Overview
Background
Felix Septianto is a faculty member at the University of Queensland. He earned his PhD from the University of New South Wales and previously taught at the University of Auckland. His research explores how businesses can leverage emotions to increase marketing effectiveness. These insights have been published in Financial Times' Top 50 (FT50) journals and featured in media outlets including the Harvard Business Review.
Felix has been recognised as a Discovery Early Career Researcher Award (DECRA) Fellow by the Australian Research Council, a Paul Bourke Award winner by the Academy of the Social Sciences in Australia, an Emerging Marketing Researcher by the Australian and New Zealand Marketing Academy, and a UQ Foundation Research Excellence Award winner.
Beyond academia, Felix is a co-founder of Accurment, a company applying behavioural science to turn marketing guesswork into growth and trusted by leading agencies such as Marketforce and Juicebox. He has also served as Research Director at Quest Strategic, a boutique management consulting firm in Indonesia, where he advised global brands including Hush Puppies and Philip Morris International.
Availability
- Associate Professor Felix Septianto is:
- Not available for supervision
Works
Search Professor Felix Septianto’s works on UQ eSpace
2023
Journal Article
Relationship (breakup) reminders drive online advertising effectiveness
Tan, Ser Zian, Bandyopadhyay, Argho and Septianto, Felix (2023). Relationship (breakup) reminders drive online advertising effectiveness. Psychology and Marketing, 40 (6), 1152-1161. doi: 10.1002/mar.21796
2023
Journal Article
The divergent effects of neat food presentation on purchase likelihood: the moderating role of time-related positioning
Quach, Sara, Septianto, Felix and Thaichon, Park (2023). The divergent effects of neat food presentation on purchase likelihood: the moderating role of time-related positioning. Asia Pacific Journal of Marketing and Logistics, 35 (6), 1425-1442. doi: 10.1108/APJML-03-2022-0224
2023
Other Outputs
Digital Service Transformation: Pathways to human and economic wellbeing: White paper
Andreassen, Tor W., Archibald, Gordon, Beekhuyzen, Jenine, Bongiovanni, Ivano, Brea, Edgar, Breidbach, Christoph, Burchill, Keith, Burgers, Henri, Cao, Selina, Coote, Len, Coram, Brendan, Cunningham, Claire, Feast, George, Field, Mitch, Ford, Jerad, Fouche, Leon, Gain, Alexandria, Gooding, Glen, Goyeneche Ramirez, David, Green, Teegan, Gschwind, Daniel, Hall, Thomas, Hartley, Nicole, Heinz, Daniel, Hine, Damian, Indulska, Marta, Kapernick, Brett, Kastelle, Tim, Ko, Ryan ... Zhang, Wenlu (2023). Digital Service Transformation: Pathways to human and economic wellbeing: White paper. Brisbane, QLD, Australia: The University of Queensland. doi: 10.14264/aed4918
2023
Journal Article
How gratitude shapes acceptance of questionable consumer behavior: the mediating role of self-righteousness
Septianto, Felix, Garg, Nitika and Agrawal, Nidhi (2023). How gratitude shapes acceptance of questionable consumer behavior: the mediating role of self-righteousness. European Journal of Marketing, 57 (5), 1298-1326. doi: 10.1108/EJM-06-2021-0461
2023
Journal Article
The effects of organizational positioning and donation recognition on charitable giving: insights from moral foundations theory
Paramita, Widya, Septianto, Felix, Sousa Escadas, Marco Edgar, Arnita, Devi and Nasution, Reza Ashari (2023). The effects of organizational positioning and donation recognition on charitable giving: insights from moral foundations theory. Asia Pacific Journal of Marketing and Logistics, 35 (5), 1093-1111. doi: 10.1108/APJML-09-2021-0655
2023
Journal Article
Balancing evolutionary impulses: effects of mindfulness on virtue food preference
Errmann, Amy and Septianto, Felix (2023). Balancing evolutionary impulses: effects of mindfulness on virtue food preference. Journal of Consumer Affairs, 57 (2), 848-870. doi: 10.1111/joca.12521
2023
Journal Article
Are two reasons better than one? How natural and ethical appeals influence consumer preferences for clean meat
Septianto, Felix, Sung, Billy, Duong, Chien and Conroy, Denise (2023). Are two reasons better than one? How natural and ethical appeals influence consumer preferences for clean meat. Journal of Retailing and Consumer Services, 71 103225, 1-9. doi: 10.1016/j.jretconser.2022.103225
2023
Journal Article
Recruiting volunteers: the roles of fear, hope, and courage
Chowdhury, Rafi and Septianto, Felix (2023). Recruiting volunteers: the roles of fear, hope, and courage. European Journal of Marketing, 57 (1), 226-257. doi: 10.1108/EJM-05-2021-0297
2023
Journal Article
What’s in a (First) Name? Personized Advertising Messages Enhance Consumer Perceived Ethicality
