Overview
Background
Nicolas Pontes is a Senior Lecturer in Marketing at the UQ Business School and he holds a PhD and a MSc in Marketing, both with a focus in Branding. His industry experience include roles such as marketing research coordinator, marketing manager, and marketing consultant. He has a large experience in teaching and research at leading universities in Australia, where he has had the role of Program Coordinator for Advertising and IMC majors at both Undergraduate and Post-Graduate levels. Dr Pontes is also the Founder and Academic Advisor at Newish Communications Inc., the first student-run communications agency in Australia. His research interests are in the area of consumer decision-making and information processing with a particular interest in online consumer behaviour, social media engagement, price and promotion advertising, and branding. His research has been published in the European Journal of Marketing, Psychology & Marketing, Computers in Human Behavior, Journal of Experimental Psychology: Applied, Journal of Services Marketing, Journal of Retailing and Consumer Services, Journal of Product & Brand Management, and Journal of Brand Management. His work has also been presented at international advertising and marketing conferences such as Association for Consumer Research [North America], American Marketing Association, and American Academic of Advertising.
Research Supervision I am not accepting new HDR (Mphil or PhD) students.
Availability
- Dr Nicolas Pontes is:
- Not available for supervision
Fields of research
Research interests
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Information processing and Decision Making
Framing product benefits, advertising claims and the skeptical consumer, framing of price promotion, colour display effects
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Social Media Marketing and Social Media Influencers
Influencer engagement, consumer-influencer relationships, advertising.
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Relationship Marketing
Loyalty programs, preferential treatment, rewards, consumer emotions and attachment, and AI and Service Robots in service encounters.
Works
Search Professor Nicolas Pontes’s works on UQ eSpace
2023
Conference Publication
Improving the customer experience via automated agents
Goyeneche, D., Pontes, V. and Pontes, N. (2023). Improving the customer experience via automated agents. Association for Consumer Research (ACR) North American Conference, Seattle, WA United States, 26-28 October 2023.
2023
Journal Article
Retail robots as sales assistants: how speciesism moderates the effect of robot intelligence on customer perceptions and behaviour
Fiestas Lopez Guido, Jorge Carlos, Kim, Jee Won, Popkowski Leszczyc, Peter T. L., Pontes, Nicolas and Tuzovic, Sven (2023). Retail robots as sales assistants: how speciesism moderates the effect of robot intelligence on customer perceptions and behaviour. Journal of Service Theory and Practice, 34 (1), 127-154. doi: 10.1108/jstp-04-2023-0123
2023
Conference Publication
Humanoid Service Robots and Identity Threat
Fiestas, J., Popkowski-Leszczyc, P., Pontes, N. and Tuzovic, S. (2023). Humanoid Service Robots and Identity Threat. Frontiers in Service, Maastricht, Netherlands, 15-18 June 2023.
2023
Journal Article
The influence of health star rating labels on plant-based foods: the moderating role of consumers’ believability
Ang, Ming Yang Avon, Pontes, Nicolas and France, Cassandra (2023). The influence of health star rating labels on plant-based foods: the moderating role of consumers’ believability. Food Quality and Preference, 107 104827. doi: 10.1016/j.foodqual.2023.104827
2023
Journal Article
The role of consumer restraint versus indulgence on purchase intentions of hybrid meat analogues
Smart, Megan Ashleigh and Pontes, Nicolas (2023). The role of consumer restraint versus indulgence on purchase intentions of hybrid meat analogues. Food Quality and Preference, 104 104738, 1-9. doi: 10.1016/j.foodqual.2022.104738
2023
Journal Article
Emotional intelligence and stress coping style in the foodservice industry in Brazil
de Oliveira, Bruno Santucci, Lisboa Sohn, Ana Paula, Pontes, Nicolas and Glavas, Charmaine (2023). Emotional intelligence and stress coping style in the foodservice industry in Brazil. Journal of Human Resources in Hospitality and Tourism, 22 (2), 212-238. doi: 10.1080/15332845.2023.2153562
2023
Conference Publication
Social robots and consumers’ deservingness of preferential treatment
Goyeneche, D., Pontes, V. and Pontes, N. (2023). Social robots and consumers’ deservingness of preferential treatment. Australian and New Zealand Marketing Academy Conference (ANZMAC), Dunedin, New Zealand, 4 - 6 December 2023. ANZMAC.
2023
Conference Publication
Challenging clean meat naturalness perceptions: The role of consumer mindsets
Arango, Luis, Septianto, Felix and Pontes, Nicolas (2023). Challenging clean meat naturalness perceptions: The role of consumer mindsets. Australian and New Zealand Marketing Academy Conference, Dunedin, New Zealand, 4-6 December 2023.
2023
Conference Publication
Humanoid Service Social Robots
Goyeneche, D., Pontes, N. and Popkowski-Leszczyc, P. (2023). Humanoid Service Social Robots. Australian and New Zealand Marketing Academy Conference (ANZMAC), Dunedin, New Zealand, 4 - 6 December 2023. ANZMAC.
2023
Conference Publication
Framing brand concept on vertical line extensions: The moderating role of ad believability
Pontes, N., Leite, F. and Goyeneche, D. (2023). Framing brand concept on vertical line extensions: The moderating role of ad believability. Australian and New Zealand Marketing Academy Conference (ANZMAC), Dunedin, New Zealand, 4 - 6 December 2023. ANZMAC.
