Overview
Background
Felix Septianto is an Associate Professor in Marketing at the University of Queensland, specialising in emotion science. He has published 100+ journal articles, including in Financial Times Top 50 (FT50) journals such as the Journal of Consumer Psychology and the Journal of the Academy of Marketing Science.
Beyond academia, Felix is a co-founder of Accurment, a company applying behavioural science to turn marketing guesswork into growth. Accurment is used by leading agencies such as Marketforce and Juicebox, and was selected for the UQ Ventures Momentum Accelerator.
He earned his PhD from the University of New South Wales and previously taught at the University of Auckland. He also served as Research Director at Quest Strategic, a boutique management consulting firm in Indonesia, where he advised global brands such as Hush Puppies and Philip Morris International.
Availability
- Associate Professor Felix Septianto is:
- Not available for supervision
- Media expert
Research impacts
Felix has contributed to advancing the understanding of how businesses can leverage emotions to improve marketing effectiveness. His contributions have been recognised through the Paul Bourke Award from the Academy of the Social Sciences in Australia, the Emerging Marketing Researcher Award from the Australian and New Zealand Marketing Academy, and the UQ Foundation Research Excellence Award.
His research has attracted $1.4M+ in external funding, enabling the translation of emotion science into real-world applications, including a project on cultured meat acceptance through an Australian Research Council Discovery Early Career Researcher Award (ARC DECRA) Fellowship and a collaboration with New Zealand Plant & Food Research funded by the Ministry of Business, Innovation and Employment (MBIE) Catalyst Fund.
To date, Felix has supervised 5 PhD students, all of whom have secured academic appointments at respected universities, including the University of Auckland. Several have also received thesis awards, including the Association for Consumer Research – Sheth Foundation Dissertation Award.
Works
Search Professor Felix Septianto’s works on UQ eSpace
2019
Journal Article
The interactive effect of emotional appeals and past performance of a charity on the effectiveness of charitable advertising
Septianto, Felix and Tjiptono, Fandy (2019). The interactive effect of emotional appeals and past performance of a charity on the effectiveness of charitable advertising. Journal of Retailing and Consumer Services, 50, 189-198. doi: 10.1016/j.jretconser.2019.05.013
2019
Journal Article
The role of imagery in promoting organic food
Septianto, Felix, Kemper, Joya and Paramita, Widya (2019). The role of imagery in promoting organic food. Journal of Business Research, 101, 104-115. doi: 10.1016/j.jbusres.2019.04.016
2019
Journal Article
Personalized giving: configurational approach in examining demographics, morality, and prosocial intentions
Septianto, Felix, An, Jake and Soegianto, Bambang (2019). Personalized giving: configurational approach in examining demographics, morality, and prosocial intentions. Journal of Global Scholars of Marketing Science, 29 (3), 330-342. doi: 10.1080/21639159.2019.1622433
2019
Journal Article
The effects of political ideology and message framing on counterfeiting: the mediating role of emotions
Septianto, Felix, Northey, Gavin and Dolan, Rebecca (2019). The effects of political ideology and message framing on counterfeiting: the mediating role of emotions. Journal of Business Research, 99, 206-214. doi: 10.1016/j.jbusres.2019.02.059
2019
Journal Article
The similar versus divergent effects of pride and happiness on the effectiveness of loyalty programs
Septianto, Felix, An, Jake, Chiew, Tung Moi, Paramita, Widya and Tanudharma, Istiharini (2019). The similar versus divergent effects of pride and happiness on the effectiveness of loyalty programs. Journal of Business Research, 99, 12-22. doi: 10.1016/j.jbusres.2019.02.021
2019
Conference Publication
Religiosity, Recognition and Donation: An Indonesian Context
Septianto, Felix, Tjiptono, Fandy and Paramita, Widya (2019). Religiosity, Recognition and Donation: An Indonesian Context. Australian & New Zealand Marketing Academy Conference, Wellington, New Zealand, 2-4 December 2019.
2019
Other Outputs
Indonesian market and New Zealand brands
Seo, Yuri, Kim, Jae-Eun, Septianto, Felix and Hooi, Andrea (2019). Indonesian market and New Zealand brands. Auckland, New Zealand: Centre of Asia-Pacific Excellence.
2019
Conference Publication
50 Shades of Gay: How Gender and Homosexual Imagery Disgusts Politically Conservative Viewers
Northey, Gavin, Dolan, Rebecca, Septianto, Felix, Van Esch, Patrick, Barbera, Michael and Andonopoulos, Vicki (2019). 50 Shades of Gay: How Gender and Homosexual Imagery Disgusts Politically Conservative Viewers. North America - Association for Consumer Research Conference, Atlanta, GA United States, 17-20 October 2019.
2019
Conference Publication
Global Identity Goal Pursuits and Country-of-Origin Celebrity Endorsement Effects in Emerging Markets
Seo, Yuri, Septianto, Felix and Cruz, Angela (2019). Global Identity Goal Pursuits and Country-of-Origin Celebrity Endorsement Effects in Emerging Markets. Korean Scholars Marketing Science Conference, Seoul, South Korea, 16-17 November 2019. Gyeongnam, Korea: GAMMA.
