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Dr Nicolas Pontes
Dr

Nicolas Pontes

Email: 
Phone: 
+61 7 336 56561

Overview

Background

Nicolas Pontes is a Senior Lecturer in Marketing at the UQ Business School and he holds a PhD and a MSc in Marketing, both with a focus in Branding. His industry experience include roles such as marketing research coordinator, marketing manager, and marketing consultant. He has a large experience in teaching and research at leading universities in Australia, where he has had the role of Program Coordinator for Advertising and IMC majors at both Undergraduate and Post-Graduate levels. Dr Pontes is also the Founder and Academic Advisor at Newish Communications Inc., the first student-run communications agency in Australia. His research interests are in the area of consumer decision-making and information processing with a particular interest in online consumer behaviour, social media engagement, price and promotion advertising, and branding. His research has been published in the European Journal of Marketing, Psychology & Marketing, Computers in Human Behavior, Journal of Experimental Psychology: Applied, Journal of Services Marketing, Journal of Retailing and Consumer Services, Journal of Product & Brand Management, and Journal of Brand Management. His work has also been presented at international advertising and marketing conferences such as Association for Consumer Research [North America], American Marketing Association, and American Academic of Advertising.

Research Supervision I am not accepting new HDR (Mphil or PhD) students.

Availability

Dr Nicolas Pontes is:
Not available for supervision

Research interests

  • Information processing and Decision Making

    Framing product benefits, advertising claims and the skeptical consumer, framing of price promotion, colour display effects

  • Social Media Marketing and Social Media Influencers

    Influencer engagement, consumer-influencer relationships, advertising.

  • Relationship Marketing

    Loyalty programs, preferential treatment, rewards, consumer emotions and attachment, and AI and Service Robots in service encounters.

Works

Search Professor Nicolas Pontes’s works on UQ eSpace

66 works between 2009 and 2025

1 - 20 of 66 works

2025

Journal Article

Health Star Rating Labels: A systematic review and future research agenda

Hasni, Muhammad Junaid Shahid, Rehman, Mohsin Abdur, Pontes, Nicolas and Yaqub, Muhammad Zafar (2025). Health Star Rating Labels: A systematic review and future research agenda. Food Quality and Preference, 122 105310, 105310. doi: 10.1016/j.foodqual.2024.105310

Health Star Rating Labels: A systematic review and future research agenda

2025

Conference Publication

What’s in a username? How username shapes influencers’ social media engagement

Leite, F. and Pontes, N. (2025). What’s in a username? How username shapes influencers’ social media engagement. Association for Consumer Research (ACR) North American Conference, Washington, DC United States, 2025.

What’s in a username? How username shapes influencers’ social media engagement

2024

Conference Publication

Robots and Consumer Self-Perceived Competence

Goyeneche, D., Pontes, N. and Popkowski-Leszczyc, P. (2024). Robots and Consumer Self-Perceived Competence. Australian and New Zealand Marketing Academy Conference (ANZMAC), Hobart, TAS Australia, 2 - 4 December 2024. ANZMAC.

Robots and Consumer Self-Perceived Competence

2024

Journal Article

The role of conventional meat unnaturalness in cultured meat acceptance: a test of holistic mindset

Arango, Luis, Septianto, Felix and Pontes, Nicolas (2024). The role of conventional meat unnaturalness in cultured meat acceptance: a test of holistic mindset. Appetite, 203 107656, 1-10. doi: 10.1016/j.appet.2024.107656

The role of conventional meat unnaturalness in cultured meat acceptance: a test of holistic mindset

2024

Journal Article

Framing brand concept of vertical line extensions: the moderating role of believability

Pontes, Nicolas, Leite, Fernanda Polli and Goyeneche, David (2024). Framing brand concept of vertical line extensions: the moderating role of believability. Journal of Consumer Behaviour, 23 (5), 2279-2290. doi: 10.1002/cb.2337

Framing brand concept of vertical line extensions: the moderating role of believability

2024

Conference Publication

Moral agency and status validation in service robot agents

Pontes, V., Pontes, N. and Goyeneche, D. (2024). Moral agency and status validation in service robot agents. AMA SERVSIG, Bordeaux, France, 5-8 June 2024.

Moral agency and status validation in service robot agents

2024

Journal Article

To share or not to share: when is influencer self‐disclosure perceived as appropriate?

