Overview
Background
Felix is a faculty member at the University of Queensland. His research examines how businesses can harness emotions to enhance marketing effectiveness. These insights have been published in Financial Times' Top 50 (FT50) journals and featured in media outlets including the Harvard Business Review.
He has been recognised as a Discovery Early Career Researcher Award (DECRA) Fellow by the Australian Research Council, a Paul Bourke Award winner by the Academy of the Social Sciences in Australia, an Emerging Marketing Researcher by the Australian and New Zealand Marketing Academy, and a UQ Foundation Research Excellence Award winner.
Felix is a co-founder of Accurment, a web app that uses AI and behavioural science to turn marketing guesswork into growth, helping businesses plan, simulate, and measure marketing impact.
He earned his PhD from the University of New South Wales and previously served as a faculty member at the University of Auckland. He has also been Research Director at Quest Strategic, a boutique management consulting firm in Indonesia.
Availability
- Associate Professor Felix Septianto is:
- Not available for supervision
Works
Search Professor Felix Septianto’s works on UQ eSpace
2025
Journal Article
The influence of strangers on consumer behavior in a retail environment
Thomas, Tabitha S., Abraham, Dolphy, Quach, Sara, Septianto, Felix and Thaichon, Park (2025). The influence of strangers on consumer behavior in a retail environment. Journal of Consumer Behaviour, 24 (6) cb.70020, 2675-2691. doi: 10.1002/cb.70020
2025
Journal Article
Slowing time, shaping the future: the effect of mindfulness on intertemporal choice
Errmann, Amy, Seo, Yuri, Septianto, Felix and Chu, Xing-Yu (Marcos) (2025). Slowing time, shaping the future: the effect of mindfulness on intertemporal choice. International Journal of Research in Marketing. doi: 10.1016/j.ijresmar.2025.10.006
2025
Journal Article
Don’t humor me! Customers’ moral perceptions toward companies’ humorous responses in social media service recovery
Honora, Andreawan, Japutra, Arnold and Septianto, Felix (2025). Don’t humor me! Customers’ moral perceptions toward companies’ humorous responses in social media service recovery. Journal of Business Ethics, 1-19. doi: 10.1007/s10551-025-06154-y
2025
Journal Article
A match made in heaven? Do religious and general appeals instill hope for reduction of food waste
Khalil, Maryam, Lang, Bodo, Septianto, Felix and Northey, Gavin (2025). A match made in heaven? Do religious and general appeals instill hope for reduction of food waste. Australasian Marketing Journal 14413582251374710. doi: 10.1177/14413582251374710
2025
Journal Article
The impact of assortment size and population density on product evaluation
Pham, Thuy, Mathmann, Frank, Septianto, Felix and Chylinski, Mathew (2025). The impact of assortment size and population density on product evaluation. Journal of Retailing, 101 (2), 227-240. doi: 10.1016/j.jretai.2025.02.004
2025
Journal Article
All are welcome! How power distance belief and religiosity impact consumer responses to corporate racial equity initiatives
Ochionuoha, Aristus Chukwuebuka, Saluja, Geetanjali and Septianto, Felix (2025). All are welcome! How power distance belief and religiosity impact consumer responses to corporate racial equity initiatives. European Journal of Marketing, 59 (13), 85-119. doi: 10.1108/ejm-08-2023-0617
2025
Journal Article
Gratitude in health messages: The moderating role of anthropomorphism
Khan, Saira, Pontes, Vivian, Seo, Yuri and Septianto, Felix (2025). Gratitude in health messages: The moderating role of anthropomorphism. Journal of Advertising Research, 65 (3), 427-445. doi: 10.1080/00218499.2025.2464283
2025
Journal Article
The moderating role of intrinsic and quest religiosity on the effectiveness of religious appeals in promoting cultured meat
Arli, Denni, Arango, Luis and Septianto, Felix (2025). The moderating role of intrinsic and quest religiosity on the effectiveness of religious appeals in promoting cultured meat. Journal of Business Ethics, 201 (3) e1578, 759-776. doi: 10.1007/s10551-025-05954-6
2025
Journal Article
Social dynamics of luxury customization: The unique impact of name personalization
O'Rourke, Anne‐Maree, Lin, Joanna, Sung, Billy and Septianto, Felix (2025). Social dynamics of luxury customization: The unique impact of name personalization. Psychology and Marketing, 42 (2), 493-513. doi: 10.1002/mar.22136
2025
Journal Article
Effective Awe-Inspiring Visual Content Strategy for Social Media Engagement with Ethical Fashion Brands: The Mediating Role of Deontological Ethical Beliefs