2019
Conference Publication
Disaster Relief: The Role of Threat-based Awe
Septianto, Felix, Seo, Yuri and Paramita, Widya (2019). Disaster Relief: The Role of Threat-based Awe. Australian & New Zealand Marketing Academy Conference, Wellington, New Zealand, 2-4 December 2019.
2019
Conference Publication
Country-of-origin Celebrity Endorsement Effects in Emerging Markets
Seo, Yuri, Septianto, Felix and Cruz, Angela (2019). Country-of-origin Celebrity Endorsement Effects in Emerging Markets. Australian & New Zealand Marketing Academy Conference, Wellington, New Zealand, 2-4 December 2019.
2019
Conference Publication
Effects of Mindfulness on Slow Fashion Purchase Intent
Errmann, Amy, Seo, Yuri and Septianto, Felix (2019). Effects of Mindfulness on Slow Fashion Purchase Intent. Global Fashion Management Conference, Paris, France, 11-14 July 2019. Gyeongnam, Korea: GAMMA. doi: 10.15444/GFMC2019.02.07.05
2019
Conference Publication
The Effects of Gratitude and Pride in Promoting Sustainable Luxury Brands
Septianto, Felix and Seo, Yuri (2019). The Effects of Gratitude and Pride in Promoting Sustainable Luxury Brands. Global Fashion Management Conference, Paris, France, 11-14 July 2019.
2019
Conference Publication
Sex Sells... Or Does It? How LGBT Sexual Imagery Influences the Effectiveness of Luxury Brand Advertisements
Northey, Gavin, Dolan, Rebecca, Septianto, Felix, Van Esch, Patrick and Barbera, Michael (2019). Sex Sells... Or Does It? How LGBT Sexual Imagery Influences the Effectiveness of Luxury Brand Advertisements. Global Fashion Management Conference, Paris, France, 11-14 July 2019. Gyeongnam, Korea: GAMMA.
2019
Conference Publication
The Influence of Mindfulness and Evolutionary Psychology towards Impulsive Consumer Choice
Errmann, Amy, Seo, Yuri and Septianto, Felix (2019). The Influence of Mindfulness and Evolutionary Psychology towards Impulsive Consumer Choice. Korean Scholars Marketing Science Conference, Seoul, South Korea, 16-17 November 2019. Gyeongnam, Korea: GAMMA.
2019
Other Outputs
The Mexican market and New Zealand brands
Seo, Yuri, Kim, Jae-Eun, Septianto, Felix and Hooi, Andrea (2019). The Mexican market and New Zealand brands. Auckland, New Zealand: Centre of Asia-Pacific Excellence.
2019
Conference Publication
Poignancy Increases Consumer Preferences for Self-Made Products
Septianto, Felix (2019). Poignancy Increases Consumer Preferences for Self-Made Products. Australian & New Zealand Marketing Academy Conference, Wellington, New Zealand, 2-4 December 2019.
2019
Conference Publication
Pride & Prejudice: The Influence of Hubristic Pride on Negative Word-of-Mouth Following a Service Failure
Northey, Gavin, Septianto, Felix, Chiew, Tung Moi and Ngo, Liem Viet (2019). Pride & Prejudice: The Influence of Hubristic Pride on Negative Word-of-Mouth Following a Service Failure. Australian & New Zealand Marketing Academy Conference, Wellington, New Zealand, 2-4 December 2019.
2019
Conference Publication
Pride & Prejudice: How an Individual’s Hubris Makes Them Say Bad Things about Your Brand
Septianto, Felix, Northey, Gavin, Chiew, Tung Moi, Andonopoulos, Vicki and Ngo, Liem Viet (2019). Pride & Prejudice: How an Individual’s Hubris Makes Them Say Bad Things about Your Brand. North America - Association for Consumer Research Conference, Atlanta, GA United States, 17-20 October 2019.
2019
Conference Publication
Let Us Give Thanks: How Gratitude and Message Framing Can Reduce Food Waste
Northey, Gavin, Kemper, Joya, Septianto, Felix and Van Esch, Patrick (2019). Let Us Give Thanks: How Gratitude and Message Framing Can Reduce Food Waste. Australian & New Zealand Marketing Academy Conference, Wellington, New Zealand, 2-4 December 2019.
Funding
Past funding
Supervision
Availability
- Associate Professor Felix Septianto is:
- Not available for supervision
Supervision history
Current supervision
-
Doctor Philosophy
The Role of Regulatory Mode and Positive Emotions on Consumer Goal Pursuits
Principal Advisor
Other advisors: Dr Anne-Maree O'Rourke
-
Doctor Philosophy
What Makes Brands Authentic in their Relationships with Consumers? The Role of Influencers Self-Disclosure on Brand Authenticity.
Associate Advisor
Other advisors: Associate Professor Nicolas Pontes
Completed supervision
-
2026
Doctor Philosophy
An Examination of Consumer Mindsets in the Context of Cultured Meat
Principal Advisor
Other advisors: Associate Professor Nicolas Pontes
Media
Enquiries
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