Overview
Background
Felix Septianto is an Associate Professor in Marketing at the University of Queensland, specialising in emotion science. He has published 100+ journal articles, including in Financial Times Top 50 (FT50) journals such as the Journal of Consumer Psychology and the Journal of the Academy of Marketing Science.
Beyond academia, Felix is a co-founder of Accurment, a company applying behavioural science to turn marketing guesswork into growth. Accurment is used by leading agencies such as Marketforce and Juicebox, and was selected for the UQ Ventures Momentum Accelerator.
He earned his PhD from the University of New South Wales and previously taught at the University of Auckland. He also served as Research Director at Quest Strategic, a boutique management consulting firm in Indonesia, where he advised global brands such as Hush Puppies and Philip Morris International.
Availability
- Associate Professor Felix Septianto is:
- Not available for supervision
- Media expert
Research impacts
Felix has contributed to advancing the understanding of how businesses can leverage emotions to improve marketing effectiveness. His contributions have been recognised through the Paul Bourke Award from the Academy of the Social Sciences in Australia, the Emerging Marketing Researcher Award from the Australian and New Zealand Marketing Academy, and the UQ Foundation Research Excellence Award.
His research has attracted $1.4M+ in external funding, enabling the translation of emotion science into real-world applications, including a project on cultured meat acceptance through an Australian Research Council Discovery Early Career Researcher Award (ARC DECRA) Fellowship and a collaboration with New Zealand Plant & Food Research funded by the Ministry of Business, Innovation and Employment (MBIE) Catalyst Fund.
To date, Felix has supervised 5 PhD students, all of whom have secured academic appointments at respected universities, including the University of Auckland. Several have also received thesis awards, including the Association for Consumer Research – Sheth Foundation Dissertation Award.
Works
Search Professor Felix Septianto’s works on UQ eSpace
2020
Journal Article
Proud powerful, grateful powerless: the interactive effect of power and emotion on gift giving
Septianto, Felix, Nallaperuma, Kaushalya, Bandyopadhyay, Argho and Dolan, Rebecca (2020). Proud powerful, grateful powerless: the interactive effect of power and emotion on gift giving. European Journal of Marketing, 54 (7), 1703-1729. doi: 10.1108/ejm-10-2018-0727
2020
Journal Article
LGBTQ imagery in advertising how viewers' political ideology shapes their emotional response to gender and sexuality in advertisements
Northey, Gavin, Dolan, Rebecca, Etheridge, Jane, Septianto, Felix and van Esch, Patrick (2020). LGBTQ imagery in advertising how viewers' political ideology shapes their emotional response to gender and sexuality in advertisements. Journal of Advertising Research, 60 (2), 222-236. doi: 10.2501/jar-2020-009
2020
Journal Article
Authenticity and exclusivity appeals in luxury advertising: the role of promotion and prevention pride
Septianto, Felix, Seo, Yuri, Sung, Billy and Zhao, Fang (2020). Authenticity and exclusivity appeals in luxury advertising: the role of promotion and prevention pride. European Journal of Marketing, 54 (6), 1305-1323. doi: 10.1108/ejm-10-2018-0690
2020
Journal Article
The power of beauty? The interactive effects of awe and online reviews on purchase intentions
Septianto, Felix, Kemper, Joya A. and Choi, Jinyoung (Jane) (2020). The power of beauty? The interactive effects of awe and online reviews on purchase intentions. Journal of Retailing and Consumer Services, 54 102066, 102066. doi: 10.1016/j.jretconser.2020.102066
2020
Journal Article
Committed to help: the effects of frequency of corporate donations on luxury brand evaluations
Sengabira, Charmant Ndereyimana, Septianto, Felix and Northey, Gavin (2020). Committed to help: the effects of frequency of corporate donations on luxury brand evaluations. Asia Pacific Journal of Marketing and Logistics, 32 (3), 681-694. doi: 10.1108/apjml-06-2019-0366
2020
Journal Article
The interactive effects of emotions and numerical information in increasing consumer support to conservation efforts
Septianto, Felix, Kemper, Joya A. and Chiew, Tung Moi (2020). The interactive effects of emotions and numerical information in increasing consumer support to conservation efforts. Journal of Business Research, 110, 445-455. doi: 10.1016/j.jbusres.2020.02.021
2020
Journal Article
The distinct effects of gratitude and pride on donation choice and amount
Paramita, Widya, Septianto, Felix and Tjiptono, Fandy (2020). The distinct effects of gratitude and pride on donation choice and amount. Journal of Retailing and Consumer Services, 53 101972, 101972. doi: 10.1016/j.jretconser.2019.101972
2020
Journal Article
Anger punishes, compassion forgives: how discrete emotions mitigate double standards in consumer ethical judgment
Septianto, Felix, Tjiptono, Fandy and Kusumasondjaja, Sony (2020). Anger punishes, compassion forgives: how discrete emotions mitigate double standards in consumer ethical judgment. Journal of Retailing and Consumer Services, 53 101979, 101979. doi: 10.1016/j.jretconser.2019.101979
2020
Journal Article
Emotional responses to plastic waste: matching image and message framing in encouraging consumers to reduce plastic consumption
Septianto, Felix and Lee, Michael S. W. (2020). Emotional responses to plastic waste: matching image and message framing in encouraging consumers to reduce plastic consumption. Australasian Marketing Journal, 28 (1), 18-29. doi: 10.1016/j.ausmj.2019.09.002
2020
Journal Article
Authentically, proudly ethical: the effects of authentic pride on consumer acceptance of unethical behavior
Septianto, Felix, Tjiptono, Fandy and Arli, Dcnni (2020). Authentically, proudly ethical: the effects of authentic pride on consumer acceptance of unethical behavior. European Journal of Marketing, 54 (2), 351-379. doi: 10.1108/ejm-04-2018-0241
2020
Conference Publication
Does culture matter in art infusion? Implications for luxury advertising
Jun, Hyejin, Seo, Yuri, Septianto, Felix and Ko, Eunju (2020). Does culture matter in art infusion? Implications for luxury advertising. Global Marketing Conference, Online, 5-8 November 2020.
