Overview
Background
Felix Septianto is a faculty member at the University of Queensland. He earned his PhD from the University of New South Wales and previously taught at the University of Auckland. His research explores how businesses can leverage emotions to increase marketing effectiveness. These insights have been published in Financial Times' Top 50 (FT50) journals and featured in media outlets including the Harvard Business Review.
Felix has been recognised as a Discovery Early Career Researcher Award (DECRA) Fellow by the Australian Research Council, a Paul Bourke Award winner by the Academy of the Social Sciences in Australia, an Emerging Marketing Researcher by the Australian and New Zealand Marketing Academy, and a UQ Foundation Research Excellence Award winner.
Beyond academia, Felix is a co-founder of Accurment, offering behavioural science solutions that turn marketing guesswork into growth, trusted by leading agencies such as Marketforce and Juicebox. He has also served as Research Director at Quest Strategic, a boutique management consulting firm in Indonesia, where he advised global brands including Hush Puppies and Philip Morris International.
Availability
- Associate Professor Felix Septianto is:
- Not available for supervision
Works
Search Professor Felix Septianto’s works on UQ eSpace
2020
Journal Article
Hubristic pride & prejudice: the effects of hubristic pride on negative word-of-mouth
Septianto, Felix, Northey, Gavin, Chiew, Tung Moi and Ngo, Liem Viet (2020). Hubristic pride & prejudice: the effects of hubristic pride on negative word-of-mouth. International Journal of Research in Marketing, 37 (3), 621-643. doi: 10.1016/j.ijresmar.2019.11.003
2020
Conference Publication
The benefit and pitfall of humblebragging in social media sdvertising: the moderating role of celebrity versus influencer
Paramita, Widya and Septianto, Felix (2020). The benefit and pitfall of humblebragging in social media sdvertising: the moderating role of celebrity versus influencer. ICAMA-KAS 2020 International Conference, Online, 31 October 2020.
2020
Conference Publication
Purchase type affects luxury consumption sharing intention on social media: the moderating role of psychological entitlement
Bai, Xue, Kemper, Joya, Septianto, Felix and Seo, Yuri (2020). Purchase type affects luxury consumption sharing intention on social media: the moderating role of psychological entitlement. ICAMA-KAS 2020 International Conference, Online, 31 October 2020.
2020
Journal Article
Do past scandals influence the present performance? The moderating role of consumer mindset
Septianto, Felix (2020). Do past scandals influence the present performance? The moderating role of consumer mindset. Journal of Business Research, 106, 75-81. doi: 10.1016/j.jbusres.2019.09.011
2020
Conference Publication
How Action and Inaction Regret Shapes Different Levels of Self-Control
Park, Jiwoon and Septianto, Felix (2020). How Action and Inaction Regret Shapes Different Levels of Self-Control. American Marketing Association Summer Conference, Online, 18-20 August 2020.
2020
Conference Publication
The Effects of Mindfulness on Healthy Food Choice in Childhood Socioeconomic Groups
Errmann, Amy, Seo, Yuri and Septianto, Felix (2020). The Effects of Mindfulness on Healthy Food Choice in Childhood Socioeconomic Groups. North America - Association for Consumer Research Conference, Online, 1-4 October 2020.
2020
Conference Publication
Does culture matter in art infusion? Implications for luxury advertising
Jun, Hyejin, Seo, Yuri, Septianto, Felix and Ko, Eunju (2020). Does culture matter in art infusion? Implications for luxury advertising. Global Marketing Conference, Online, 5-8 November 2020.
2020
Journal Article
The congruence effect between product emotional appeal and country-based emotion: the moderating role of country-of-origin
Septianto, Felix, Chiew, Tung Moi and Thai, Nguyen T. (2020). The congruence effect between product emotional appeal and country-based emotion: the moderating role of country-of-origin. Journal of Retailing and Consumer Services, 52 101916, 101916. doi: 10.1016/j.jretconser.2019.101916
2020
Journal Article
The Devil might wear Prada, but Narcissus wears counterfeit Gucci! How social adjustive functions influence counterfeit luxury purchases
Ngo, Liem Viet, Northey, Gavin, Tran, Quan and Septianto, Felix (2020). The Devil might wear Prada, but Narcissus wears counterfeit Gucci! How social adjustive functions influence counterfeit luxury purchases. Journal of Retailing and Consumer Services, 52 101671, 101671. doi: 10.1016/j.jretconser.2018.09.003
2020
Conference Publication
Luxury customization and self-authenticity: implication for consumer wellbeing
Choi, Dayeon , Seo, Yuri, Septianto, Felix and Ko, Eunju (2020). Luxury customization and self-authenticity: implication for consumer wellbeing. Global Marketing Conference, Online, 5-8 November 2020.
