Overview
Background
Felix Septianto is an Associate Professor in Marketing at the University of Queensland, specialising in emotion science. He has published 100+ journal articles, including in Financial Times Top 50 (FT50) journals such as the Journal of Consumer Psychology and the Journal of the Academy of Marketing Science.
Beyond academia, Felix is a co-founder of Accurment, a company applying behavioural science to turn marketing guesswork into growth. Accurment is used by leading agencies such as Marketforce and Juicebox, and was selected for the UQ Ventures Momentum Accelerator.
He earned his PhD from the University of New South Wales and previously taught at the University of Auckland. He also served as Research Director at Quest Strategic, a boutique management consulting firm in Indonesia, where he advised global brands such as Hush Puppies and Philip Morris International.
Availability
- Associate Professor Felix Septianto is:
- Not available for supervision
- Media expert
Research impacts
Felix has contributed to advancing the understanding of how businesses can leverage emotions to improve marketing effectiveness. His contributions have been recognised through the Paul Bourke Award from the Academy of the Social Sciences in Australia, the Emerging Marketing Researcher Award from the Australian and New Zealand Marketing Academy, and the UQ Foundation Research Excellence Award.
His research has attracted $1.4M+ in external funding, enabling the translation of emotion science into real-world applications, including a project on cultured meat acceptance through an Australian Research Council Discovery Early Career Researcher Award (ARC DECRA) Fellowship and a collaboration with New Zealand Plant & Food Research funded by the Ministry of Business, Innovation and Employment (MBIE) Catalyst Fund.
To date, Felix has supervised 5 PhD students, all of whom have secured academic appointments at respected universities, including the University of Auckland. Several have also received thesis awards, including the Association for Consumer Research – Sheth Foundation Dissertation Award.
Works
Search Professor Felix Septianto’s works on UQ eSpace
2022
Journal Article
Feeling grateful versus happy? The effects of emotional appeals in advertisements on self-made products
Japutra, Arnold, Septianto, Felix and Can, Ali Selcuk (2022). Feeling grateful versus happy? The effects of emotional appeals in advertisements on self-made products. Journal of Retailing and Consumer Services, 69 103091, 103091. doi: 10.1016/j.jretconser.2022.103091
2022
Journal Article
The impact of socioeconomic status on preferences for sustainable luxury brands
Kim, Jungkeun, Park, Jooyoung and Septianto, Felix (2022). The impact of socioeconomic status on preferences for sustainable luxury brands. Psychology & Marketing, 39 (8), 1563-1578. doi: 10.1002/mar.21671
2022
Journal Article
Lay beliefs about the world affect preferences for sustainable hotel offerings
Septianto, Felix, Kemper, Joya and Thai, Nguyen T. (2022). Lay beliefs about the world affect preferences for sustainable hotel offerings. Australasian Marketing Journal, 30 (3), 246-257. doi: 10.1177/1839334921999476
2022
Journal Article
Hopefully that’s not wasted! The role of hope for reducing food waste
Khalil, Mary, Northey, Gavin, Septianto, Felix and Lang, Bodo (2022). Hopefully that’s not wasted! The role of hope for reducing food waste. Journal of Business Research, 147, 59-70. doi: 10.1016/j.jbusres.2022.03.080
2022
Journal Article
The differential effects of integral pride and gratitude on divergent moral judgment for the self versus others
Septianto, Felix, Tjiptono, Fandy, Arli, Denni and Sun, Jian-Min (2022). The differential effects of integral pride and gratitude on divergent moral judgment for the self versus others. Australian Journal of Management, 47 (3), 579-594. doi: 10.1177/03128962211062644
2022
Journal Article
The role of cool versus warm colors in B2B versus B2C firm-generated content for boosting positive eWOM
Kwon, Junbum, Chan, Ka Wing, Gu, William and Septianto, Felix (2022). The role of cool versus warm colors in B2B versus B2C firm-generated content for boosting positive eWOM. Industrial Marketing Management, 104, 212-225. doi: 10.1016/j.indmarman.2022.03.011
2022
Journal Article
"Open to give": mindfulness improves evaluations of charity appeals that are incongruent with the consumer’s political ideology
Errmann, Amy Christine, Seo, Yuri and Septianto, Felix (2022). "Open to give": mindfulness improves evaluations of charity appeals that are incongruent with the consumer’s political ideology. Journal of the Association for Consumer Research, 7 (3), 276-286. doi: 10.1086/719580
2022
Journal Article
The impact of social media visual features on acceptance of meat substitute
Septianto, Felix, Kemper, Joya, Quang, Huy Phạm, Li, Shuge and Kwon, Junbum (2022). The impact of social media visual features on acceptance of meat substitute. International Journal of Market Research, 64 (6) 147078532211073, 147078532211073-772. doi: 10.1177/14707853221107309
