Overview
Background
Felix Septianto is a faculty member at the University of Queensland. He earned his PhD from the University of New South Wales and previously taught at the University of Auckland. His research explores how businesses can leverage emotions to increase marketing effectiveness. These insights have been published in Financial Times' Top 50 (FT50) journals and featured in media outlets including the Harvard Business Review.
Felix has been recognised as a Discovery Early Career Researcher Award (DECRA) Fellow by the Australian Research Council, a Paul Bourke Award winner by the Academy of the Social Sciences in Australia, an Emerging Marketing Researcher by the Australian and New Zealand Marketing Academy, and a UQ Foundation Research Excellence Award winner.
Beyond academia, Felix is a co-founder of Accurment, a company applying behavioural science to turn marketing guesswork into growth and trusted by leading agencies such as Marketforce and Juicebox. He has also served as Research Director at Quest Strategic, a boutique management consulting firm in Indonesia, where he advised global brands including Hush Puppies and Philip Morris International.
Availability
- Associate Professor Felix Septianto is:
- Not available for supervision
Works
Search Professor Felix Septianto’s works on UQ eSpace
2018
Conference Publication
How Pride Shapes Morality: Implications for Counterfeiting And Sustainability
Septianto, Felix, Tjiptono, Fandy and Arli, Denni (2018). How Pride Shapes Morality: Implications for Counterfeiting And Sustainability. Mystique of Luxury Brands Conference, Singapore, 8-9 May 2018.
2018
Conference Publication
LGBT-themed Advertising: Gender, Disgust & Political Ideology
Etheridge, Jane, Northey, Gavin, Septianto, Felix, Dolan, Rebecca and Van Esch, Patrick (2018). LGBT-themed Advertising: Gender, Disgust & Political Ideology. Australian & New Zealand Marketing Academy Conference, Adelaide, SA Australia, 3-5 December 2018.
2018
Conference Publication
Pride Effects on Negative WOM: Implications for Luxury Service Industry
Septianto, Felix, Chiew, Tung Moi and Northey, Gavin (2018). Pride Effects on Negative WOM: Implications for Luxury Service Industry. Mystique of Luxury Brands Conference, Singapore, 8-9 May 2018.
2018
Conference Publication
The Power of Beauty? The Interactive Effects of Awe and Online Reviews on Purchase Intentions
Septianto, Felix and Choi, Jane (2018). The Power of Beauty? The Interactive Effects of Awe and Online Reviews on Purchase Intentions. Korean Scholars Marketing Science Conference, Seoul, South Korea, 10-11 November 2018.
2018
Conference Publication
The Anchoring Effects of Temperature Cues on Price Valuations
Barbera, Michael, Northey, Gavin, Septianto, Felix, Andonopoulos, Vicki and Frethey-Bentham, Catherine (2018). The Anchoring Effects of Temperature Cues on Price Valuations. North America - Association for Consumer Research Conference, Dallas, TX United States, 11-14 October 2018.
2018
Conference Publication
Grateful Compliance or Proud Defiance? The Distinct Effects of Pride and Gratitude on the Effectiveness of Anti-Drinking Message
Septianto, Felix and Garg, Nitika (2018). Grateful Compliance or Proud Defiance? The Distinct Effects of Pride and Gratitude on the Effectiveness of Anti-Drinking Message. Society for Consumer Psychology Boutique Conference, Sydney, NSW Australia, 4-5 January 2018.
2017
Journal Article
Work more and indulge more: exploring the self-licensing effect of hard work on likelihood to purchase hedonic products
Septianto, Felix (2017). Work more and indulge more: exploring the self-licensing effect of hard work on likelihood to purchase hedonic products. Journal of Retailing and Consumer Services, 34, 235-239. doi: 10.1016/j.jretconser.2016.10.012
2017
Conference Publication
Positive Emotion Effects on Consumer Ethical Judgment
Septianto, Felix and Garg, Nitika (2017). Positive Emotion Effects on Consumer Ethical Judgment. Australian & New Zealand Marketing Academy Conference, Melbourne, VIC Australia, 4-6 December 2017.
2017
Conference Publication
Emotions and Morality: The Distinct Effects of Pride and Gratitude on Consumer Ethical Judgment
Septianto, Felix and Garg, Nitika (2017). Emotions and Morality: The Distinct Effects of Pride and Gratitude on Consumer Ethical Judgment. American Marketing Association Summer Conference, San Francisco, United States, 4-6 August 2017.
