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Associate Professor Felix Septianto
Associate Professor

Felix Septianto

Email: 
Phone: 
+61 7 344 34616

Overview

Background

Felix Septianto earned his PhD from the University of New South Wales. He is currently a faculty member at the University of Queensland, having previously served at the University of Auckland. His research examines how businesses can harness emotional power to enhance marketing effectiveness. He has been recognised as a Discovery Early Career Researcher Award (DECRA) Fellow by the Australian Research Council, a Paul Bourke Award winner by the Academy of the Social Sciences in Australia, and an ANZMAC Emerging Marketing Researcher by the Australian and New Zealand Marketing Academy. His research has been published in Financial Times' Top 50 (FT50) journals as well as Australian Business Deans Council (ABDC) A* journals.

Availability

Associate Professor Felix Septianto is:
Not available for supervision

Works

Search Professor Felix Septianto’s works on UQ eSpace

192 works between 2013 and 2025

121 - 140 of 192 works

2020

Journal Article

Condoms and bananas: shock advertising explained through congruence theory

Lee, Michael S.W., Septianto, Felix, Frethey-Bentham, Catherine and Gao, Esther (2020). Condoms and bananas: shock advertising explained through congruence theory. Journal of Retailing and Consumer Services, 57 102228, 102228. doi: 10.1016/j.jretconser.2020.102228

Condoms and bananas: shock advertising explained through congruence theory

2020

Other Outputs

The Impact of Socioeconomic Status on Preference for Sustainable Luxury Brands

Kim, Jungkeun, Septianto, Felix and Park, Jooyoung (2020). The Impact of Socioeconomic Status on Preference for Sustainable Luxury Brands. doi: 10.21203/rs.3.rs-79790/v1

The Impact of Socioeconomic Status on Preference for Sustainable Luxury Brands

2020

Journal Article

Effects of power and implicit theories on donation

Khalil, Mary, Khan, Saira and Septianto, Felix (2020). Effects of power and implicit theories on donation. Australasian Marketing Journal, 28 (3), 98-107. doi: 10.1016/j.ausmj.2020.07.002

Effects of power and implicit theories on donation

2020

Journal Article

Sharing is (not) caring? The interactive effects of power and psychological distance on tolerance of unethical behavior

Paramita, Widya, Septianto, Felix, Winahjoe, Sari, Purwanto, B. M. and Candra, Ika Diyah (2020). Sharing is (not) caring? The interactive effects of power and psychological distance on tolerance of unethical behavior. Australasian Marketing Journal, 28 (3), 42-49. doi: 10.1016/j.ausmj.2019.12.002

Sharing is (not) caring? The interactive effects of power and psychological distance on tolerance of unethical behavior

2020

Journal Article

Thanks, but no thanks: the influence of gratitude on consumer awareness of food waste

Septianto, Felix, Kemper, Joya A. and Northey, Gavin (2020). Thanks, but no thanks: the influence of gratitude on consumer awareness of food waste. Journal of Cleaner Production, 258 120591, 1-14. doi: 10.1016/j.jclepro.2020.120591

Thanks, but no thanks: the influence of gratitude on consumer awareness of food waste

2020

Journal Article

Proud powerful, grateful powerless: the interactive effect of power and emotion on gift giving

Septianto, Felix, Nallaperuma, Kaushalya, Bandyopadhyay, Argho and Dolan, Rebecca (2020). Proud powerful, grateful powerless: the interactive effect of power and emotion on gift giving. European Journal of Marketing, 54 (7), 1703-1729. doi: 10.1108/ejm-10-2018-0727

Proud powerful, grateful powerless: the interactive effect of power and emotion on gift giving

2020

Journal Article

LGBTQ imagery in advertising how viewers' political ideology shapes their emotional response to gender and sexuality in advertisements

Northey, Gavin, Dolan, Rebecca, Etheridge, Jane, Septianto, Felix and van Esch, Patrick (2020). LGBTQ imagery in advertising how viewers' political ideology shapes their emotional response to gender and sexuality in advertisements. Journal of Advertising Research, 60 (2), 222-236. doi: 10.2501/jar-2020-009

LGBTQ imagery in advertising how viewers' political ideology shapes their emotional response to gender and sexuality in advertisements

2020

Journal Article

Authenticity and exclusivity appeals in luxury advertising: the role of promotion and prevention pride

Septianto, Felix, Seo, Yuri, Sung, Billy and Zhao, Fang (2020). Authenticity and exclusivity appeals in luxury advertising: the role of promotion and prevention pride. European Journal of Marketing, 54 (6), 1305-1323. doi: 10.1108/ejm-10-2018-0690

Authenticity and exclusivity appeals in luxury advertising: the role of promotion and prevention pride

2020

Journal Article

The power of beauty? The interactive effects of awe and online reviews on purchase intentions

Septianto, Felix, Kemper, Joya A. and Choi, Jinyoung (Jane) (2020). The power of beauty? The interactive effects of awe and online reviews on purchase intentions. Journal of Retailing and Consumer Services, 54 102066, 102066. doi: 10.1016/j.jretconser.2020.102066

The power of beauty? The interactive effects of awe and online reviews on purchase intentions

2020

Journal Article

The distinct effects of gratitude and pride on donation choice and amount

Paramita, Widya, Septianto, Felix and Tjiptono, Fandy (2020). The distinct effects of gratitude and pride on donation choice and amount. Journal of Retailing and Consumer Services, 53 101972, 101972. doi: 10.1016/j.jretconser.2019.101972

