Overview
Background
Dr Monica Chien has multidisciplinary training in marketing, psychology and tourism, and has an extensive background in hospitality. She has won multiple awards for her teaching and research, and has been invited as a visiting scholar to universities in Japan.
Dr Chien’s scholarly interest and expertise lie in the field of Consumer Behaviour, and she is an active researcher in the associated fields of traveller behaviour, sports fan behaviour, resident study, branding and marketing communications with demonstrated research impact on industry, government and policy both within Australia and internationally. She has particular expertise and interest in experimental studies, and has published in leading international marketing and tourism journals.
Dr Chien has conducted research and consultancy with industry and government, leading several international and national projects. She is currently investigating how sport scandals affect sponsoring brands and stakeholders in sport. Her recent projects also examine the nexus between international education and tourism, as well as residents’ response to tourism and mega-event development.
Availability
- Dr Monica Chien is:
- Available for supervision
Fields of research
Qualifications
- Bachelor of Business (Administration), Queensland University of Technology
- Masters (Coursework), Queensland University of Technology
- Doctor of Philosophy, The University of Queensland
Works
Search Professor Monica Chien’s works on UQ eSpace
2007
Conference Publication
A theoretical framework for analysis of multiple sponsorship effects on consumer responses
Chien, P. Monica, Cornwell, T. B. and Pappu, R. (2007). A theoretical framework for analysis of multiple sponsorship effects on consumer responses. 6th International Conference on Research in Advertising (ICORIA 2007), Lisbon, Portugal, 29-30 June, 2007. European Advertising Academy, in collaboration with Instituto Politéecnico de Lisboa Escola Superior de Comunicação Social.
2006
Conference Publication
Multiple sponsorship effects on consumer response outcomes
Chien, P. Monica (2006). Multiple sponsorship effects on consumer response outcomes. UQ Business School Research Colloquium, Brisbane, Qld, Australia, 9 June 2006.
2005
Conference Publication
A theoretical framework for analysis of image transfer in multiple sponsorships
Chien, Pi-Hsuan Monica, Cornwell, T. Bettina and Stokes, Robyn (2005). A theoretical framework for analysis of image transfer in multiple sponsorships. Australia and New Zealand Marketing Academy Conference (ANZMAC, 2005), Fremantle, WA, Australia, 5-7 December 2005. Perth, Australia: University of Western Australia.
2004
Conference Publication
Integrated marketing communication (IMC): New discipline with an old learning approach: A syllabi analysis
Kerr, Gayle, Patti, Charles and Chien, P. Monica (2004). Integrated marketing communication (IMC): New discipline with an old learning approach: A syllabi analysis. Australian and New Zealand Marketing Academy Conference (ANZMAC 2004), Wellington, New Zealand, 29 November - 1 December 2004. Wellington, N.Z.: Australian and New Zealand Marketing Academy.
Funding
Current funding
Supervision
Availability
- Dr Monica Chien is:
- Available for supervision
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Supervision history
Current supervision
-
Doctor Philosophy
First Nations Legacy from the Brisbane 2032 Games
Associate Advisor
Other advisors: Professor Lisa Ruhanen
-
Doctor Philosophy
Value Perceptions of Queensland's Arts and Culture Sector: A Study of Sector Sustainability
Associate Advisor
Other advisors: Dr Caroline Wilson-Barnao, Dr Kate Power
-
Doctor Philosophy
Value Perceptions of Queensland's Arts and Culture Sector: A Study of Sector Sustainability
Associate Advisor
Other advisors: Dr Caroline Wilson-Barnao, Dr Kate Power
-
Doctor Philosophy
Evaluation of DMO (Destination Management Organization) website Wonderful Indonesia based on its cognitive image from pre-travel visitor experience
Associate Advisor
Other advisors: Dr Andy Lee
-
Doctor Philosophy
Augmented and Virtual Reality Innovations in Digital Marketing
Associate Advisor
Completed supervision
-
2023
Doctor Philosophy
When Compatriot Tourists Behave Badly: Understanding the Impact of Tourist Misbehaviour on the Tourist-Host Intergroup Dynamics in International Travel
Principal Advisor
Other advisors: Associate Professor Ravi Pappu
-
2024
Doctor Philosophy
Essays on Habit as a Driver of Tourist Pro-Environmental Behaviour
Associate Advisor
Other advisors: Dr Faith Ong, Professor Sara Dolnicar
-
2023
Doctor Philosophy
Destination branding in the eyes of residents: Investigating residents' participation in destination branding
Associate Advisor
Other advisors: Professor Lisa Ruhanen
Media
Enquiries
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