Overview
Background
Felix Septianto is a faculty member at the University of Queensland. He earned his PhD from the University of New South Wales and previously taught at the University of Auckland. His research explores how businesses can leverage emotions to increase marketing effectiveness. These insights have been published in Financial Times' Top 50 (FT50) journals and featured in media outlets including the Harvard Business Review.
Felix has been recognised as a Discovery Early Career Researcher Award (DECRA) Fellow by the Australian Research Council, a Paul Bourke Award winner by the Academy of the Social Sciences in Australia, an Emerging Marketing Researcher by the Australian and New Zealand Marketing Academy, and a UQ Foundation Research Excellence Award winner.
Beyond academia, Felix is a co-founder of Accurment, a company applying behavioural science to turn marketing guesswork into growth and trusted by leading agencies such as Marketforce and Juicebox. He has also served as Research Director at Quest Strategic, a boutique management consulting firm in Indonesia, where he advised global brands including Hush Puppies and Philip Morris International.
Availability
- Associate Professor Felix Septianto is:
- Not available for supervision
Works
Search Professor Felix Septianto’s works on UQ eSpace
2023
Conference Publication
Loneliness increases support for brand activism
Khan, Saira, Seo, Yuri and Septianto, Felix (2023). Loneliness increases support for brand activism. American Marketing Association Summer Conference, San Francisco, CA United States, 4-6 August 2023.
2023
Book Chapter
Attention toward sustainability in premium food packaging an eye-tracking study on red meat
Hooshmand, Reyhane, Sung, Billy, Kim, Joo Hee and Septianto, Felix (2023). Attention toward sustainability in premium food packaging an eye-tracking study on red meat. Luxury marketing, sustainability and technology: the future of luxury management. (pp. 70-91) edited by Park Thaichon and Sara Quach. Abingdon, Oxon, United Kingdom: Routledge. doi: 10.4324/9781003321378-5
2023
Conference Publication
The role of emotion in influencing effective product placement
Kim, Joohee, O'Rourke, Anne-Maree and Septianto, Felix (2023). The role of emotion in influencing effective product placement. Global Marketing Conference, Seoul, South Korea, 20-23 July 2023.
2023
Conference Publication
Positive cognitive emotions promotes healthy eating
Duong, Chien, Lin, Joanna, Sung, Billy and Septianto, Felix (2023). Positive cognitive emotions promotes healthy eating. Australian and New Zealand Marketing Academy Conference, Dunedin, New Zealand, 4-6 December 2023.
2023
Conference Publication
The role of regulatory mode and positive emotion in social media engagement
Septianto, Felix and Mathmann, Frank (2023). The role of regulatory mode and positive emotion in social media engagement. Global Marketing Conference, Seoul, South Korea, 20-23 July 2023.
2023
Conference Publication
Challenging clean meat naturalness perceptions: The role of consumer mindsets
Arango, Luis, Septianto, Felix and Pontes, Nicolas (2023). Challenging clean meat naturalness perceptions: The role of consumer mindsets. Australian and New Zealand Marketing Academy Conference, Dunedin, New Zealand, 4-6 December 2023.
2022
Journal Article
Too cute to be bad? Cute brand logo reduces consumer punishment following brand transgressions
Septianto, Felix and Kwon, Junbum (2022). Too cute to be bad? Cute brand logo reduces consumer punishment following brand transgressions. International Journal of Research in Marketing, 39 (4), 1108-1126. doi: 10.1016/j.ijresmar.2021.12.006
2022
Journal Article
The effects of mixed emotional appeals in leveraging paradox brands
Xin, Benlu, Zhu, Chengfeng and Septianto, Felix (2022). The effects of mixed emotional appeals in leveraging paradox brands. Journal of Business Research, 153, 266-275. doi: 10.1016/j.jbusres.2022.08.020
2022
Journal Article
Negative effect of roundup requests on repurchase intentions
Khan, Saira Raza, Septianto, Felix and Putra, Pragea Geldoffy (2022). Negative effect of roundup requests on repurchase intentions. Australasian Marketing Journal, 30 (4), 288-296. doi: 10.1177/18393349211002534
2022
Journal Article
Feeling grateful versus happy? The effects of emotional appeals in advertisements on self-made products
Japutra, Arnold, Septianto, Felix and Can, Ali Selcuk (2022). Feeling grateful versus happy? The effects of emotional appeals in advertisements on self-made products. Journal of Retailing and Consumer Services, 69 103091, 103091. doi: 10.1016/j.jretconser.2022.103091
