Overview
Background
Felix Septianto is a faculty member at the University of Queensland. His research explores how businesses can leverage emotions to increase marketing effectiveness. These insights have been published in Financial Times Top 50 (FT50) journals, including the Journal of Consumer Psychology and the Journal of the Academy of Marketing Science.
Felix has been recognised as a Discovery Early Career Researcher Award (DECRA) Fellow by the Australian Research Council, a Paul Bourke Award winner by the Academy of the Social Sciences in Australia, an Emerging Marketing Researcher by the Australian and New Zealand Marketing Academy, and a UQ Foundation Research Excellence Award winner.
Beyond academia, Felix is a co-founder of Accurment, a company applying behavioural science to turn marketing guesswork into growth, used by leading agencies such as Marketforce and Juicebox, and selected for the UQ Ventures ilab x Momentum Accelerator. As part of this work, he also developed Craft, a research tool that helps scholars structure their thinking and turn messy literature into clear research contributions, now used by scholars across 200+ universities in the Asia-Pacific.
Felix earned his PhD from the University of New South Wales and previously taught at the University of Auckland. He also served as Research Director at Quest Strategic, a boutique management consulting firm in Indonesia, where he advised global brands such as Hush Puppies and Philip Morris International.
Availability
- Associate Professor Felix Septianto is:
- Not available for supervision
Works
Search Professor Felix Septianto’s works on UQ eSpace
2023
Journal Article
The effect of severe imagery in advertising on charitable behaviour and the moderating role of social closeness
Sung, Billy, Septianto, Felix and Stankovic, Michelle (2023). The effect of severe imagery in advertising on charitable behaviour and the moderating role of social closeness. Journal of Consumer Affairs, 57 (3), 1352-1376. doi: 10.1111/joca.12531
2023
Journal Article
When I’m first, I can use more: the divergent effects of joint appeals on likelihood of purchasing sustainable products
Rostiani, Rokhima, Purwanto, Bernardinus Maria, Septianto, Felix and Chiew, Tung Moi (2023). When I’m first, I can use more: the divergent effects of joint appeals on likelihood of purchasing sustainable products. Australasian Marketing Journal, 31 (3), 228-238. doi: 10.1177/14413582221089289
2023
Conference Publication
Implicit mindset and preference for in-kind CSR contributions
Seo, Yuri, Septianto, Felix, Sen, Sankar and Mathur, Pragya (2023). Implicit mindset and preference for in-kind CSR contributions. North American Association for Consumer Research Conference, Seattle, WA, United States, 26-29 October 2023.
2023
Conference Publication
Consumer beliefs and responses to equality-based initiatives
Ochionuoha, Aristus, Saluja, Geetanjali and Septianto, Felix (2023). Consumer beliefs and responses to equality-based initiatives. Australian and New Zealand Marketing Academy Conference, Dunedin, New Zealand, 4-6 December 2023.
2023
Journal Article
What’s in a (First) Name? Personized Advertising Messages Enhance Consumer Perceived Ethicality
Septianto, Felix, Paramita, Widya and Ye, Sheng (2023). What’s in a (First) Name? Personized Advertising Messages Enhance Consumer Perceived Ethicality. Journal of Advertising, 52 (2), 179-192. doi: 10.1080/00913367.2021.1990810
2023
Journal Article
Novel products and advertising visuals: the mediating role of perceived luxuriousness on willingness to try clean meat products
Septianto, Felix, Quach, Sara, Thaichon, Park and Japutra, Arnold (2023). Novel products and advertising visuals: the mediating role of perceived luxuriousness on willingness to try clean meat products. International Journal of Advertising, 42 (5), 916-944. doi: 10.1080/02650487.2022.2125183
2023
Journal Article
Emotional cues’ effects on grotesque advertising
Bandyopadhyay, Argho , Septianto, Felix, Nallaperuma, Kaushalya and Lang, Bodo (2023). Emotional cues’ effects on grotesque advertising. Australasian Marketing Journal, 31 (2) 18393349211056373, 124-134. doi: 10.1177/18393349211056373
2023
Journal Article
The role of online channel in influencing perceived firm size and brand authenticity in international marketing
Septianto, Felix, Japutra, Arnold, Putra, Pragea and Ang, Tyson (2023). The role of online channel in influencing perceived firm size and brand authenticity in international marketing. International Marketing Review, 40 (2), 246-264. doi: 10.1108/imr-03-2022-0070
2023
Conference Publication
How micro (vs. mega) influencers drive word-of-mouth in the age of digital economy: The moderating role of consumers’ mindset
Park, Jiwoon, Lee, Jasmin, Septianto, Felix and Seo, Yuri (2023). How micro (vs. mega) influencers drive word-of-mouth in the age of digital economy: The moderating role of consumers’ mindset. American Marketing Association Summer Conference, San Francisco, CA United States, 4-6 August 2023.
