|
2014 Book Chapter It can't happen to me: travel risk perceptionsRitchie, Brent W., Chien, P. Monica and Watson, Bernadette (2014). It can't happen to me: travel risk perceptions. Tourists' behaviors and evaluations. (pp. 65-73) edited by Metin Kozak and Arch G. Woodside. Bingley, United Kingdom: Emerald Group Publishing Limited. doi: 10.1108/S1871-317320140000009008 |
|
2014 Edited Outputs Tourism and Hospitality in the Contemporary World: Trends, Changes & Complexity Proceedings of the 24th Annual Conference CAUTHE 2014P. Monica Chien ed. (2014). Tourism and Hospitality in the Contemporary World: Trends, Changes & Complexity Proceedings of the 24th Annual Conference CAUTHE 2014. CAUTHE Conference 2014, Brisbane, Australia, 10-13 February 2014. Brisbane, Australia: School of Tourism, The University of Queensland. |
|
2013 Conference Publication Health and safety risk perceptions and behaviour of Australian outbound travellersWang, Jie, Ritchie, Brent, Watson, Bernadette and Chien, Monica (2013). Health and safety risk perceptions and behaviour of Australian outbound travellers. CAUTHE 2013: Council for Australasian University Tourism and Hospitality Education Annual Conference, Canterbury, NZ, 11-14 February, 2013. Christchurch, NZ: CAUTHE (Council for Australasian University Tourism and Hospitality Education). |
|
2013 Conference Publication It can't happen to me: travel risk perceptionsRitchie, Brent W., Chien, P. Monica and Watson, Bernadette (2013). It can't happen to me: travel risk perceptions. CPTHL 2013: 8th Consumer Psychology of Tourism, Hospitality and Leisure Symposium, Istanbul, Turkey, 1-5 June, 2013. |
|
2012 Journal Article I am having a dilemma: factors affecting resident support of event development in the communityChien, P. Monica, Ritchie, Brent W., Shipway, Richard and Henderson, Holly (2012). I am having a dilemma: factors affecting resident support of event development in the community. Journal of Travel Research, 51 (4), 451-463. doi: 10.1177/0047287511426336 |
|
2012 Journal Article Rejoinder to commentary on Chien, Cornwell, and Pappu (2010): Advancing research on sponsorship portfolio effectsChien, P. Monica, Cornwell, T. Bettina and Pappu, Ravi (2012). Rejoinder to commentary on Chien, Cornwell, and Pappu (2010): Advancing research on sponsorship portfolio effects. Journal of Business Research, 65 (1), 117-121. doi: 10.1016/j.jbusres.2011.02.006 |
|
2011 Journal Article Pharmaceutical advertising in Korea, Japan, Hong Kong, Australia, and the US: current conditions and future directionsPaek, Hye-Jin, Lee, Hyegyu, Praet, Carolus L. C., Chan, Kara, Chien, P. Monica, Huh, Jisu and Cameron, Glen T. (2011). Pharmaceutical advertising in Korea, Japan, Hong Kong, Australia, and the US: current conditions and future directions. Health Communication Research, 3 (1), 1-63. |
|
2011 Journal Article Sponsorship portfolio as a brand-image creation strategyChien, P. Monica, Cornwell, T. Bettina and Pappu, Ravi (2011). Sponsorship portfolio as a brand-image creation strategy. Journal of Business Research, 64 (2), 142-149. doi: 10.1016/j.jbusres.2010.02.010 |
|
2011 Conference Publication Communicating Corporate Social Responsibility via Sponsorship: Does it Always Work?Chien, P. Monica, Cornwell, T. Bettina and Pappu, Ravi (2011). Communicating Corporate Social Responsibility via Sponsorship: Does it Always Work?. American Academy of Advertising 2011 Asia-Pacific Conference, Brisbane, QLD Australia, 8-10 June 2011. |
|
2011 Conference Publication DTC advertising in AustraliaChien, P. Monica (2011). DTC advertising in Australia. American Academy of Advertising 2011 Asia-Pacific Conference, Brisbane, Australia, 8-10 June 2011. |
