Overview
Background
Felix Septianto earned his PhD from the University of New South Wales. He is currently a faculty member at the University of Queensland, having previously served at the University of Auckland. His research examines how businesses can harness emotional power to enhance marketing effectiveness. He has been recognised as a Discovery Early Career Researcher Award (DECRA) Fellow by the Australian Research Council, a Paul Bourke Award winner by the Academy of the Social Sciences in Australia, and an ANZMAC Emerging Marketing Researcher by the Australian and New Zealand Marketing Academy. His research has been published in Financial Times' Top 50 (FT50) journals as well as Australian Business Deans Council (ABDC) A* journals.
Availability
- Associate Professor Felix Septianto is:
- Not available for supervision
Works
Search Professor Felix Septianto’s works on UQ eSpace
2021
Conference Publication
Dark And Cold Appeals To Business Customers? The Role Of Color Features In Boosting Word-of-mouth For B2B Vs. B2C FGC (Firm-Generated-Content) On Social Media
Kwon, Junbum, Chan, Ka Wing, Gu, William and Septianto, Felix (2021). Dark And Cold Appeals To Business Customers? The Role Of Color Features In Boosting Word-of-mouth For B2B Vs. B2C FGC (Firm-Generated-Content) On Social Media. INFORMS Marketing Science Conference, Online, 3-5 June 2021.
2021
Journal Article
The interactive effect of numerical precision and message framing in increasing consumer awareness of food waste issues
Khalil, Mary, Septianto, Felix, Lang, Bodo and Northey, Gavin (2021). The interactive effect of numerical precision and message framing in increasing consumer awareness of food waste issues. Journal of Retailing and Consumer Services., 60 102470, 102470. doi: 10.1016/j.jretconser.2021.102470
2021
Journal Article
Perceived threat of COVID-19 influences product preferences: the moderating role of consumers’ mindset
Septianto, Felix and Chiew, Tung Moi (2021). Perceived threat of COVID-19 influences product preferences: the moderating role of consumers’ mindset. Australasian Marketing Journal, 29 (1), 183933492199855-86. doi: 10.1177/1839334921998553
2021
Journal Article
The allure of starting afresh: the effects of mortality-related sadness on the effectiveness of fresh start appeals
Septianto, Felix, Khan, Saira, Seo, Yuri and Shi, Linsong (2021). The allure of starting afresh: the effects of mortality-related sadness on the effectiveness of fresh start appeals. European Journal of Marketing, 55 (2), 517-542. doi: 10.1108/ejm-06-2019-0546
2021
Journal Article
The impact of gratitude (vs. pride) on the effectiveness of cause-related marketing
Septianto, Felix and Garg, Nitika (2021). The impact of gratitude (vs. pride) on the effectiveness of cause-related marketing. European Journal of Marketing, 55 (6), 1594-1623. doi: 10.1108/ejm-11-2019-0829
2021
Journal Article
The interactive effects of religiosity and recognition in increasing donation
Septianto, Felix, Tjiptono, Fandy, Paramita, Widya and Chiew, Tung Moi (2021). The interactive effects of religiosity and recognition in increasing donation. European Journal of Marketing, 55 (1), 1-26. doi: 10.1108/ejm-04-2019-0326
2021
Journal Article
Sad but smiling? How the combination of happy victim images and sad message appeals increase prosocial behavior
Septianto, Felix and Paramita, Widya (2021). Sad but smiling? How the combination of happy victim images and sad message appeals increase prosocial behavior. Marketing Letters, 32 (1), 91-110. doi: 10.1007/s11002-020-09553-5
2021
Journal Article
Religious but not ethical: the effects of extrinsic religiosity, ethnocentrism and self-righteousness on consumers’ ethical judgments
Arli, Denni, Septianto, Felix and Chowdhury, Rafi M. M. I. (2021). Religious but not ethical: the effects of extrinsic religiosity, ethnocentrism and self-righteousness on consumers’ ethical judgments. Journal of Business Ethics, 171 (2), 295-316. doi: 10.1007/s10551-019-04414-2
2021
Journal Article
How scolding can encourage consumer engagement with plastic waste issue? The moderating role of consumers’ mindset
Bandyopadhyay, Argho, Septianto, Felix and Nallaperuma, Kaushalya (2021). How scolding can encourage consumer engagement with plastic waste issue? The moderating role of consumers’ mindset. Journal of Retailing and Consumer Services, 62 102671, 102671. doi: 10.1016/j.jretconser.2021.102671
2021
Conference Publication
LGBT themed advertising and consumers’ religiosity
Chowdhury, Rafi, Arli, Denni and Septianto, Felix (2021). LGBT themed advertising and consumers’ religiosity. Australian and New Zealand Marketing Academy Conference, Melbourne, Australia, 29 November - 1 December 2021.
