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Associate Professor Felix Septianto
Associate Professor

Felix Septianto

Email: 
Phone: 
+61 7 344 34616

Overview

Background

Felix Septianto is a faculty member at the University of Queensland. His research explores how businesses can leverage emotions to increase marketing effectiveness. These insights have been published in Financial Times Top 50 (FT50) journals, including the Journal of Consumer Psychology and the Journal of the Academy of Marketing Science.

Felix has been recognised as a Discovery Early Career Researcher Award (DECRA) Fellow by the Australian Research Council, a Paul Bourke Award winner by the Academy of the Social Sciences in Australia, an Emerging Marketing Researcher by the Australian and New Zealand Marketing Academy, and a UQ Foundation Research Excellence Award winner.

Beyond academia, Felix is a co-founder of Accurment, a company applying behavioural science to turn marketing guesswork into growth, used by leading agencies such as Marketforce and Juicebox, and selected for the UQ Ventures ilab x Momentum Accelerator. As part of this work, he also developed Craft, a research tool that helps scholars structure their thinking and turn messy literature into clear research contributions, now used by scholars across 200+ universities in the Asia-Pacific.

Felix earned his PhD from the University of New South Wales and previously taught at the University of Auckland. He also served as Research Director at Quest Strategic, a boutique management consulting firm in Indonesia, where he advised global brands such as Hush Puppies and Philip Morris International.

Availability

Associate Professor Felix Septianto is:
Not available for supervision

Works

Search Professor Felix Septianto’s works on UQ eSpace

202 works between 2013 and 2026

61 - 80 of 202 works

2023

Journal Article

The effect of severe imagery in advertising on charitable behaviour and the moderating role of social closeness

Sung, Billy, Septianto, Felix and Stankovic, Michelle (2023). The effect of severe imagery in advertising on charitable behaviour and the moderating role of social closeness. Journal of Consumer Affairs, 57 (3), 1352-1376. doi: 10.1111/joca.12531

The effect of severe imagery in advertising on charitable behaviour and the moderating role of social closeness

2023

Journal Article

When I’m first, I can use more: the divergent effects of joint appeals on likelihood of purchasing sustainable products

Rostiani, Rokhima, Purwanto, Bernardinus Maria, Septianto, Felix and Chiew, Tung Moi (2023). When I’m first, I can use more: the divergent effects of joint appeals on likelihood of purchasing sustainable products. Australasian Marketing Journal, 31 (3), 228-238. doi: 10.1177/14413582221089289

When I’m first, I can use more: the divergent effects of joint appeals on likelihood of purchasing sustainable products

2023

Conference Publication

Implicit mindset and preference for in-kind CSR contributions

Seo, Yuri, Septianto, Felix, Sen, Sankar and Mathur, Pragya (2023). Implicit mindset and preference for in-kind CSR contributions. North American Association for Consumer Research Conference, Seattle, WA, United States, 26-29 October 2023.

Implicit mindset and preference for in-kind CSR contributions

2023

Conference Publication

Consumer beliefs and responses to equality-based initiatives

Ochionuoha, Aristus, Saluja, Geetanjali and Septianto, Felix (2023). Consumer beliefs and responses to equality-based initiatives. Australian and New Zealand Marketing Academy Conference, Dunedin, New Zealand, 4-6 December 2023.

Consumer beliefs and responses to equality-based initiatives

2023

Journal Article

What’s in a (First) Name? Personized Advertising Messages Enhance Consumer Perceived Ethicality

Septianto, Felix, Paramita, Widya and Ye, Sheng (2023). What’s in a (First) Name? Personized Advertising Messages Enhance Consumer Perceived Ethicality. Journal of Advertising, 52 (2), 179-192. doi: 10.1080/00913367.2021.1990810

What’s in a (First) Name? Personized Advertising Messages Enhance Consumer Perceived Ethicality

2023

Journal Article

Novel products and advertising visuals: the mediating role of perceived luxuriousness on willingness to try clean meat products

Septianto, Felix, Quach, Sara, Thaichon, Park and Japutra, Arnold (2023). Novel products and advertising visuals: the mediating role of perceived luxuriousness on willingness to try clean meat products. International Journal of Advertising, 42 (5), 916-944. doi: 10.1080/02650487.2022.2125183

Novel products and advertising visuals: the mediating role of perceived luxuriousness on willingness to try clean meat products

2023

Journal Article

Emotional cues’ effects on grotesque advertising

Bandyopadhyay, Argho , Septianto, Felix, Nallaperuma, Kaushalya and Lang, Bodo (2023). Emotional cues’ effects on grotesque advertising. Australasian Marketing Journal, 31 (2) 18393349211056373, 124-134. doi: 10.1177/18393349211056373

Emotional cues’ effects on grotesque advertising

2023

Journal Article

The role of online channel in influencing perceived firm size and brand authenticity in international marketing

Septianto, Felix, Japutra, Arnold, Putra, Pragea and Ang, Tyson (2023). The role of online channel in influencing perceived firm size and brand authenticity in international marketing. International Marketing Review, 40 (2), 246-264. doi: 10.1108/imr-03-2022-0070

The role of online channel in influencing perceived firm size and brand authenticity in international marketing

2023

Conference Publication

How micro (vs. mega) influencers drive word-of-mouth in the age of digital economy: The moderating role of consumers’ mindset

Park, Jiwoon, Lee, Jasmin, Septianto, Felix and Seo, Yuri (2023). How micro (vs. mega) influencers drive word-of-mouth in the age of digital economy: The moderating role of consumers’ mindset. American Marketing Association Summer Conference, San Francisco, CA United States, 4-6 August 2023.