2022
Journal Article
Art infusion and functional theories of attitudes toward luxury brands: the mediating role of feelings of self-inauthenticity
Quach, Sara, Septianto, Felix, Thaichon, Park and Mao, Wen (2022). Art infusion and functional theories of attitudes toward luxury brands: the mediating role of feelings of self-inauthenticity. Journal of Business Research, 150, 538-552. doi: 10.1016/j.jbusres.2022.06.046
2022
Journal Article
The role of cultural congruence in the art infusion effect
Seo, Yuri, Septianto, Felix and Ko, Eunju (2022). The role of cultural congruence in the art infusion effect. Journal of Consumer Psychology, 32 (4), 634-651. doi: 10.1002/jcpy.1248
2022
Journal Article
The impact of socioeconomic status on preferences for sustainable luxury brands
Kim, Jungkeun, Park, Jooyoung and Septianto, Felix (2022). The impact of socioeconomic status on preferences for sustainable luxury brands. Psychology & Marketing, 39 (8), 1563-1578. doi: 10.1002/mar.21671
2022
Journal Article
Lay beliefs about the world affect preferences for sustainable hotel offerings
Septianto, Felix, Kemper, Joya and Thai, Nguyen T. (2022). Lay beliefs about the world affect preferences for sustainable hotel offerings. Australasian Marketing Journal, 30 (3), 246-257. doi: 10.1177/1839334921999476
2022
Journal Article
Hopefully that’s not wasted! The role of hope for reducing food waste
Khalil, Mary, Northey, Gavin, Septianto, Felix and Lang, Bodo (2022). Hopefully that’s not wasted! The role of hope for reducing food waste. Journal of Business Research, 147, 59-70. doi: 10.1016/j.jbusres.2022.03.080
2022
Journal Article
The differential effects of integral pride and gratitude on divergent moral judgment for the self versus others
Septianto, Felix, Tjiptono, Fandy, Arli, Denni and Sun, Jian-Min (2022). The differential effects of integral pride and gratitude on divergent moral judgment for the self versus others. Australian Journal of Management, 47 (3), 579-594. doi: 10.1177/03128962211062644
2022
Journal Article
"Open to give": mindfulness improves evaluations of charity appeals that are incongruent with the consumer’s political ideology
Errmann, Amy Christine, Seo, Yuri and Septianto, Felix (2022). "Open to give": mindfulness improves evaluations of charity appeals that are incongruent with the consumer’s political ideology. Journal of the Association for Consumer Research, 7 (3), 276-286. doi: 10.1086/719580
2022
Journal Article
The role of cool versus warm colors in B2B versus B2C firm-generated content for boosting positive eWOM
Kwon, Junbum, Chan, Ka Wing, Gu, William and Septianto, Felix (2022). The role of cool versus warm colors in B2B versus B2C firm-generated content for boosting positive eWOM. Industrial Marketing Management, 104, 212-225. doi: 10.1016/j.indmarman.2022.03.011
2022
Journal Article
The impact of social media visual features on acceptance of meat substitute
Septianto, Felix, Kemper, Joya, Quang, Huy Phạm, Li, Shuge and Kwon, Junbum (2022). The impact of social media visual features on acceptance of meat substitute. International Journal of Market Research, 64 (6) 147078532211073, 147078532211073-772. doi: 10.1177/14707853221107309
2022
Journal Article
The interactive effect of insight and cuteness in driving purchase likelihood: a lay belief of creativity
Septianto, Felix, Rostiani, Rokhima and Paramita, Widya (2022). The interactive effect of insight and cuteness in driving purchase likelihood: a lay belief of creativity. Asia Pacific Journal of Marketing and Logistics, 34 (6), 1145-1157. doi: 10.1108/apjml-04-2021-0274
Funding
Past funding
Supervision
Availability
- Associate Professor Felix Septianto is:
- Not available for supervision
Supervision history
Current supervision
-
Doctor Philosophy
The Role of Regulatory Mode and Positive Emotions on Consumer Goal Pursuits
Principal Advisor
Other advisors: Dr Anne-Maree O'Rourke
-
Doctor Philosophy
What Makes Brands Authentic in their Relationships with Consumers? The Role of Influencers Self-Disclosure on Brand Authenticity.
Associate Advisor
Other advisors: Associate Professor Nicolas Pontes
Completed supervision
-
2026
Doctor Philosophy
An Examination of Consumer Mindsets in the Context of Cultured Meat
Principal Advisor
Other advisors: Associate Professor Nicolas Pontes
Media
Enquiries
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