Septianto, Felix, Paramita, Widya and Ye, Sheng (2023). What’s in a (First) Name? Personized Advertising Messages Enhance Consumer Perceived Ethicality. Journal of Advertising, 52 (2), 179-192. doi: 10.1080/00913367.2021.1990810
2023
Journal Article
Novel products and advertising visuals: the mediating role of perceived luxuriousness on willingness to try clean meat products
Septianto, Felix, Quach, Sara, Thaichon, Park and Japutra, Arnold (2023). Novel products and advertising visuals: the mediating role of perceived luxuriousness on willingness to try clean meat products. International Journal of Advertising, 42 (5), 916-944. doi: 10.1080/02650487.2022.2125183
2023
Journal Article
Emotional cues’ effects on grotesque advertising
Bandyopadhyay, Argho , Septianto, Felix, Nallaperuma, Kaushalya and Lang, Bodo (2023). Emotional cues’ effects on grotesque advertising. Australasian Marketing Journal, 31 (2) 18393349211056373, 124-134. doi: 10.1177/18393349211056373
2023
Journal Article
The role of online channel in influencing perceived firm size and brand authenticity in international marketing
Septianto, Felix, Japutra, Arnold, Putra, Pragea and Ang, Tyson (2023). The role of online channel in influencing perceived firm size and brand authenticity in international marketing. International Marketing Review, 40 (2), 246-264. doi: 10.1108/imr-03-2022-0070
2023
Conference Publication
How micro (vs. mega) influencers drive word-of-mouth in the age of digital economy: The moderating role of consumers’ mindset
Park, Jiwoon, Lee, Jasmin, Septianto, Felix and Seo, Yuri (2023). How micro (vs. mega) influencers drive word-of-mouth in the age of digital economy: The moderating role of consumers’ mindset. American Marketing Association Summer Conference, San Francisco, CA United States, 4-6 August 2023.
2023
Conference Publication
Beauty in the eye of the mindset-holder
Lee, Jasmin, Seo, Yuri and Septianto, Felix (2023). Beauty in the eye of the mindset-holder. Australian and New Zealand Marketing Academy Conference, Dunedin, New Zealand, 4-6 December 2023.
2023
Journal Article
Awe in advertising: the mediating role of an abstract mindset
Septianto, Felix, Seo, Yuri, Li, Loic Pengtao and Shi, Linsong (2023). Awe in advertising: the mediating role of an abstract mindset. Journal of Advertising, 52 (1), 24-38. doi: 10.1080/00913367.2021.1931578
2023
Conference Publication
The end of brands?
Rotman, Jeff, Weber, Virginia and Septianto, Felix (2023). The end of brands?. Australian and New Zealand Marketing Academy Conference, Dunedin, New Zealand, 4-6 December 2023.
2023
Journal Article
Slogans with negations’ effect on sustainable luxury brand
Septianto, Felix, Kemper, Joya and Northey, Gavin (2023). Slogans with negations’ effect on sustainable luxury brand. Australasian Marketing Journal, 31 (2), 97-111. doi: 10.1177/18393349211046633
2023
Conference Publication
Loneliness increases support for brand activism
Khan, Saira, Seo, Yuri and Septianto, Felix (2023). Loneliness increases support for brand activism. American Marketing Association Summer Conference, San Francisco, CA United States, 4-6 August 2023.
2023
Book Chapter
Attention toward sustainability in premium food packaging an eye-tracking study on red meat
Hooshmand, Reyhane, Sung, Billy, Kim, Joo Hee and Septianto, Felix (2023). Attention toward sustainability in premium food packaging an eye-tracking study on red meat. Luxury marketing, sustainability and technology: the future of luxury management. (pp. 70-91) edited by Park Thaichon and Sara Quach. Abingdon, Oxon, United Kingdom: Routledge. doi: 10.4324/9781003321378-5
2023
Conference Publication
The role of emotion in influencing effective product placement
Kim, Joohee, O'Rourke, Anne-Maree and Septianto, Felix (2023). The role of emotion in influencing effective product placement. Global Marketing Conference, Seoul, South Korea, 20-23 July 2023.
Funding
Past funding
Supervision
Availability
- Associate Professor Felix Septianto is:
- Not available for supervision
Supervision history
Current supervision
-
Doctor Philosophy
The Role of Regulatory Mode and Positive Emotions on Consumer Goal Pursuits
Principal Advisor
Other advisors: Dr Anne-Maree O'Rourke
-
Doctor Philosophy
What Makes Brands Authentic in their Relationships with Consumers? The Role of Influencers Self-Disclosure on Brand Authenticity.
Associate Advisor
Other advisors: Associate Professor Nicolas Pontes
Completed supervision
-
2026
Doctor Philosophy
An Examination of Consumer Mindsets in the Context of Cultured Meat
Principal Advisor
Other advisors: Associate Professor Nicolas Pontes
Media
Enquiries
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