Overview
Background
Dr Monica Chien has multidisciplinary training in marketing, psychology and tourism, and has an extensive background in hospitality. She has won multiple awards for her teaching and research, and has been invited as a visiting scholar to universities in Japan.
Dr Chien’s scholarly interest and expertise lie in the field of Consumer Behaviour, and she is an active researcher in the associated fields of traveller behaviour, sports fan behaviour, resident study, branding and marketing communications with demonstrated research impact on industry, government and policy both within Australia and internationally. She has particular expertise and interest in experimental studies, and has published in leading international marketing and tourism journals.
Dr Chien has conducted research and consultancy with industry and government, leading several international and national projects. She is currently investigating how sport scandals affect sponsoring brands and stakeholders in sport. Her recent projects also examine the nexus between international education and tourism, as well as residents’ response to tourism and mega-event development.
Availability
- Dr Monica Chien is:
- Available for supervision
Fields of research
Qualifications
- Bachelor of Business (Administration), Queensland University of Technology
- Masters (Coursework), Queensland University of Technology
- Doctor of Philosophy, The University of Queensland
Works
Search Professor Monica Chien’s works on UQ eSpace
2021
Conference Publication
Understanding tourists' responses to misbehaviours committed by compatriot tourists
Sun, Wanting, Chien, P. Monica and Pappu, Ravi (2021). Understanding tourists' responses to misbehaviours committed by compatriot tourists. The Council for Australasian Tourism and Hospitality Education (CAUTHE) Annual Conference, Online, 9-12 February 2021.
2021
Journal Article
Social impacts of mega-events: a systematic narrative review and research agenda
Mair, Judith, Chien, P. Monica, Kelly, Sarah Jane and Derrington, Stephanie (2021). Social impacts of mega-events: a systematic narrative review and research agenda. Journal of Sustainable Tourism, 31 (2), 1-23. doi: 10.1080/09669582.2020.1870989
2020
Journal Article
Understanding the emerging Chinese working holiday market
Fang, Yao, Chien, P. Monica and Walters, Gabrielle (2020). Understanding the emerging Chinese working holiday market. Journal of Vacation Marketing, 27 (1), 135676672094824-16. doi: 10.1177/1356766720948248
2020
Journal Article
A leg(acy) to stand on? A non-host resident perspective of the London 2012 Olympic legacies
Ritchie, Brent W., Chien, P. Monica and Shipway, Richard (2020). A leg(acy) to stand on? A non-host resident perspective of the London 2012 Olympic legacies. Tourism Management, 77 104031, 104031. doi: 10.1016/j.tourman.2019.104031
2020
Other Outputs
Celebrity concern about bushfires could do more harm than good. To help they need to put boots on the ground
Walters, Gabrielle, Mair, Judith and Chien, Monica (2020, 01 20). Celebrity concern about bushfires could do more harm than good. To help they need to put boots on the ground The Conversation
2020
Conference Publication
The destination through our eyes: Investigating residents' involvement in and perceptions of place branding initiatives
Hay Walters, Nicole, Ruhanen, Lisa and Chien, P. Monica (2020). The destination through our eyes: Investigating residents' involvement in and perceptions of place branding initiatives. CAUTHE 2020, Auckland, New Zealand, 10-13 February 2020. Auckland, New Zealand: Auckland University of Technology.
2019
Journal Article
Beyond the glamour: resident perceptions of olympic legacies and volunteering intentions
Shipway, Richard, Ritchie, Brent W. and Chien, P. Monica (2019). Beyond the glamour: resident perceptions of olympic legacies and volunteering intentions. Leisure Studies, 39 (2) 10.1080/02614367.2019.1693612, 1-14. doi: 10.1080/02614367.2019.1693612
2019
Journal Article
Citizens’ attitudes towards mega-events: A new framework
Smith, Andrew, Ritchie, Brent W. and Chien, P. Monica (2019). Citizens’ attitudes towards mega-events: A new framework. Annals of Tourism Research, 74, 208-210. doi: 10.1016/j.annals.2018.07.006
2019
Conference Publication
Investigating nonhost residents’ perceptions of mega-events in Japan
Nagai, Hayato and Chien, P. Monica (2019). Investigating nonhost residents’ perceptions of mega-events in Japan. The Asia Pacific Tourism Association (APTA) Conference, Danang, Vietnam, 1-4 July 2019.
2018
Journal Article
There goes my hero again: sport scandal frequency and social identity driven response
Kelly, Sarah J., Weeks, Clinton S. and Chien, P. Monica (2018). There goes my hero again: sport scandal frequency and social identity driven response. Journal of Strategic Marketing, 26 (1), 56-70. doi: 10.1080/0965254X.2017.1359656
2018
Journal Article
Identifying objectives for mega-event leveraging: a non-host city case
Chien, P. Monica, Kelly, Sarah J. and Gill, Chelsea (2018). Identifying objectives for mega-event leveraging: a non-host city case. Marketing Intelligence and Planning, 36 (2), 168-184. doi: 10.1108/MIP-05-2017-0085
2018
Journal Article
Understanding intergroup conflicts in tourism
Chien, P. Monica and Ritchie, Brent W. (2018). Understanding intergroup conflicts in tourism. Annals of Tourism Research, 72, 177-179. doi: 10.1016/j.annals.2018.03.004
2018
Conference Publication
Corporate sponsorship effects on charitable giving
Goh, Iris, Pappu, Ravi and Chien, P. Monica (2018). Corporate sponsorship effects on charitable giving. Australia New Zealand Marketing Academy Conference, Adelaide, Australia, 3-5 December 2018. Adelaide, SA, Australia: University of Adelaide.