How micro (vs. mega) influencers drive word-of-mouth in the age of digital economy: The moderating role of consumers’ mindset

2023

Conference Publication

Beauty in the eye of the mindset-holder

Lee, Jasmin, Seo, Yuri and Septianto, Felix (2023). Beauty in the eye of the mindset-holder. Australian and New Zealand Marketing Academy Conference, Dunedin, New Zealand, 4-6 December 2023.

Beauty in the eye of the mindset-holder

2022

Journal Article

Too cute to be bad? Cute brand logo reduces consumer punishment following brand transgressions

Septianto, Felix and Kwon, Junbum (2022). Too cute to be bad? Cute brand logo reduces consumer punishment following brand transgressions. International Journal of Research in Marketing, 39 (4), 1108-1126. doi: 10.1016/j.ijresmar.2021.12.006

Too cute to be bad? Cute brand logo reduces consumer punishment following brand transgressions

2022

Journal Article

The effects of mixed emotional appeals in leveraging paradox brands

Xin, Benlu, Zhu, Chengfeng and Septianto, Felix (2022). The effects of mixed emotional appeals in leveraging paradox brands. Journal of Business Research, 153, 266-275. doi: 10.1016/j.jbusres.2022.08.020

The effects of mixed emotional appeals in leveraging paradox brands

2022

Journal Article

Art infusion and functional theories of attitudes toward luxury brands: the mediating role of feelings of self-inauthenticity

Quach, Sara, Septianto, Felix, Thaichon, Park and Mao, Wen (2022). Art infusion and functional theories of attitudes toward luxury brands: the mediating role of feelings of self-inauthenticity. Journal of Business Research, 150, 538-552. doi: 10.1016/j.jbusres.2022.06.046

Art infusion and functional theories of attitudes toward luxury brands: the mediating role of feelings of self-inauthenticity

2022

Journal Article

Negative effect of roundup requests on repurchase intentions

Khan, Saira Raza, Septianto, Felix and Putra, Pragea Geldoffy (2022). Negative effect of roundup requests on repurchase intentions. Australasian Marketing Journal, 30 (4), 288-296. doi: 10.1177/18393349211002534

Negative effect of roundup requests on repurchase intentions

2022

Journal Article

Feeling grateful versus happy? The effects of emotional appeals in advertisements on self-made products

Japutra, Arnold, Septianto, Felix and Can, Ali Selcuk (2022). Feeling grateful versus happy? The effects of emotional appeals in advertisements on self-made products. Journal of Retailing and Consumer Services, 69 103091, 103091. doi: 10.1016/j.jretconser.2022.103091

Feeling grateful versus happy? The effects of emotional appeals in advertisements on self-made products

2022

Journal Article

Lay beliefs about the world affect preferences for sustainable hotel offerings

Septianto, Felix, Kemper, Joya and Thai, Nguyen T. (2022). Lay beliefs about the world affect preferences for sustainable hotel offerings. Australasian Marketing Journal, 30 (3), 246-257. doi: 10.1177/1839334921999476

Lay beliefs about the world affect preferences for sustainable hotel offerings

2022

Journal Article

Hopefully that’s not wasted! The role of hope for reducing food waste

Khalil, Mary, Northey, Gavin, Septianto, Felix and Lang, Bodo (2022). Hopefully that’s not wasted! The role of hope for reducing food waste. Journal of Business Research, 147, 59-70. doi: 10.1016/j.jbusres.2022.03.080

Hopefully that’s not wasted! The role of hope for reducing food waste

2022

Journal Article

The differential effects of integral pride and gratitude on divergent moral judgment for the self versus others

Septianto, Felix, Tjiptono, Fandy, Arli, Denni and Sun, Jian-Min (2022). The differential effects of integral pride and gratitude on divergent moral judgment for the self versus others. Australian Journal of Management, 47 (3), 579-594. doi: 10.1177/03128962211062644

The differential effects of integral pride and gratitude on divergent moral judgment for the self versus others

2022

Journal Article

The impact of socioeconomic status on preferences for sustainable luxury brands

Kim, Jungkeun, Park, Jooyoung and Septianto, Felix (2022). The impact of socioeconomic status on preferences for sustainable luxury brands. Psychology & Marketing, 39 (8), 1563-1578. doi: 10.1002/mar.21671

The impact of socioeconomic status on preferences for sustainable luxury brands

2022

Journal Article

The role of cool versus warm colors in B2B versus B2C firm-generated content for boosting positive eWOM

Kwon, Junbum, Chan, Ka Wing, Gu, William and Septianto, Felix (2022). The role of cool versus warm colors in B2B versus B2C firm-generated content for boosting positive eWOM. Industrial Marketing Management, 104, 212-225. doi: 10.1016/j.indmarman.2022.03.011

The role of cool versus warm colors in B2B versus B2C firm-generated content for boosting positive eWOM

Funding

Past funding

  • 2023
    The Role of Media Coverage in Encouraging Behaviours with Positive Environmental Impact
    UQ Foundation Research Excellence Awards
    Open grant
  • 2022 - 2025
    The Role of Emotions in Marketing Cultured Meat
    ARC Discovery Early Career Researcher Award
    Open grant

Supervision

Availability

Associate Professor Felix Septianto is:
Not available for supervision

Supervision history

Current supervision

  • Doctor Philosophy

    The Role of Regulatory Mode and Positive Emotions on Consumer Goal Pursuits

    Principal Advisor

    Other advisors: Dr Anne-Maree O'Rourke

  • Doctor Philosophy

    What Makes Brands Authentic in their Relationships with Consumers? The Role of Influencers Self-Disclosure on Brand Authenticity.

    Associate Advisor

    Other advisors: Associate Professor Nicolas Pontes

Completed supervision

Media

Enquiries

For media enquiries about Associate Professor Felix Septianto's areas of expertise, story ideas and help finding experts, contact our Media team:

communications@uq.edu.au