Alison M. Joubert

Dr Alison Joubert is a lecturer in marketing at UQ Business School. She is an active scholar within the Consumer Culture Theory (CCT) Community with a particular interest in marketplace battles, tensions and contestation. Research contexts have included the ‘legal high’ market, fandoms, and unsustainable consumption settings, using qualitative research methods such as interviews, and the observation of online manifestations of marketplace phenomena in forums, social media, news media and other online vehicles. Key achievements in Alison’s research career include winning the Rama Krishna Sastry Pappu Memorial Prize in 2021, Highly Commended Paper in the 2019 Emerald Literati - JOSM Robert Johnston Awards and Best Poster Award at the 2016 Consumer Culture Theory Conference (CCTC). Alison has published in journals such as Journal of Marketing, Marketing Theory and Journal of Service Management, and authored a number of manuscripts accepted in the annual Australia and New Zealand Marketing Association Conferences (ANZMAC), and Consumer Culture Theory Conferences (CCTC).