Overview
Background
Felix Septianto is a faculty member at the University of Queensland. His research explores how businesses can leverage emotions to increase marketing effectiveness. These insights have been published in Financial Times Top 50 (FT50) journals, including the Journal of Consumer Psychology and the Journal of the Academy of Marketing Science.
Felix has been recognised as a Discovery Early Career Researcher Award (DECRA) Fellow by the Australian Research Council, a Paul Bourke Award winner by the Academy of the Social Sciences in Australia, an Emerging Marketing Researcher by the Australian and New Zealand Marketing Academy, and a UQ Foundation Research Excellence Award winner.
Beyond academia, Felix is a co-founder of Accurment, a company applying behavioural science to turn marketing guesswork into growth, used by leading agencies such as Marketforce and Juicebox, and selected for the UQ Ventures ilab x Momentum Accelerator. As part of this work, he also developed Craft, a research tool that helps scholars structure their thinking and turn messy literature into clear research contributions, now used by scholars across 200+ universities in the Asia-Pacific.
Felix earned his PhD from the University of New South Wales and previously taught at the University of Auckland. He also served as Research Director at Quest Strategic, a boutique management consulting firm in Indonesia, where he advised global brands such as Hush Puppies and Philip Morris International.
Availability
- Associate Professor Felix Septianto is:
- Not available for supervision
Works
Search Professor Felix Septianto’s works on UQ eSpace
2020
Journal Article
Committed to help: the effects of frequency of corporate donations on luxury brand evaluations
Sengabira, Charmant Ndereyimana, Septianto, Felix and Northey, Gavin (2020). Committed to help: the effects of frequency of corporate donations on luxury brand evaluations. Asia Pacific Journal of Marketing and Logistics, 32 (3), 681-694. doi: 10.1108/apjml-06-2019-0366
2020
Journal Article
The interactive effects of emotions and numerical information in increasing consumer support to conservation efforts
Septianto, Felix, Kemper, Joya A. and Chiew, Tung Moi (2020). The interactive effects of emotions and numerical information in increasing consumer support to conservation efforts. Journal of Business Research, 110, 445-455. doi: 10.1016/j.jbusres.2020.02.021
2020
Journal Article
The distinct effects of gratitude and pride on donation choice and amount
Paramita, Widya, Septianto, Felix and Tjiptono, Fandy (2020). The distinct effects of gratitude and pride on donation choice and amount. Journal of Retailing and Consumer Services, 53 101972, 101972. doi: 10.1016/j.jretconser.2019.101972
2020
Journal Article
Emotional responses to plastic waste: matching image and message framing in encouraging consumers to reduce plastic consumption
Septianto, Felix and Lee, Michael S. W. (2020). Emotional responses to plastic waste: matching image and message framing in encouraging consumers to reduce plastic consumption. Australasian Marketing Journal, 28 (1), 18-29. doi: 10.1016/j.ausmj.2019.09.002
2020
Journal Article
Authentically, proudly ethical: the effects of authentic pride on consumer acceptance of unethical behavior
Septianto, Felix, Tjiptono, Fandy and Arli, Dcnni (2020). Authentically, proudly ethical: the effects of authentic pride on consumer acceptance of unethical behavior. European Journal of Marketing, 54 (2), 351-379. doi: 10.1108/ejm-04-2018-0241
2020
Journal Article
Hubristic pride & prejudice: the effects of hubristic pride on negative word-of-mouth
Septianto, Felix, Northey, Gavin, Chiew, Tung Moi and Ngo, Liem Viet (2020). Hubristic pride & prejudice: the effects of hubristic pride on negative word-of-mouth. International Journal of Research in Marketing, 37 (3), 621-643. doi: 10.1016/j.ijresmar.2019.11.003
2020
Journal Article
Do past scandals influence the present performance? The moderating role of consumer mindset
Septianto, Felix (2020). Do past scandals influence the present performance? The moderating role of consumer mindset. Journal of Business Research, 106, 75-81. doi: 10.1016/j.jbusres.2019.09.011
2020
Conference Publication
The Effects of Mindfulness on Healthy Food Choice in Childhood Socioeconomic Groups
Errmann, Amy, Seo, Yuri and Septianto, Felix (2020). The Effects of Mindfulness on Healthy Food Choice in Childhood Socioeconomic Groups. North America - Association for Consumer Research Conference, Online, 1-4 October 2020.
2020
Conference Publication
How Action and Inaction Regret Shapes Different Levels of Self-Control
Park, Jiwoon and Septianto, Felix (2020). How Action and Inaction Regret Shapes Different Levels of Self-Control. American Marketing Association Summer Conference, Online, 18-20 August 2020.
