Overview
Background
Felix Septianto earned his PhD from the University of New South Wales. He is currently a faculty member at the University of Queensland, having previously served at the University of Auckland. His research examines how businesses can harness emotional power to enhance marketing effectiveness. He has been recognised as a Discovery Early Career Researcher Award (DECRA) Fellow by the Australian Research Council, a Paul Bourke Award winner by the Academy of the Social Sciences in Australia, and an ANZMAC Emerging Marketing Researcher by the Australian and New Zealand Marketing Academy. His research has been published in Financial Times' Top 50 (FT50) journals as well as Australian Business Deans Council (ABDC) A* journals.
Availability
- Associate Professor Felix Septianto is:
- Not available for supervision
Works
Search Professor Felix Septianto’s works on UQ eSpace
2025
Journal Article
Gratitude in health messages: The moderating role of anthropomorphism
Khan, Saira, Pontes, Vivian, Seo, Yuri and Septianto, Felix (2025). Gratitude in health messages: The moderating role of anthropomorphism. Journal of Advertising Research, ahead-of-print (ahead-of-print), 1-19. doi: 10.1080/00218499.2025.2464283
2025
Journal Article
The impact of assortment size and population density on product evaluation
Pham, Thuy, Mathmann, Frank, Septianto, Felix and Chylinski, Mathew (2025). The impact of assortment size and population density on product evaluation. Journal of Retailing. doi: 10.1016/j.jretai.2025.02.004
2025
Journal Article
The Moderating Role of Intrinsic and Quest Religiosity on the Effectiveness of Religious Appeals in Promoting Cultured Meat
Arli, Denni, Arango, Luis and Septianto, Felix (2025). The Moderating Role of Intrinsic and Quest Religiosity on the Effectiveness of Religious Appeals in Promoting Cultured Meat. Journal of Business Ethics e1578, 1-18. doi: 10.1007/s10551-025-05954-6
2025
Journal Article
Rainbows and laughter: how humor boosts e‐Word‐of‐Mouth for LGBT+ brands on social media
O'Rourke, Anne‐Maree, Belli, Alex, Mathmann, Frank and Septianto, Felix (2025). Rainbows and laughter: how humor boosts e‐Word‐of‐Mouth for LGBT+ brands on social media. Psychology & Marketing, 42 (2), 395-411. doi: 10.1002/mar.22131
2025
Journal Article
Social dynamics of luxury customization: The unique impact of name personalization
O'Rourke, Anne‐Maree, Lin, Joanna, Sung, Billy and Septianto, Felix (2025). Social dynamics of luxury customization: The unique impact of name personalization. Psychology and Marketing, 42 (2), 493-513. doi: 10.1002/mar.22136
2025
Journal Article
Effective Awe-Inspiring Visual Content Strategy for Social Media Engagement with Ethical Fashion Brands: The Mediating Role of Deontological Ethical Beliefs
Pu, Weilin, Wang, Yilu, Ibello, Giuseppe Daniele, Chakraborty, Rishav, Yang, Mojun, Chan, Ka Wing, Chowdhury, Rafi, Septianto, Felix and Kwon, Junbum (2025). Effective Awe-Inspiring Visual Content Strategy for Social Media Engagement with Ethical Fashion Brands: The Mediating Role of Deontological Ethical Beliefs. Journal of Business Ethics, 196 (4), 753-771. doi: 10.1007/s10551-024-05872-z
2025
Journal Article
Bridging role conflict and active lurking: the role of transformational leadership in B2B online communities
Nguyen, Mai, Septianto, Felix, Das, Gopal and Malik, Ashish (2025). Bridging role conflict and active lurking: the role of transformational leadership in B2B online communities. Journal of Knowledge Management, 29 (3), 814-836. doi: 10.1108/jkm-03-2024-0327
2025
Journal Article
Innovation from inclusivity: the effect of team diversity on clean meat acceptance
Jin, Frances Seowon, Arango, Luis, O’Rourke, Anne-Maree and Septianto, Felix (2025). Innovation from inclusivity: the effect of team diversity on clean meat acceptance. Australasian Marketing Journal, 33 (1), 11-21. doi: 10.1177/14413582241235414
2024
Journal Article
The role of conventional meat unnaturalness in cultured meat acceptance: a test of holistic mindset
Arango, Luis, Septianto, Felix and Pontes, Nicolas (2024). The role of conventional meat unnaturalness in cultured meat acceptance: a test of holistic mindset. Appetite, 203 107656, 1-10. doi: 10.1016/j.appet.2024.107656
2024
Journal Article
Age matters: the effect of regret and loss aversion on cultured meat acceptance
Duong, Chien, Sung, Billy and Septianto, Felix (2024). Age matters: the effect of regret and loss aversion on cultured meat acceptance. Appetite, 201 107614, 1-10. doi: 10.1016/j.appet.2024.107614