2021
Conference Publication
The effects of marketing channel selection on brand authenticity: the role of perceived firm size
Septianto, Felix, Ang, Tyson, Japutra, Arnold and Putra, Pragea Geldoffy (2021). The effects of marketing channel selection on brand authenticity: the role of perceived firm size. Marshall Business Research Conference, Online, 5 November 2021.
2021
Journal Article
Distinct effects of pride and gratitude appeals on sustainable luxury brands
Septianto, Felix, Seo, Yuri and Errmann, Amy Christine (2021). Distinct effects of pride and gratitude appeals on sustainable luxury brands. Journal of Business Ethics, 169 (2), 211-224. doi: 10.1007/s10551-020-04484-7
2021
Conference Publication
Bittersweet In Visual Narratives: How Emotional Shift Amplifies Consumer Engagement
Chan, Ka Wing, Kwon, Junbum, Srinivasan, Srikaanth and Septianto, Felix (2021). Bittersweet In Visual Narratives: How Emotional Shift Amplifies Consumer Engagement. INFORMS Marketing Science Conference, Online, 3-5 June 2021.
2021
Journal Article
The role of authentic (vs. hubristic) pride in leveraging the effectiveness of cost transparency
Septianto, Felix, Kemper, Joya A., Tjiptono, Fandy and Paramita, Widya (2021). The role of authentic (vs. hubristic) pride in leveraging the effectiveness of cost transparency. Journal of Business Ethics, 174 (2), 423-439. doi: 10.1007/s10551-020-04613-2
2021
Journal Article
The benefits and pitfalls of humblebragging in social media advertising: the moderating role of the celebrity versus influencer
Paramita, Widya and Septianto, Felix (2021). The benefits and pitfalls of humblebragging in social media advertising: the moderating role of the celebrity versus influencer. International Journal of Advertising, 40 (8), 1-24. doi: 10.1080/02650487.2021.1981589
2021
Journal Article
The effectiveness of advertising images in promoting experiential offerings: an emotional response approach
Septianto, Felix, Ye, Sheng and Northey, Gavin (2021). The effectiveness of advertising images in promoting experiential offerings: an emotional response approach. Journal of Business Research, 122, 344-352. doi: 10.1016/j.jbusres.2020.09.015
2021
Conference Publication
Framing hope: how positive emotions reduce food waste behaviour
Northey, Gavin, Khalil, Mary, Lang, Bodo and Septianto, Felix (2021). Framing hope: how positive emotions reduce food waste behaviour. Australian & New Zealand Marketing Academy Conference, Melbourne, VIC Australia, 29 November - 1 December 2021.
2021
Journal Article
Everyday “low price” or everyday “value”? The interactive effects of framing and construal level on consumer purchase intentions
Septianto, Felix, Lee, Michael SW. and Putra, Pragea Geldoffy (2021). Everyday “low price” or everyday “value”? The interactive effects of framing and construal level on consumer purchase intentions. Journal of Retailing and Consumer Services, 58 102317, 102317. doi: 10.1016/j.jretconser.2020.102317
2021
Conference Publication
Cute Brand Logo Reduces Consumer Punishment
Septianto, Felix and Kwon, Junbum (2021). Cute Brand Logo Reduces Consumer Punishment. Australian & New Zealand Marketing Academy Conference, Melbourne, VIC Australia, 29 November - 1 December 2021.
2020
Journal Article
Turning narcissists into prosocial agents: explaining young people’s online donation behavior
Paramita, Widya, Septianto, Felix, Rostiani, Rokhima, Winahjoe, Sari and Audita, Handini (2020). Turning narcissists into prosocial agents: explaining young people’s online donation behavior. Young Consumers, 21 (4), 369-388. doi: 10.1108/YC-11-2019-1070
Supervision
Availability
- Associate Professor Felix Septianto is:
- Not available for supervision
Supervision history
Current supervision
-
Doctor Philosophy
The Role of Emotions in Consumer Acceptance of Food Innovations
Principal Advisor
Other advisors: Dr Nicolas Pontes
-
Doctor Philosophy
The Role of Regulatory Mode and Positive Emotions on Consumer Goal Pursuits
Principal Advisor
Other advisors: Dr Anne-Maree O'Rourke
-
Doctor Philosophy
What Makes Brands Authentic in their Relationships with Consumers? The Role of Influencers Self-Disclosure on Brand Authenticity.
Associate Advisor
Other advisors: Dr Nicolas Pontes
Media
Enquiries
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