Leite, Fernanda Polli, Pontes, Nicolas and Septianto, Felix (2024). To share or not to share: when is influencer self‐disclosure perceived as appropriate?. Journal of Consumer Behaviour, 23 (5), 2585-2598. doi: 10.1002/cb.2361

To share or not to share: when is influencer self‐disclosure perceived as appropriate?

2024

Journal Article

'Meat' the Influencers: Crafting Authentic Endorsements that Drive Willingness to Buy Cultured Meat

Leite, Fernanda Polli, Septianto, Felix and Pontes, Nicolas (2024). 'Meat' the Influencers: Crafting Authentic Endorsements that Drive Willingness to Buy Cultured Meat. Appetite, 199 107401, 1-14. doi: 10.1016/j.appet.2024.107401

'Meat' the Influencers: Crafting Authentic Endorsements that Drive Willingness to Buy Cultured Meat

2024

Journal Article

Influencer marketing effectiveness: giving competence, receiving credibility

Leite, Fernanda Polli, Pontes, Nicolas and Schivinski, Bruno (2024). Influencer marketing effectiveness: giving competence, receiving credibility. Journal of Travel and Tourism Marketing, 41 (3), 307-321. doi: 10.1080/10548408.2024.2317748

Influencer marketing effectiveness: giving competence, receiving credibility

2024

Journal Article

What drives car buyers to accept a rejuvenated brand? the mediating effects of value and pricing in a consumer-brand relationship

Hamzah, Muhammad Iskandar and Pontes, Nicolas (2024). What drives car buyers to accept a rejuvenated brand? the mediating effects of value and pricing in a consumer-brand relationship. Journal of Strategic Marketing, 32 (2), 114-136. doi: 10.1080/0965254x.2022.2129749

What drives car buyers to accept a rejuvenated brand? the mediating effects of value and pricing in a consumer-brand relationship

2024

Conference Publication

Influence of speciesism in human-robot master-servant relationships

Fiestas, J.C., Popkowski-Leszczyc, P., Pontes, N. and Tuzovic, S. (2024). Influence of speciesism in human-robot master-servant relationships. Australian and New Zealand Marketing Academy Conference, Dunedin, New Zealand, 1-3 December 2023.

Influence of speciesism in human-robot master-servant relationships

2024

Journal Article

Inteligência emocional no Turismo: um estudo sobre os trabalhadores de empresas de foodservice no Sul do Brasil

Santucci de Oliveira, Bruno, Sohn, Ana Paula Lisboa and Pontes, Nicolas (2024). Inteligência emocional no Turismo: um estudo sobre os trabalhadores de empresas de foodservice no Sul do Brasil. Pasos: Revista De Turismo Y Patrimonio Cultural, 22 (1), 91-102. doi: 10.25145/j.pasos.2024.22.006

Inteligência emocional no Turismo: um estudo sobre os trabalhadores de empresas de foodservice no Sul do Brasil

2024

Journal Article

Unsustainable burgers? Deploying carbon footprint labels to enhance sustainability perceptions of animal-based food products

Ang, Ming Yang Avon, Pontes, Nicolas and France, Cassandra (2024). Unsustainable burgers? Deploying carbon footprint labels to enhance sustainability perceptions of animal-based food products. Journal of Retailing and Consumer Services, 76 103567, 1-10. doi: 10.1016/j.jretconser.2023.103567

Unsustainable burgers? Deploying carbon footprint labels to enhance sustainability perceptions of animal-based food products

2024

Journal Article

Impact of high involvement work systems in shaping power, knowledge sharing, rewards and knowledge perception of employees

Nguyen, Mai, Pontes, Nicolas, Malik, Ashish, Gupta, Jaya and Gugnani, Ritika (2024). Impact of high involvement work systems in shaping power, knowledge sharing, rewards and knowledge perception of employees. Journal of Knowledge Management, 28 (6), 1771-1792. doi: 10.1108/JKM-04-2023-0345

Impact of high involvement work systems in shaping power, knowledge sharing, rewards and knowledge perception of employees

2024

Conference Publication

Service Robots' Emotional Facial Expressions

Leite, F., Casper Ferm, L.E., Arango, L. and Pontes, N. (2024). Service Robots' Emotional Facial Expressions. Australian and New Zealand Marketing Academy Conference (ANZMAC), Hobart, TAS Australia, 2 - 4 December 2024. ANZMAC.

