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2025

Journal Article

Changing the game: empowering marketers as agents of change for diversity

Burgess, Amelie Jay, Joubert, Alison M., Dolan, Rebecca and Wilkie, Dean C.H. (2025). Changing the game: empowering marketers as agents of change for diversity. Journal of Strategic Marketing, 1-26. doi: 10.1080/0965254x.2025.2555231

Changing the game: empowering marketers as agents of change for diversity

2025

Journal Article

Degrowth and the future of marketing

Scaraboto, Daiane, Joubert, Alison M and Gonzalez-Arcos, Claudia (2025). Degrowth and the future of marketing. Marketing Theory. doi: 10.1177/14705931251352041

Degrowth and the future of marketing

2023

Journal Article

Healing the digital divide with digital inclusion: enabling human capabilities

Fisk, Raymond P., Gallan, Andrew S., Joubert, Alison M., Beekhuyzen, Jenine, Cheung, Lilliemay and Russell-Bennett, Rebekah (2023). Healing the digital divide with digital inclusion: enabling human capabilities. Journal of Service Research, 26 (4), 542-559. doi: 10.1177/10946705221140148

Healing the digital divide with digital inclusion: enabling human capabilities

2022

Journal Article

No More Plastic Bags: Overcoming Consumer Resistance to Sustainability Regulation

Joubert, Alison M., Gonzalez-Arcos, Claudia, Scaraboto, Daiane, Sandberg, Jorgen and Guesalaga, Rodrigo (2022). No More Plastic Bags: Overcoming Consumer Resistance to Sustainability Regulation. NIM Marketing Intelligence Review, 14 (1), 37-41. doi: 10.2478/nimmir-2022-0006

No More Plastic Bags: Overcoming Consumer Resistance to Sustainability Regulation

2021

Journal Article

“How do I carry all this now?”: understanding consumer resistance to sustainability interventions

Gonzalez-Arcos, Claudia, Joubert, Alison M., Scaraboto, Daiane, Guesalaga, Rodrigo and Sandberg, Jörgen (2021). “How do I carry all this now?”: understanding consumer resistance to sustainability interventions. Journal of Marketing, 85 (3), 44-61. doi: 10.1177/0022242921992052

“How do I carry all this now?”: understanding consumer resistance to sustainability interventions

2020

Other Outputs

Battles in contested markets: The processes of legitimation in the 'legal high' market

Joubert, Alison (2020). Battles in contested markets: The processes of legitimation in the 'legal high' market. PhD Thesis, UQ Business School, The University of Queensland. doi: 10.14264/uql.2020.140

Battles in contested markets: The processes of legitimation in the 'legal high' market

2020

Book Chapter

Theorizing less visible forms of fandom : Practices, assemblages, liquidity, and other directions

Coffin, Jack and Joubert, Alison M. (2020). Theorizing less visible forms of fandom : Practices, assemblages, liquidity, and other directions. Handbook of Research on the Impact of Fandom in Society and Consumerism. (pp. 211-233) edited by Cheng Lu Wang. Hershey, United States: IGI Global. doi: 10.4018/978-1-7998-1048-3.ch011

Theorizing less visible forms of fandom : Practices, assemblages, liquidity, and other directions

2019

Journal Article

Four fanatical friends and other alliterative allegories

Joubert, Alison M. and Coffin, Jack (2019). Four fanatical friends and other alliterative allegories. Marketing Theory, 20 (2), 147059311989776-201. doi: 10.1177/1470593119897760

Four fanatical friends and other alliterative allegories

2019

Conference Publication

From Banning the Bag to Saving the Turtles: Colliding Logics and Multi-Level Changes in Markets

Scaraboto, Daiane, Joubert, Alison and Gonzalez-Arcos, Claudia (2019). From Banning the Bag to Saving the Turtles: Colliding Logics and Multi-Level Changes in Markets. Bringing Institutional Theory to Marketing Conference, Paris, France, 2019.

From Banning the Bag to Saving the Turtles: Colliding Logics and Multi-Level Changes in Markets

2018

Journal Article

Design for service inclusion: creating inclusive service systems by 2050

Fisk, Raymond P., Dean, Alison M., Alkire (née Nasr), Linda, Joubert, Alison, Previte, Josephine, Robertson, Nichola and Rosenbaum, Mark Scott (2018). Design for service inclusion: creating inclusive service systems by 2050. Journal of Service Management, 29 (5), 834-858. doi: 10.1108/JOSM-05-2018-0121

Design for service inclusion: creating inclusive service systems by 2050

2017

Journal Article

Fantasy pitching

Faff, Robert, Ali, Searat, Atif, Muhammad, Brenner, Matt, Chowdhury, Hasibul, Cruddas, Leelyn, Joubert, Alison, Malik, Ihtisham, Mi, Lin, Nagar, Vinu, Pullen, Tim, Siegrist, Manuel, Smythe, Steve, Stephenson, Jeff, Zhang, Beile and Kun Zhang (2017). Fantasy pitching. Journal of Accounting and Management Information Systems, 16 (2), 360-379. doi: 10.24818/jamis.2017.02007

Fantasy pitching

2013

Other Outputs

Examining young consumers’ motivations to engage in controversial leisure consumption: A study of the new synthetic recreational drugs in Australia

Joubert, Alison M. (2013). Examining young consumers’ motivations to engage in controversial leisure consumption: A study of the new synthetic recreational drugs in Australia. Honours Thesis, UQ Business School, The University of Queensland.

Examining young consumers’ motivations to engage in controversial leisure consumption: A study of the new synthetic recreational drugs in Australia