2022
Conference Publication
Morality, emotions and relationship marketing
Pontes, V., Greer, D. and Pontes, N. (2022). Morality, emotions and relationship marketing. Association for Consumer Research (ACR) North American Conference, Denver, CO United States, 20-22 October 2022.
2022
Journal Article
Oops, I've overshared! When social media influencers' self-disclosure damage perceptions of source credibility
Polli Leite, Fernanda , Pontes, Nicolas and de Paula Baptista, Paulo (2022). Oops, I've overshared! When social media influencers' self-disclosure damage perceptions of source credibility. Computers in Human Behavior, 133 107274, 107274. doi: 10.1016/j.chb.2022.107274
2022
Journal Article
The persuasiveness of metaphor in advertising
Septianto, Felix, Pontes, Nicolas and Tjiptono, Fandy (2022). The persuasiveness of metaphor in advertising. Psychology and Marketing, 39 (5), 951-961. doi: 10.1002/mar.21633
2022
Journal Article
Need for distinction moderates customer responses to preferential treatment
Pontes, Vivian, Greer, Dominique A., Pontes, Nicolas and Beatson, Amanda (2022). Need for distinction moderates customer responses to preferential treatment. Journal of Services Marketing, 37 (4), 409-419. doi: 10.1108/jsm-02-2021-0053
2022
Journal Article
Effects of social media brand-related content on fashion products buying behaviour – a moderated mediation model
Schivinski, Bruno, Pontes, Nicolas, Czarnecka, Barbara, Mao, Wen, De Vita, Jennifer and Stavropoulos, Vasileios (2022). Effects of social media brand-related content on fashion products buying behaviour – a moderated mediation model. Journal of Product & Brand Management, 31 (7), 1047-1062. doi: 10.1108/jpbm-05-2021-3468
2022
Conference Publication
Consumer Fears Towards Humanoid Social Robots
Fiestas, J., Popkowski Leszczyc, P., Pontes, N. and Tuzovic, S. (2022). Consumer Fears Towards Humanoid Social Robots. Australian and New Zealand Marketing Academy Conference (ANZMAC), Melbourne, VIC Australia, 5-7 December 2022. ANZMAC.
2021
Conference Publication
Perceived harm and the need for distinction
Pontes, V. and Pontes, N. (2021). Perceived harm and the need for distinction. Australian and New Zealand Marketing Academy Conference (ANZMAC), Melbourne, VIC Australia, 29 November - 1 December 2021. ANZMAC.
2021
Conference Publication
Processing fluency explains price deal framing attractiveness
Sutrisno, R. and Pontes, N. (2021). Processing fluency explains price deal framing attractiveness. Australian and New Zealand Marketing Academy Conference (ANZMAC), Melbourne, VIC Australia, 29 November - 1 December 2021. ANZMAC.
2021
Journal Article
Thank you but no thank you: the impact of negative moral emotions on customer responses to preferential treatment
Pontes, Vivian, Pontes, Nicolas, Greer, Dominique A. and Beatson, Amanda (2021). Thank you but no thank you: the impact of negative moral emotions on customer responses to preferential treatment. European Journal of Marketing, 55 (12), 3033-3058. doi: 10.1108/EJM-06-2019-0448
2021
Conference Publication
Consumer perception toward price promotions as 50% Off versus ½ Price: Structured Abstract
Sutrisno, R. and Pontes, N. (2021). Consumer perception toward price promotions as 50% Off versus ½ Price: Structured Abstract. AMS World Marketing Congress, Brisbane, QLD Australia, 13-16 July 2021.
Funding
Past funding
Supervision
Availability
- Dr Nicolas Pontes is:
- Not available for supervision
Supervision history
Current supervision
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Doctor Philosophy
Environmental Activism by Non-Green Influencers: The Role of Perceived Sincerity of Motive in Shaping Sustainable Brand Image
Principal Advisor
Other advisors: Dr Cassandra France
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Doctor Philosophy
What Makes Brands Authentic in their Relationships with Consumers? The Role of Influencers Self-Disclosure on Brand Authenticity.
Principal Advisor
Other advisors: Associate Professor Felix Septianto
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Doctor Philosophy
Consumer preference for a grocery store type due to the perception of local socio-economic benefits
Principal Advisor
Other advisors: Professor Peter Popkowski-Leszczyc
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Doctor Philosophy
Using Image and Message Framing to Encourage Consumers to Reduce Plastic Waste
Associate Advisor
Other advisors: Associate Professor Ravi Pappu
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Doctor Philosophy
The adoption of service robots: A comparison between people-processing and possession-processing service settings
Associate Advisor
Other advisors: Professor Peter Popkowski-Leszczyc
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Doctor Philosophy
The Role of Emotions in Consumer Acceptance of Food Innovations
Associate Advisor
Other advisors: Associate Professor Felix Septianto
Completed supervision
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2022
Doctor Philosophy
Price Promotion: how do consumers perceive 50% off versus 1/2 price deals?
Principal Advisor
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2024
Doctor Philosophy
Humanoid Social Robots in Retailing: Barriers to Consumer Use
Associate Advisor
Other advisors: Professor Peter Popkowski-Leszczyc
Media
Enquiries
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