Overview
Background
Nicolas Pontes is a Senior Lecturer in Marketing at the UQ Business School and he holds a PhD and a MSc in Marketing, both with a focus in Branding. His industry experience include roles such as marketing research coordinator, marketing manager, and marketing consultant. He has a large experience in teaching and research at leading universities in Australia, where he has had the role of Program Coordinator for Advertising and IMC majors at both Undergraduate and Post-Graduate levels. Dr Pontes is also the Founder and Academic Advisor at Newish Communications Inc., the first student-run communications agency in Australia. His research interests are in the area of consumer decision-making and information processing with a particular interest in online consumer behaviour, social media engagement, price and promotion advertising, and branding. His research has been published in the European Journal of Marketing, Psychology & Marketing, Computers in Human Behavior, Journal of Experimental Psychology: Applied, Journal of Services Marketing, Journal of Retailing and Consumer Services, Journal of Product & Brand Management, and Journal of Brand Management. His work has also been presented at international advertising and marketing conferences such as Association for Consumer Research [North America], American Marketing Association, and American Academic of Advertising.
Research Supervision I am not accepting new HDR (Mphil or PhD) students.
Availability
- Dr Nicolas Pontes is:
- Not available for supervision
Fields of research
Research interests
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Information processing and Decision Making
Framing product benefits, advertising claims and the skeptical consumer, framing of price promotion, colour display effects
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Social Media Marketing and Social Media Influencers
Influencer engagement, consumer-influencer relationships, advertising.
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Relationship Marketing
Loyalty programs, preferential treatment, rewards, consumer emotions and attachment, and AI and Service Robots in service encounters.
Works
Search Professor Nicolas Pontes’s works on UQ eSpace
2014
Conference Publication
Increasing attractiveness of high-end products
Pontes, N. (2014). Increasing attractiveness of high-end products. CLAV – Congresso Latino-Americano de Varejo, São Paulo, Brazil, 23 - 24 October 2014.
2012
Conference Publication
Diminishing effects of perceived fit on vertical line extensions
Pontes, N., Palmeira, M. and Jevons, C. (2012). Diminishing effects of perceived fit on vertical line extensions. AMA Summer Educator’s Conference, Chicago, IL United States, 17-19 August 2012. Red Hook, NY United States: Curran Associates.
2012
Conference Publication
Asymmetric price range effects on vertical brand extensions
Pontes, N., Palmeira, M. and Jevons, C. (2012). Asymmetric price range effects on vertical brand extensions. AMA Winter Educator’s Conference, St. Petersburg, FL United States, 17-19 February 2012. Red Hook, NY United States: Curran Associates.
2011
Conference Publication
Range effects on vertical brand extensions
Pontes, N., Palmeira, M. and Jevons, C. (2011). Range effects on vertical brand extensions. Association for Consumer Research (Asia-Pacific), Beijing, China, 16-18 June 2011.
2010
Conference Publication
Price effects on vertical brand extensions
Pontes, N., Palmeira, M. and Jevons, C. (2010). Price effects on vertical brand extensions. 6th Thought Leaders International Conference in Brand Management, Lugano, Switzerland, 18-20 April 2010.
2009
Conference Publication
Vertical brand extensibility: a conceptual framework
Pontes, Nicolas and Jevons, Colin (2009). Vertical brand extensibility: a conceptual framework. Australian and New Zealand Marketing Academy Conference (ANZMAC), Melbourne, VIC Australia, 30 November-2 December 2009.
Funding
Past funding
Supervision
Availability
- Dr Nicolas Pontes is:
- Not available for supervision
Supervision history
Current supervision
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Doctor Philosophy
Consumer preference for a grocery store type due to the perception of local socio-economic benefits
Principal Advisor
Other advisors: Professor Peter Popkowski-Leszczyc
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Doctor Philosophy
What Makes Brands Authentic in their Relationships with Consumers? The Role of Influencers Self-Disclosure on Brand Authenticity.
Principal Advisor
Other advisors: Associate Professor Felix Septianto
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Doctor Philosophy
Enhancing Patient Satisfaction through Natural Language Processing (NLP): Unveiling the Depth and Uniqueness of Clinician Notes in Teleconsultation Platforms
Principal Advisor
Other advisors: Dr Cassandra France
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Doctor Philosophy
The use of AI in the Advertising context and its influence on online consumer behaviour.
Principal Advisor
Other advisors: Dr Cassandra France, Dr Mai Nguyen
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Doctor Philosophy
Humanoid Social Robots in Retailing: Barriers to Consumer Use
Associate Advisor
Other advisors: Professor Peter Popkowski-Leszczyc
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Doctor Philosophy
The adoption of service robots: A comparison between people-processing and possession-processing service settings
Associate Advisor
Other advisors: Professor Peter Popkowski-Leszczyc
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Doctor Philosophy
Using Image and Message Framing to Encourage Consumers to Reduce Plastic Waste
Associate Advisor
Other advisors: Associate Professor Ravi Pappu
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Doctor Philosophy
The Role of Emotions in Consumer Acceptance of Food Innovations
Associate Advisor
Other advisors: Associate Professor Felix Septianto
Completed supervision
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2022
Doctor Philosophy
Price Promotion: how do consumers perceive 50% off versus 1/2 price deals?
Principal Advisor
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2024
Doctor Philosophy
Humanoid Social Robots in Retailing: Barriers to Consumer Use
Associate Advisor
Other advisors: Professor Peter Popkowski-Leszczyc
Media
Enquiries
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