2022
Journal Article
The interactive effect of insight and cuteness in driving purchase likelihood: a lay belief of creativity
Septianto, Felix, Rostiani, Rokhima and Paramita, Widya (2022). The interactive effect of insight and cuteness in driving purchase likelihood: a lay belief of creativity. Asia Pacific Journal of Marketing and Logistics, 34 (6), 1145-1157. doi: 10.1108/apjml-04-2021-0274
2022
Journal Article
Consumers’ responses to moral controversies of religiously positioned brands: the effects of religiosity on brand loyalty
Chowdhury, Rafi, Arli, Denni and Septianto, Felix (2022). Consumers’ responses to moral controversies of religiously positioned brands: the effects of religiosity on brand loyalty. European Journal of Marketing, 56 (5), 1398-1433. doi: 10.1108/EJM-11-2020-0841
2022
Journal Article
The role of threat-based awe and construal level in charitable advertising
Septianto, Felix, Nasution, Reza Ashari, Arnita, Devi and Seo, Yuri (2022). The role of threat-based awe and construal level in charitable advertising. European Journal of Marketing, 56 (5), 1532-1555. doi: 10.1108/EJM-06-2021-0403
2022
Journal Article
The persuasiveness of metaphor in advertising
Septianto, Felix, Pontes, Nicolas and Tjiptono, Fandy (2022). The persuasiveness of metaphor in advertising. Psychology and Marketing, 39 (5), 951-961. doi: 10.1002/mar.21633
2022
Journal Article
The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness: a construal level perspective
Septianto, Felix, Japutra, Arnold, Sung, Billy and Seo, Yuri (2022). The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness: a construal level perspective. International Marketing Review, 39 (4), 931-954. doi: 10.1108/IMR-10-2021-0291
2022
Journal Article
Luxury customization and self-authenticity: Implications for consumer wellbeing
Choi, Dayeon, Seo, Yuri, Septianto, Felix and Ko, Eunju (2022). Luxury customization and self-authenticity: Implications for consumer wellbeing. Journal of Business Research, 141, 243-252. doi: 10.1016/j.jbusres.2021.12.024
2022
Journal Article
Sharing luxury possessions in the age of digital experience economy: consumption type and psychological entitlement
Kemper, Joya A., Bai, Xue, Zhao, Fang, Chiew, Tung Moi, Septianto, Felix and Seo, Yuri (2022). Sharing luxury possessions in the age of digital experience economy: consumption type and psychological entitlement. Journal of Business Research, 142, 875-885. doi: 10.1016/j.jbusres.2022.01.005
2022
Journal Article
Disgust predicts charitable giving: the role of empathy
Chan, Eugene Y. and Septianto, Felix (2022). Disgust predicts charitable giving: the role of empathy. Journal of Business Research, 142, 946-956. doi: 10.1016/j.jbusres.2022.01.033
2022
Journal Article
The expression of anger enhances perceived competence following corporate social irresponsibility
Septianto, Felix (2022). The expression of anger enhances perceived competence following corporate social irresponsibility. Australasian Marketing Journal, 30 (1), 10-18. doi: 10.1177/1839334921998884
2022
Journal Article
Mixed feelings enhance the effectiveness of luxury advertising
Bandyopadhyay, Argho, Septianto, Felix and Nallaperuma, Kaushalya (2022). Mixed feelings enhance the effectiveness of luxury advertising. Australasian Marketing Journal, 30 (1), 28-34. doi: 10.1177/1839334921998848
2022
Journal Article
Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brand: the mediating role of cognitive flexibility
Nallaperuma, Kaushalya , Septianto, Felix and Bandyopadhyay, Argho (2022). Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brand: the mediating role of cognitive flexibility. Asia Pacific Journal of Marketing and Logistics, 34 (1), 175-189. doi: 10.1108/APJML-10-2020-0719
2022
Journal Article
The effects of competence and warmth appeals on luxury and sustainable brand advertising: the moderating role of construal level
Septianto, Felix, Seo, Yuri and Zhao, Fang (2022). The effects of competence and warmth appeals on luxury and sustainable brand advertising: the moderating role of construal level. Journal of Advertising, 51 (3), 369-384. doi: 10.1080/00913367.2021.1921633
Funding
Past funding
Supervision
Availability
- Associate Professor Felix Septianto is:
- Not available for supervision
Supervision history
Current supervision
-
Doctor Philosophy
The Role of Regulatory Mode and Positive Emotions on Consumer Goal Pursuits
Principal Advisor
Other advisors: Dr Anne-Maree O'Rourke
-
Doctor Philosophy
What Makes Brands Authentic in their Relationships with Consumers? The Role of Influencers Self-Disclosure on Brand Authenticity.
Associate Advisor
Other advisors: Associate Professor Nicolas Pontes
Completed supervision
-
2026
Doctor Philosophy
An Examination of Consumer Mindsets in the Context of Cultured Meat
Principal Advisor
Other advisors: Associate Professor Nicolas Pontes
Media
Enquiries
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