Overview
Background
Felix Septianto earned his PhD from the University of New South Wales. He is currently a faculty member at the University of Queensland, having previously served at the University of Auckland. His research examines how businesses can harness emotional power to enhance marketing effectiveness. He has been recognised as a Discovery Early Career Researcher Award (DECRA) Fellow by the Australian Research Council, a Paul Bourke Award winner by the Academy of the Social Sciences in Australia, and an ANZMAC Emerging Marketing Researcher by the Australian and New Zealand Marketing Academy. His research has been published in Financial Times' Top 50 (FT50) journals as well as Australian Business Deans Council (ABDC) A* journals.
Availability
- Associate Professor Felix Septianto is:
- Not available for supervision
Works
Search Professor Felix Septianto’s works on UQ eSpace
2017
Conference Publication
Emotions and Morality: The Distinct Effects of Pride and Gratitude on Consumer Ethical Judgment
Septianto, Felix and Garg, Nitika (2017). Emotions and Morality: The Distinct Effects of Pride and Gratitude on Consumer Ethical Judgment. American Marketing Association Summer Conference, San Francisco, United States, 4-6 August 2017.
2017
Journal Article
Being moral and doing good to others: re-examining the role of emotion, judgment, and identity on prosocial behavior
Septianto, Felix and Soegianto, Bambang (2017). Being moral and doing good to others: re-examining the role of emotion, judgment, and identity on prosocial behavior. Marketing Intelligence and Planning, 35 (2), 180-191. doi: 10.1108/mip-06-2016-0093
2017
Conference Publication
Grateful Compliance or Proud Defiance? The Distinct Effects of Pride and Gratitude on the Effectiveness of Anti-Drinking Message
Septianto, Felix and Garg, Nitika (2017). Grateful Compliance or Proud Defiance? The Distinct Effects of Pride and Gratitude on the Effectiveness of Anti-Drinking Message. American Marketing Association Summer Conference, San Francisco, CA United States, 4-6 August 2017.
2017
Conference Publication
Peas in a Pod? Distinct Effects of Pride and Gratitude on Self- Versus Other-Focused Appeals
Septianto, Felix and Garg, Nitika (2017). Peas in a Pod? Distinct Effects of Pride and Gratitude on Self- Versus Other-Focused Appeals. INFORMS Marketing Science Conference, Los Angeles, CA United States, 7-10 June 2017.
2017
Journal Article
Work more and indulge more: exploring the self-licensing effect of hard work on likelihood to purchase hedonic products
Septianto, Felix (2017). Work more and indulge more: exploring the self-licensing effect of hard work on likelihood to purchase hedonic products. Journal of Retailing and Consumer Services, 34, 235-239. doi: 10.1016/j.jretconser.2016.10.012
2016
Journal Article
The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements
Septianto, Felix and Pratiwi, Loren (2016). The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements. Marketing Letters, 27 (1), 171-181. doi: 10.1007/s11002-014-9324-z
2016
Journal Article
"Chopin" effect? An exploratory study on how musical tempo influence consumer choice of drink with different temperatures
Septianto, Felix (2016). "Chopin" effect? An exploratory study on how musical tempo influence consumer choice of drink with different temperatures. Asia Pacific Journal of Marketing and Logistics, 28 (5), 765-779. doi: 10.1108/apjml-11-2015-0182
2016
Conference Publication
Peas in a Pod? Distinct Effects of Pride and Gratitude on Self- Versus Other-Focused Appeals
Septianto, Felix and Garg, Nitika (2016). Peas in a Pod? Distinct Effects of Pride and Gratitude on Self- Versus Other-Focused Appeals. Australian & New Zealand Marketing Academy Conference, Christchurch, New Zealand, 5-7 December 2016.
2016
Conference Publication
Grateful Compliance or Proud Defiance? Distinct Effects of Pride and Gratitude on the Effectiveness of Anti-Drinking Messages
Septianto, Felix and Garg, Nitika (2016). Grateful Compliance or Proud Defiance? Distinct Effects of Pride and Gratitude on the Effectiveness of Anti-Drinking Messages. Australian & New Zealand Marketing Academy Conference, Christchurch, New Zealand, 5-7 December 2016.
2015
Conference Publication
Feel Like Giving or Receiving? The Effects of Pride and Gratitude on Self- Versus Other-Focused Appeals
Septianto, Felix and Garg, Nitika (2015). Feel Like Giving or Receiving? The Effects of Pride and Gratitude on Self- Versus Other-Focused Appeals. Australian & New Zealand Marketing Academy Conference, Sydney, NSW Australia, 30 November - 2 December 2015.
2014
Journal Article
Consumer locus of control as a moderator of the relationship between mood and consumers likelihood to purchase
Septianto, Felix, Huang, Minghao and Jeong, Jaeseok (2014). Consumer locus of control as a moderator of the relationship between mood and consumers likelihood to purchase. Asia Marketing Journal, 16 (2), 59-75. doi: 10.53728/2765-6500.1540
2013
Journal Article
Anxiety, sadness, and emotion specificity: the role of music in consumer emotion and advertisement evaluation
Septianto, Felix (2013). Anxiety, sadness, and emotion specificity: the role of music in consumer emotion and advertisement evaluation. ASEAN Marketing Journal, 5 (2), 83-92. doi: 10.21002/amj.v5i2.3057
Supervision
Availability
- Associate Professor Felix Septianto is:
- Not available for supervision
Supervision history
Current supervision
-
Doctor Philosophy
The Role of Regulatory Mode and Positive Emotions on Consumer Goal Pursuits
Principal Advisor
Other advisors: Dr Anne-Maree O'Rourke
-
Doctor Philosophy
The Role of Emotions in Consumer Acceptance of Food Innovations
Principal Advisor
Other advisors: Dr Nicolas Pontes
-
Doctor Philosophy
What Makes Brands Authentic in their Relationships with Consumers? The Role of Influencers Self-Disclosure on Brand Authenticity.
Associate Advisor
Other advisors: Dr Nicolas Pontes
Media
Enquiries
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