Overview
Background
Felix Septianto is a faculty member at the University of Queensland. His research explores how businesses can leverage emotions to increase marketing effectiveness. These insights have been published in Financial Times Top 50 (FT50) journals, including the Journal of Consumer Psychology and the Journal of the Academy of Marketing Science.
Felix has been recognised as a Discovery Early Career Researcher Award (DECRA) Fellow by the Australian Research Council, a Paul Bourke Award winner by the Academy of the Social Sciences in Australia, an Emerging Marketing Researcher by the Australian and New Zealand Marketing Academy, and a UQ Foundation Research Excellence Award winner.
Beyond academia, Felix is a co-founder of Accurment, a company applying behavioural science to turn marketing guesswork into growth, used by leading agencies such as Marketforce and Juicebox, and selected for the UQ Ventures ilab x Momentum Accelerator. As part of this work, he also developed Craft, a research tool that helps scholars structure their thinking and turn messy literature into clear research contributions, now used by scholars across 200+ universities in the Asia-Pacific.
Felix earned his PhD from the University of New South Wales and previously taught at the University of Auckland. He also served as Research Director at Quest Strategic, a boutique management consulting firm in Indonesia, where he advised global brands such as Hush Puppies and Philip Morris International.
Availability
- Associate Professor Felix Septianto is:
- Not available for supervision
Works
Search Professor Felix Septianto’s works on UQ eSpace
2021
Journal Article
How scolding can encourage consumer engagement with plastic waste issue? The moderating role of consumers’ mindset
Bandyopadhyay, Argho, Septianto, Felix and Nallaperuma, Kaushalya (2021). How scolding can encourage consumer engagement with plastic waste issue? The moderating role of consumers’ mindset. Journal of Retailing and Consumer Services, 62 102671, 102671. doi: 10.1016/j.jretconser.2021.102671
2021
Conference Publication
LGBT themed advertising and consumers’ religiosity
Chowdhury, Rafi, Arli, Denni and Septianto, Felix (2021). LGBT themed advertising and consumers’ religiosity. Australian and New Zealand Marketing Academy Conference, Melbourne, Australia, 29 November - 1 December 2021.
2021
Conference Publication
The effects of marketing channel selection on brand authenticity: the role of perceived firm size
Septianto, Felix, Ang, Tyson, Japutra, Arnold and Putra, Pragea Geldoffy (2021). The effects of marketing channel selection on brand authenticity: the role of perceived firm size. Marshall Business Research Conference, Online, 5 November 2021.
2021
Journal Article
Religious but not ethical: the effects of extrinsic religiosity, ethnocentrism and self-righteousness on consumers’ ethical judgments
Arli, Denni, Septianto, Felix and Chowdhury, Rafi M. M. I. (2021). Religious but not ethical: the effects of extrinsic religiosity, ethnocentrism and self-righteousness on consumers’ ethical judgments. Journal of Business Ethics, 171 (2), 295-316. doi: 10.1007/s10551-019-04414-2
2021
Conference Publication
Bittersweet In Visual Narratives: How Emotional Shift Amplifies Consumer Engagement
Chan, Ka Wing, Kwon, Junbum, Srinivasan, Srikaanth and Septianto, Felix (2021). Bittersweet In Visual Narratives: How Emotional Shift Amplifies Consumer Engagement. INFORMS Marketing Science Conference, Online, 3-5 June 2021.
2021
Journal Article
Distinct effects of pride and gratitude appeals on sustainable luxury brands
Septianto, Felix, Seo, Yuri and Errmann, Amy Christine (2021). Distinct effects of pride and gratitude appeals on sustainable luxury brands. Journal of Business Ethics, 169 (2), 211-224. doi: 10.1007/s10551-020-04484-7
2021
Journal Article
The role of authentic (vs. hubristic) pride in leveraging the effectiveness of cost transparency
Septianto, Felix, Kemper, Joya A., Tjiptono, Fandy and Paramita, Widya (2021). The role of authentic (vs. hubristic) pride in leveraging the effectiveness of cost transparency. Journal of Business Ethics, 174 (2), 423-439. doi: 10.1007/s10551-020-04613-2
2021
Journal Article
The benefits and pitfalls of humblebragging in social media advertising: the moderating role of the celebrity versus influencer
Paramita, Widya and Septianto, Felix (2021). The benefits and pitfalls of humblebragging in social media advertising: the moderating role of the celebrity versus influencer. International Journal of Advertising, 40 (8), 1-24. doi: 10.1080/02650487.2021.1981589
2021
Journal Article
The effectiveness of advertising images in promoting experiential offerings: an emotional response approach
Septianto, Felix, Ye, Sheng and Northey, Gavin (2021). The effectiveness of advertising images in promoting experiential offerings: an emotional response approach. Journal of Business Research, 122, 344-352. doi: 10.1016/j.jbusres.2020.09.015
2021
Conference Publication
Framing hope: how positive emotions reduce food waste behaviour
Northey, Gavin, Khalil, Mary, Lang, Bodo and Septianto, Felix (2021). Framing hope: how positive emotions reduce food waste behaviour. Australian & New Zealand Marketing Academy Conference, Melbourne, VIC Australia, 29 November - 1 December 2021.
