Overview
Background
Felix Septianto is a faculty member at the University of Queensland. He earned his PhD from the University of New South Wales and previously taught at the University of Auckland. His research explores how businesses can leverage emotions to increase marketing effectiveness. These insights have been published in Financial Times' Top 50 (FT50) journals and featured in media outlets including the Harvard Business Review.
Felix has been recognised as a Discovery Early Career Researcher Award (DECRA) Fellow by the Australian Research Council, a Paul Bourke Award winner by the Academy of the Social Sciences in Australia, an Emerging Marketing Researcher by the Australian and New Zealand Marketing Academy, and a UQ Foundation Research Excellence Award winner.
Beyond academia, Felix is a co-founder of Accurment, offering behavioural science solutions that turn marketing guesswork into growth, trusted by leading agencies such as Marketforce and Juicebox. He has also served as Research Director at Quest Strategic, a boutique management consulting firm in Indonesia, where he advised global brands including Hush Puppies and Philip Morris International.
Availability
- Associate Professor Felix Septianto is:
- Not available for supervision
Works
Search Professor Felix Septianto’s works on UQ eSpace
2021
Journal Article
The benefits and pitfalls of humblebragging in social media advertising: the moderating role of the celebrity versus influencer
Paramita, Widya and Septianto, Felix (2021). The benefits and pitfalls of humblebragging in social media advertising: the moderating role of the celebrity versus influencer. International Journal of Advertising, 40 (8), 1-24. doi: 10.1080/02650487.2021.1981589
2021
Journal Article
The effectiveness of advertising images in promoting experiential offerings: an emotional response approach
Septianto, Felix, Ye, Sheng and Northey, Gavin (2021). The effectiveness of advertising images in promoting experiential offerings: an emotional response approach. Journal of Business Research, 122, 344-352. doi: 10.1016/j.jbusres.2020.09.015
2021
Conference Publication
Framing hope: how positive emotions reduce food waste behaviour
Northey, Gavin, Khalil, Mary, Lang, Bodo and Septianto, Felix (2021). Framing hope: how positive emotions reduce food waste behaviour. Australian & New Zealand Marketing Academy Conference, Melbourne, VIC Australia, 29 November - 1 December 2021.
2021
Journal Article
Everyday “low price” or everyday “value”? The interactive effects of framing and construal level on consumer purchase intentions
Septianto, Felix, Lee, Michael SW. and Putra, Pragea Geldoffy (2021). Everyday “low price” or everyday “value”? The interactive effects of framing and construal level on consumer purchase intentions. Journal of Retailing and Consumer Services, 58 102317, 102317. doi: 10.1016/j.jretconser.2020.102317
2021
Conference Publication
Cute Brand Logo Reduces Consumer Punishment
Septianto, Felix and Kwon, Junbum (2021). Cute Brand Logo Reduces Consumer Punishment. Australian & New Zealand Marketing Academy Conference, Melbourne, VIC Australia, 29 November - 1 December 2021.
2020
Journal Article
Turning narcissists into prosocial agents: explaining young people’s online donation behavior
Paramita, Widya, Septianto, Felix, Rostiani, Rokhima, Winahjoe, Sari and Audita, Handini (2020). Turning narcissists into prosocial agents: explaining young people’s online donation behavior. Young Consumers, 21 (4), 369-388. doi: 10.1108/YC-11-2019-1070
2020
Journal Article
Condoms and bananas: shock advertising explained through congruence theory
Lee, Michael S.W., Septianto, Felix, Frethey-Bentham, Catherine and Gao, Esther (2020). Condoms and bananas: shock advertising explained through congruence theory. Journal of Retailing and Consumer Services, 57 102228, 102228. doi: 10.1016/j.jretconser.2020.102228
2020
Journal Article
Effects of power and implicit theories on donation
Khalil, Mary, Khan, Saira and Septianto, Felix (2020). Effects of power and implicit theories on donation. Australasian Marketing Journal, 28 (3), 98-107. doi: 10.1016/j.ausmj.2020.07.002
2020
Journal Article
Sharing is (not) caring? The interactive effects of power and psychological distance on tolerance of unethical behavior
Paramita, Widya, Septianto, Felix, Winahjoe, Sari, Purwanto, B. M. and Candra, Ika Diyah (2020). Sharing is (not) caring? The interactive effects of power and psychological distance on tolerance of unethical behavior. Australasian Marketing Journal, 28 (3), 42-49. doi: 10.1016/j.ausmj.2019.12.002
2020
Journal Article
Thanks, but no thanks: the influence of gratitude on consumer awareness of food waste