The distinct effects of gratitude and pride on donation choice and amount

2020

Journal Article

Anger punishes, compassion forgives: how discrete emotions mitigate double standards in consumer ethical judgment

Septianto, Felix, Tjiptono, Fandy and Kusumasondjaja, Sony (2020). Anger punishes, compassion forgives: how discrete emotions mitigate double standards in consumer ethical judgment. Journal of Retailing and Consumer Services, 53 101979. doi: 10.1016/j.jretconser.2019.101979

Anger punishes, compassion forgives: how discrete emotions mitigate double standards in consumer ethical judgment

2020

Journal Article

Committed to help: the effects of frequency of corporate donations on luxury brand evaluations

Sengabira, Charmant Ndereyimana, Septianto, Felix and Northey, Gavin (2020). Committed to help: the effects of frequency of corporate donations on luxury brand evaluations. Asia Pacific Journal of Marketing and Logistics, 32 (3), 681-694. doi: 10.1108/apjml-06-2019-0366

Committed to help: the effects of frequency of corporate donations on luxury brand evaluations

2020

Journal Article

The interactive effects of emotions and numerical information in increasing consumer support to conservation efforts

Septianto, Felix, Kemper, Joya A. and Chiew, Tung Moi (2020). The interactive effects of emotions and numerical information in increasing consumer support to conservation efforts. Journal of Business Research, 110, 445-455. doi: 10.1016/j.jbusres.2020.02.021

The interactive effects of emotions and numerical information in increasing consumer support to conservation efforts

2020

Journal Article

Emotional responses to plastic waste: matching image and message framing in encouraging consumers to reduce plastic consumption

Septianto, Felix and Lee, Michael S. W. (2020). Emotional responses to plastic waste: matching image and message framing in encouraging consumers to reduce plastic consumption. Australasian Marketing Journal, 28 (1), 18-29. doi: 10.1016/j.ausmj.2019.09.002

Emotional responses to plastic waste: matching image and message framing in encouraging consumers to reduce plastic consumption

2020

Journal Article

Authentically, proudly ethical: the effects of authentic pride on consumer acceptance of unethical behavior

Septianto, Felix, Tjiptono, Fandy and Arli, Dcnni (2020). Authentically, proudly ethical: the effects of authentic pride on consumer acceptance of unethical behavior. European Journal of Marketing, 54 (2), 351-379. doi: 10.1108/ejm-04-2018-0241

Authentically, proudly ethical: the effects of authentic pride on consumer acceptance of unethical behavior

2020

Journal Article

Hubristic pride & prejudice: the effects of hubristic pride on negative word-of-mouth

Septianto, Felix, Northey, Gavin, Chiew, Tung Moi and Ngo, Liem Viet (2020). Hubristic pride & prejudice: the effects of hubristic pride on negative word-of-mouth. International Journal of Research in Marketing, 37 (3), 621-643. doi: 10.1016/j.ijresmar.2019.11.003

Hubristic pride & prejudice: the effects of hubristic pride on negative word-of-mouth

2020

Conference Publication

The benefit and pitfall of humblebragging in social media sdvertising: the moderating role of celebrity versus influencer

Paramita, Widya and Septianto, Felix (2020). The benefit and pitfall of humblebragging in social media sdvertising: the moderating role of celebrity versus influencer. ICAMA-KAS 2020 International Conference, Online, 31 October 2020.

The benefit and pitfall of humblebragging in social media sdvertising: the moderating role of celebrity versus influencer

2020

Conference Publication

Purchase type affects luxury consumption sharing intention on social media: the moderating role of psychological entitlement

Bai, Xue, Kemper, Joya, Septianto, Felix and Seo, Yuri (2020). Purchase type affects luxury consumption sharing intention on social media: the moderating role of psychological entitlement. ICAMA-KAS 2020 International Conference, Online, 31 October 2020.

Purchase type affects luxury consumption sharing intention on social media: the moderating role of psychological entitlement

2020

Journal Article

Do past scandals influence the present performance? The moderating role of consumer mindset

Septianto, Felix (2020). Do past scandals influence the present performance? The moderating role of consumer mindset. Journal of Business Research, 106, 75-81. doi: 10.1016/j.jbusres.2019.09.011

Do past scandals influence the present performance? The moderating role of consumer mindset

2020

Conference Publication

The Effects of Mindfulness on Healthy Food Choice in Childhood Socioeconomic Groups

Errmann, Amy, Seo, Yuri and Septianto, Felix (2020). The Effects of Mindfulness on Healthy Food Choice in Childhood Socioeconomic Groups. North America - Association for Consumer Research Conference, Online, 1-4 October 2020.

The Effects of Mindfulness on Healthy Food Choice in Childhood Socioeconomic Groups

Supervision

Availability

Associate Professor Felix Septianto is:
Not available for supervision

Supervision history

Current supervision

  • Doctor Philosophy

    The Role of Regulatory Mode and Positive Emotions on Consumer Goal Pursuits

    Principal Advisor

    Other advisors: Dr Anne-Maree O'Rourke

  • Doctor Philosophy

    The Role of Emotions in Consumer Acceptance of Food Innovations

    Principal Advisor

    Other advisors: Dr Nicolas Pontes

  • Doctor Philosophy

    What Makes Brands Authentic in their Relationships with Consumers? The Role of Influencers Self-Disclosure on Brand Authenticity.

    Associate Advisor

    Other advisors: Dr Nicolas Pontes

Media

Enquiries

For media enquiries about Associate Professor Felix Septianto's areas of expertise, story ideas and help finding experts, contact our Media team:

communications@uq.edu.au