Overview
Background
Felix Septianto earned his PhD from the University of New South Wales. He is currently a faculty member at the University of Queensland, having previously served at the University of Auckland. His research examines how businesses can harness emotional power to enhance marketing effectiveness. He has been recognised as a Discovery Early Career Researcher Award (DECRA) Fellow by the Australian Research Council, a Paul Bourke Award winner by the Academy of the Social Sciences in Australia, and an ANZMAC Emerging Marketing Researcher by the Australian and New Zealand Marketing Academy. His research has been published in Financial Times' Top 50 (FT50) journals as well as Australian Business Deans Council (ABDC) A* journals.
Availability
- Associate Professor Felix Septianto is:
- Not available for supervision
Works
Search Professor Felix Septianto’s works on UQ eSpace
2020
Journal Article
The congruence effect between product emotional appeal and country-based emotion: the moderating role of country-of-origin
Septianto, Felix, Chiew, Tung Moi and Thai, Nguyen T. (2020). The congruence effect between product emotional appeal and country-based emotion: the moderating role of country-of-origin. Journal of Retailing and Consumer Services, 52 101916, 101916. doi: 10.1016/j.jretconser.2019.101916
2020
Journal Article
The Devil might wear Prada, but Narcissus wears counterfeit Gucci! How social adjustive functions influence counterfeit luxury purchases
Ngo, Liem Viet, Northey, Gavin, Tran, Quan and Septianto, Felix (2020). The Devil might wear Prada, but Narcissus wears counterfeit Gucci! How social adjustive functions influence counterfeit luxury purchases. Journal of Retailing and Consumer Services, 52 101671, 101671. doi: 10.1016/j.jretconser.2018.09.003
2020
Conference Publication
Luxury customization and self-authenticity: implication for consumer wellbeing
Choi, Dayeon , Seo, Yuri, Septianto, Felix and Ko, Eunju (2020). Luxury customization and self-authenticity: implication for consumer wellbeing. Global Marketing Conference, Online, 5-8 November 2020.
2020
Conference Publication
The benefit and pitfall of humblebragging in social media sdvertising: the moderating role of celebrity versus influencer
Paramita, Widya and Septianto, Felix (2020). The benefit and pitfall of humblebragging in social media sdvertising: the moderating role of celebrity versus influencer. ICAMA-KAS 2020 International Conference, Online, 31 October 2020.
2020
Conference Publication
Purchase type affects luxury consumption sharing intention on social media: the moderating role of psychological entitlement
Bai, Xue, Kemper, Joya, Septianto, Felix and Seo, Yuri (2020). Purchase type affects luxury consumption sharing intention on social media: the moderating role of psychological entitlement. ICAMA-KAS 2020 International Conference, Online, 31 October 2020.
2019
Journal Article
A smile - the key to everybody's heart? The interactive effects of image and message in increasing charitable behavior
Pham, Chi and Septianto, Felix (2019). A smile - the key to everybody's heart? The interactive effects of image and message in increasing charitable behavior. European Journal of Marketing, 54 (2), 261-281. doi: 10.1108/ejm-01-2019-0019
2019
Journal Article
The interactive effect of emotional appeals and past performance of a charity on the effectiveness of charitable advertising
Septianto, Felix and Tjiptono, Fandy (2019). The interactive effect of emotional appeals and past performance of a charity on the effectiveness of charitable advertising. Journal of Retailing and Consumer Services, 50, 189-198. doi: 10.1016/j.jretconser.2019.05.013
2019
Journal Article
The role of imagery in promoting organic food
Septianto, Felix, Kemper, Joya and Paramita, Widya (2019). The role of imagery in promoting organic food. Journal of Business Research, 101, 104-115. doi: 10.1016/j.jbusres.2019.04.016
2019
Journal Article
Personalized giving: configurational approach in examining demographics, morality, and prosocial intentions
Septianto, Felix, An, Jake and Soegianto, Bambang (2019). Personalized giving: configurational approach in examining demographics, morality, and prosocial intentions. Journal of Global Scholars of Marketing Science, 29 (3), 330-342. doi: 10.1080/21639159.2019.1622433
2019
Journal Article
The effects of political ideology and message framing on counterfeiting: the mediating role of emotions
Septianto, Felix, Northey, Gavin and Dolan, Rebecca (2019). The effects of political ideology and message framing on counterfeiting: the mediating role of emotions. Journal of Business Research, 99, 206-214. doi: 10.1016/j.jbusres.2019.02.059
2019
Journal Article
The similar versus divergent effects of pride and happiness on the effectiveness of loyalty programs
Septianto, Felix, An, Jake, Chiew, Tung Moi, Paramita, Widya and Tanudharma, Istiharini (2019). The similar versus divergent effects of pride and happiness on the effectiveness of loyalty programs. Journal of Business Research, 99, 12-22. doi: 10.1016/j.jbusres.2019.02.021
2019
Conference Publication
Religiosity, Recognition and Donation: An Indonesian Context
Septianto, Felix, Tjiptono, Fandy and Paramita, Widya (2019). Religiosity, Recognition and Donation: An Indonesian Context. Australian & New Zealand Marketing Academy Conference, Wellington, New Zealand, 2-4 December 2019.
