Overview
Background
Felix is a faculty member at the University of Queensland. His research examines how businesses can harness emotional power to enhance marketing effectiveness. These insights have been published in Financial Times' Top 50 (FT50) journals and featured in media outlets including the Harvard Business Review.
He has been recognised as a Discovery Early Career Researcher Award (DECRA) Fellow by the Australian Research Council, a Paul Bourke Award winner by the Academy of the Social Sciences in Australia, an ANZMAC Emerging Marketing Researcher by the Australian and New Zealand Marketing Academy, and a UQ Foundation Research Excellence Award winner.
Felix is also a co-founder of Accurment, a behavioural decision engine that helps marketers craft research-backed strategies and earn stakeholder trust by leveraging a proprietary, expert-curated behavioural science database.
He earned his PhD from the University of New South Wales and previously served as a faculty member at the University of Auckland. He has also been Research Director at Quest Strategic, a boutique management consulting firm in Indonesia.
Availability
- Associate Professor Felix Septianto is:
- Not available for supervision
Works
Search Professor Felix Septianto’s works on UQ eSpace
2022
Journal Article
Too cute to be bad? Cute brand logo reduces consumer punishment following brand transgressions
Septianto, Felix and Kwon, Junbum (2022). Too cute to be bad? Cute brand logo reduces consumer punishment following brand transgressions. International Journal of Research in Marketing, 39 (4), 1108-1126. doi: 10.1016/j.ijresmar.2021.12.006
2022
Journal Article
The effects of mixed emotional appeals in leveraging paradox brands
Xin, Benlu, Zhu, Chengfeng and Septianto, Felix (2022). The effects of mixed emotional appeals in leveraging paradox brands. Journal of Business Research, 153, 266-275. doi: 10.1016/j.jbusres.2022.08.020
2022
Journal Article
Negative effect of roundup requests on repurchase intentions
Khan, Saira Raza, Septianto, Felix and Putra, Pragea Geldoffy (2022). Negative effect of roundup requests on repurchase intentions. Australasian Marketing Journal, 30 (4), 288-296. doi: 10.1177/18393349211002534
2022
Journal Article
Feeling grateful versus happy? The effects of emotional appeals in advertisements on self-made products
Japutra, Arnold, Septianto, Felix and Can, Ali Selcuk (2022). Feeling grateful versus happy? The effects of emotional appeals in advertisements on self-made products. Journal of Retailing and Consumer Services, 69 103091, 103091. doi: 10.1016/j.jretconser.2022.103091
2022
Journal Article
Art infusion and functional theories of attitudes toward luxury brands: the mediating role of feelings of self-inauthenticity
Quach, Sara, Septianto, Felix, Thaichon, Park and Mao, Wen (2022). Art infusion and functional theories of attitudes toward luxury brands: the mediating role of feelings of self-inauthenticity. Journal of Business Research, 150, 538-552. doi: 10.1016/j.jbusres.2022.06.046
2022
Journal Article
The role of cultural congruence in the art infusion effect
Seo, Yuri, Septianto, Felix and Ko, Eunju (2022). The role of cultural congruence in the art infusion effect. Journal of Consumer Psychology, 32 (4), 634-651. doi: 10.1002/jcpy.1248
2022
Journal Article
The impact of socioeconomic status on preferences for sustainable luxury brands
Kim, Jungkeun, Park, Jooyoung and Septianto, Felix (2022). The impact of socioeconomic status on preferences for sustainable luxury brands. Psychology & Marketing, 39 (8), 1563-1578. doi: 10.1002/mar.21671
2022
Journal Article
Lay beliefs about the world affect preferences for sustainable hotel offerings
Septianto, Felix, Kemper, Joya and Thai, Nguyen T. (2022). Lay beliefs about the world affect preferences for sustainable hotel offerings. Australasian Marketing Journal, 30 (3), 246-257. doi: 10.1177/1839334921999476
2022
Journal Article
Hopefully that’s not wasted! The role of hope for reducing food waste
Khalil, Mary, Northey, Gavin, Septianto, Felix and Lang, Bodo (2022). Hopefully that’s not wasted! The role of hope for reducing food waste. Journal of Business Research, 147, 59-70. doi: 10.1016/j.jbusres.2022.03.080
2022
Journal Article
The differential effects of integral pride and gratitude on divergent moral judgment for the self versus others
Septianto, Felix, Tjiptono, Fandy, Arli, Denni and Sun, Jian-Min (2022). The differential effects of integral pride and gratitude on divergent moral judgment for the self versus others. Australian Journal of Management, 47 (3), 579-594. doi: 10.1177/03128962211062644
