
Overview
Background
Dr Josephine Previte’s research focuses on issues related to the use of qualitative and digital methodologies in marketing and health service research, gender and embodiment issues in social marketing practice and social technology influences on consumer behaviour.
She has worked on a broad range of social marketing projects including alcohol consumption, breastfeeding, breastscreening, blood donation and new technology use to deliver social marketing services. Her research interests in social marketing, technology and consumption contexts has led to publications in academic journals, book chapters and conference papers, and delivered findings to invited speaking engagements.
Availability
- Dr Josephine Previte is:
- Available for supervision
- Media expert
Fields of research
Qualifications
- Doctor of Philosophy, Queensland University of Technology
- Graduate Certificate in Learning and Teaching in Higher Education, The University of Queensland
Research interests
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Social Marketing
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Consumer Behaviour
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Qualitative Inquiry
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Digital Methodologies
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Health Service Research
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Consumption and culture
Funding
Current funding
Past funding
Supervision
Availability
- Dr Josephine Previte is:
- Available for supervision
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Supervision history
Current supervision
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Doctor Philosophy
Disability-led Innovation and Assistive Technology: Redefining Accessibility in the Global Hospitality Industry
Associate Advisor
Other advisors: Dr Jie Wang
Completed supervision
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2025
Doctor Philosophy
An Investigation of the Social Affect of Consumer Sentiment: Implications for Nonprofit Marketing and Prosocial Behaviour Change
Principal Advisor
Other advisors: Dr Cassandra France
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2022
Doctor Philosophy
How brand purpose is reshaping market-brand relationships: The case of Fast Moving Consumer Goods
Principal Advisor
Other advisors: Dr Alexandra Kriz
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2020
Doctor Philosophy
Battles in contested markets: The processes of legitimation in the 'legal high' market
Principal Advisor
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2018
Doctor Philosophy
Influences on consumer information sharing and privacy choices in online social networking
Principal Advisor
Other advisors: Dr Len Coote
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2016
Doctor Philosophy
The application of social marketing to issues in animal welfare
Principal Advisor
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2025
Doctor Philosophy
Exoskeletons at your Service: Exploration of Service Actor Perspectives Toward Frontline Exoskeleton Usage
Associate Advisor
Other advisors: Associate Professor Nicole Hartley
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2023
Doctor Philosophy
Un-packaging fresh food packaging: A social semiotic perspective
Associate Advisor
Other advisors: Dr Ken Tann
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2018
Doctor Philosophy
Embracing Brand Complexity: Conceptualising and Understanding the Broad Brand Concept
Associate Advisor
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2017
Doctor Philosophy
The role of market learning in social innovation and value creation in Australian social purpose organisations
Associate Advisor
Other advisors: Associate Professor Jay Weerawardena
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2013
Doctor Philosophy
Consumer Preference for Sustainability
Associate Advisor
Other advisors: Dr Len Coote
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2013
Doctor Philosophy
A consumer value theory of innovation in 3G mobile phones: a grounded theory approach
Associate Advisor
Media
Enquiries
Contact Dr Josephine Previte directly for media enquiries about:
- Behaviour change campaigns
- Consumer behaviour
- Gendered consumption
- Social marketing
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