Philosophy

    Building Digital Resilience for the Climate Crisis

    Principal Advisor

    Other advisors: Professor Andrew Burton-Jones

  • Doctor Philosophy

    Building Digital Resilience for the Climate Crisis

    Principal Advisor

    Other advisors: Professor Andrew Burton-Jones

  • Doctor Philosophy

    HOW AI SERVICE AGENTS INFLUENCE ENGAGEMENT IN LIVE STREAMING: PERSPECTIVE OF IT AFFORDANCE & ANTHROPOMORPHISM

    Principal Advisor

    Other advisors: Dr Tapani Rinta-Kahila

  • Doctor Philosophy

    Reducing patient ill-being in primary care in the age of technologies: bridging the digital divide

    Associate Advisor

    Other advisors: Professor Lisa Hall, Professor Janet McColl-Kennedy

  • Doctor Philosophy

    Discontinued Use of Social Media

    Associate Advisor

    Other advisors: Professor Sabine Matook

  • Doctor Philosophy

    Digital Transformation Success Factors

    Associate Advisor

    Other advisors: Professor Stan Karanasios

Completed supervision

Media

Enquiries

Contact Associate Professor Christoph Breidbach directly for media enquiries about:

  • AI
  • Big Data
  • Bitcoin
  • Cryptocurrencies
  • Digital Transformation
  • Emerging Technologies
  • Financial Services
  • Fintech
  • Future of Work
  • Innovation
  • Robots
  • Service

Need help?

For help with finding experts, story ideas and media enquiries, contact our Media team:

communications@uq.edu.au