Overview
Background
Dr Monica Chien has multidisciplinary training in marketing, psychology and tourism, and has an extensive background in hospitality. She has won multiple awards for her teaching and research, and has been invited as a visiting scholar to universities in Japan.
Dr Chien’s scholarly interest and expertise lie in the field of Consumer Behaviour, and she is an active researcher in the associated fields of traveller behaviour, sports fan behaviour, resident study, branding and marketing communications with demonstrated research impact on industry, government and policy both within Australia and internationally. She has particular expertise and interest in experimental studies, and has published in leading international marketing and tourism journals.
Dr Chien has conducted research and consultancy with industry and government, leading several international and national projects. She is currently investigating how sport scandals affect sponsoring brands and stakeholders in sport. Her recent projects also examine the nexus between international education and tourism, as well as residents’ response to tourism and mega-event development.
Availability
- Dr Monica Chien is:
- Available for supervision
Fields of research
Qualifications
- Bachelor of Business (Administration), Queensland University of Technology
- Masters (Coursework), Queensland University of Technology
- Doctor of Philosophy, The University of Queensland
Works
Search Professor Monica Chien’s works on UQ eSpace
2014
Book Chapter
It can't happen to me: travel risk perceptions
Ritchie, Brent W., Chien, P. Monica and Watson, Bernadette (2014). It can't happen to me: travel risk perceptions. Tourists' behaviors and evaluations. (pp. 65-73) edited by Metin Kozak and Arch G. Woodside. Bingley, United Kingdom: Emerald Group Publishing Limited. doi: 10.1108/S1871-317320140000009008
2014
Edited Outputs
Tourism and Hospitality in the Contemporary World: Trends, Changes & Complexity Proceedings of the 24th Annual Conference CAUTHE 2014
P. Monica Chien ed. (2014). Tourism and Hospitality in the Contemporary World: Trends, Changes & Complexity Proceedings of the 24th Annual Conference CAUTHE 2014. CAUTHE Conference 2014, Brisbane, Australia, 10-13 February 2014. Brisbane, Australia: School of Tourism, The University of Queensland.
2013
Conference Publication
It can't happen to me: travel risk perceptions
Ritchie, Brent W., Chien, P. Monica and Watson, Bernadette (2013). It can't happen to me: travel risk perceptions. CPTHL 2013: 8th Consumer Psychology of Tourism, Hospitality and Leisure Symposium, Istanbul, Turkey, 1-5 June, 2013.
2013
Conference Publication
Health and safety risk perceptions and behaviour of Australian outbound travellers
Wang, Jie, Ritchie, Brent, Watson, Bernadette and Chien, Monica (2013). Health and safety risk perceptions and behaviour of Australian outbound travellers. CAUTHE 2013: Council for Australasian University Tourism and Hospitality Education Annual Conference, Canterbury, NZ, 11-14 February, 2013. Christchurch, NZ: CAUTHE (Council for Australasian University Tourism and Hospitality Education).
2012
Journal Article
I am having a dilemma: factors affecting resident support of event development in the community
Chien, P. Monica, Ritchie, Brent W., Shipway, Richard and Henderson, Holly (2012). I am having a dilemma: factors affecting resident support of event development in the community. Journal of Travel Research, 51 (4), 451-463. doi: 10.1177/0047287511426336
2012
Journal Article
Rejoinder to commentary on Chien, Cornwell, and Pappu (2010): Advancing research on sponsorship portfolio effects
Chien, P. Monica, Cornwell, T. Bettina and Pappu, Ravi (2012). Rejoinder to commentary on Chien, Cornwell, and Pappu (2010): Advancing research on sponsorship portfolio effects. Journal of Business Research, 65 (1), 117-121. doi: 10.1016/j.jbusres.2011.02.006
2011
Journal Article
Pharmaceutical advertising in Korea, Japan, Hong Kong, Australia, and the US: current conditions and future directions
Paek, Hye-Jin, Lee, Hyegyu, Praet, Carolus L. C., Chan, Kara, Chien, P. Monica, Huh, Jisu and Cameron, Glen T. (2011). Pharmaceutical advertising in Korea, Japan, Hong Kong, Australia, and the US: current conditions and future directions. Health Communication Research, 3 (1), 1-63.
2011
Journal Article
Sponsorship portfolio as a brand-image creation strategy
Chien, P. Monica, Cornwell, T. Bettina and Pappu, Ravi (2011). Sponsorship portfolio as a brand-image creation strategy. Journal of Business Research, 64 (2), 142-149. doi: 10.1016/j.jbusres.2010.02.010
2011
Conference Publication
Communicating Corporate Social Responsibility via Sponsorship: Does it Always Work?
Chien, P. Monica, Cornwell, T. Bettina and Pappu, Ravi (2011). Communicating Corporate Social Responsibility via Sponsorship: Does it Always Work?. American Academy of Advertising 2011 Asia-Pacific Conference, Brisbane, QLD Australia, 8-10 June 2011.
2011
Conference Publication
DTC advertising in Australia
Chien, P. Monica (2011). DTC advertising in Australia. American Academy of Advertising 2011 Asia-Pacific Conference, Brisbane, Australia, 8-10 June 2011.
