Overview
Background
Felix Septianto earned his PhD from the University of New South Wales. He is currently a faculty member at the University of Queensland, having previously served at the University of Auckland. His research examines how businesses can harness emotional power to enhance marketing effectiveness. He has been recognised as a Discovery Early Career Researcher Award (DECRA) Fellow by the Australian Research Council, a Paul Bourke Award winner by the Academy of the Social Sciences in Australia, and an ANZMAC Emerging Marketing Researcher by the Australian and New Zealand Marketing Academy. His research has been published in Financial Times' Top 50 (FT50) journals as well as Australian Business Deans Council (ABDC) A* journals.
Availability
- Associate Professor Felix Septianto is:
- Not available for supervision
Works
Search Professor Felix Septianto’s works on UQ eSpace
2019
Conference Publication
Disaster Relief: The Role of Threat-based Awe
Septianto, Felix, Seo, Yuri and Paramita, Widya (2019). Disaster Relief: The Role of Threat-based Awe. Australian & New Zealand Marketing Academy Conference, Wellington, New Zealand, 2-4 December 2019.
2019
Conference Publication
Country-of-origin Celebrity Endorsement Effects in Emerging Markets
Seo, Yuri, Septianto, Felix and Cruz, Angela (2019). Country-of-origin Celebrity Endorsement Effects in Emerging Markets. Australian & New Zealand Marketing Academy Conference, Wellington, New Zealand, 2-4 December 2019.
2019
Conference Publication
Effects of Mindfulness on Slow Fashion Purchase Intent
Errmann, Amy, Seo, Yuri and Septianto, Felix (2019). Effects of Mindfulness on Slow Fashion Purchase Intent. Global Fashion Management Conference, Paris, France, 11-14 July 2019. Gyeongnam, Korea: GAMMA. doi: 10.15444/GFMC2019.02.07.05
2019
Conference Publication
The Effects of Gratitude and Pride in Promoting Sustainable Luxury Brands
Septianto, Felix and Seo, Yuri (2019). The Effects of Gratitude and Pride in Promoting Sustainable Luxury Brands. Global Fashion Management Conference, Paris, France, 11-14 July 2019.
2019
Conference Publication
Sex Sells... Or Does It? How LGBT Sexual Imagery Influences the Effectiveness of Luxury Brand Advertisements
Northey, Gavin, Dolan, Rebecca, Septianto, Felix, Van Esch, Patrick and Barbera, Michael (2019). Sex Sells... Or Does It? How LGBT Sexual Imagery Influences the Effectiveness of Luxury Brand Advertisements. Global Fashion Management Conference, Paris, France, 11-14 July 2019. Gyeongnam, Korea: GAMMA.
2019
Conference Publication
The Influence of Mindfulness and Evolutionary Psychology towards Impulsive Consumer Choice
Errmann, Amy, Seo, Yuri and Septianto, Felix (2019). The Influence of Mindfulness and Evolutionary Psychology towards Impulsive Consumer Choice. Korean Scholars Marketing Science Conference, Seoul, South Korea, 16-17 November 2019. Gyeongnam, Korea: GAMMA.
2019
Other Outputs
The Mexican market and New Zealand brands
Seo, Yuri, Kim, Jae-Eun, Septianto, Felix and Hooi, Andrea (2019). The Mexican market and New Zealand brands. Auckland, New Zealand: Centre of Asia-Pacific Excellence.
2019
Conference Publication
Poignancy Increases Consumer Preferences for Self-Made Products
Septianto, Felix (2019). Poignancy Increases Consumer Preferences for Self-Made Products. Australian & New Zealand Marketing Academy Conference, Wellington, New Zealand, 2-4 December 2019.
2019
Conference Publication
Pride & Prejudice: The Influence of Hubristic Pride on Negative Word-of-Mouth Following a Service Failure
Northey, Gavin, Septianto, Felix, Chiew, Tung Moi and Ngo, Liem Viet (2019). Pride & Prejudice: The Influence of Hubristic Pride on Negative Word-of-Mouth Following a Service Failure. Australian & New Zealand Marketing Academy Conference, Wellington, New Zealand, 2-4 December 2019.