2020
Journal Article
Turning narcissists into prosocial agents: explaining young people’s online donation behavior
Paramita, Widya, Septianto, Felix, Rostiani, Rokhima, Winahjoe, Sari and Audita, Handini (2020). Turning narcissists into prosocial agents: explaining young people’s online donation behavior. Young Consumers, 21 (4), 369-388. doi: 10.1108/YC-11-2019-1070
2020
Journal Article
Condoms and bananas: shock advertising explained through congruence theory
Lee, Michael S.W., Septianto, Felix, Frethey-Bentham, Catherine and Gao, Esther (2020). Condoms and bananas: shock advertising explained through congruence theory. Journal of Retailing and Consumer Services, 57 102228, 102228. doi: 10.1016/j.jretconser.2020.102228
2020
Journal Article
Effects of power and implicit theories on donation
Khalil, Mary, Khan, Saira and Septianto, Felix (2020). Effects of power and implicit theories on donation. Australasian Marketing Journal, 28 (3), 98-107. doi: 10.1016/j.ausmj.2020.07.002
2020
Journal Article
Sharing is (not) caring? The interactive effects of power and psychological distance on tolerance of unethical behavior
Paramita, Widya, Septianto, Felix, Winahjoe, Sari, Purwanto, B. M. and Candra, Ika Diyah (2020). Sharing is (not) caring? The interactive effects of power and psychological distance on tolerance of unethical behavior. Australasian Marketing Journal, 28 (3), 42-49. doi: 10.1016/j.ausmj.2019.12.002
2020
Journal Article
Thanks, but no thanks: the influence of gratitude on consumer awareness of food waste
Septianto, Felix, Kemper, Joya A. and Northey, Gavin (2020). Thanks, but no thanks: the influence of gratitude on consumer awareness of food waste. Journal of Cleaner Production, 258 120591, 1-14. doi: 10.1016/j.jclepro.2020.120591
2020
Journal Article
Proud powerful, grateful powerless: the interactive effect of power and emotion on gift giving
Septianto, Felix, Nallaperuma, Kaushalya, Bandyopadhyay, Argho and Dolan, Rebecca (2020). Proud powerful, grateful powerless: the interactive effect of power and emotion on gift giving. European Journal of Marketing, 54 (7), 1703-1729. doi: 10.1108/ejm-10-2018-0727
2020
Journal Article
LGBTQ imagery in advertising how viewers' political ideology shapes their emotional response to gender and sexuality in advertisements
Northey, Gavin, Dolan, Rebecca, Etheridge, Jane, Septianto, Felix and van Esch, Patrick (2020). LGBTQ imagery in advertising how viewers' political ideology shapes their emotional response to gender and sexuality in advertisements. Journal of Advertising Research, 60 (2), 222-236. doi: 10.2501/jar-2020-009
2020
Journal Article
Authenticity and exclusivity appeals in luxury advertising: the role of promotion and prevention pride
Septianto, Felix, Seo, Yuri, Sung, Billy and Zhao, Fang (2020). Authenticity and exclusivity appeals in luxury advertising: the role of promotion and prevention pride. European Journal of Marketing, 54 (6), 1305-1323. doi: 10.1108/ejm-10-2018-0690
2020
Journal Article
The power of beauty? The interactive effects of awe and online reviews on purchase intentions
Septianto, Felix, Kemper, Joya A. and Choi, Jinyoung (Jane) (2020). The power of beauty? The interactive effects of awe and online reviews on purchase intentions. Journal of Retailing and Consumer Services, 54 102066, 102066. doi: 10.1016/j.jretconser.2020.102066
2020
Journal Article
The interactive effects of emotions and numerical information in increasing consumer support to conservation efforts
Septianto, Felix, Kemper, Joya A. and Chiew, Tung Moi (2020). The interactive effects of emotions and numerical information in increasing consumer support to conservation efforts. Journal of Business Research, 110, 445-455. doi: 10.1016/j.jbusres.2020.02.021
Funding
Past funding
Supervision
Availability
- Associate Professor Felix Septianto is:
- Not available for supervision
Supervision history
Current supervision
-
Doctor Philosophy
The Role of Regulatory Mode and Positive Emotions on Consumer Goal Pursuits
Principal Advisor
Other advisors: Dr Anne-Maree O'Rourke
-
Doctor Philosophy
What Makes Brands Authentic in their Relationships with Consumers? The Role of Influencers Self-Disclosure on Brand Authenticity.
Associate Advisor
Other advisors: Associate Professor Nicolas Pontes
Completed supervision
-
2026
Doctor Philosophy
An Examination of Consumer Mindsets in the Context of Cultured Meat
Principal Advisor
Other advisors: Associate Professor Nicolas Pontes
Media
Enquiries
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