Overview
Background
Felix Septianto is a marketing academic specialising in emotion science. He has published 100+ journal articles, including in Financial Times Top 50 (FT50) journals such as the Journal of Consumer Psychology and the Journal of the Academy of Marketing Science.
Beyond academia, Felix co-founded Accurment to translate academic research into real-world impact. Accurment was selected for the UQ Ventures Momentum Accelerator.
He earned his PhD from the University of New South Wales and previously taught at the University of Auckland. He also served as Research Director at Quest Strategic, a boutique management consulting firm in Indonesia, where he advised global brands such as Hush Puppies and Philip Morris International.
Availability
- Associate Professor Felix Septianto is:
- Not available for supervision
- Media expert
Research impacts
Felix has advanced understanding of how emotions and subjective experiences shape consumer behaviour in response to technological and societal change. His works have been recognised through the Paul Bourke Award (the Academy of the Social Sciences in Australia), the Emerging Marketing Researcher Award (the Australian and New Zealand Marketing Academy), and the UQ Foundation Research Excellence Award.
His research has attracted $1.4M+ in external funding, enabling the translation of emotion science into real-world applications, including a project on cultured meat acceptance through an Australian Research Council Discovery Early Career Researcher Award (ARC DECRA) and a collaboration with New Zealand Plant & Food Research funded by the Ministry of Business, Innovation and Employment (MBIE) Catalyst Fund.
Felix also shares his research with broader audiences through 10+ articles in Medium, SmartCompany and UQ News. His research translation efforts include a disaster-relief project with KAGAMA Care (an Indonesian nonprofit), a research-informed newsletter for the Queensland Social Enterprise Council, and the development of research-based apps through Accurment.
Works
Search Professor Felix Septianto’s works on UQ eSpace
2022
Journal Article
Mixed feelings enhance the effectiveness of luxury advertising
Bandyopadhyay, Argho, Septianto, Felix and Nallaperuma, Kaushalya (2022). Mixed feelings enhance the effectiveness of luxury advertising. Australasian Marketing Journal, 30 (1), 28-34. doi: 10.1177/1839334921998848
2022
Journal Article
Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brand: the mediating role of cognitive flexibility
Nallaperuma, Kaushalya , Septianto, Felix and Bandyopadhyay, Argho (2022). Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brand: the mediating role of cognitive flexibility. Asia Pacific Journal of Marketing and Logistics, 34 (1), 175-189. doi: 10.1108/APJML-10-2020-0719
2022
Journal Article
The role of implicit theories in motivating donations in response to threat-based awe
Septianto, Felix, Seo, Yuri and Paramita, Widya (2022). The role of implicit theories in motivating donations in response to threat-based awe. Journal of Public Policy and Marketing, 41 (1), 72-88. doi: 10.1177/07439156211042281
2022
Conference Publication
Consumer mindset and impact expectancy of corporate social responsibility contribution types
Seo, Yuri, Septianto, Felix, Sen, Sankar and Mathur, Pragya (2022). Consumer mindset and impact expectancy of corporate social responsibility contribution types. Korean Scholars Marketing Science Conference, Seoul, South Korea, 5 November 2022.
2022
Journal Article
The effects of competence and warmth appeals on luxury and sustainable brand advertising: the moderating role of construal level
Septianto, Felix, Seo, Yuri and Zhao, Fang (2022). The effects of competence and warmth appeals on luxury and sustainable brand advertising: the moderating role of construal level. Journal of Advertising, 51 (3), 369-384. doi: 10.1080/00913367.2021.1921633
2022
Journal Article
The interactive effects of moral identity and humor on advertising evaluations: the mediating role of disgust
Paramita, Widya, Septianto, Felix and Nasution, Reza Ashari (2022). The interactive effects of moral identity and humor on advertising evaluations: the mediating role of disgust. International Journal of Advertising, 41 (7), 1263-1281. doi: 10.1080/02650487.2021.1991680
2022
Conference Publication
Negative Imagery Framing for Advertising Climate Change on Social Media
Li, Shuge, Quang, Huy Phạm, Kwon, Junbum and Septianto, Felix (2022). Negative Imagery Framing for Advertising Climate Change on Social Media. INFORMS Marketing Science Conference, Chicago, IL United States, 16-18 June 2022.
2022
Conference Publication
How loneliness increases preferences for art-infused products
Khan, Saira, Seo, Yuri and Septianto, Felix (2022). How loneliness increases preferences for art-infused products. Korean Scholars Marketing Science Conference, Seoul, South Korea, 5 November 2022.
2022
Conference Publication
Social media promotion of meat alternatives
Septianto, Felix and Mathmann, Frank (2022). Social media promotion of meat alternatives. Australian and New Zealand Marketing Academy Conference, Perth, WA Australia, 5-7 December 2022.
