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Nicolas Pontes is an Award-winning academic who brings his prior industry experience in roles such as marketing research coordinator, marketing manager, and marketing consultant to his teaching and research practices. Dr Pontes has had the role of Program Coordinator for Advertising and IMC majors at both Undergraduate and Post-Graduate levels and he is the Founder and Academic Advisor at Newish Communications Inc., the first student-run communications agency in Australia. His research interests are in the area of consumer decision-making and information processing with a particular interest in online consumer behaviour, social media engagement, price and promotion advertising, and branding. His research has been published in the European Journal of Marketing, Psychology & Marketing, Computers in Human Behavior, Journal of Experimental Psychology: Applied, Journal of Services Marketing, Journal of Retailing and Consumer Services, Journal of Product & Brand Management, and Journal of Brand Management. His work has also been presented at international advertising and marketing conferences such as Association for Consumer Research [North America], American Marketing Association, and American Academic of Advertising.

Research Supervision I am not accepting new HDR (Mphil or PhD) students.

I am the Co-Lead for the Alliance for Social Impact Research Hub. The Alliance for Social Impact is a community of UQ Business School researchers focused on organisations with a social purpose. This includes charities, nonprofits, social enterprises, hybrid organisations, and businesses engaged in socially responsible practices.