Service Robots' Emotional Facial Expressions

2023

Conference Publication

Chatbots in frontline services and customer experience: An anthropomorphism perspective

Nguyen, Mai, Casper Ferm, Lars-Erik, Thaichon, Sara, Pontes, Nicolas and Thaichon, Park (2023). Chatbots in frontline services and customer experience: An anthropomorphism perspective. Australian and New Zealand Marketing Academy Conference (ANZMAC), Dunedin, New Zealand, 4-6 December 2023.

Chatbots in frontline services and customer experience: An anthropomorphism perspective

2023

Conference Publication

Embarrassing Service Encounters: Should Service Providers be Direct or Polite?

Liu, X., Popkowski Leszczyc, P. and Pontes, N. (2023). Embarrassing Service Encounters: Should Service Providers be Direct or Polite?. Australian and New Zealand Marketing Academy Conference (ANZMAC), Dunedin, New Zealand, 4 - 6 December 2023. ANZMAC.

Embarrassing Service Encounters: Should Service Providers be Direct or Polite?

2023

Conference Publication

Influencer Marketing Effectiveness: Give Competence, Receive Credibility

Leite, F., Pontes, N. and Septianto, F. (2023). Influencer Marketing Effectiveness: Give Competence, Receive Credibility. Australian and New Zealand Marketing Academy Conference (ANZMAC), Dunedin, New Zealand, 4 - 6 December 2023. ANZMAC.

Influencer Marketing Effectiveness: Give Competence, Receive Credibility

2023

Journal Article

Challenging cultured meat naturalness perceptions: The role of consumers’ mindset

Arango, Luis, Septianto, Felix and Pontes, Nicolas (2023). Challenging cultured meat naturalness perceptions: The role of consumers’ mindset. Appetite, 190 107039, 107039. doi: 10.1016/j.appet.2023.107039

Challenging cultured meat naturalness perceptions: The role of consumers’ mindset

2023

Journal Article

Chatbots in frontline services and customer experience: an anthropomorphism perspective

Nguyen, Mai, Casper Ferm, Lars‐Erik, Quach, Sara, Pontes, Nicolas and Thaichon, Park (2023). Chatbots in frontline services and customer experience: an anthropomorphism perspective. Psychology and Marketing, 40 (11), 2201-2225. doi: 10.1002/mar.21882

Chatbots in frontline services and customer experience: an anthropomorphism perspective

Funding

Past funding

  • 2021
    Understanding consumer perceptions of superfood products
    Elite Medical Supplies
    Open grant

Supervision

Availability

Dr Nicolas Pontes is:
Not available for supervision

Supervision history

Current supervision

  • Doctor Philosophy

    The use of AI in the Advertising context and its influence on online consumer behaviour.

    Principal Advisor

    Other advisors: Dr Cassandra France, Dr Mai Nguyen

  • Doctor Philosophy

    Consumer preference for a grocery store type due to the perception of local socio-economic benefits

    Principal Advisor

    Other advisors: Professor Peter Popkowski-Leszczyc

  • Doctor Philosophy

    What Makes Brands Authentic in their Relationships with Consumers? The Role of Influencers Self-Disclosure on Brand Authenticity.

    Principal Advisor

    Other advisors: Associate Professor Felix Septianto

  • Doctor Philosophy

    Enhancing Patient Satisfaction through Natural Language Processing (NLP): Unveiling the Depth and Uniqueness of Clinician Notes in Teleconsultation Platforms

    Principal Advisor

    Other advisors: Dr Cassandra France

  • Doctor Philosophy

    The Role of Emotions in Consumer Acceptance of Food Innovations

    Associate Advisor

    Other advisors: Associate Professor Felix Septianto

  • Doctor Philosophy

    Humanoid Social Robots in Retailing: Barriers to Consumer Use

    Associate Advisor

    Other advisors: Professor Peter Popkowski-Leszczyc

  • Doctor Philosophy

    The adoption of service robots: A comparison between people-processing and possession-processing service settings

    Associate Advisor

    Other advisors: Professor Peter Popkowski-Leszczyc

  • Doctor Philosophy

    Using Image and Message Framing to Encourage Consumers to Reduce Plastic Waste

    Associate Advisor

    Other advisors: Associate Professor Ravi Pappu

Completed supervision

Media

Enquiries

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