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2007 Conference Publication A theoretical framework for analysis of multiple sponsorship effects on consumer responsesChien, P. Monica, Cornwell, T. B. and Pappu, R. (2007). A theoretical framework for analysis of multiple sponsorship effects on consumer responses. 6th International Conference on Research in Advertising (ICORIA 2007), Lisbon, Portugal, 29-30 June, 2007. European Advertising Academy, in collaboration with Instituto Politéecnico de Lisboa Escola Superior de Comunicação Social. |
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2006 Conference Publication Multiple sponsorship effects on consumer response outcomesChien, P. Monica (2006). Multiple sponsorship effects on consumer response outcomes. UQ Business School Research Colloquium, Brisbane, Qld, Australia, 9 June 2006. |
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2005 Conference Publication A theoretical framework for analysis of image transfer in multiple sponsorshipsChien, Pi-Hsuan Monica, Cornwell, T. Bettina and Stokes, Robyn (2005). A theoretical framework for analysis of image transfer in multiple sponsorships. Australia and New Zealand Marketing Academy Conference (ANZMAC, 2005), Fremantle, WA, Australia, 5-7 December 2005. Perth, Australia: University of Western Australia. |
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2004 Conference Publication Integrated marketing communication (IMC): New discipline with an old learning approach: A syllabi analysisKerr, Gayle, Patti, Charles and Chien, P. Monica (2004). Integrated marketing communication (IMC): New discipline with an old learning approach: A syllabi analysis. Australian and New Zealand Marketing Academy Conference (ANZMAC 2004), Wellington, New Zealand, 29 November - 1 December 2004. Wellington, N.Z.: Australian and New Zealand Marketing Academy. |