2020
Conference Publication
Does culture matter in art infusion? Implications for luxury advertising
Jun, Hyejin, Seo, Yuri, Septianto, Felix and Ko, Eunju (2020). Does culture matter in art infusion? Implications for luxury advertising. Global Marketing Conference, Online, 5-8 November 2020.
2020
Journal Article
The congruence effect between product emotional appeal and country-based emotion: the moderating role of country-of-origin
Septianto, Felix, Chiew, Tung Moi and Thai, Nguyen T. (2020). The congruence effect between product emotional appeal and country-based emotion: the moderating role of country-of-origin. Journal of Retailing and Consumer Services, 52 101916, 101916. doi: 10.1016/j.jretconser.2019.101916
2020
Journal Article
The Devil might wear Prada, but Narcissus wears counterfeit Gucci! How social adjustive functions influence counterfeit luxury purchases
Ngo, Liem Viet, Northey, Gavin, Tran, Quan and Septianto, Felix (2020). The Devil might wear Prada, but Narcissus wears counterfeit Gucci! How social adjustive functions influence counterfeit luxury purchases. Journal of Retailing and Consumer Services, 52 101671, 101671. doi: 10.1016/j.jretconser.2018.09.003
2020
Conference Publication
Luxury customization and self-authenticity: implication for consumer wellbeing
Choi, Dayeon , Seo, Yuri, Septianto, Felix and Ko, Eunju (2020). Luxury customization and self-authenticity: implication for consumer wellbeing. Global Marketing Conference, Online, 5-8 November 2020.
2020
Conference Publication
The benefit and pitfall of humblebragging in social media sdvertising: the moderating role of celebrity versus influencer
Paramita, Widya and Septianto, Felix (2020). The benefit and pitfall of humblebragging in social media sdvertising: the moderating role of celebrity versus influencer. ICAMA-KAS 2020 International Conference, Online, 31 October 2020.
2020
Conference Publication
Purchase type affects luxury consumption sharing intention on social media: the moderating role of psychological entitlement
Bai, Xue, Kemper, Joya, Septianto, Felix and Seo, Yuri (2020). Purchase type affects luxury consumption sharing intention on social media: the moderating role of psychological entitlement. ICAMA-KAS 2020 International Conference, Online, 31 October 2020.
2019
Journal Article
A smile - the key to everybody's heart? The interactive effects of image and message in increasing charitable behavior
Pham, Chi and Septianto, Felix (2019). A smile - the key to everybody's heart? The interactive effects of image and message in increasing charitable behavior. European Journal of Marketing, 54 (2), 261-281. doi: 10.1108/ejm-01-2019-0019
2019
Journal Article
The interactive effect of emotional appeals and past performance of a charity on the effectiveness of charitable advertising
Septianto, Felix and Tjiptono, Fandy (2019). The interactive effect of emotional appeals and past performance of a charity on the effectiveness of charitable advertising. Journal of Retailing and Consumer Services, 50, 189-198. doi: 10.1016/j.jretconser.2019.05.013
2019
Journal Article
The role of imagery in promoting organic food
Septianto, Felix, Kemper, Joya and Paramita, Widya (2019). The role of imagery in promoting organic food. Journal of Business Research, 101, 104-115. doi: 10.1016/j.jbusres.2019.04.016
2019
Journal Article
Personalized giving: configurational approach in examining demographics, morality, and prosocial intentions
Septianto, Felix, An, Jake and Soegianto, Bambang (2019). Personalized giving: configurational approach in examining demographics, morality, and prosocial intentions. Journal of Global Scholars of Marketing Science, 29 (3), 330-342. doi: 10.1080/21639159.2019.1622433
2019
Journal Article
The effects of political ideology and message framing on counterfeiting: the mediating role of emotions
Septianto, Felix, Northey, Gavin and Dolan, Rebecca (2019). The effects of political ideology and message framing on counterfeiting: the mediating role of emotions. Journal of Business Research, 99, 206-214. doi: 10.1016/j.jbusres.2019.02.059
Funding
Past funding
Supervision
Availability
- Associate Professor Felix Septianto is:
- Not available for supervision
Supervision history
Current supervision
-
Doctor Philosophy
The Role of Regulatory Mode and Positive Emotions on Consumer Goal Pursuits
Principal Advisor
Other advisors: Dr Anne-Maree O'Rourke
-
Doctor Philosophy
What Makes Brands Authentic in their Relationships with Consumers? The Role of Influencers Self-Disclosure on Brand Authenticity.
Associate Advisor
Other advisors: Associate Professor Nicolas Pontes
Completed supervision
-
2026
Doctor Philosophy
An Examination of Consumer Mindsets in the Context of Cultured Meat
Principal Advisor
Other advisors: Associate Professor Nicolas Pontes
Media
Enquiries
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