
Overview
Background
Nicolas Pontes is a Senior Lecturer in Marketing at the UQ Business School and he holds a PhD and a MSc in Marketing, both with a focus in Branding. His industry experience include roles such as marketing research coordinator, marketing manager, and marketing consultant. He has a large experience in teaching and research at leading universities in Australia, where he has had the role of Program Coordinator for Advertising and IMC majors at both Undergraduate and Post-Graduate levels. Dr Pontes is also the Founder and Academic Advisor at Newish Communications Inc., the first student-run communications agency in Australia. His research interests are in the area of consumer decision-making and information processing with a particular interest in online consumer behaviour, social media engagement, price and promotion advertising, and branding. His research has been published in the European Journal of Marketing, Psychology & Marketing, Computers in Human Behavior, Journal of Experimental Psychology: Applied, Journal of Services Marketing, Journal of Retailing and Consumer Services, Journal of Product & Brand Management, and Journal of Brand Management. His work has also been presented at international advertising and marketing conferences such as Association for Consumer Research [North America], American Marketing Association, and American Academic of Advertising.
Research Supervision I am not accepting new HDR (Mphil or PhD) students.
Availability
- Dr Nicolas Pontes is:
- Not available for supervision
Fields of research
Research interests
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Information processing and Decision Making
Framing product benefits, advertising claims and the skeptical consumer, framing of price promotion, colour display effects
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Social Media Marketing and Social Media Influencers
Influencer engagement, consumer-influencer relationships, advertising.
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Relationship Marketing
Loyalty programs, preferential treatment, rewards, consumer emotions and attachment, and AI and Service Robots in service encounters.
Works
Search Professor Nicolas Pontes’s works on UQ eSpace
2025
Journal Article
Health Star Rating Labels: A systematic review and future research agenda
Hasni, Muhammad Junaid Shahid, Rehman, Mohsin Abdur, Pontes, Nicolas and Yaqub, Muhammad Zafar (2025). Health Star Rating Labels: A systematic review and future research agenda. Food Quality and Preference, 122 105310, 105310. doi: 10.1016/j.foodqual.2024.105310
2025
Conference Publication
What’s in a username? How username shapes influencers’ social media engagement
Leite, F. and Pontes, N. (2025). What’s in a username? How username shapes influencers’ social media engagement. Association for Consumer Research (ACR) North American Conference, Washington, DC United States, 2025.
2024
Conference Publication
Robots and Consumer Self-Perceived Competence
Goyeneche, D., Pontes, N. and Popkowski-Leszczyc, P. (2024). Robots and Consumer Self-Perceived Competence. Australian and New Zealand Marketing Academy Conference (ANZMAC), Hobart, TAS Australia, 2 - 4 December 2024. ANZMAC.
2024
Journal Article
The role of conventional meat unnaturalness in cultured meat acceptance: a test of holistic mindset
Arango, Luis, Septianto, Felix and Pontes, Nicolas (2024). The role of conventional meat unnaturalness in cultured meat acceptance: a test of holistic mindset. Appetite, 203 107656, 1-10. doi: 10.1016/j.appet.2024.107656
2024
Journal Article
Framing brand concept of vertical line extensions: the moderating role of believability
Pontes, Nicolas, Leite, Fernanda Polli and Goyeneche, David (2024). Framing brand concept of vertical line extensions: the moderating role of believability. Journal of Consumer Behaviour, 23 (5), 2279-2290. doi: 10.1002/cb.2337
2024
Conference Publication
Moral agency and status validation in service robot agents
Pontes, V., Pontes, N. and Goyeneche, D. (2024). Moral agency and status validation in service robot agents. AMA SERVSIG, Bordeaux, France, 5-8 June 2024.
2024
Journal Article
To share or not to share: when is influencer self‐disclosure perceived as appropriate?
Leite, Fernanda Polli, Pontes, Nicolas and Septianto, Felix (2024). To share or not to share: when is influencer self‐disclosure perceived as appropriate?. Journal of Consumer Behaviour, 23 (5), 2585-2598. doi: 10.1002/cb.2361
2024
Journal Article
'Meat' the Influencers: Crafting Authentic Endorsements that Drive Willingness to Buy Cultured Meat
Leite, Fernanda Polli, Septianto, Felix and Pontes, Nicolas (2024). 'Meat' the Influencers: Crafting Authentic Endorsements that Drive Willingness to Buy Cultured Meat. Appetite, 199 107401, 1-14. doi: 10.1016/j.appet.2024.107401
2024
Journal Article
Influencer marketing effectiveness: giving competence, receiving credibility
Leite, Fernanda Polli, Pontes, Nicolas and Schivinski, Bruno (2024). Influencer marketing effectiveness: giving competence, receiving credibility. Journal of Travel and Tourism Marketing, 41 (3), 307-321. doi: 10.1080/10548408.2024.2317748
2024
Journal Article
What drives car buyers to accept a rejuvenated brand? the mediating effects of value and pricing in a consumer-brand relationship
Hamzah, Muhammad Iskandar and Pontes, Nicolas (2024). What drives car buyers to accept a rejuvenated brand? the mediating effects of value and pricing in a consumer-brand relationship. Journal of Strategic Marketing, 32 (2), 114-136. doi: 10.1080/0965254x.2022.2129749
2024
Conference Publication
Influence of speciesism in human-robot master-servant relationships
Fiestas, J.C., Popkowski-Leszczyc, P., Pontes, N. and Tuzovic, S. (2024). Influence of speciesism in human-robot master-servant relationships. Australian and New Zealand Marketing Academy Conference, Dunedin, New Zealand, 1-3 December 2023.