2018
Journal Article
Proud volunteers: the role of self- and vicarious-pride in promoting volunteering
Septianto, Felix, Sung, Billy, Seo, Yuri and Tugiman, Nursafwah (2018). Proud volunteers: the role of self- and vicarious-pride in promoting volunteering. Marketing Letters, 29 (4), 501-519. doi: 10.1007/s11002-018-9472-7
2018
Journal Article
The effects of different, discrete positive emotions on electronic word-of-mouth
Septianto, Felix and Chiew, Tung Moi (2018). The effects of different, discrete positive emotions on electronic word-of-mouth. Journal of Retailing and Consumer Services, 44, 1-10. doi: 10.1016/j.jretconser.2018.05.006
2018
Journal Article
Those prices are HOT! How temperature-related visual cues anchor expectations of price and value
Barbera, Michael, Northey, Gavin, Septianto, Felix and Spanjaard, Daniela (2018). Those prices are HOT! How temperature-related visual cues anchor expectations of price and value. Journal of Retailing and Consumer Services, 44, 178-181. doi: 10.1016/j.jretconser.2018.06.012
2018
Conference Publication
Pride and Message Framing Effects on Volunteering
Septianto, Felix, Sung, Billy, Seo, Yuri and Tugiman, Nursafwah (2018). Pride and Message Framing Effects on Volunteering. Australian & New Zealand Marketing Academy Conference, Adelaide, SA Australia, 3-5 December 2018.
2018
Conference Publication
How Pride Shapes Morality: Implications for Counterfeiting And Sustainability
Septianto, Felix, Tjiptono, Fandy and Arli, Denni (2018). How Pride Shapes Morality: Implications for Counterfeiting And Sustainability. Mystique of Luxury Brands Conference, Singapore, 8-9 May 2018.
2018
Conference Publication
LGBT-themed Advertising: Gender, Disgust & Political Ideology
Etheridge, Jane, Northey, Gavin, Septianto, Felix, Dolan, Rebecca and Van Esch, Patrick (2018). LGBT-themed Advertising: Gender, Disgust & Political Ideology. Australian & New Zealand Marketing Academy Conference, Adelaide, SA Australia, 3-5 December 2018.
2018
Conference Publication
Pride Effects on Negative WOM: Implications for Luxury Service Industry
Septianto, Felix, Chiew, Tung Moi and Northey, Gavin (2018). Pride Effects on Negative WOM: Implications for Luxury Service Industry. Mystique of Luxury Brands Conference, Singapore, 8-9 May 2018.
2018
Conference Publication
The Power of Beauty? The Interactive Effects of Awe and Online Reviews on Purchase Intentions
Septianto, Felix and Choi, Jane (2018). The Power of Beauty? The Interactive Effects of Awe and Online Reviews on Purchase Intentions. Korean Scholars Marketing Science Conference, Seoul, South Korea, 10-11 November 2018.
2018
Conference Publication
The Anchoring Effects of Temperature Cues on Price Valuations
Barbera, Michael, Northey, Gavin, Septianto, Felix, Andonopoulos, Vicki and Frethey-Bentham, Catherine (2018). The Anchoring Effects of Temperature Cues on Price Valuations. North America - Association for Consumer Research Conference, Dallas, TX United States, 11-14 October 2018.
2018
Conference Publication
Grateful Compliance or Proud Defiance? The Distinct Effects of Pride and Gratitude on the Effectiveness of Anti-Drinking Message
Septianto, Felix and Garg, Nitika (2018). Grateful Compliance or Proud Defiance? The Distinct Effects of Pride and Gratitude on the Effectiveness of Anti-Drinking Message. Society for Consumer Psychology Boutique Conference, Sydney, NSW Australia, 4-5 January 2018.
2017
Journal Article
Work more and indulge more: exploring the self-licensing effect of hard work on likelihood to purchase hedonic products
Septianto, Felix (2017). Work more and indulge more: exploring the self-licensing effect of hard work on likelihood to purchase hedonic products. Journal of Retailing and Consumer Services, 34, 235-239. doi: 10.1016/j.jretconser.2016.10.012
Supervision
Availability
- Associate Professor Felix Septianto is:
- Not available for supervision
Supervision history
Current supervision
-
Doctor Philosophy
The Role of Emotions in Consumer Acceptance of Food Innovations
Principal Advisor
Other advisors: Dr Nicolas Pontes
-
Doctor Philosophy
The Role of Regulatory Mode and Positive Emotions on Consumer Goal Pursuits
Principal Advisor
Other advisors: Dr Anne-Maree O'Rourke
-
Doctor Philosophy
What Makes Brands Authentic in their Relationships with Consumers? The Role of Influencers Self-Disclosure on Brand Authenticity.
Associate Advisor
Other advisors: Dr Nicolas Pontes
Media
Enquiries
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