Pu, Weilin, Wang, Yilu, Ibello, Giuseppe Daniele, Chakraborty, Rishav, Yang, Mojun, Chan, Ka Wing, Chowdhury, Rafi, Septianto, Felix and Kwon, Junbum (2025). Effective Awe-Inspiring Visual Content Strategy for Social Media Engagement with Ethical Fashion Brands: The Mediating Role of Deontological Ethical Beliefs. Journal of Business Ethics, 196 (4) 103294, 753-771. doi: 10.1007/s10551-024-05872-z
2025
Journal Article
Rainbows and laughter: how humor boosts e‐Word‐of‐Mouth for LGBT+ brands on social media
O'Rourke, Anne‐Maree, Belli, Alex, Mathmann, Frank and Septianto, Felix (2025). Rainbows and laughter: how humor boosts e‐Word‐of‐Mouth for LGBT+ brands on social media. Psychology & Marketing, 42 (2), 395-411. doi: 10.1002/mar.22131
2025
Journal Article
Bridging role conflict and active lurking: the role of transformational leadership in B2B online communities
Nguyen, Mai, Septianto, Felix, Das, Gopal and Malik, Ashish (2025). Bridging role conflict and active lurking: the role of transformational leadership in B2B online communities. Journal of Knowledge Management, 29 (3), 814-836. doi: 10.1108/jkm-03-2024-0327
2025
Journal Article
Innovation from inclusivity: the effect of team diversity on clean meat acceptance
Jin, Frances Seowon, Arango, Luis, O’Rourke, Anne-Maree and Septianto, Felix (2025). Innovation from inclusivity: the effect of team diversity on clean meat acceptance. Australasian Marketing Journal, 33 (1), 11-21. doi: 10.1177/14413582241235414
2024
Journal Article
The role of conventional meat unnaturalness in cultured meat acceptance: a test of holistic mindset
Arango, Luis, Septianto, Felix and Pontes, Nicolas (2024). The role of conventional meat unnaturalness in cultured meat acceptance: a test of holistic mindset. Appetite, 203 107656, 1-10. doi: 10.1016/j.appet.2024.107656
2024
Journal Article
Age matters: the effect of regret and loss aversion on cultured meat acceptance
Duong, Chien, Sung, Billy and Septianto, Felix (2024). Age matters: the effect of regret and loss aversion on cultured meat acceptance. Appetite, 201 107614, 1-10. doi: 10.1016/j.appet.2024.107614
2024
Journal Article
Confidence is good? too much, not so much: exploring the effects on crowdfunding success
Moy, Naomi, Chan, Ho Fai, Septianto, Felix, Mathmann, Frank and Torgler, Benno (2024). Confidence is good? too much, not so much: exploring the effects on crowdfunding success. Journal of Business Research, 182 114711, 114711. doi: 10.1016/j.jbusres.2024.114711
2024
Journal Article
The effects of team diversity on promoting sustainable luxury products
Quach, Sara, Septianto, Felix, Thaichon, Park and Sung, Billy (2024). The effects of team diversity on promoting sustainable luxury products. Asia Pacific Journal of Marketing and Logistics, 36 (9), 2082-2103. doi: 10.1108/APJML-12-2022-1064
2024
Journal Article
How visual angle influences product recommendations in response to two-sided messages
Winahjoe, Sari, Paramita, Widya, Jin, Frances Seowon, Chiew, Tung Moi, Japutra, Arnold and Septianto, Felix (2024). How visual angle influences product recommendations in response to two-sided messages. Marketing Intelligence & Planning, 42 (6), 1010-1027. doi: 10.1108/mip-08-2023-0391
2024
Journal Article
Are emotions essential for consumer ethical decision-making: a Necessary Condition Analysis
Escadas, Marco, Jalali, Marjan S., Septianto, Felix and Farhangmehr, Minoo (2024). Are emotions essential for consumer ethical decision-making: a Necessary Condition Analysis. Business Ethics, the Environment and Responsibility, 33 (3), 468-485. doi: 10.1111/beer.12619
2024
Journal Article
To share or not to share: when is influencer self‐disclosure perceived as appropriate?
Leite, Fernanda Polli, Pontes, Nicolas and Septianto, Felix (2024). To share or not to share: when is influencer self‐disclosure perceived as appropriate?. Journal of Consumer Behaviour, 23 (5), 2585-2598. doi: 10.1002/cb.2361
Funding
Past funding
Supervision
Availability
- Associate Professor Felix Septianto is:
- Not available for supervision
Supervision history
Current supervision
-
Doctor Philosophy
An Examination of Consumer Mindsets in the Context of Cultured Meat
Principal Advisor
Other advisors: Dr Nicolas Pontes
-
Doctor Philosophy
The Role of Regulatory Mode and Positive Emotions on Consumer Goal Pursuits
Principal Advisor
Other advisors: Dr Anne-Maree O'Rourke
-
Doctor Philosophy
What Makes Brands Authentic in their Relationships with Consumers? The Role of Influencers Self-Disclosure on Brand Authenticity.
Associate Advisor
Other advisors: Dr Nicolas Pontes
Media
Enquiries
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