2017
Journal Article
Being moral and doing good to others: re-examining the role of emotion, judgment, and identity on prosocial behavior
Septianto, Felix and Soegianto, Bambang (2017). Being moral and doing good to others: re-examining the role of emotion, judgment, and identity on prosocial behavior. Marketing Intelligence and Planning, 35 (2), 180-191. doi: 10.1108/mip-06-2016-0093
2017
Conference Publication
Grateful Compliance or Proud Defiance? The Distinct Effects of Pride and Gratitude on the Effectiveness of Anti-Drinking Message
Septianto, Felix and Garg, Nitika (2017). Grateful Compliance or Proud Defiance? The Distinct Effects of Pride and Gratitude on the Effectiveness of Anti-Drinking Message. American Marketing Association Summer Conference, San Francisco, CA United States, 4-6 August 2017.
2017
Conference Publication
Peas in a Pod? Distinct Effects of Pride and Gratitude on Self- Versus Other-Focused Appeals
Septianto, Felix and Garg, Nitika (2017). Peas in a Pod? Distinct Effects of Pride and Gratitude on Self- Versus Other-Focused Appeals. INFORMS Marketing Science Conference, Los Angeles, CA United States, 7-10 June 2017.
2016
Journal Article
The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements
Septianto, Felix and Pratiwi, Loren (2016). The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements. Marketing Letters, 27 (1), 171-181. doi: 10.1007/s11002-014-9324-z
2016
Conference Publication
Grateful Compliance or Proud Defiance? Distinct Effects of Pride and Gratitude on the Effectiveness of Anti-Drinking Messages
Septianto, Felix and Garg, Nitika (2016). Grateful Compliance or Proud Defiance? Distinct Effects of Pride and Gratitude on the Effectiveness of Anti-Drinking Messages. Australian & New Zealand Marketing Academy Conference, Christchurch, New Zealand, 5-7 December 2016.
2016
Journal Article
"Chopin" effect? An exploratory study on how musical tempo influence consumer choice of drink with different temperatures
Septianto, Felix (2016). "Chopin" effect? An exploratory study on how musical tempo influence consumer choice of drink with different temperatures. Asia Pacific Journal of Marketing and Logistics, 28 (5), 765-779. doi: 10.1108/apjml-11-2015-0182
2016
Conference Publication
Peas in a Pod? Distinct Effects of Pride and Gratitude on Self- Versus Other-Focused Appeals
Septianto, Felix and Garg, Nitika (2016). Peas in a Pod? Distinct Effects of Pride and Gratitude on Self- Versus Other-Focused Appeals. Australian & New Zealand Marketing Academy Conference, Christchurch, New Zealand, 5-7 December 2016.
2015
Conference Publication
Feel Like Giving or Receiving? The Effects of Pride and Gratitude on Self- Versus Other-Focused Appeals
Septianto, Felix and Garg, Nitika (2015). Feel Like Giving or Receiving? The Effects of Pride and Gratitude on Self- Versus Other-Focused Appeals. Australian & New Zealand Marketing Academy Conference, Sydney, NSW Australia, 30 November - 2 December 2015.
2014
Journal Article
Consumer locus of control as a moderator of the relationship between mood and consumers likelihood to purchase
Septianto, Felix, Huang, Minghao and Jeong, Jaeseok (2014). Consumer locus of control as a moderator of the relationship between mood and consumers likelihood to purchase. Asia Marketing Journal, 16 (2), 59-75. doi: 10.53728/2765-6500.1540
2013
Journal Article
Anxiety, sadness, and emotion specificity: the role of music in consumer emotion and advertisement evaluation
Septianto, Felix (2013). Anxiety, sadness, and emotion specificity: the role of music in consumer emotion and advertisement evaluation. ASEAN Marketing Journal, 5 (2), 83-92. doi: 10.21002/amj.v5i2.3057
Funding
Past funding
Supervision
Availability
- Associate Professor Felix Septianto is:
- Not available for supervision
Supervision history
Current supervision
-
Doctor Philosophy
The Role of Regulatory Mode and Positive Emotions on Consumer Goal Pursuits
Principal Advisor
Other advisors: Dr Anne-Maree O'Rourke
-
Doctor Philosophy
What Makes Brands Authentic in their Relationships with Consumers? The Role of Influencers Self-Disclosure on Brand Authenticity.
Associate Advisor
Other advisors: Associate Professor Nicolas Pontes
Completed supervision
-
2026
Doctor Philosophy
An Examination of Consumer Mindsets in the Context of Cultured Meat
Principal Advisor
Other advisors: Associate Professor Nicolas Pontes
Media
Enquiries
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