Overview
Background
Felix Septianto earned his PhD from the University of New South Wales. He is currently a faculty member at the University of Queensland, having previously served at the University of Auckland. His research examines how businesses can harness emotional power to enhance marketing effectiveness. He has been recognised as a Discovery Early Career Researcher Award (DECRA) Fellow by the Australian Research Council, a Paul Bourke Award winner by the Academy of the Social Sciences in Australia, and an ANZMAC Emerging Marketing Researcher by the Australian and New Zealand Marketing Academy. His research has been published in Financial Times' Top 50 (FT50) journals as well as Australian Business Deans Council (ABDC) A* journals.
Availability
- Associate Professor Felix Septianto is:
- Not available for supervision
Works
Search Professor Felix Septianto’s works on UQ eSpace
2023
Conference Publication
Positive cognitive emotions promotes healthy eating
Duong, Chien, Lin, Joanna, Sung, Billy and Septianto, Felix (2023). Positive cognitive emotions promotes healthy eating. Australian and New Zealand Marketing Academy Conference, Dunedin, New Zealand, 4-6 December 2023.
2023
Conference Publication
The role of regulatory mode and positive emotion in social media engagement
Septianto, Felix and Mathmann, Frank (2023). The role of regulatory mode and positive emotion in social media engagement. Global Marketing Conference, Seoul, South Korea, 20-23 July 2023.
2023
Conference Publication
Challenging clean meat naturalness perceptions: The role of consumer mindsets
Arango, Luis, Septianto, Felix and Pontes, Nicolas (2023). Challenging clean meat naturalness perceptions: The role of consumer mindsets. Australian and New Zealand Marketing Academy Conference, Dunedin, New Zealand, 4-6 December 2023.
2023
Journal Article
The effect of severe imagery in advertising on charitable behaviour and the moderating role of social closeness
Sung, Billy, Septianto, Felix and Stankovic, Michelle (2023). The effect of severe imagery in advertising on charitable behaviour and the moderating role of social closeness. Journal of Consumer Affairs, 57 (3), 1352-1376. doi: 10.1111/joca.12531
2023
Journal Article
When I’m first, I can use more: the divergent effects of joint appeals on likelihood of purchasing sustainable products
Rostiani, Rokhima, Purwanto, Bernardinus Maria, Septianto, Felix and Chiew, Tung Moi (2023). When I’m first, I can use more: the divergent effects of joint appeals on likelihood of purchasing sustainable products. Australasian Marketing Journal, 31 (3), 228-238. doi: 10.1177/14413582221089289
2023
Conference Publication
Implicit mindset and preference for in-kind CSR contributions
Seo, Yuri, Septianto, Felix, Sen, Sankar and Mathur, Pragya (2023). Implicit mindset and preference for in-kind CSR contributions. North American Association for Consumer Research Conference, Seattle, WA, United States, 26-29 October 2023.
2023
Conference Publication
Consumer beliefs and responses to equality-based initiatives
Ochionuoha, Aristus, Saluja, Geetanjali and Septianto, Felix (2023). Consumer beliefs and responses to equality-based initiatives. Australian and New Zealand Marketing Academy Conference, Dunedin, New Zealand, 4-6 December 2023.
2023
Journal Article
What’s in a (First) Name? Personized Advertising Messages Enhance Consumer Perceived Ethicality
Septianto, Felix, Paramita, Widya and Ye, Sheng (2023). What’s in a (First) Name? Personized Advertising Messages Enhance Consumer Perceived Ethicality. Journal of Advertising, 52 (2), 179-192. doi: 10.1080/00913367.2021.1990810
2023
Journal Article
Novel products and advertising visuals: the mediating role of perceived luxuriousness on willingness to try clean meat products
Septianto, Felix, Quach, Sara, Thaichon, Park and Japutra, Arnold (2023). Novel products and advertising visuals: the mediating role of perceived luxuriousness on willingness to try clean meat products. International Journal of Advertising, 42 (5), 916-944. doi: 10.1080/02650487.2022.2125183
2023
Journal Article
Emotional cues’ effects on grotesque advertising
Bandyopadhyay, Argho , Septianto, Felix, Nallaperuma, Kaushalya and Lang, Bodo (2023). Emotional cues’ effects on grotesque advertising. Australasian Marketing Journal, 31 (2) 18393349211056373, 124-134. doi: 10.1177/18393349211056373
2023
Journal Article
The role of online channel in influencing perceived firm size and brand authenticity in international marketing
Septianto, Felix, Japutra, Arnold, Putra, Pragea and Ang, Tyson (2023). The role of online channel in influencing perceived firm size and brand authenticity in international marketing. International Marketing Review, 40 (2), 246-264. doi: 10.1108/imr-03-2022-0070
2023
Conference Publication
How micro (vs. mega) influencers drive word-of-mouth in the age of digital economy: The moderating role of consumers’ mindset
Park, Jiwoon, Lee, Jasmin, Septianto, Felix and Seo, Yuri (2023). How micro (vs. mega) influencers drive word-of-mouth in the age of digital economy: The moderating role of consumers’ mindset. American Marketing Association Summer Conference, San Francisco, CA United States, 4-6 August 2023.
