Overview
Background
Felix Septianto is a faculty member at the University of Queensland. He earned his PhD from the University of New South Wales and previously taught at the University of Auckland. His research explores how businesses can leverage emotions to increase marketing effectiveness. These insights have been published in Financial Times' Top 50 (FT50) journals and featured in media outlets including the Harvard Business Review.
Felix has been recognised as a Discovery Early Career Researcher Award (DECRA) Fellow by the Australian Research Council, a Paul Bourke Award winner by the Academy of the Social Sciences in Australia, an Emerging Marketing Researcher by the Australian and New Zealand Marketing Academy, and a UQ Foundation Research Excellence Award winner.
Beyond academia, Felix is a co-founder of Accurment, offering behavioural science solutions that turn marketing guesswork into growth, trusted by leading agencies such as Marketforce and Juicebox. He has also served as Research Director at Quest Strategic, a boutique management consulting firm in Indonesia, where he advised global brands including Hush Puppies and Philip Morris International.
Availability
- Associate Professor Felix Septianto is:
- Not available for supervision
Works
Search Professor Felix Septianto’s works on UQ eSpace
2024
Journal Article
Cultivating curiosity: consumer responses to ethical and product benefits in cultured foods
Arango, Luis, Conroy, Denise M., Errmann, Amy and Septianto, Felix (2024). Cultivating curiosity: consumer responses to ethical and product benefits in cultured foods. Appetite, 196 107282, 1-9. doi: 10.1016/j.appet.2024.107282
2024
Journal Article
'Meat' the Influencers: Crafting Authentic Endorsements that Drive Willingness to Buy Cultured Meat
Leite, Fernanda Polli, Septianto, Felix and Pontes, Nicolas (2024). 'Meat' the Influencers: Crafting Authentic Endorsements that Drive Willingness to Buy Cultured Meat. Appetite, 199 107401, 1-14. doi: 10.1016/j.appet.2024.107401
2024
Journal Article
How profanity in influences perceived authenticity and perceived helpfulness of online reviews: The moderating role of review subjectivity
Lie, David Sugianto, Sung, Billy, Stankovic, Michelle and Septianto, Felix (2024). How profanity in influences perceived authenticity and perceived helpfulness of online reviews: The moderating role of review subjectivity. Decision Support Systems, 178 114144, 1-11. doi: 10.1016/j.dss.2023.114144
2024
Journal Article
The impact of scarcity cues on purchase likelihood of art-infused products
Gupta, Mansi, Das, Gopal, Septianto, Felix and Hagtvedt, Henrik (2024). The impact of scarcity cues on purchase likelihood of art-infused products. Journal of the Academy of Marketing Science, 52 (2), 470-488. doi: 10.1007/s11747-023-00945-3
2024
Journal Article
Self-construals and health communications: the persuasive roles of guilt and shame
Chan, Eugene and Septianto, Felix (2024). Self-construals and health communications: the persuasive roles of guilt and shame. Journal of Business Research, 170 114357, 114357. doi: 10.1016/j.jbusres.2023.114357
2024
Journal Article
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age: The moderating role of mindset
Li, Wenting, Zhao, Fang, Le, Ji Min, Park, Jiwoon, Septianto, Felix and Seo, Yuri (2024). How micro- (vs. mega-) influencers generate word of mouth in the digital economy age: The moderating role of mindset. Journal of Business Research, 171 114387, 1-15. doi: 10.1016/j.jbusres.2023.114387
2023
Journal Article
How religiosity affects attitudes toward brands that utilize LGBTQ-themed advertising
Chowdhury, Rafi M. M. I., Arli, Denni and Septianto, Felix (2023). How religiosity affects attitudes toward brands that utilize LGBTQ-themed advertising. Journal of Business Ethics, 193 (1), 63-88. doi: 10.1007/s10551-023-05578-8
2023
Conference Publication
Influencer Marketing Effectiveness: Give Competence, Receive Credibility
Leite, F., Pontes, N. and Septianto, F. (2023). Influencer Marketing Effectiveness: Give Competence, Receive Credibility. Australian and New Zealand Marketing Academy Conference (ANZMAC), Dunedin, New Zealand, 4 - 6 December 2023. ANZMAC.
2023
Journal Article
The Tango of pride and envy: does others’ envy lead to the feeling of pride?