2022
Journal Article
The role of art infusion in enhancing pro-environmental luxury brand advertising
Quach, Sara, Septianto, Felix, Thaichon, Park and Nasution, Reza Ashari (2022). The role of art infusion in enhancing pro-environmental luxury brand advertising. Journal of Retailing and Consumer Services, 64 102780, 102780. doi: 10.1016/j.jretconser.2021.102780
2022
Conference Publication
The effect of regret appeal on cultured meat acceptance: The moderating role of age
Septianto, Felix, Sung, Billy and Duong, Patrick (2022). The effect of regret appeal on cultured meat acceptance: The moderating role of age. Australian and New Zealand Marketing Academy Conference, Perth, WA Australia, 5-7 December 2022.
2022
Conference Publication
Finding meaning: Loneliness increases preference for art-infused products
Khan, Saira, Seo, Yuri and Septianto, Felix (2022). Finding meaning: Loneliness increases preference for art-infused products. North American Association for Consumer Research Conference, Denver, CO United States, 20-23 October 2022.
2022
Conference Publication
How implicit theories of beauty affect consumer perceptions towards physical attractiveness
Lee, Jasmin, Seo, Yuri and Septianto, Felix (2022). How implicit theories of beauty affect consumer perceptions towards physical attractiveness. Korean Scholars Marketing Science Conference, Seoul, South Korea, 5 November 2022.
2021
Journal Article
Cute brand logo enhances favorable brand attitude: the moderating role of hope
Septianto, Felix and Paramita, Widya (2021). Cute brand logo enhances favorable brand attitude: the moderating role of hope. Journal of Retailing and Consumer Services, 63 102734, 1-9. doi: 10.1016/j.jretconser.2021.102734
2021
Journal Article
David and Goliath: when and why micro-influencers are more persuasive than mega-influencers
Park, Jiwoon, Lee, Ji Min, Xiong, Vikki Yiqi, Septianto, Felix and Seo, Yuri (2021). David and Goliath: when and why micro-influencers are more persuasive than mega-influencers. Journal of Advertising, 50 (5), 1-19. doi: 10.1080/00913367.2021.1980470
2021
Journal Article
The effects of age cues on preferences for organic food: the moderating role of message claim
Septianto, Felix and Kemper, Joya (2021). The effects of age cues on preferences for organic food: the moderating role of message claim. Journal of Retailing and Consumer Services, 62 102641, 102641. doi: 10.1016/j.jretconser.2021.102641
2021
Journal Article
Mixed Emotional Appeal Enhances Positive Word-of-Mouth: The Moderating Role of Narrative Person
Quach, Sara, Septianto, Felix, Thaichon, Park and Chiew, Tung Moi (2021). Mixed Emotional Appeal Enhances Positive Word-of-Mouth: The Moderating Role of Narrative Person. Journal of Retailing and Consumer Services, 62 102618, 1-13. doi: 10.1016/j.jretconser.2021.102618
2021
Journal Article
Grateful compliance: Gratitude effects on willingness to comply with responsible drinking messages
Septianto, Felix and Garg, Nitika (2021). Grateful compliance: Gratitude effects on willingness to comply with responsible drinking messages. Psychology and Marketing, 38 (9), 1460-1474. doi: 10.1002/mar.21535
2021
Journal Article
The organizational framing effect on consumer evaluations of corporate donations
Septianto, Felix, Northey, Gavin and Weaven, Scott (2021). The organizational framing effect on consumer evaluations of corporate donations. European Journal of Marketing, 55 (11), 2871-2893. doi: 10.1108/ejm-06-2020-0465
2021
Conference Publication
Dark And Cold Appeals To Business Customers? The Role Of Color Features In Boosting Word-of-mouth For B2B Vs. B2C FGC (Firm-Generated-Content) On Social Media
Kwon, Junbum, Chan, Ka Wing, Gu, William and Septianto, Felix (2021). Dark And Cold Appeals To Business Customers? The Role Of Color Features In Boosting Word-of-mouth For B2B Vs. B2C FGC (Firm-Generated-Content) On Social Media. INFORMS Marketing Science Conference, Online, 3-5 June 2021.
Funding
Past funding
Supervision
Availability
- Associate Professor Felix Septianto is:
- Not available for supervision
Supervision history
Current supervision
-
Doctor Philosophy
Beyond follower count: How message, source, and account cues shape influencer marketing effectiveness
Principal Advisor
Other advisors: Dr Cassandra France
-
Doctor Philosophy
The Role of Regulatory Mode and Positive Emotions on Consumer Goal Pursuits
Principal Advisor
Other advisors: Dr Anne-Maree O'Rourke
-
Doctor Philosophy
BeliefBehaviour Links in Consumer Choice Under Conflicting Marketing Information
Principal Advisor
Other advisors: Dr Cassandra France, Dr Anne-Maree O'Rourke
Completed supervision
-
2026
Doctor Philosophy
An Examination of Consumer Mindsets in the Context of Cultured Meat
Principal Advisor
Media
Enquiries
Contact Associate Professor Felix Septianto directly for media enquiries about their areas of expertise.
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