2019
Journal Article
A smile - the key to everybody's heart? The interactive effects of image and message in increasing charitable behavior
Pham, Chi and Septianto, Felix (2019). A smile - the key to everybody's heart? The interactive effects of image and message in increasing charitable behavior. European Journal of Marketing, 54 (2), 261-281. doi: 10.1108/ejm-01-2019-0019
2019
Journal Article
The interactive effect of emotional appeals and past performance of a charity on the effectiveness of charitable advertising
Septianto, Felix and Tjiptono, Fandy (2019). The interactive effect of emotional appeals and past performance of a charity on the effectiveness of charitable advertising. Journal of Retailing and Consumer Services, 50, 189-198. doi: 10.1016/j.jretconser.2019.05.013
2019
Journal Article
The role of imagery in promoting organic food
Septianto, Felix, Kemper, Joya and Paramita, Widya (2019). The role of imagery in promoting organic food. Journal of Business Research, 101, 104-115. doi: 10.1016/j.jbusres.2019.04.016
2019
Journal Article
Personalized giving: configurational approach in examining demographics, morality, and prosocial intentions
Septianto, Felix, An, Jake and Soegianto, Bambang (2019). Personalized giving: configurational approach in examining demographics, morality, and prosocial intentions. Journal of Global Scholars of Marketing Science, 29 (3), 330-342. doi: 10.1080/21639159.2019.1622433
2019
Journal Article
The effects of political ideology and message framing on counterfeiting: the mediating role of emotions
Septianto, Felix, Northey, Gavin and Dolan, Rebecca (2019). The effects of political ideology and message framing on counterfeiting: the mediating role of emotions. Journal of Business Research, 99, 206-214. doi: 10.1016/j.jbusres.2019.02.059
2019
Journal Article
The similar versus divergent effects of pride and happiness on the effectiveness of loyalty programs
Septianto, Felix, An, Jake, Chiew, Tung Moi, Paramita, Widya and Tanudharma, Istiharini (2019). The similar versus divergent effects of pride and happiness on the effectiveness of loyalty programs. Journal of Business Research, 99, 12-22. doi: 10.1016/j.jbusres.2019.02.021
2019
Conference Publication
Pride & Prejudice: How an Individual’s Hubris Makes Them Say Bad Things about Your Brand
Septianto, Felix, Northey, Gavin, Chiew, Tung Moi, Andonopoulos, Vicki and Ngo, Liem Viet (2019). Pride & Prejudice: How an Individual’s Hubris Makes Them Say Bad Things about Your Brand. North America - Association for Consumer Research Conference, Atlanta, GA United States, 17-20 October 2019.
2019
Conference Publication
Let Us Give Thanks: How Gratitude and Message Framing Can Reduce Food Waste
Northey, Gavin, Kemper, Joya, Septianto, Felix and Van Esch, Patrick (2019). Let Us Give Thanks: How Gratitude and Message Framing Can Reduce Food Waste. Australian & New Zealand Marketing Academy Conference, Wellington, New Zealand, 2-4 December 2019.
2019
Conference Publication
Grateful Compliance or Proud Defiance? The Distinct Effects of Pride and Gratitude on the Effectiveness of Anti-Drinking Message
Septianto, Felix and Garg, Nitika (2019). Grateful Compliance or Proud Defiance? The Distinct Effects of Pride and Gratitude on the Effectiveness of Anti-Drinking Message. Asia Pacific - Association for Consumer Research Conference, Ahmedabad, India, 10-12 January 2019.
2019
Conference Publication
Let Us Give Thanks: How Gratitude and Message Framing Can Reduce Food Waste
Septianto, Felix, Kemper, Joya, Northey, Gavin, Andonopoulos, Vicki, Van Esch, Patrick and Barbera, Michael (2019). Let Us Give Thanks: How Gratitude and Message Framing Can Reduce Food Waste. North America - Association for Consumer Research Conference, Atlanta, GA United States, 17-20 October 2019.
Funding
Past funding
Supervision
Availability
- Associate Professor Felix Septianto is:
- Not available for supervision
Supervision history
Current supervision
-
Doctor Philosophy
An Examination of Consumer Mindsets in the Context of Cultured Meat
Principal Advisor
Other advisors: Dr Nicolas Pontes
-
Doctor Philosophy
The Role of Regulatory Mode and Positive Emotions on Consumer Goal Pursuits
Principal Advisor
Other advisors: Dr Anne-Maree O'Rourke
-
Doctor Philosophy
What Makes Brands Authentic in their Relationships with Consumers? The Role of Influencers Self-Disclosure on Brand Authenticity.
Associate Advisor
Other advisors: Dr Nicolas Pontes
Media
Enquiries
For media enquiries about Associate Professor Felix Septianto's areas of expertise, story ideas and help finding experts, contact our Media team: