Overview
Background
Felix Septianto is an Associate Professor in Marketing at the University of Queensland, specialising in emotion science. He has published 100+ journal articles, including in Financial Times Top 50 (FT50) journals such as the Journal of Consumer Psychology and the Journal of the Academy of Marketing Science.
Beyond academia, Felix is a co-founder of Accurment, a company applying behavioural science to turn marketing guesswork into growth. Accurment is used by leading agencies such as Marketforce and Juicebox, and was selected for the UQ Ventures Momentum Accelerator.
He earned his PhD from the University of New South Wales and previously taught at the University of Auckland. He also served as Research Director at Quest Strategic, a boutique management consulting firm in Indonesia, where he advised global brands such as Hush Puppies and Philip Morris International.
Availability
- Associate Professor Felix Septianto is:
- Not available for supervision
- Media expert
Research impacts
Felix has contributed to advancing the understanding of how businesses can leverage emotions to improve marketing effectiveness. His contributions have been recognised through the Paul Bourke Award from the Academy of the Social Sciences in Australia, the Emerging Marketing Researcher Award from the Australian and New Zealand Marketing Academy, and the UQ Foundation Research Excellence Award.
His research has attracted $1.4M+ in external funding, enabling the translation of emotion science into real-world applications, including a project on cultured meat acceptance through an Australian Research Council Discovery Early Career Researcher Award (ARC DECRA) Fellowship and a collaboration with New Zealand Plant & Food Research funded by the Ministry of Business, Innovation and Employment (MBIE) Catalyst Fund.
To date, Felix has supervised 5 PhD students, all of whom have secured academic appointments at respected universities, including the University of Auckland. Several have also received thesis awards, including the Association for Consumer Research – Sheth Foundation Dissertation Award.
Works
Search Professor Felix Septianto’s works on UQ eSpace
2025
Journal Article
Rainbows and laughter: how humor boosts e‐Word‐of‐Mouth for LGBT+ brands on social media
O'Rourke, Anne‐Maree, Belli, Alex, Mathmann, Frank and Septianto, Felix (2025). Rainbows and laughter: how humor boosts e‐Word‐of‐Mouth for LGBT+ brands on social media. Psychology & Marketing, 42 (2), 395-411. doi: 10.1002/mar.22131
2025
Journal Article
Social dynamics of luxury customization: The unique impact of name personalization
O'Rourke, Anne‐Maree, Lin, Joanna, Sung, Billy and Septianto, Felix (2025). Social dynamics of luxury customization: The unique impact of name personalization. Psychology and Marketing, 42 (2), 493-513. doi: 10.1002/mar.22136
2025
Journal Article
Effective Awe-Inspiring Visual Content Strategy for Social Media Engagement with Ethical Fashion Brands: The Mediating Role of Deontological Ethical Beliefs
Pu, Weilin, Wang, Yilu, Ibello, Giuseppe Daniele, Chakraborty, Rishav, Yang, Mojun, Chan, Ka Wing, Chowdhury, Rafi, Septianto, Felix and Kwon, Junbum (2025). Effective Awe-Inspiring Visual Content Strategy for Social Media Engagement with Ethical Fashion Brands: The Mediating Role of Deontological Ethical Beliefs. Journal of Business Ethics, 196 (4) 103294, 753-771. doi: 10.1007/s10551-024-05872-z
2025
Journal Article
Bridging role conflict and active lurking: the role of transformational leadership in B2B online communities
Nguyen, Mai, Septianto, Felix, Das, Gopal and Malik, Ashish (2025). Bridging role conflict and active lurking: the role of transformational leadership in B2B online communities. Journal of Knowledge Management, 29 (3), 814-836. doi: 10.1108/jkm-03-2024-0327
2025
Journal Article
Innovation from inclusivity: the effect of team diversity on clean meat acceptance
Jin, Frances Seowon, Arango, Luis, O’Rourke, Anne-Maree and Septianto, Felix (2025). Innovation from inclusivity: the effect of team diversity on clean meat acceptance. Australasian Marketing Journal, 33 (1), 11-21. doi: 10.1177/14413582241235414
2024
Conference Publication
Humorous Responses on Social Media Complaint Handling
Honora, Andreawan, Japutra, Arnold and Septianto, Felix (2024). Humorous Responses on Social Media Complaint Handling. Australian and New Zealand Marketing Academy Conference, Hobart, TAS Australia, 2-4 December 2024. Hobart, TAS Australia: ANZMAC.
2024
Conference Publication
Spice It Up: Cultured Meat Acceptance
Duong, Chien, Pappu, Usha, Sung, Billy and Septianto, Felix (2024). Spice It Up: Cultured Meat Acceptance. Australian and New Zealand Marketing Academy Conference, Hobart, TAS Australia, 2-4 December 2024. Hobart, TAS Australia: ANZMAC.
