Srinwanti Chaudhury

Srin Chaudhury received her PhD in Marketing from the University of New South Wales, Sydney. She has a Masters’ degree in Psychology from the University of Texas and Bachelors’ degrees in Biological Sciences and Psychology from the University at Buffalo. Prior to joining UQ, Srin was a Postdoctoral Scholar at the Katz School of Business in the University of Pittsburgh.

Srin’s research prioritizes individual and collective well-bring and examines how psychological, social, and interpersonal factors influence consumer behaviour. Within this broad domain, she is interested in how emotions, cognitions, and cultures affect how consumers interpret and respond to information about brands and products. Her research has been published in highly respected journals such as Emotion, Nature Scientific Reports, and Journal of Experimental Psychology: General (in-principal acceptance). Her research has also been presented at premier international marketing conferences including the conferences of the Association of Consumer Research (ACR), the Society for Consumer Psychology (SCP), and the American Marketing Association (AMA). Srin’s work has also received the Best paper in the Sustainability and Public Policy track and the Best paper in the Conference awards in Summer AMA 2021.