|
2012 Journal Article I am having a dilemma: factors affecting resident support of event development in the communityChien, P. Monica, Ritchie, Brent W., Shipway, Richard and Henderson, Holly (2012). I am having a dilemma: factors affecting resident support of event development in the community. Journal of Travel Research, 51 (4), 451-463. doi: 10.1177/0047287511426336 |
|
2012 Journal Article Rejoinder to commentary on Chien, Cornwell, and Pappu (2010): Advancing research on sponsorship portfolio effectsChien, P. Monica, Cornwell, T. Bettina and Pappu, Ravi (2012). Rejoinder to commentary on Chien, Cornwell, and Pappu (2010): Advancing research on sponsorship portfolio effects. Journal of Business Research, 65 (1), 117-121. doi: 10.1016/j.jbusres.2011.02.006 |
|
2011 Journal Article Pharmaceutical advertising in Korea, Japan, Hong Kong, Australia, and the US: current conditions and future directionsPaek, Hye-Jin, Lee, Hyegyu, Praet, Carolus L. C., Chan, Kara, Chien, P. Monica, Huh, Jisu and Cameron, Glen T. (2011). Pharmaceutical advertising in Korea, Japan, Hong Kong, Australia, and the US: current conditions and future directions. Health Communication Research, 3 (1), 1-63. |
|
2011 Journal Article Sponsorship portfolio as a brand-image creation strategyChien, P. Monica, Cornwell, T. Bettina and Pappu, Ravi (2011). Sponsorship portfolio as a brand-image creation strategy. Journal of Business Research, 64 (2), 142-149. doi: 10.1016/j.jbusres.2010.02.010 |
|
2010 Journal Article The role of the media in influencing residents' support for the 2012 Olympic GamesRitchie, Brent W., Shipway, Richard and Chien, P. Monica (2010). The role of the media in influencing residents' support for the 2012 Olympic Games. International Journal of Event and Festival Management, 1 (3), 202-219. doi: 10.1108/17852951011078014 |
