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2025 Journal Article Changing the game: empowering marketers as agents of change for diversityBurgess, Amelie Jay, Joubert, Alison M., Dolan, Rebecca and Wilkie, Dean C.H. (2025). Changing the game: empowering marketers as agents of change for diversity. Journal of Strategic Marketing, 1-26. doi: 10.1080/0965254x.2025.2555231 |
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2025 Journal Article Degrowth and the future of marketingScaraboto, Daiane, Joubert, Alison M and Gonzalez-Arcos, Claudia (2025). Degrowth and the future of marketing. Marketing Theory. doi: 10.1177/14705931251352041 |
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2023 Journal Article Healing the digital divide with digital inclusion: enabling human capabilitiesFisk, Raymond P., Gallan, Andrew S., Joubert, Alison M., Beekhuyzen, Jenine, Cheung, Lilliemay and Russell-Bennett, Rebekah (2023). Healing the digital divide with digital inclusion: enabling human capabilities. Journal of Service Research, 26 (4), 542-559. doi: 10.1177/10946705221140148 |
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2022 Journal Article No More Plastic Bags: Overcoming Consumer Resistance to Sustainability RegulationJoubert, Alison M., Gonzalez-Arcos, Claudia, Scaraboto, Daiane, Sandberg, Jorgen and Guesalaga, Rodrigo (2022). No More Plastic Bags: Overcoming Consumer Resistance to Sustainability Regulation. NIM Marketing Intelligence Review, 14 (1), 37-41. doi: 10.2478/nimmir-2022-0006 |
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2021 Journal Article “How do I carry all this now?”: understanding consumer resistance to sustainability interventionsGonzalez-Arcos, Claudia, Joubert, Alison M., Scaraboto, Daiane, Guesalaga, Rodrigo and Sandberg, Jörgen (2021). “How do I carry all this now?”: understanding consumer resistance to sustainability interventions. Journal of Marketing, 85 (3), 44-61. doi: 10.1177/0022242921992052 |
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2019 Journal Article Four fanatical friends and other alliterative allegoriesJoubert, Alison M. and Coffin, Jack (2019). Four fanatical friends and other alliterative allegories. Marketing Theory, 20 (2), 147059311989776-201. doi: 10.1177/1470593119897760 |
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2018 Journal Article Design for service inclusion: creating inclusive service systems by 2050Fisk, Raymond P., Dean, Alison M., Alkire (née Nasr), Linda, Joubert, Alison, Previte, Josephine, Robertson, Nichola and Rosenbaum, Mark Scott (2018). Design for service inclusion: creating inclusive service systems by 2050. Journal of Service Management, 29 (5), 834-858. doi: 10.1108/JOSM-05-2018-0121 |
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2017 Journal Article Fantasy pitchingFaff, Robert, Ali, Searat, Atif, Muhammad, Brenner, Matt, Chowdhury, Hasibul, Cruddas, Leelyn, Joubert, Alison, Malik, Ihtisham, Mi, Lin, Nagar, Vinu, Pullen, Tim, Siegrist, Manuel, Smythe, Steve, Stephenson, Jeff, Zhang, Beile and Kun Zhang (2017). Fantasy pitching. Journal of Accounting and Management Information Systems, 16 (2), 360-379. doi: 10.24818/jamis.2017.02007 |