2024
Journal Article
Confidence is good? too much, not so much: exploring the effects on crowdfunding success
Moy, Naomi, Chan, Ho Fai, Septianto, Felix, Mathmann, Frank and Torgler, Benno (2024). Confidence is good? too much, not so much: exploring the effects on crowdfunding success. Journal of Business Research, 182 114711, 114711. doi: 10.1016/j.jbusres.2024.114711
2024
Journal Article
The effects of team diversity on promoting sustainable luxury products
Quach, Sara, Septianto, Felix, Thaichon, Park and Sung, Billy (2024). The effects of team diversity on promoting sustainable luxury products. Asia Pacific Journal of Marketing and Logistics, 36 (9), 2082-2103. doi: 10.1108/APJML-12-2022-1064
2024
Journal Article
How visual angle influences product recommendations in response to two-sided messages
Winahjoe, Sari, Paramita, Widya, Jin, Frances Seowon, Chiew, Tung Moi, Japutra, Arnold and Septianto, Felix (2024). How visual angle influences product recommendations in response to two-sided messages. Marketing Intelligence & Planning, 42 (6), 1010-1027. doi: 10.1108/mip-08-2023-0391
2024
Journal Article
Are emotions essential for consumer ethical decision-making: a Necessary Condition Analysis
Escadas, Marco, Jalali, Marjan S., Septianto, Felix and Farhangmehr, Minoo (2024). Are emotions essential for consumer ethical decision-making: a Necessary Condition Analysis. Business Ethics, the Environment and Responsibility, 33 (3), 468-485. doi: 10.1111/beer.12619
2024
Journal Article
To share or not to share: when is influencer self‐disclosure perceived as appropriate?
Leite, Fernanda Polli, Pontes, Nicolas and Septianto, Felix (2024). To share or not to share: when is influencer self‐disclosure perceived as appropriate?. Journal of Consumer Behaviour, 23 (5), 2585-2598. doi: 10.1002/cb.2361
2024
Journal Article
'Meat' the Influencers: Crafting Authentic Endorsements that Drive Willingness to Buy Cultured Meat
Leite, Fernanda Polli, Septianto, Felix and Pontes, Nicolas (2024). 'Meat' the Influencers: Crafting Authentic Endorsements that Drive Willingness to Buy Cultured Meat. Appetite, 199 107401, 1-14. doi: 10.1016/j.appet.2024.107401
2024
Journal Article
Cultivating curiosity: consumer responses to ethical and product benefits in cultured foods
Arango, Luis, Conroy, Denise M., Errmann, Amy and Septianto, Felix (2024). Cultivating curiosity: consumer responses to ethical and product benefits in cultured foods. Appetite, 196 107282, 1-9. doi: 10.1016/j.appet.2024.107282
2024
Journal Article
How profanity in influences perceived authenticity and perceived helpfulness of online reviews: The moderating role of review subjectivity
Lie, David Sugianto, Sung, Billy, Stankovic, Michelle and Septianto, Felix (2024). How profanity in influences perceived authenticity and perceived helpfulness of online reviews: The moderating role of review subjectivity. Decision Support Systems, 178 114144, 1-11. doi: 10.1016/j.dss.2023.114144
2024
Journal Article
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age: The moderating role of mindset
Li, Wenting, Zhao, Fang, Le, Ji Min, Park, Jiwoon, Septianto, Felix and Seo, Yuri (2024). How micro- (vs. mega-) influencers generate word of mouth in the digital economy age: The moderating role of mindset. Journal of Business Research, 171 114387, 1-15. doi: 10.1016/j.jbusres.2023.114387
2024
Journal Article
The impact of scarcity cues on purchase likelihood of art-infused products
Gupta, Mansi, Das, Gopal, Septianto, Felix and Hagtvedt, Henrik (2024). The impact of scarcity cues on purchase likelihood of art-infused products. Journal of the Academy of Marketing Science, 52 (2), 470-488. doi: 10.1007/s11747-023-00945-3
Supervision
Availability
- Associate Professor Felix Septianto is:
- Not available for supervision
Supervision history
Current supervision
-
Doctor Philosophy
The Role of Regulatory Mode and Positive Emotions on Consumer Goal Pursuits
Principal Advisor
Other advisors: Dr Anne-Maree O'Rourke
-
Doctor Philosophy
The Role of Emotions in Consumer Acceptance of Food Innovations
Principal Advisor
Other advisors: Dr Nicolas Pontes
-
Doctor Philosophy
What Makes Brands Authentic in their Relationships with Consumers? The Role of Influencers Self-Disclosure on Brand Authenticity.
Associate Advisor
Other advisors: Dr Nicolas Pontes
Media
Enquiries
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