2019
Other Outputs
Indonesian market and New Zealand brands
Seo, Yuri, Kim, Jae-Eun, Septianto, Felix and Hooi, Andrea (2019). Indonesian market and New Zealand brands. Auckland, New Zealand: Centre of Asia-Pacific Excellence.
2019
Conference Publication
50 Shades of Gay: How Gender and Homosexual Imagery Disgusts Politically Conservative Viewers
Northey, Gavin, Dolan, Rebecca, Septianto, Felix, Van Esch, Patrick, Barbera, Michael and Andonopoulos, Vicki (2019). 50 Shades of Gay: How Gender and Homosexual Imagery Disgusts Politically Conservative Viewers. North America - Association for Consumer Research Conference, Atlanta, GA United States, 17-20 October 2019.
2019
Conference Publication
Global Identity Goal Pursuits and Country-of-Origin Celebrity Endorsement Effects in Emerging Markets
Seo, Yuri, Septianto, Felix and Cruz, Angela (2019). Global Identity Goal Pursuits and Country-of-Origin Celebrity Endorsement Effects in Emerging Markets. Korean Scholars Marketing Science Conference, Seoul, South Korea, 16-17 November 2019. Gyeongnam, Korea: GAMMA.
2019
Conference Publication
Disaster Relief: The Role of Threat-based Awe
Septianto, Felix, Seo, Yuri and Paramita, Widya (2019). Disaster Relief: The Role of Threat-based Awe. Australian & New Zealand Marketing Academy Conference, Wellington, New Zealand, 2-4 December 2019.
2019
Conference Publication
Country-of-origin Celebrity Endorsement Effects in Emerging Markets
Seo, Yuri, Septianto, Felix and Cruz, Angela (2019). Country-of-origin Celebrity Endorsement Effects in Emerging Markets. Australian & New Zealand Marketing Academy Conference, Wellington, New Zealand, 2-4 December 2019.
2019
Conference Publication
Effects of Mindfulness on Slow Fashion Purchase Intent
Errmann, Amy, Seo, Yuri and Septianto, Felix (2019). Effects of Mindfulness on Slow Fashion Purchase Intent. Global Fashion Management Conference, Paris, France, 11-14 July 2019. Gyeongnam, Korea: GAMMA. doi: 10.15444/GFMC2019.02.07.05
2019
Conference Publication
The Effects of Gratitude and Pride in Promoting Sustainable Luxury Brands
Septianto, Felix and Seo, Yuri (2019). The Effects of Gratitude and Pride in Promoting Sustainable Luxury Brands. Global Fashion Management Conference, Paris, France, 11-14 July 2019.
2019
Conference Publication
Sex Sells... Or Does It? How LGBT Sexual Imagery Influences the Effectiveness of Luxury Brand Advertisements
Northey, Gavin, Dolan, Rebecca, Septianto, Felix, Van Esch, Patrick and Barbera, Michael (2019). Sex Sells... Or Does It? How LGBT Sexual Imagery Influences the Effectiveness of Luxury Brand Advertisements. Global Fashion Management Conference, Paris, France, 11-14 July 2019. Gyeongnam, Korea: GAMMA.
Supervision
Availability
- Associate Professor Felix Septianto is:
- Not available for supervision
Supervision history
Current supervision
-
Doctor Philosophy
The Role of Regulatory Mode and Positive Emotions on Consumer Goal Pursuits
Principal Advisor
Other advisors: Dr Anne-Maree O'Rourke
-
Doctor Philosophy
The Role of Emotions in Consumer Acceptance of Food Innovations
Principal Advisor
Other advisors: Dr Nicolas Pontes
-
Doctor Philosophy
What Makes Brands Authentic in their Relationships with Consumers? The Role of Influencers Self-Disclosure on Brand Authenticity.
Associate Advisor
Other advisors: Dr Nicolas Pontes
Media
Enquiries
For media enquiries about Associate Professor Felix Septianto's areas of expertise, story ideas and help finding experts, contact our Media team: