Overview
Background
Felix Septianto is an Associate Professor in Marketing at the University of Queensland, specialising in emotion science. He has published 100+ journal articles, including in Financial Times Top 50 (FT50) journals such as the Journal of Consumer Psychology and the Journal of the Academy of Marketing Science.
Beyond academia, Felix is a co-founder of Accurment, a company that develops apps for business practitioners, grounded in behavioural science. Accurment is used by leading agencies such as Marketforce and Juicebox, and was selected for the UQ Ventures Momentum Accelerator.
He earned his PhD from the University of New South Wales and previously taught at the University of Auckland. He also served as Research Director at Quest Strategic, a boutique management consulting firm in Indonesia, where he advised global brands such as Hush Puppies and Philip Morris International.
Availability
- Associate Professor Felix Septianto is:
- Not available for supervision
- Media expert
Research impacts
Felix has contributed to advancing the understanding of how emotions and other subjective experiences influence consumer behaviour, particularly in contexts of technological and societal change. His works have been recognised through the Paul Bourke Award from the Academy of the Social Sciences in Australia, the Emerging Marketing Researcher Award from the Australian and New Zealand Marketing Academy, and the UQ Foundation Research Excellence Award.
His research has attracted $1.4M+ in external funding, enabling the translation of emotion science into real-world applications, including a project on cultured meat acceptance through an Australian Research Council Discovery Early Career Researcher Award (ARC DECRA) Fellowship and a collaboration with New Zealand Plant & Food Research funded by the Ministry of Business, Innovation and Employment (MBIE) Catalyst Fund.
Works
Search Professor Felix Septianto’s works on UQ eSpace
2019
Conference Publication
Sex Sells... Or Does It? How LGBT Sexual Imagery Influences the Effectiveness of Luxury Brand Advertisements
Northey, Gavin, Dolan, Rebecca, Septianto, Felix, Van Esch, Patrick and Barbera, Michael (2019). Sex Sells... Or Does It? How LGBT Sexual Imagery Influences the Effectiveness of Luxury Brand Advertisements. Global Fashion Management Conference, Paris, France, 11-14 July 2019. Gyeongnam, Korea: GAMMA.
2019
Conference Publication
The Influence of Mindfulness and Evolutionary Psychology towards Impulsive Consumer Choice
Errmann, Amy, Seo, Yuri and Septianto, Felix (2019). The Influence of Mindfulness and Evolutionary Psychology towards Impulsive Consumer Choice. Korean Scholars Marketing Science Conference, Seoul, South Korea, 16-17 November 2019. Gyeongnam, Korea: GAMMA.
2019
Other Outputs
The Mexican market and New Zealand brands
Seo, Yuri, Kim, Jae-Eun, Septianto, Felix and Hooi, Andrea (2019). The Mexican market and New Zealand brands. Auckland, New Zealand: Centre of Asia-Pacific Excellence.
2019
Conference Publication
Poignancy Increases Consumer Preferences for Self-Made Products
Septianto, Felix (2019). Poignancy Increases Consumer Preferences for Self-Made Products. Australian & New Zealand Marketing Academy Conference, Wellington, New Zealand, 2-4 December 2019.
2019
Conference Publication
Pride & Prejudice: The Influence of Hubristic Pride on Negative Word-of-Mouth Following a Service Failure
Northey, Gavin, Septianto, Felix, Chiew, Tung Moi and Ngo, Liem Viet (2019). Pride & Prejudice: The Influence of Hubristic Pride on Negative Word-of-Mouth Following a Service Failure. Australian & New Zealand Marketing Academy Conference, Wellington, New Zealand, 2-4 December 2019.
2018
Journal Article
Proud volunteers: the role of self- and vicarious-pride in promoting volunteering
Septianto, Felix, Sung, Billy, Seo, Yuri and Tugiman, Nursafwah (2018). Proud volunteers: the role of self- and vicarious-pride in promoting volunteering. Marketing Letters, 29 (4), 501-519. doi: 10.1007/s11002-018-9472-7
2018
Journal Article
The effects of different, discrete positive emotions on electronic word-of-mouth
Septianto, Felix and Chiew, Tung Moi (2018). The effects of different, discrete positive emotions on electronic word-of-mouth. Journal of Retailing and Consumer Services, 44, 1-10. doi: 10.1016/j.jretconser.2018.05.006
2018
Journal Article
Those prices are HOT! How temperature-related visual cues anchor expectations of price and value
Barbera, Michael, Northey, Gavin, Septianto, Felix and Spanjaard, Daniela (2018). Those prices are HOT! How temperature-related visual cues anchor expectations of price and value. Journal of Retailing and Consumer Services, 44, 178-181. doi: 10.1016/j.jretconser.2018.06.012
2018
Conference Publication
Pride and Message Framing Effects on Volunteering
Septianto, Felix, Sung, Billy, Seo, Yuri and Tugiman, Nursafwah (2018). Pride and Message Framing Effects on Volunteering. Australian & New Zealand Marketing Academy Conference, Adelaide, SA Australia, 3-5 December 2018.
2018
Conference Publication
How Pride Shapes Morality: Implications for Counterfeiting And Sustainability
Septianto, Felix, Tjiptono, Fandy and Arli, Denni (2018). How Pride Shapes Morality: Implications for Counterfeiting And Sustainability. Mystique of Luxury Brands Conference, Singapore, 8-9 May 2018.
2018
Conference Publication
LGBT-themed Advertising: Gender, Disgust & Political Ideology
Etheridge, Jane, Northey, Gavin, Septianto, Felix, Dolan, Rebecca and Van Esch, Patrick (2018). LGBT-themed Advertising: Gender, Disgust & Political Ideology. Australian & New Zealand Marketing Academy Conference, Adelaide, SA Australia, 3-5 December 2018.
2018
Conference Publication
Pride Effects on Negative WOM: Implications for Luxury Service Industry
Septianto, Felix, Chiew, Tung Moi and Northey, Gavin (2018). Pride Effects on Negative WOM: Implications for Luxury Service Industry. Mystique of Luxury Brands Conference, Singapore, 8-9 May 2018.
2018
Conference Publication
The Power of Beauty? The Interactive Effects of Awe and Online Reviews on Purchase Intentions
Septianto, Felix and Choi, Jane (2018). The Power of Beauty? The Interactive Effects of Awe and Online Reviews on Purchase Intentions. Korean Scholars Marketing Science Conference, Seoul, South Korea, 10-11 November 2018.
2018
Conference Publication
The Anchoring Effects of Temperature Cues on Price Valuations
Barbera, Michael, Northey, Gavin, Septianto, Felix, Andonopoulos, Vicki and Frethey-Bentham, Catherine (2018). The Anchoring Effects of Temperature Cues on Price Valuations. North America - Association for Consumer Research Conference, Dallas, TX United States, 11-14 October 2018.
2018
Conference Publication
Grateful Compliance or Proud Defiance? The Distinct Effects of Pride and Gratitude on the Effectiveness of Anti-Drinking Message
Septianto, Felix and Garg, Nitika (2018). Grateful Compliance or Proud Defiance? The Distinct Effects of Pride and Gratitude on the Effectiveness of Anti-Drinking Message. Society for Consumer Psychology Boutique Conference, Sydney, NSW Australia, 4-5 January 2018.
2017
Journal Article
Work more and indulge more: exploring the self-licensing effect of hard work on likelihood to purchase hedonic products
Septianto, Felix (2017). Work more and indulge more: exploring the self-licensing effect of hard work on likelihood to purchase hedonic products. Journal of Retailing and Consumer Services, 34, 235-239. doi: 10.1016/j.jretconser.2016.10.012
2017
Conference Publication
Positive Emotion Effects on Consumer Ethical Judgment
Septianto, Felix and Garg, Nitika (2017). Positive Emotion Effects on Consumer Ethical Judgment. Australian & New Zealand Marketing Academy Conference, Melbourne, VIC Australia, 4-6 December 2017.
2017
Conference Publication
Emotions and Morality: The Distinct Effects of Pride and Gratitude on Consumer Ethical Judgment
Septianto, Felix and Garg, Nitika (2017). Emotions and Morality: The Distinct Effects of Pride and Gratitude on Consumer Ethical Judgment. American Marketing Association Summer Conference, San Francisco, United States, 4-6 August 2017.
2017
Journal Article
Being moral and doing good to others: re-examining the role of emotion, judgment, and identity on prosocial behavior
Septianto, Felix and Soegianto, Bambang (2017). Being moral and doing good to others: re-examining the role of emotion, judgment, and identity on prosocial behavior. Marketing Intelligence and Planning, 35 (2), 180-191. doi: 10.1108/mip-06-2016-0093
2017
Conference Publication
Grateful Compliance or Proud Defiance? The Distinct Effects of Pride and Gratitude on the Effectiveness of Anti-Drinking Message
Septianto, Felix and Garg, Nitika (2017). Grateful Compliance or Proud Defiance? The Distinct Effects of Pride and Gratitude on the Effectiveness of Anti-Drinking Message. American Marketing Association Summer Conference, San Francisco, CA United States, 4-6 August 2017.
Funding
Past funding
Supervision
Availability
- Associate Professor Felix Septianto is:
- Not available for supervision
Supervision history
Current supervision
-
Doctor Philosophy
The Role of Regulatory Mode and Positive Emotions on Consumer Goal Pursuits
Principal Advisor
Other advisors: Dr Anne-Maree O'Rourke
-
Doctor Philosophy
What Makes Brands Authentic in their Relationships with Consumers? The Role of Influencers Self-Disclosure on Brand Authenticity.
Associate Advisor
Completed supervision
-
2026
Doctor Philosophy
An Examination of Consumer Mindsets in the Context of Cultured Meat
Principal Advisor
Media
Enquiries
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