Septianto, Felix, Kemper, Joya A. and Northey, Gavin (2020). Thanks, but no thanks: the influence of gratitude on consumer awareness of food waste. Journal of Cleaner Production, 258 120591, 1-14. doi: 10.1016/j.jclepro.2020.120591
2020
Journal Article
Proud powerful, grateful powerless: the interactive effect of power and emotion on gift giving
Septianto, Felix, Nallaperuma, Kaushalya, Bandyopadhyay, Argho and Dolan, Rebecca (2020). Proud powerful, grateful powerless: the interactive effect of power and emotion on gift giving. European Journal of Marketing, 54 (7), 1703-1729. doi: 10.1108/ejm-10-2018-0727
2020
Journal Article
LGBTQ imagery in advertising how viewers' political ideology shapes their emotional response to gender and sexuality in advertisements
Northey, Gavin, Dolan, Rebecca, Etheridge, Jane, Septianto, Felix and van Esch, Patrick (2020). LGBTQ imagery in advertising how viewers' political ideology shapes their emotional response to gender and sexuality in advertisements. Journal of Advertising Research, 60 (2), 222-236. doi: 10.2501/jar-2020-009
2020
Journal Article
Authenticity and exclusivity appeals in luxury advertising: the role of promotion and prevention pride
Septianto, Felix, Seo, Yuri, Sung, Billy and Zhao, Fang (2020). Authenticity and exclusivity appeals in luxury advertising: the role of promotion and prevention pride. European Journal of Marketing, 54 (6), 1305-1323. doi: 10.1108/ejm-10-2018-0690
2020
Journal Article
The power of beauty? The interactive effects of awe and online reviews on purchase intentions
Septianto, Felix, Kemper, Joya A. and Choi, Jinyoung (Jane) (2020). The power of beauty? The interactive effects of awe and online reviews on purchase intentions. Journal of Retailing and Consumer Services, 54 102066, 102066. doi: 10.1016/j.jretconser.2020.102066
2020
Journal Article
The distinct effects of gratitude and pride on donation choice and amount
Paramita, Widya, Septianto, Felix and Tjiptono, Fandy (2020). The distinct effects of gratitude and pride on donation choice and amount. Journal of Retailing and Consumer Services, 53 101972, 101972. doi: 10.1016/j.jretconser.2019.101972
2020
Journal Article
Anger punishes, compassion forgives: how discrete emotions mitigate double standards in consumer ethical judgment
Septianto, Felix, Tjiptono, Fandy and Kusumasondjaja, Sony (2020). Anger punishes, compassion forgives: how discrete emotions mitigate double standards in consumer ethical judgment. Journal of Retailing and Consumer Services, 53 101979, 101979. doi: 10.1016/j.jretconser.2019.101979
2020
Journal Article
Committed to help: the effects of frequency of corporate donations on luxury brand evaluations
Sengabira, Charmant Ndereyimana, Septianto, Felix and Northey, Gavin (2020). Committed to help: the effects of frequency of corporate donations on luxury brand evaluations. Asia Pacific Journal of Marketing and Logistics, 32 (3), 681-694. doi: 10.1108/apjml-06-2019-0366
2020
Journal Article
The interactive effects of emotions and numerical information in increasing consumer support to conservation efforts
Septianto, Felix, Kemper, Joya A. and Chiew, Tung Moi (2020). The interactive effects of emotions and numerical information in increasing consumer support to conservation efforts. Journal of Business Research, 110, 445-455. doi: 10.1016/j.jbusres.2020.02.021
2020
Journal Article
Emotional responses to plastic waste: matching image and message framing in encouraging consumers to reduce plastic consumption
Septianto, Felix and Lee, Michael S. W. (2020). Emotional responses to plastic waste: matching image and message framing in encouraging consumers to reduce plastic consumption. Australasian Marketing Journal, 28 (1), 18-29. doi: 10.1016/j.ausmj.2019.09.002
2020
Journal Article
Authentically, proudly ethical: the effects of authentic pride on consumer acceptance of unethical behavior
Septianto, Felix, Tjiptono, Fandy and Arli, Dcnni (2020). Authentically, proudly ethical: the effects of authentic pride on consumer acceptance of unethical behavior. European Journal of Marketing, 54 (2), 351-379. doi: 10.1108/ejm-04-2018-0241
Funding
Past funding
Supervision
Availability
- Associate Professor Felix Septianto is:
- Not available for supervision
Supervision history
Current supervision
-
Doctor Philosophy
An Examination of Consumer Mindsets in the Context of Cultured Meat
Principal Advisor
Other advisors: Dr Nicolas Pontes
-
Doctor Philosophy
The Role of Regulatory Mode and Positive Emotions on Consumer Goal Pursuits
Principal Advisor
Other advisors: Dr Anne-Maree O'Rourke
-
Doctor Philosophy
What Makes Brands Authentic in their Relationships with Consumers? The Role of Influencers Self-Disclosure on Brand Authenticity.
Associate Advisor
Other advisors: Dr Nicolas Pontes
Media
Enquiries
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