Alison M. Joubert

Dr Alison M Joubert is a Senior Lecturer in Marketing and the Marketing Undergraduate Program Director at Adelaide Business School, University of Adelaide. Dr Joubert is also an Adjunct Senior Lecturer at UQ Business School, The University of Queensland. She graduated from the University of Queensland with a Doctor of Philosophy (PhD), a Bachelor of Business Management in Marketing with First Class Honours. Key achievements in her research career include recognition by the RRBM Honor Roll in 2023, being awarded finalist/runner up for the 2025 AMA Robert Lusch Early Career Research Award, and winning the 2025 Academy of Marketing Conference Overall Best Paper, 2024 AMA-EBSCO-RRBM Award for Responsible Research in Marketing, 2023 ANZMAC CCT Track Best Paper, 2021 ANZMAC Layton Dissertation Award, 2020 Rama Krishna Sastry Pappu Memorial Prize for Research in Business in 2020, Highly Commended Paper in the 2019 Emerald Literati - JOSM Robert Johnston Awards, and Best Poster Award at the 2016 Consumer Culture Theory Conference. She has also published in journals such as Journal of Marketing, Journal of Service Research, Marketing Theory and Journal of Service Management, and authored a number of manuscripts accepted in the annual Australia and New Zealand Marketing Academy Conferences (ANZMAC), and Consumer Culture Theory Conferences. Dr Joubert has over ten years of experience teaching marketing and management courses; in the positions of tutor, associate lecturer, and lecturer and course coordinator. Of particular interest to her is digital marketing and services marketing. She has a proven ability to conduct qualitative marketing research in consumer and service research. Dr Joubert also has practical quantitative research experience and skills developed through lecturing and tutoring Business Research Methods, and supervising quantitative marketing honours and PhD students. She also has demonstrated commitment to leadership and service to the institution and the academy.