Overview
Background
Felix Septianto is an Associate Professor in Marketing at the University of Queensland, specialising in emotion science. He has published 100+ journal articles, including in Financial Times Top 50 (FT50) journals such as the Journal of Consumer Psychology and the Journal of the Academy of Marketing Science.
Beyond academia, Felix is a co-founder of Accurment, a company applying behavioural science to turn marketing guesswork into growth. Accurment is used by leading agencies such as Marketforce and Juicebox, and was selected for the UQ Ventures Momentum Accelerator.
He earned his PhD from the University of New South Wales and previously taught at the University of Auckland. He also served as Research Director at Quest Strategic, a boutique management consulting firm in Indonesia, where he advised global brands such as Hush Puppies and Philip Morris International.
Availability
- Associate Professor Felix Septianto is:
- Not available for supervision
- Media expert
Research impacts
Felix has contributed to advancing the understanding of how businesses can leverage emotions to improve marketing effectiveness. His contributions have been recognised through the Paul Bourke Award from the Academy of the Social Sciences in Australia, the Emerging Marketing Researcher Award from the Australian and New Zealand Marketing Academy, and the UQ Foundation Research Excellence Award.
His research has attracted $1.4M+ in external funding, enabling the translation of emotion science into real-world applications, including a project on cultured meat acceptance through an Australian Research Council Discovery Early Career Researcher Award (ARC DECRA) Fellowship and a collaboration with New Zealand Plant & Food Research funded by the Ministry of Business, Innovation and Employment (MBIE) Catalyst Fund.
To date, Felix has supervised 5 PhD students, all of whom have secured academic appointments at respected universities, including the University of Auckland. Several have also received thesis awards, including the Association for Consumer Research – Sheth Foundation Dissertation Award.
Works
Search Professor Felix Septianto’s works on UQ eSpace
2023
Journal Article
How religiosity affects attitudes toward brands that utilize LGBTQ-themed advertising
Chowdhury, Rafi M. M. I., Arli, Denni and Septianto, Felix (2023). How religiosity affects attitudes toward brands that utilize LGBTQ-themed advertising. Journal of Business Ethics, 193 (1), 63-88. doi: 10.1007/s10551-023-05578-8
2023
Conference Publication
Influencer Marketing Effectiveness: Give Competence, Receive Credibility
Leite, F., Pontes, N. and Septianto, F. (2023). Influencer Marketing Effectiveness: Give Competence, Receive Credibility. Australian and New Zealand Marketing Academy Conference (ANZMAC), Dunedin, New Zealand, 4 - 6 December 2023. ANZMAC.
2023
Journal Article
The Tango of pride and envy: does others’ envy lead to the feeling of pride?
Sung, Billy, Septianto, Felix, Stankovic, Michelle and Duong, Chien (2023). The Tango of pride and envy: does others’ envy lead to the feeling of pride?. European Journal of Marketing, 57 (12), 3072-3098. doi: 10.1108/ejm-03-2022-0190
2023
Journal Article
Color effects on AI influencers’ product recommendations
Chan, Ka Wing, Septianto, Felix, Kwon, Junbum and Kamal, Revathi Sridhar (2023). Color effects on AI influencers’ product recommendations. European Journal of Marketing, 57 (9), 2290-2315. doi: 10.1108/ejm-03-2022-0185
2023
Journal Article
Challenging cultured meat naturalness perceptions: The role of consumers’ mindset
Arango, Luis, Septianto, Felix and Pontes, Nicolas (2023). Challenging cultured meat naturalness perceptions: The role of consumers’ mindset. Appetite, 190 107039, 107039. doi: 10.1016/j.appet.2023.107039
2023
Journal Article
Leveraging social media advertising to foster female consumers’ empowerment and engagement: The role of regulatory mode
Septianto, Felix, Mathmann, Frank, Higgins, E. Tory and Hollebeek, Linda (2023). Leveraging social media advertising to foster female consumers’ empowerment and engagement: The role of regulatory mode. Journal of Advertising, 52 (5), 688-705. doi: 10.1080/00913367.2023.2255251
2023
Journal Article
Advertising meat alternatives: the interactive effect of regulatory mode and positive emotion on social media engagement
Septianto, Felix and Mathmann, Felix (2023). Advertising meat alternatives: the interactive effect of regulatory mode and positive emotion on social media engagement. Journal of Advertising, 53 (3), 416-433. doi: 10.1080/00913367.2023.2250830
2023
Journal Article
Discrete emotions in environmental decision-making
Chan, Eugene Y., Howie, Katharine and Septianto, Felix (2023). Discrete emotions in environmental decision-making. Frontiers in Psychology, 14 1272343, 1-3. doi: 10.3389/fpsyg.2023.1272343
2023
Journal Article
The role of demand-based scarcity appeals in promoting cultured meat
Arango, Luis, Chaudhury, Srinwanti H. and Septianto, Felix (2023). The role of demand-based scarcity appeals in promoting cultured meat. Psychology and Marketing, 40 (8), 1501-1520. doi: 10.1002/mar.21821
2023
Journal Article
