Overview
Background
Nicolas Pontes is a Senior Lecturer in Marketing at the UQ Business School and he holds a PhD and a MSc in Marketing, both with a focus in Branding. His industry experience include roles such as marketing research coordinator, marketing manager, and marketing consultant. He has a large experience in teaching and research at leading universities in Australia, where he has had the role of Program Coordinator for Advertising and IMC majors at both Undergraduate and Post-Graduate levels. Dr Pontes is also the Founder and Academic Advisor at Newish Communications Inc., the first student-run communications agency in Australia. His research interests are in the area of consumer decision-making and information processing with a particular interest in online consumer behaviour, social media engagement, price and promotion advertising, and branding. His research has been published in the European Journal of Marketing, Psychology & Marketing, Computers in Human Behavior, Journal of Experimental Psychology: Applied, Journal of Services Marketing, Journal of Retailing and Consumer Services, Journal of Product & Brand Management, and Journal of Brand Management. His work has also been presented at international advertising and marketing conferences such as Association for Consumer Research [North America], American Marketing Association, and American Academic of Advertising.
Research Supervision I am not accepting new HDR (Mphil or PhD) students.
Availability
- Dr Nicolas Pontes is:
- Not available for supervision
Fields of research
Research interests
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Information processing and Decision Making
Framing product benefits, advertising claims and the skeptical consumer, framing of price promotion, colour display effects
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Social Media Marketing and Social Media Influencers
Influencer engagement, consumer-influencer relationships, advertising.
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Relationship Marketing
Loyalty programs, preferential treatment, rewards, consumer emotions and attachment, and AI and Service Robots in service encounters.
Works
Search Professor Nicolas Pontes’s works on UQ eSpace
2021
Conference Publication
Human-robotic psychology: The influence of speciesism on human-robot interaction
Fiestas, J., Popkowski Leszczyc, P., Pontes, N. and Tuzovic, S. (2021). Human-robotic psychology: The influence of speciesism on human-robot interaction. Frontiers in Services, Philadelphia, PA United States, 10-13 June 2021.
2021
Journal Article
Stopover destination attractiveness: A quasi-experimental approach
Pike, Steven, Pontes, Nicolas and Kotsi, Filareti (2021). Stopover destination attractiveness: A quasi-experimental approach. Journal of Destination Marketing & Management, 19 100514, 100514. doi: 10.1016/j.jdmm.2020.100514
2021
Journal Article
Spillover effects of competitive rivalry on brand extensions
Pontes, Nicolas and Pontes, Vivian (2021). Spillover effects of competitive rivalry on brand extensions. Journal of Brand Management, 28 (4), 402-412. doi: 10.1057/s41262-021-00234-w
2021
Conference Publication
Consumers’ resistance to humanoid social robots
Fiestas, J., Popkowski Leszczyc, P., Pontes, N. and Tuzovic, S. (2021). Consumers’ resistance to humanoid social robots. Australian and New Zealand Marketing Academy Conference (ANZMAC), Melbourne, VIC Australia, 29 November - 1 December 2021. ANZMAC.
2020
Journal Article
Feeling red lucky? The interplay between color and luck in gambling settings
Pontes, Nicolas and Williams, Laura Kai (2020). Feeling red lucky? The interplay between color and luck in gambling settings. Psychology and Marketing, 38 (1) 21408, 43-55. doi: 10.1002/mar.21408
2020
Conference Publication
The role of emotions on consumer responses to preferential treatment
Pontes, N. and Pontes, V. (2020). The role of emotions on consumer responses to preferential treatment. European Marketing Academy Conference (EMAC), Budapest, Hungary, 16 - 19 September 2020. EMAC.
2020
Conference Publication
The interplay of team identification and perceived sponsor sincerity on the sponsorship articulation-fit relationship
Pontes, N., Pontes, V., Jin, H. S. and Mahar, C. (2020). The interplay of team identification and perceived sponsor sincerity on the sponsorship articulation-fit relationship. European Marketing Academy Conference (EMAC), Budapest, Hungary, 16 - 19 September 2020. EMAC.
2020
Conference Publication
Moral emotions and consumer responses to preferential treatment
Pontes, V. and Pontes, N. (2020). Moral emotions and consumer responses to preferential treatment. Emerging Markets Conference Board (EMCB), Ljubljana, Slovenia, 2 - 3 June 2020.
2020
Conference Publication
Which deal is more attractive for consumers: 50% off or ½ price?
Sutrisno, R. and Pontes, N. (2020). Which deal is more attractive for consumers: 50% off or ½ price?. Emerging Markets Conference Board (EMCB), Ljubljana, Slovenia, 2 - 3 June 2020.