|
2010 Conference Publication Sponsorship portfolios: framing effects with sport and cause sponsorshipsChien, P. Monica, Cornwell, T. Bettina and Pappu, Ravi (2010). Sponsorship portfolios: framing effects with sport and cause sponsorships. 2010 American Marketing Association (AMA) Summer Marketing Educators’ Conference, Boston, United States, 13-16 August 2010. Chicago, United States: American Marketing Association. |
|
2010 Journal Article The role of the media in influencing residents' support for the 2012 Olympic GamesRitchie, Brent W., Shipway, Richard and Chien, P. Monica (2010). The role of the media in influencing residents' support for the 2012 Olympic Games. International Journal of Event and Festival Management, 1 (3), 202-219. doi: 10.1108/17852951011078014 |
|
2010 Conference Publication Examining the impact of sponsorship portfolio communication on sponsor brand personalityChien, P. Monica, Cornwell, T. Bettina and Pappu, Ravi (2010). Examining the impact of sponsorship portfolio communication on sponsor brand personality. The American Academy of Advertising (AAA) 2010 European Conference, Milan, Italy, 4-6 June 2010. Richmond, VA, United States: American Academy of Advertising. |
|
2010 Conference Publication The role of articulation in sponsorship portfolio communicationChien, Pi-Hsuan Monica, Cornwell, T. Bettina and Pappu, Ravi (2010). The role of articulation in sponsorship portfolio communication. 39th European Marketing Academy (EMAC) Conference, Copenhagan, Denmark, 1-4 June 2010. Frederiksberg, Denmark: Copenhagen Business School. |
|
2009 Other Outputs Consumer evaluations of sponsor brand associationsChien, Pi-Hsuan Monica (2009). Consumer evaluations of sponsor brand associations. PhD Thesis, School of Business, The University of Queensland. |
|
2008 Conference Publication The effects of sponsorship portfolio on consumer associations of the sponsor brandChien, P. Monica (2008). The effects of sponsorship portfolio on consumer associations of the sponsor brand. UQ Business School Research Colloquium, Brisbane, Australia, 6 June 2008. |
|
2008 Conference Publication Exploring sponsorship framing effectsChien, P. Monica, Cornwell, T. Bettina and Pappu, Ravi (2008). Exploring sponsorship framing effects. American Psychological Association 116th Annual Convention, Boston, MA., U.S., 14-17 August 2008. |
|
2008 Conference Publication The effects of sponsorship portfolio on consumer associations of the sponsor brandChien, P. Monica, Cornwell, T. Bettina and Pappu, Ravi (2008). The effects of sponsorship portfolio on consumer associations of the sponsor brand. Academy of Marketing Science Annual Conference 2008, Vancouver, BC, Canada, 28-31 May, 2008. |
|
2008 Book Chapter A theoretical framework for analysis of multiple sponsorship effects on consumer responsesChien, P. Monica, Cornwell, T. Bettina and Pappu, Ravi (2008). A theoretical framework for analysis of multiple sponsorship effects on consumer responses. New Trends in Advertising Research. (pp. 189-206) edited by Francisco Costa Pereira, Jorge Veríssimo and Peter C. Neijens. Lisbon, Portugal: Edicoes Silabo. |
|
2007 Conference Publication A theoretical framework for analysis of multiple sponsorship effects on consumer responsesChien, P. Monica, Cornwell, T. B. and Pappu, R. (2007). A theoretical framework for analysis of multiple sponsorship effects on consumer responses. 6th International Conference on Research in Advertising (ICORIA 2007), Lisbon, Portugal, 29-30 June, 2007. European Advertising Academy, in collaboration with Instituto Politéecnico de Lisboa Escola Superior de Comunicação Social. |