Informational vs. emotional B2B firm-generated-content on social media engagement: Computerized visual and textual content analysis
Gu, William, Chan, Ka Wing, Kwon, Junbum, Dhaoui, Chedia and Septianto, Felix (2023). Informational vs. emotional B2B firm-generated-content on social media engagement: Computerized visual and textual content analysis. Industrial Marketing Management, 112, 98-112. doi: 10.1016/j.indmarman.2023.04.012
2023
Journal Article
Relationship (breakup) reminders drive online advertising effectiveness
Tan, Ser Zian, Bandyopadhyay, Argho and Septianto, Felix (2023). Relationship (breakup) reminders drive online advertising effectiveness. Psychology and Marketing, 40 (6), 1152-1161. doi: 10.1002/mar.21796
2023
Journal Article
The divergent effects of neat food presentation on purchase likelihood: the moderating role of time-related positioning
Quach, Sara, Septianto, Felix and Thaichon, Park (2023). The divergent effects of neat food presentation on purchase likelihood: the moderating role of time-related positioning. Asia Pacific Journal of Marketing and Logistics, 35 (6), 1425-1442. doi: 10.1108/APJML-03-2022-0224
2023
Other Outputs
Digital Service Transformation: Pathways to human and economic wellbeing: White paper
Andreassen, Tor W., Archibald, Gordon, Beekhuyzen, Jenine, Bongiovanni, Ivano, Brea, Edgar, Breidbach, Christoph, Burchill, Keith, Burgers, Henri, Cao, Selina, Coote, Len, Coram, Brendan, Cunningham, Claire, Feast, George, Field, Mitch, Ford, Jerad, Fouche, Leon, Gain, Alexandria, Gooding, Glen, Goyeneche Ramirez, David, Green, Teegan, Gschwind, Daniel, Hall, Thomas, Hartley, Nicole, Heinz, Daniel, Hine, Damian, Indulska, Marta, Kapernick, Brett, Kastelle, Tim, Ko, Ryan ... Zhang, Wenlu (2023). Digital Service Transformation: Pathways to human and economic wellbeing: White paper. Brisbane, QLD, Australia: The University of Queensland. doi: 10.14264/aed4918
2023
Journal Article
How gratitude shapes acceptance of questionable consumer behavior: the mediating role of self-righteousness
Septianto, Felix, Garg, Nitika and Agrawal, Nidhi (2023). How gratitude shapes acceptance of questionable consumer behavior: the mediating role of self-righteousness. European Journal of Marketing, 57 (5), 1298-1326. doi: 10.1108/EJM-06-2021-0461
2023
Journal Article
The effects of organizational positioning and donation recognition on charitable giving: insights from moral foundations theory
Paramita, Widya, Septianto, Felix, Sousa Escadas, Marco Edgar, Arnita, Devi and Nasution, Reza Ashari (2023). The effects of organizational positioning and donation recognition on charitable giving: insights from moral foundations theory. Asia Pacific Journal of Marketing and Logistics, 35 (5), 1093-1111. doi: 10.1108/APJML-09-2021-0655
2023
Journal Article
Balancing evolutionary impulses: effects of mindfulness on virtue food preference
Errmann, Amy and Septianto, Felix (2023). Balancing evolutionary impulses: effects of mindfulness on virtue food preference. Journal of Consumer Affairs, 57 (2), 848-870. doi: 10.1111/joca.12521
2023
Journal Article
Are two reasons better than one? How natural and ethical appeals influence consumer preferences for clean meat
Septianto, Felix, Sung, Billy, Duong, Chien and Conroy, Denise (2023). Are two reasons better than one? How natural and ethical appeals influence consumer preferences for clean meat. Journal of Retailing and Consumer Services, 71 103225, 1-9. doi: 10.1016/j.jretconser.2022.103225
2023
Journal Article
Recruiting volunteers: the roles of fear, hope, and courage
Chowdhury, Rafi and Septianto, Felix (2023). Recruiting volunteers: the roles of fear, hope, and courage. European Journal of Marketing, 57 (1), 226-257. doi: 10.1108/EJM-05-2021-0297
2023
Journal Article
Awe in advertising: the mediating role of an abstract mindset
Septianto, Felix, Seo, Yuri, Li, Loic Pengtao and Shi, Linsong (2023). Awe in advertising: the mediating role of an abstract mindset. Journal of Advertising, 52 (1), 24-38. doi: 10.1080/00913367.2021.1931578
2023
Conference Publication
The end of brands?
Rotman, Jeff, Weber, Virginia and Septianto, Felix (2023). The end of brands?. Australian and New Zealand Marketing Academy Conference, Dunedin, New Zealand, 4-6 December 2023.
Funding
Past funding
Supervision
Availability
- Associate Professor Felix Septianto is:
- Not available for supervision
Supervision history
Current supervision
-
Doctor Philosophy
The Role of Regulatory Mode and Positive Emotions on Consumer Goal Pursuits
Principal Advisor
Other advisors: Dr Anne-Maree O'Rourke
-
Doctor Philosophy
What Makes Brands Authentic in their Relationships with Consumers? The Role of Influencers Self-Disclosure on Brand Authenticity.
Associate Advisor
Other advisors: Associate Professor Nicolas Pontes
Completed supervision
-
2026
Doctor Philosophy
An Examination of Consumer Mindsets in the Context of Cultured Meat
Principal Advisor
Other advisors: Associate Professor Nicolas Pontes
Media
Enquiries
Contact Associate Professor Felix Septianto directly for media enquiries about their areas of expertise.
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