2022
Journal Article
"Open to give": mindfulness improves evaluations of charity appeals that are incongruent with the consumer’s political ideology
Errmann, Amy Christine, Seo, Yuri and Septianto, Felix (2022). "Open to give": mindfulness improves evaluations of charity appeals that are incongruent with the consumer’s political ideology. Journal of the Association for Consumer Research, 7 (3), 276-286. doi: 10.1086/719580
2022
Journal Article
The role of cool versus warm colors in B2B versus B2C firm-generated content for boosting positive eWOM
Kwon, Junbum, Chan, Ka Wing, Gu, William and Septianto, Felix (2022). The role of cool versus warm colors in B2B versus B2C firm-generated content for boosting positive eWOM. Industrial Marketing Management, 104, 212-225. doi: 10.1016/j.indmarman.2022.03.011
2022
Journal Article
The impact of social media visual features on acceptance of meat substitute
Septianto, Felix, Kemper, Joya, Quang, Huy Phạm, Li, Shuge and Kwon, Junbum (2022). The impact of social media visual features on acceptance of meat substitute. International Journal of Market Research, 64 (6) 147078532211073, 147078532211073-772. doi: 10.1177/14707853221107309
2022
Journal Article
The interactive effect of insight and cuteness in driving purchase likelihood: a lay belief of creativity
Septianto, Felix, Rostiani, Rokhima and Paramita, Widya (2022). The interactive effect of insight and cuteness in driving purchase likelihood: a lay belief of creativity. Asia Pacific Journal of Marketing and Logistics, 34 (6), 1145-1157. doi: 10.1108/apjml-04-2021-0274
2022
Journal Article
Consumers’ responses to moral controversies of religiously positioned brands: the effects of religiosity on brand loyalty
Chowdhury, Rafi, Arli, Denni and Septianto, Felix (2022). Consumers’ responses to moral controversies of religiously positioned brands: the effects of religiosity on brand loyalty. European Journal of Marketing, 56 (5), 1398-1433. doi: 10.1108/EJM-11-2020-0841
2022
Journal Article
The role of threat-based awe and construal level in charitable advertising
Septianto, Felix, Nasution, Reza Ashari, Arnita, Devi and Seo, Yuri (2022). The role of threat-based awe and construal level in charitable advertising. European Journal of Marketing, 56 (5), 1532-1555. doi: 10.1108/EJM-06-2021-0403
2022
Journal Article
The persuasiveness of metaphor in advertising
Septianto, Felix, Pontes, Nicolas and Tjiptono, Fandy (2022). The persuasiveness of metaphor in advertising. Psychology and Marketing, 39 (5), 951-961. doi: 10.1002/mar.21633
2022
Journal Article
The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness: a construal level perspective
Septianto, Felix, Japutra, Arnold, Sung, Billy and Seo, Yuri (2022). The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness: a construal level perspective. International Marketing Review, 39 (4), 931-954. doi: 10.1108/IMR-10-2021-0291
2022
Journal Article
Luxury customization and self-authenticity: Implications for consumer wellbeing
Choi, Dayeon, Seo, Yuri, Septianto, Felix and Ko, Eunju (2022). Luxury customization and self-authenticity: Implications for consumer wellbeing. Journal of Business Research, 141, 243-252. doi: 10.1016/j.jbusres.2021.12.024
2022
Journal Article
Sharing luxury possessions in the age of digital experience economy: consumption type and psychological entitlement
Kemper, Joya A., Bai, Xue, Zhao, Fang, Chiew, Tung Moi, Septianto, Felix and Seo, Yuri (2022). Sharing luxury possessions in the age of digital experience economy: consumption type and psychological entitlement. Journal of Business Research, 142, 875-885. doi: 10.1016/j.jbusres.2022.01.005
Funding
Past funding
Supervision
Availability
- Associate Professor Felix Septianto is:
- Not available for supervision
Supervision history
Current supervision
-
Doctor Philosophy
The Role of Regulatory Mode and Positive Emotions on Consumer Goal Pursuits
Principal Advisor
Other advisors: Dr Anne-Maree O'Rourke
-
Doctor Philosophy
The Role of Emotions in Consumer Acceptance of Food Innovations
Principal Advisor
Other advisors: Dr Nicolas Pontes
-
Doctor Philosophy
What Makes Brands Authentic in their Relationships with Consumers? The Role of Influencers Self-Disclosure on Brand Authenticity.
Associate Advisor
Other advisors: Dr Nicolas Pontes
Media
Enquiries
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