2023
Conference Publication
Beauty in the eye of the mindset-holder
Lee, Jasmin, Seo, Yuri and Septianto, Felix (2023). Beauty in the eye of the mindset-holder. Australian and New Zealand Marketing Academy Conference, Dunedin, New Zealand, 4-6 December 2023.
2023
Journal Article
Awe in advertising: the mediating role of an abstract mindset
Septianto, Felix, Seo, Yuri, Li, Loic Pengtao and Shi, Linsong (2023). Awe in advertising: the mediating role of an abstract mindset. Journal of Advertising, 52 (1), 24-38. doi: 10.1080/00913367.2021.1931578
2023
Conference Publication
The end of brands?
Rotman, Jeff, Weber, Virginia and Septianto, Felix (2023). The end of brands?. Australian and New Zealand Marketing Academy Conference, Dunedin, New Zealand, 4-6 December 2023.
2023
Journal Article
Slogans with negations’ effect on sustainable luxury brand
Septianto, Felix, Kemper, Joya and Northey, Gavin (2023). Slogans with negations’ effect on sustainable luxury brand. Australasian Marketing Journal, 31 (2), 97-111. doi: 10.1177/18393349211046633
2023
Conference Publication
Loneliness increases support for brand activism
Khan, Saira, Seo, Yuri and Septianto, Felix (2023). Loneliness increases support for brand activism. American Marketing Association Summer Conference, San Francisco, CA United States, 4-6 August 2023.
2023
Book Chapter
Attention toward sustainability in premium food packaging an eye-tracking study on red meat
Hooshmand, Reyhane, Sung, Billy, Kim, Joo Hee and Septianto, Felix (2023). Attention toward sustainability in premium food packaging an eye-tracking study on red meat. Luxury marketing, sustainability and technology: the future of luxury management. (pp. 70-91) edited by Park Thaichon and Sara Quach. Abingdon, Oxon, United Kingdom: Routledge. doi: 10.4324/9781003321378-5
2022
Journal Article
The effects of mixed emotional appeals in leveraging paradox brands
Xin, Benlu, Zhu, Chengfeng and Septianto, Felix (2022). The effects of mixed emotional appeals in leveraging paradox brands. Journal of Business Research, 153, 266-275. doi: 10.1016/j.jbusres.2022.08.020
2022
Journal Article
Too cute to be bad? Cute brand logo reduces consumer punishment following brand transgressions
Septianto, Felix and Kwon, Junbum (2022). Too cute to be bad? Cute brand logo reduces consumer punishment following brand transgressions. International Journal of Research in Marketing, 39 (4), 1108-1126. doi: 10.1016/j.ijresmar.2021.12.006
Supervision
Availability
- Associate Professor Felix Septianto is:
- Not available for supervision
Supervision history
Current supervision
-
Doctor Philosophy
The Role of Regulatory Mode and Positive Emotions on Consumer Goal Pursuits
Principal Advisor
Other advisors: Dr Anne-Maree O'Rourke
-
Doctor Philosophy
The Role of Emotions in Consumer Acceptance of Food Innovations
Principal Advisor
Other advisors: Dr Nicolas Pontes
-
Doctor Philosophy
What Makes Brands Authentic in their Relationships with Consumers? The Role of Influencers Self-Disclosure on Brand Authenticity.
Associate Advisor
Other advisors: Dr Nicolas Pontes
Media
Enquiries
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