2024
Journal Article
The role of conventional meat unnaturalness in cultured meat acceptance: a test of holistic mindset
Arango, Luis, Septianto, Felix and Pontes, Nicolas (2024). The role of conventional meat unnaturalness in cultured meat acceptance: a test of holistic mindset. Appetite, 203 107656, 1-10. doi: 10.1016/j.appet.2024.107656
2024
Journal Article
Age matters: the effect of regret and loss aversion on cultured meat acceptance
Duong, Chien, Sung, Billy and Septianto, Felix (2024). Age matters: the effect of regret and loss aversion on cultured meat acceptance. Appetite, 201 107614, 1-10. doi: 10.1016/j.appet.2024.107614
2024
Journal Article
Confidence is good? too much, not so much: exploring the effects on crowdfunding success
Moy, Naomi, Chan, Ho Fai, Septianto, Felix, Mathmann, Frank and Torgler, Benno (2024). Confidence is good? too much, not so much: exploring the effects on crowdfunding success. Journal of Business Research, 182 114711, 114711. doi: 10.1016/j.jbusres.2024.114711
2024
Journal Article
The effects of team diversity on promoting sustainable luxury products
Quach, Sara, Septianto, Felix, Thaichon, Park and Sung, Billy (2024). The effects of team diversity on promoting sustainable luxury products. Asia Pacific Journal of Marketing and Logistics, 36 (9), 2082-2103. doi: 10.1108/APJML-12-2022-1064
2024
Journal Article
How visual angle influences product recommendations in response to two-sided messages
Winahjoe, Sari, Paramita, Widya, Jin, Frances Seowon, Chiew, Tung Moi, Japutra, Arnold and Septianto, Felix (2024). How visual angle influences product recommendations in response to two-sided messages. Marketing Intelligence & Planning, 42 (6), 1010-1027. doi: 10.1108/mip-08-2023-0391
2024
Journal Article
Are emotions essential for consumer ethical decision-making: a Necessary Condition Analysis
Escadas, Marco, Jalali, Marjan S., Septianto, Felix and Farhangmehr, Minoo (2024). Are emotions essential for consumer ethical decision-making: a Necessary Condition Analysis. Business Ethics, the Environment and Responsibility, 33 (3), 468-485. doi: 10.1111/beer.12619
2024
Journal Article
To share or not to share: when is influencer self‐disclosure perceived as appropriate?
Leite, Fernanda Polli, Pontes, Nicolas and Septianto, Felix (2024). To share or not to share: when is influencer self‐disclosure perceived as appropriate?. Journal of Consumer Behaviour, 23 (5), 2585-2598. doi: 10.1002/cb.2361
2024
Journal Article
'Meat' the Influencers: Crafting Authentic Endorsements that Drive Willingness to Buy Cultured Meat
Leite, Fernanda Polli, Septianto, Felix and Pontes, Nicolas (2024). 'Meat' the Influencers: Crafting Authentic Endorsements that Drive Willingness to Buy Cultured Meat. Appetite, 199 107401, 1-14. doi: 10.1016/j.appet.2024.107401
2024
Journal Article
Cultivating curiosity: consumer responses to ethical and product benefits in cultured foods
Arango, Luis, Conroy, Denise M., Errmann, Amy and Septianto, Felix (2024). Cultivating curiosity: consumer responses to ethical and product benefits in cultured foods. Appetite, 196 107282, 1-9. doi: 10.1016/j.appet.2024.107282
2024
Journal Article
How profanity in influences perceived authenticity and perceived helpfulness of online reviews: The moderating role of review subjectivity
Lie, David Sugianto, Sung, Billy, Stankovic, Michelle and Septianto, Felix (2024). How profanity in influences perceived authenticity and perceived helpfulness of online reviews: The moderating role of review subjectivity. Decision Support Systems, 178 114144, 1-11. doi: 10.1016/j.dss.2023.114144
2024
Journal Article
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age: The moderating role of mindset
Li, Wenting, Zhao, Fang, Le, Ji Min, Park, Jiwoon, Septianto, Felix and Seo, Yuri (2024). How micro- (vs. mega-) influencers generate word of mouth in the digital economy age: The moderating role of mindset. Journal of Business Research, 171 114387, 1-15. doi: 10.1016/j.jbusres.2023.114387
2024
Conference Publication
Enhancing e-Word-of-Mouth for LGBT+ Brands
O'Rourke, Anne-Maree, Belli, Alex, Mathmann, Frank and Septianto, Felix (2024). Enhancing e-Word-of-Mouth for LGBT+ Brands. Australian and New Zealand Marketing Academy Conference, Hobart, TAS Australia, 2-4 December 2024. Hobart, TAS Australia: ANZMAC.
2024
Journal Article
Self-construals and health communications: the persuasive roles of guilt and shame
Chan, Eugene and Septianto, Felix (2024). Self-construals and health communications: the persuasive roles of guilt and shame. Journal of Business Research, 170 114357, 114357. doi: 10.1016/j.jbusres.2023.114357
Funding
Past funding
Supervision
Availability
- Associate Professor Felix Septianto is:
- Not available for supervision
Supervision history
Current supervision
-
Doctor Philosophy
The Role of Regulatory Mode and Positive Emotions on Consumer Goal Pursuits
Principal Advisor
Other advisors: Dr Anne-Maree O'Rourke
-
Doctor Philosophy
What Makes Brands Authentic in their Relationships with Consumers? The Role of Influencers Self-Disclosure on Brand Authenticity.
Associate Advisor
Other advisors: Associate Professor Nicolas Pontes
Completed supervision
-
2026
Doctor Philosophy
An Examination of Consumer Mindsets in the Context of Cultured Meat
Principal Advisor
Other advisors: Associate Professor Nicolas Pontes
Media
Enquiries
Contact Associate Professor Felix Septianto directly for media enquiries about their areas of expertise.
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