2018
Book Chapter
China
Xing, Ye, Fairley, Sheranne, Wang, Yan and Chien, P. Monica (2018). China. Sports volunteers around the globe: Meaning and understanding of volunteering and its societal impact. (pp. 69-79) edited by Kirstin Hallmann and Sheranne Fairley. Cham, Switzerland: Springer. doi: 10.1007/978-3-030-02354-6_7
2017
Journal Article
Segmentation by travel related risks: an integrated approach
Ritchie, Brent W., Chien, P. Monica and Sharifpour, Mona (2017). Segmentation by travel related risks: an integrated approach. Journal of Travel and Tourism Marketing, 34 (2), 274-289. doi: 10.1080/10548408.2016.1156616
2017
Conference Publication
Leveraging the Olympic and Paralympic games: building brand equity for all
Chien, P. Monica, Kelly, Sarah J., Cornwell, T. Bettina, Ikematsu, Shu, Yamaguchi, Shiro and Motohashi, Naoki (2017). Leveraging the Olympic and Paralympic games: building brand equity for all. 2017 American Academy of Advertising Global Conference, Tokyo, Japan, 6-8 July 2017.
2017
Conference Publication
Analysis of motivation, expectation and satisfaction of Chinese working holiday makers
Fang, Yao, Walters, Gabby and Chien, Monica (2017). Analysis of motivation, expectation and satisfaction of Chinese working holiday makers. Third East-West Dialogue on Tourism and the Chinese Dream, Gold Coast, QLD, Australia, 23-25 November, 2017. Gold Coast, QLD, Australia: Griffith Institute for Tourism (GIFT) and the Griffith Tourism Confucius Institute (TCI).
2017
Journal Article
Travelers' health risk perceptions and protective behavior: a psychological approach
Chien, P. Monica, Sharifpour, Mona, Ritchie, Brent W. and Watson, Bernadette (2017). Travelers' health risk perceptions and protective behavior: a psychological approach. Journal of Travel Research, 56 (6), 744-759. doi: 10.1177/0047287516665479
2016
Journal Article
Sport scandal and sponsorship decisions: team identification matters
Chien, P. Monica, Kelly, Sarah J. and Weeks, Clinton S. (2016). Sport scandal and sponsorship decisions: team identification matters. Journal of Sport Management, 30 (5), 490-505. doi: 10.1123/jsm.2015-0327
2015
Book Chapter
The Effects of Sponsorship Portfolio on Consumer Associations of the Sponsor Brand
Chien, P. Monica, Cornwell, T. Bettina and Pappu, Ravi (2015). The Effects of Sponsorship Portfolio on Consumer Associations of the Sponsor Brand. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. (pp. 22-22) Cham: Springer Nature. doi: 10.1007/978-3-319-10963-3_8
Funding
Current funding
Supervision
Availability
- Dr Monica Chien is:
- Available for supervision
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Supervision history
Current supervision
-
Doctor Philosophy
Augmented and Virtual Reality Innovations in Digital Marketing
Associate Advisor
-
Doctor Philosophy
First Nations Legacy from the Brisbane 2032 Games
Associate Advisor
Other advisors: Professor Lisa Ruhanen
-
Doctor Philosophy
Evaluation of DMO (Destination Management Organization) website Wonderful Indonesia based on its cognitive image from pre-travel visitor experience
Associate Advisor
Other advisors: Dr Andy Lee
-
Doctor Philosophy
Value Perceptions of Queensland's Arts and Culture Sector: A Study of Sector Sustainability
Associate Advisor
Other advisors: Dr Caroline Wilson-Barnao, Dr Kate Power
-
Doctor Philosophy
Value Perceptions of Queensland's Arts and Culture Sector: A Study of Sector Sustainability
Associate Advisor
Other advisors: Dr Caroline Wilson-Barnao, Dr Kate Power
Completed supervision
-
2023
Doctor Philosophy
When Compatriot Tourists Behave Badly: Understanding the Impact of Tourist Misbehaviour on the Tourist-Host Intergroup Dynamics in International Travel
Principal Advisor
Other advisors: Associate Professor Ravi Pappu
-
2024
Doctor Philosophy
Essays on Habit as a Driver of Tourist Pro-Environmental Behaviour
Associate Advisor
Other advisors: Dr Faith Ong, Professor Sara Dolnicar
-
2023
Doctor Philosophy
Destination branding in the eyes of residents: Investigating residents' participation in destination branding
Associate Advisor
Other advisors: Professor Lisa Ruhanen
Media
Enquiries
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