2020
Journal Article
The culinary intangible cultural heritage of UNESCO: a review of journal articles in EBSCO platform
Oliveira, Bruno Santucci, Tricárico, Luciano Torres, Sohn, Ana Paula Lisboa and Pontes, Nicolas (2020). The culinary intangible cultural heritage of UNESCO: a review of journal articles in EBSCO platform. Journal of Culinary Science and Technology, 18 (2), 138-156. doi: 10.1080/15428052.2018.1513882
2020
Journal Article
The role of team identification on the sponsorship articulation–fit relationship
Pontes, Nicolas, Pontes, Vivian, Jin, Hyun Seung and Mahar, Chris (2020). The role of team identification on the sponsorship articulation–fit relationship. Journal of Sport Management, 35 (2), 1-13. doi: 10.1123/jsm.2019-0401
2019
Journal Article
The red-derogation effect: how the color red affects married women's ratings of male attractiveness
Pontes, Nicolas and Hoegg, JoAndrea (2019). The red-derogation effect: how the color red affects married women's ratings of male attractiveness. Journal of Experimental Psychology: Applied, 26 (3), 551-565. doi: 10.1037/xap0000256
2018
Journal Article
The effect of product line endpoint prices on vertical extensions
Pontes, Nicolas Goncalves (2018). The effect of product line endpoint prices on vertical extensions. European Journal of Marketing, 52 (3/4), 575-595. doi: 10.1108/ejm-01-2016-0005
2017
Conference Publication
The effect of competitive rivalry associations on brand extensions
Pontes, N. and Pontes, V. (2017). The effect of competitive rivalry associations on brand extensions. Association for Consumer Research (ACR) North American Conference, San Diego, CA United States, 26-29 October 2017.
2017
Conference Publication
The red derogation effect
Pontes, N. and Hoegg, J. (2017). The red derogation effect. Association for Consumer Research (ACR) North American Conference, San Diego, CA United States, 26-29 October 2017.
2017
Conference Publication
Being good versus being the better: consumer responses to preferential treatment
Pontes, V., Pontes, N. and Greer, D. (2017). Being good versus being the better: consumer responses to preferential treatment. Association for Consumer Research (ACR) North American Conference, San Diego, CA United States, 26-29 October 2017.
2017
Journal Article
Brand expertise and perceived consistency reversals on vertical line extensions: the moderating role of extension direction
Pontes, Nicolas, Palmeira, Mauricio and Jevons, Colin (2017). Brand expertise and perceived consistency reversals on vertical line extensions: the moderating role of extension direction. Journal of Retailing and Consumer Services, 34, 209-218. doi: 10.1016/j.jretconser.2016.10.003
2016
Journal Article
Framing as status or benefits? Consumers' reactions to hierarchical loyalty program communication
Palmeira, Mauricio, Pontes, Nicolas, Thomas, Dominic and Krishnan, Shanker (2016). Framing as status or benefits? Consumers' reactions to hierarchical loyalty program communication. European Journal of Marketing, 50 (3/4), 488-508. doi: 10.1108/EJM-02-2014-0116
2015
Conference Publication
Challenges in Participant Recruitment and Data Collection – A Multi-national Perspective
Taylor, E., McAllister, A., Huddleston, P., Kerr, G., Richards, J. and Pontes, N. (2015). Challenges in Participant Recruitment and Data Collection – A Multi-national Perspective. American Academy of Advertising - Global Conference, Auckland, New Zealand, 9 - 12 July 2015.
2014
Conference Publication
Enhancing perceived fit on competitive settings
Pontes, V. and Pontes, N. (2014). Enhancing perceived fit on competitive settings. Australian and New Zealand Marketing Academy Conference (ANZMAC), Brisbane, QLD Australia, 1–3 December 2014. ANZMAC.
Funding
Past funding
Supervision
Availability
- Dr Nicolas Pontes is:
- Not available for supervision
Supervision history
Current supervision
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Doctor Philosophy
The use of AI in the Advertising context and its influence on online consumer behaviour.
Principal Advisor
Other advisors: Dr Cassandra France, Dr Mai Nguyen
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Doctor Philosophy
Consumer preference for a grocery store type due to the perception of local socio-economic benefits
Principal Advisor
Other advisors: Professor Peter Popkowski-Leszczyc
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Doctor Philosophy
What Makes Brands Authentic in their Relationships with Consumers? The Role of Influencers Self-Disclosure on Brand Authenticity.
Principal Advisor
Other advisors: Associate Professor Felix Septianto
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Doctor Philosophy
Enhancing Patient Satisfaction through Natural Language Processing (NLP): Unveiling the Depth and Uniqueness of Clinician Notes in Teleconsultation Platforms
Principal Advisor
Other advisors: Dr Cassandra France
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Doctor Philosophy
The Role of Emotions in Consumer Acceptance of Food Innovations
Associate Advisor
Other advisors: Associate Professor Felix Septianto
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Doctor Philosophy
Humanoid Social Robots in Retailing: Barriers to Consumer Use
Associate Advisor
Other advisors: Professor Peter Popkowski-Leszczyc
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Doctor Philosophy
The adoption of service robots: A comparison between people-processing and possession-processing service settings
Associate Advisor
Other advisors: Professor Peter Popkowski-Leszczyc
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Doctor Philosophy
Using Image and Message Framing to Encourage Consumers to Reduce Plastic Waste
Associate Advisor
Other advisors: Associate Professor Ravi Pappu
Completed supervision
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2022
Doctor Philosophy
Price Promotion: how do consumers perceive 50% off versus 1/2 price deals?
Principal Advisor
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2024
Doctor Philosophy
Humanoid Social Robots in Retailing: Barriers to Consumer Use
Associate Advisor
Other advisors: Professor Peter Popkowski-Leszczyc
Media
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