Sung, Billy, Septianto, Felix, Stankovic, Michelle and Duong, Chien (2023). The Tango of pride and envy: does others’ envy lead to the feeling of pride?. European Journal of Marketing, 57 (12), 3072-3098. doi: 10.1108/ejm-03-2022-0190
2023
Journal Article
Color effects on AI influencers’ product recommendations
Chan, Ka Wing, Septianto, Felix, Kwon, Junbum and Kamal, Revathi Sridhar (2023). Color effects on AI influencers’ product recommendations. European Journal of Marketing, 57 (9), 2290-2315. doi: 10.1108/ejm-03-2022-0185
2023
Journal Article
Challenging cultured meat naturalness perceptions: The role of consumers’ mindset
Arango, Luis, Septianto, Felix and Pontes, Nicolas (2023). Challenging cultured meat naturalness perceptions: The role of consumers’ mindset. Appetite, 190 107039, 107039. doi: 10.1016/j.appet.2023.107039
2023
Journal Article
Leveraging social media advertising to foster female consumers’ empowerment and engagement: The role of regulatory mode
Septianto, Felix, Mathmann, Frank, Higgins, E. Tory and Hollebeek, Linda (2023). Leveraging social media advertising to foster female consumers’ empowerment and engagement: The role of regulatory mode. Journal of Advertising, 52 (5), 688-705. doi: 10.1080/00913367.2023.2255251
2023
Journal Article
How construal–regulatory mode fit increases social media sharing
Pham, Thuy, Septianto, Felix, Mathmann, Frank, Jin, Hyun Seung and Higgins, E Tory (2023). How construal–regulatory mode fit increases social media sharing. Journal of Consumer Psychology, 33 (4), 668-687. doi: 10.1002/jcpy.1375
2023
Journal Article
Advertising meat alternatives: the interactive effect of regulatory mode and positive emotion on social media engagement
Septianto, Felix and Mathmann, Felix (2023). Advertising meat alternatives: the interactive effect of regulatory mode and positive emotion on social media engagement. Journal of Advertising, 53 (3), 416-433. doi: 10.1080/00913367.2023.2250830
2023
Journal Article
Discrete emotions in environmental decision-making
Chan, Eugene Y., Howie, Katharine and Septianto, Felix (2023). Discrete emotions in environmental decision-making. Frontiers in Psychology, 14 1272343, 1-3. doi: 10.3389/fpsyg.2023.1272343
2023
Journal Article
The role of demand-based scarcity appeals in promoting cultured meat
Arango, Luis, Chaudhury, Srinwanti H. and Septianto, Felix (2023). The role of demand-based scarcity appeals in promoting cultured meat. Psychology and Marketing, 40 (8), 1501-1520. doi: 10.1002/mar.21821
2023
Journal Article
Informational vs. emotional B2B firm-generated-content on social media engagement: Computerized visual and textual content analysis
Gu, William, Chan, Ka Wing, Kwon, Junbum, Dhaoui, Chedia and Septianto, Felix (2023). Informational vs. emotional B2B firm-generated-content on social media engagement: Computerized visual and textual content analysis. Industrial Marketing Management, 112, 98-112. doi: 10.1016/j.indmarman.2023.04.012
2023
Journal Article
Relationship (breakup) reminders drive online advertising effectiveness
Tan, Ser Zian, Bandyopadhyay, Argho and Septianto, Felix (2023). Relationship (breakup) reminders drive online advertising effectiveness. Psychology and Marketing, 40 (6), 1152-1161. doi: 10.1002/mar.21796
2023
Journal Article
The divergent effects of neat food presentation on purchase likelihood: the moderating role of time-related positioning
Quach, Sara, Septianto, Felix and Thaichon, Park (2023). The divergent effects of neat food presentation on purchase likelihood: the moderating role of time-related positioning. Asia Pacific Journal of Marketing and Logistics, 35 (6), 1425-1442. doi: 10.1108/APJML-03-2022-0224
2023
Other Outputs
Digital Service Transformation: Pathways to human and economic wellbeing: White paper
Andreassen, Tor W., Archibald, Gordon, Beekhuyzen, Jenine, Bongiovanni, Ivano, Brea, Edgar, Breidbach, Christoph, Burchill, Keith, Burgers, Henri, Cao, Selina, Coote, Len, Coram, Brendan, Cunningham, Claire, Feast, George, Field, Mitch, Ford, Jerad, Fouche, Leon, Gain, Alexandria, Gooding, Glen, Goyeneche Ramirez, David, Green, Teegan, Gschwind, Daniel, Hall, Thomas, Hartley, Nicole, Heinz, Daniel, Hine, Damian, Indulska, Marta, Kapernick, Brett, Kastelle, Tim, Ko, Ryan ... Zhang, Wenlu (2023). Digital Service Transformation: Pathways to human and economic wellbeing: White paper. Brisbane, QLD, Australia: The University of Queensland. doi: 10.14264/aed4918
Funding
Past funding
Supervision
Availability
- Associate Professor Felix Septianto is:
- Not available for supervision
Supervision history
Current supervision
-
Doctor Philosophy
The Role of Regulatory Mode and Positive Emotions on Consumer Goal Pursuits
Principal Advisor
Other advisors: Dr Anne-Maree O'Rourke
-
Doctor Philosophy
An Examination of Consumer Mindsets in the Context of Cultured Meat
Principal Advisor
Other advisors: Dr Nicolas Pontes
-
Doctor Philosophy
What Makes Brands Authentic in their Relationships with Consumers? The Role of Influencers Self-Disclosure on Brand Authenticity.
Associate Advisor
Other advisors: Dr Nicolas Pontes
Media
Enquiries
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