2023
Conference Publication
Beauty in the eye of the mindset-holder
Lee, Jasmin, Seo, Yuri and Septianto, Felix (2023). Beauty in the eye of the mindset-holder. Australian and New Zealand Marketing Academy Conference, Dunedin, New Zealand, 4-6 December 2023.
2022
Journal Article
Too cute to be bad? Cute brand logo reduces consumer punishment following brand transgressions
Septianto, Felix and Kwon, Junbum (2022). Too cute to be bad? Cute brand logo reduces consumer punishment following brand transgressions. International Journal of Research in Marketing, 39 (4), 1108-1126. doi: 10.1016/j.ijresmar.2021.12.006
2022
Journal Article
The effects of mixed emotional appeals in leveraging paradox brands
Xin, Benlu, Zhu, Chengfeng and Septianto, Felix (2022). The effects of mixed emotional appeals in leveraging paradox brands. Journal of Business Research, 153, 266-275. doi: 10.1016/j.jbusres.2022.08.020
2022
Journal Article
Art infusion and functional theories of attitudes toward luxury brands: the mediating role of feelings of self-inauthenticity
Quach, Sara, Septianto, Felix, Thaichon, Park and Mao, Wen (2022). Art infusion and functional theories of attitudes toward luxury brands: the mediating role of feelings of self-inauthenticity. Journal of Business Research, 150, 538-552. doi: 10.1016/j.jbusres.2022.06.046
2022
Journal Article
Negative effect of roundup requests on repurchase intentions
Khan, Saira Raza, Septianto, Felix and Putra, Pragea Geldoffy (2022). Negative effect of roundup requests on repurchase intentions. Australasian Marketing Journal, 30 (4), 288-296. doi: 10.1177/18393349211002534
2022
Journal Article
Feeling grateful versus happy? The effects of emotional appeals in advertisements on self-made products
Japutra, Arnold, Septianto, Felix and Can, Ali Selcuk (2022). Feeling grateful versus happy? The effects of emotional appeals in advertisements on self-made products. Journal of Retailing and Consumer Services, 69 103091, 103091. doi: 10.1016/j.jretconser.2022.103091
2022
Journal Article
Lay beliefs about the world affect preferences for sustainable hotel offerings
Septianto, Felix, Kemper, Joya and Thai, Nguyen T. (2022). Lay beliefs about the world affect preferences for sustainable hotel offerings. Australasian Marketing Journal, 30 (3), 246-257. doi: 10.1177/1839334921999476
2022
Journal Article
Hopefully that’s not wasted! The role of hope for reducing food waste
Khalil, Mary, Northey, Gavin, Septianto, Felix and Lang, Bodo (2022). Hopefully that’s not wasted! The role of hope for reducing food waste. Journal of Business Research, 147, 59-70. doi: 10.1016/j.jbusres.2022.03.080
2022
Journal Article
The differential effects of integral pride and gratitude on divergent moral judgment for the self versus others
Septianto, Felix, Tjiptono, Fandy, Arli, Denni and Sun, Jian-Min (2022). The differential effects of integral pride and gratitude on divergent moral judgment for the self versus others. Australian Journal of Management, 47 (3), 579-594. doi: 10.1177/03128962211062644
2022
Journal Article
The impact of socioeconomic status on preferences for sustainable luxury brands
Kim, Jungkeun, Park, Jooyoung and Septianto, Felix (2022). The impact of socioeconomic status on preferences for sustainable luxury brands. Psychology & Marketing, 39 (8), 1563-1578. doi: 10.1002/mar.21671
2022
Journal Article
The role of cool versus warm colors in B2B versus B2C firm-generated content for boosting positive eWOM
Kwon, Junbum, Chan, Ka Wing, Gu, William and Septianto, Felix (2022). The role of cool versus warm colors in B2B versus B2C firm-generated content for boosting positive eWOM. Industrial Marketing Management, 104, 212-225. doi: 10.1016/j.indmarman.2022.03.011
Funding
Past funding
Supervision
Availability
- Associate Professor Felix Septianto is:
- Not available for supervision
Supervision history
Current supervision
-
Doctor Philosophy
The Role of Regulatory Mode and Positive Emotions on Consumer Goal Pursuits
Principal Advisor
Other advisors: Dr Anne-Maree O'Rourke
-
Doctor Philosophy
What Makes Brands Authentic in their Relationships with Consumers? The Role of Influencers Self-Disclosure on Brand Authenticity.
Associate Advisor
Other advisors: Associate Professor Nicolas Pontes
Completed supervision
-
2026
Doctor Philosophy
An Examination of Consumer Mindsets in the Context of Cultured Meat
Principal Advisor
Other advisors: Associate Professor Nicolas Pontes
Media
Enquiries
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