2020
Journal Article
The congruence effect between product emotional appeal and country-based emotion: the moderating role of country-of-origin
Septianto, Felix, Chiew, Tung Moi and Thai, Nguyen T. (2020). The congruence effect between product emotional appeal and country-based emotion: the moderating role of country-of-origin. Journal of Retailing and Consumer Services, 52 101916, 101916. doi: 10.1016/j.jretconser.2019.101916
2020
Journal Article
The Devil might wear Prada, but Narcissus wears counterfeit Gucci! How social adjustive functions influence counterfeit luxury purchases
Ngo, Liem Viet, Northey, Gavin, Tran, Quan and Septianto, Felix (2020). The Devil might wear Prada, but Narcissus wears counterfeit Gucci! How social adjustive functions influence counterfeit luxury purchases. Journal of Retailing and Consumer Services, 52 101671, 101671. doi: 10.1016/j.jretconser.2018.09.003
2020
Conference Publication
Luxury customization and self-authenticity: implication for consumer wellbeing
Choi, Dayeon , Seo, Yuri, Septianto, Felix and Ko, Eunju (2020). Luxury customization and self-authenticity: implication for consumer wellbeing. Global Marketing Conference, Online, 5-8 November 2020.
2020
Conference Publication
The benefit and pitfall of humblebragging in social media sdvertising: the moderating role of celebrity versus influencer
Paramita, Widya and Septianto, Felix (2020). The benefit and pitfall of humblebragging in social media sdvertising: the moderating role of celebrity versus influencer. ICAMA-KAS 2020 International Conference, Online, 31 October 2020.
2020
Conference Publication
Purchase type affects luxury consumption sharing intention on social media: the moderating role of psychological entitlement
Bai, Xue, Kemper, Joya, Septianto, Felix and Seo, Yuri (2020). Purchase type affects luxury consumption sharing intention on social media: the moderating role of psychological entitlement. ICAMA-KAS 2020 International Conference, Online, 31 October 2020.
2020
Journal Article
Do past scandals influence the present performance? The moderating role of consumer mindset
Septianto, Felix (2020). Do past scandals influence the present performance? The moderating role of consumer mindset. Journal of Business Research, 106, 75-81. doi: 10.1016/j.jbusres.2019.09.011
2020
Conference Publication
The Effects of Mindfulness on Healthy Food Choice in Childhood Socioeconomic Groups
Errmann, Amy, Seo, Yuri and Septianto, Felix (2020). The Effects of Mindfulness on Healthy Food Choice in Childhood Socioeconomic Groups. North America - Association for Consumer Research Conference, Online, 1-4 October 2020.
2020
Conference Publication
How Action and Inaction Regret Shapes Different Levels of Self-Control
Park, Jiwoon and Septianto, Felix (2020). How Action and Inaction Regret Shapes Different Levels of Self-Control. American Marketing Association Summer Conference, Online, 18-20 August 2020.
2019
Journal Article
A smile - the key to everybody's heart? The interactive effects of image and message in increasing charitable behavior
Pham, Chi and Septianto, Felix (2019). A smile - the key to everybody's heart? The interactive effects of image and message in increasing charitable behavior. European Journal of Marketing, 54 (2), 261-281. doi: 10.1108/ejm-01-2019-0019
Funding
Past funding
Supervision
Availability
- Associate Professor Felix Septianto is:
- Not available for supervision
Supervision history
Current supervision
-
Doctor Philosophy
The Role of Regulatory Mode and Positive Emotions on Consumer Goal Pursuits
Principal Advisor
Other advisors: Dr Anne-Maree O'Rourke
-
Doctor Philosophy
What Makes Brands Authentic in their Relationships with Consumers? The Role of Influencers Self-Disclosure on Brand Authenticity.
Associate Advisor
Other advisors: Associate Professor Nicolas Pontes
Completed supervision
-
2026
Doctor Philosophy
An Examination of Consumer Mindsets in the Context of Cultured Meat
Principal Advisor
Other advisors: Associate Professor Nicolas Pontes
Media
Enquiries
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