2010
Conference Publication
Examining the impact of sponsorship portfolio communication on sponsor brand personality
Chien, P. Monica, Cornwell, T. Bettina and Pappu, Ravi (2010). Examining the impact of sponsorship portfolio communication on sponsor brand personality. The American Academy of Advertising (AAA) 2010 European Conference, Milan, Italy, 4-6 June 2010. Richmond, VA, United States: American Academy of Advertising.
2010
Conference Publication
The role of articulation in sponsorship portfolio communication
Chien, Pi-Hsuan Monica, Cornwell, T. Bettina and Pappu, Ravi (2010). The role of articulation in sponsorship portfolio communication. 39th European Marketing Academy (EMAC) Conference, Copenhagan, Denmark, 1-4 June 2010. Frederiksberg, Denmark: Copenhagen Business School.
2010
Conference Publication
Sponsorship portfolios: framing effects with sport and cause sponsorships
Chien, P. Monica, Cornwell, T. Bettina and Pappu, Ravi (2010). Sponsorship portfolios: framing effects with sport and cause sponsorships. 2010 American Marketing Association (AMA) Summer Marketing Educators’ Conference, Boston, United States, 13-16 August 2010. Chicago, United States: American Marketing Association.
2010
Journal Article
The role of the media in influencing residents' support for the 2012 Olympic Games
Ritchie, Brent W., Shipway, Richard and Chien, P. Monica (2010). The role of the media in influencing residents' support for the 2012 Olympic Games. International Journal of Event and Festival Management, 1 (3), 202-219. doi: 10.1108/17852951011078014
2009
Other Outputs
Consumer evaluations of sponsor brand associations
Chien, Pi-Hsuan Monica (2009). Consumer evaluations of sponsor brand associations. PhD Thesis, School of Business, The University of Queensland.
2008
Conference Publication
The effects of sponsorship portfolio on consumer associations of the sponsor brand
Chien, P. Monica, Cornwell, T. Bettina and Pappu, Ravi (2008). The effects of sponsorship portfolio on consumer associations of the sponsor brand. Academy of Marketing Science Annual Conference 2008, Vancouver, BC, Canada, 28-31 May, 2008.
2008
Book Chapter
A theoretical framework for analysis of multiple sponsorship effects on consumer responses
Chien, P. Monica, Cornwell, T. Bettina and Pappu, Ravi (2008). A theoretical framework for analysis of multiple sponsorship effects on consumer responses. New Trends in Advertising Research. (pp. 189-206) edited by Francisco Costa Pereira, Jorge Veríssimo and Peter C. Neijens. Lisbon, Portugal: Edicoes Silabo.
2008
Conference Publication
The effects of sponsorship portfolio on consumer associations of the sponsor brand
Chien, P. Monica (2008). The effects of sponsorship portfolio on consumer associations of the sponsor brand. UQ Business School Research Colloquium, Brisbane, Australia, 6 June 2008.
2008
Conference Publication
Exploring sponsorship framing effects
Chien, P. Monica, Cornwell, T. Bettina and Pappu, Ravi (2008). Exploring sponsorship framing effects. American Psychological Association 116th Annual Convention, Boston, MA., U.S., 14-17 August 2008.
2007
Conference Publication
Effects of multiple sponsorships on consumer response outcomes
Chien, P. Monica (2007). Effects of multiple sponsorships on consumer response outcomes. EMAC 20th Doctoral Colloquium 2007, Reykjavik, Iceland, 20-22 May 2007. European Marketing Academy (EMAC).
Funding
Current funding
Supervision
Availability
- Dr Monica Chien is:
- Available for supervision
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Supervision history
Current supervision
-
Doctor Philosophy
Evaluation of DMO (Destination Management Organization) website Wonderful Indonesia based on its cognitive image from pre-travel visitor experience
Associate Advisor
Other advisors: Dr Andy Lee
-
Doctor Philosophy
Value Perceptions of Queensland's Arts and Culture Sector: A Study of Sector Sustainability
Associate Advisor
Other advisors: Dr Caroline Wilson-Barnao, Dr Kate Power
-
Doctor Philosophy
First Nations Legacy from the Brisbane 2032 Games
Associate Advisor
Other advisors: Professor Lisa Ruhanen
-
Doctor Philosophy
Augmented and Virtual Reality Innovations in Digital Marketing
Associate Advisor
-
Doctor Philosophy
Value Perceptions of Queensland's Arts and Culture Sector: A Study of Sector Sustainability
Associate Advisor
Other advisors: Dr Caroline Wilson-Barnao, Dr Kate Power
Completed supervision
-
2023
Doctor Philosophy
When Compatriot Tourists Behave Badly: Understanding the Impact of Tourist Misbehaviour on the Tourist-Host Intergroup Dynamics in International Travel
Principal Advisor
Other advisors: Associate Professor Ravi Pappu
-
2024
Doctor Philosophy
Essays on Habit as a Driver of Tourist Pro-Environmental Behaviour
Associate Advisor
Other advisors: Dr Faith Ong, Professor Sara Dolnicar
-
2023
Doctor Philosophy
Destination branding in the eyes of residents: Investigating residents' participation in destination branding
Associate Advisor
Other advisors: Professor Lisa Ruhanen
Media
Enquiries
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