2024
Journal Article
Inteligência emocional no Turismo: um estudo sobre os trabalhadores de empresas de foodservice no Sul do Brasil
Santucci de Oliveira, Bruno, Sohn, Ana Paula Lisboa and Pontes, Nicolas (2024). Inteligência emocional no Turismo: um estudo sobre os trabalhadores de empresas de foodservice no Sul do Brasil. Pasos: Revista De Turismo Y Patrimonio Cultural, 22 (1), 91-102. doi: 10.25145/j.pasos.2024.22.006
2024
Journal Article
Unsustainable burgers? Deploying carbon footprint labels to enhance sustainability perceptions of animal-based food products
Ang, Ming Yang Avon, Pontes, Nicolas and France, Cassandra (2024). Unsustainable burgers? Deploying carbon footprint labels to enhance sustainability perceptions of animal-based food products. Journal of Retailing and Consumer Services, 76 103567, 1-10. doi: 10.1016/j.jretconser.2023.103567
2024
Journal Article
Impact of high involvement work systems in shaping power, knowledge sharing, rewards and knowledge perception of employees
Nguyen, Mai, Pontes, Nicolas, Malik, Ashish, Gupta, Jaya and Gugnani, Ritika (2024). Impact of high involvement work systems in shaping power, knowledge sharing, rewards and knowledge perception of employees. Journal of Knowledge Management, 28 (6), 1771-1792. doi: 10.1108/JKM-04-2023-0345
2024
Conference Publication
Service Robots' Emotional Facial Expressions
Leite, F., Casper Ferm, L.E., Arango, L. and Pontes, N. (2024). Service Robots' Emotional Facial Expressions. Australian and New Zealand Marketing Academy Conference (ANZMAC), Hobart, TAS Australia, 2 - 4 December 2024. ANZMAC.
2023
Conference Publication
Chatbots in frontline services and customer experience: An anthropomorphism perspective
Nguyen, Mai, Casper Ferm, Lars-Erik, Thaichon, Sara, Pontes, Nicolas and Thaichon, Park (2023). Chatbots in frontline services and customer experience: An anthropomorphism perspective. Australian and New Zealand Marketing Academy Conference (ANZMAC), Dunedin, New Zealand, 4-6 December 2023.
2023
Conference Publication
Embarrassing Service Encounters: Should Service Providers be Direct or Polite?
Liu, X., Popkowski Leszczyc, P. and Pontes, N. (2023). Embarrassing Service Encounters: Should Service Providers be Direct or Polite?. Australian and New Zealand Marketing Academy Conference (ANZMAC), Dunedin, New Zealand, 4 - 6 December 2023. ANZMAC.
2023
Conference Publication
Influencer Marketing Effectiveness: Give Competence, Receive Credibility
Leite, F., Pontes, N. and Septianto, F. (2023). Influencer Marketing Effectiveness: Give Competence, Receive Credibility. Australian and New Zealand Marketing Academy Conference (ANZMAC), Dunedin, New Zealand, 4 - 6 December 2023. ANZMAC.
2023
Journal Article
Challenging cultured meat naturalness perceptions: The role of consumers’ mindset
Arango, Luis, Septianto, Felix and Pontes, Nicolas (2023). Challenging cultured meat naturalness perceptions: The role of consumers’ mindset. Appetite, 190 107039, 107039. doi: 10.1016/j.appet.2023.107039
2023
Journal Article
Chatbots in frontline services and customer experience: an anthropomorphism perspective
Nguyen, Mai, Casper Ferm, Lars‐Erik, Quach, Sara, Pontes, Nicolas and Thaichon, Park (2023). Chatbots in frontline services and customer experience: an anthropomorphism perspective. Psychology and Marketing, 40 (11), 2201-2225. doi: 10.1002/mar.21882
Funding
Past funding
Supervision
Availability
- Dr Nicolas Pontes is:
- Not available for supervision
Supervision history
Current supervision
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Doctor Philosophy
The use of AI in the Advertising context and its influence on online consumer behaviour.
Principal Advisor
Other advisors: Dr Cassandra France, Dr Mai Nguyen
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Doctor Philosophy
Consumer preference for a grocery store type due to the perception of local socio-economic benefits
Principal Advisor
Other advisors: Professor Peter Popkowski-Leszczyc
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Doctor Philosophy
What Makes Brands Authentic in their Relationships with Consumers? The Role of Influencers Self-Disclosure on Brand Authenticity.
Principal Advisor
Other advisors: Associate Professor Felix Septianto
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Doctor Philosophy
Enhancing Patient Satisfaction through Natural Language Processing (NLP): Unveiling the Depth and Uniqueness of Clinician Notes in Teleconsultation Platforms
Principal Advisor
Other advisors: Dr Cassandra France
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Doctor Philosophy
The Role of Emotions in Consumer Acceptance of Food Innovations
Associate Advisor
Other advisors: Associate Professor Felix Septianto
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Doctor Philosophy
Humanoid Social Robots in Retailing: Barriers to Consumer Use
Associate Advisor
Other advisors: Professor Peter Popkowski-Leszczyc
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Doctor Philosophy
The adoption of service robots: A comparison between people-processing and possession-processing service settings
Associate Advisor
Other advisors: Professor Peter Popkowski-Leszczyc
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Doctor Philosophy
Using Image and Message Framing to Encourage Consumers to Reduce Plastic Waste
Associate Advisor
Other advisors: Associate Professor Ravi Pappu
Completed supervision
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2022
Doctor Philosophy
Price Promotion: how do consumers perceive 50% off versus 1/2 price deals?
Principal Advisor
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2024
Doctor Philosophy
Humanoid Social Robots in Retailing: Barriers to Consumer Use
Associate Advisor
Other advisors: Professor Peter Popkowski-Leszczyc
Media
Enquiries
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