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2023 Journal Article When I’m first, I can use more: the divergent effects of joint appeals on likelihood of purchasing sustainable productsRostiani, Rokhima, Purwanto, Bernardinus Maria, Septianto, Felix and Chiew, Tung Moi (2023). When I’m first, I can use more: the divergent effects of joint appeals on likelihood of purchasing sustainable products. Australasian Marketing Journal, 31 (3), 228-238. doi: 10.1177/14413582221089289 |
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2023 Conference Publication Implicit mindset and preference for in-kind CSR contributionsSeo, Yuri, Septianto, Felix, Sen, Sankar and Mathur, Pragya (2023). Implicit mindset and preference for in-kind CSR contributions. North American Association for Consumer Research Conference, Seattle, WA, United States, 26-29 October 2023. |
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2023 Conference Publication Consumer beliefs and responses to equality-based initiativesOchionuoha, Aristus, Saluja, Geetanjali and Septianto, Felix (2023). Consumer beliefs and responses to equality-based initiatives. Australian and New Zealand Marketing Academy Conference, Dunedin, New Zealand, 4-6 December 2023. |
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2023 Journal Article What’s in a (First) Name? Personized Advertising Messages Enhance Consumer Perceived EthicalitySeptianto, Felix, Paramita, Widya and Ye, Sheng (2023). What’s in a (First) Name? Personized Advertising Messages Enhance Consumer Perceived Ethicality. Journal of Advertising, 52 (2), 179-192. doi: 10.1080/00913367.2021.1990810 |
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2023 Journal Article Novel products and advertising visuals: the mediating role of perceived luxuriousness on willingness to try clean meat productsSeptianto, Felix, Quach, Sara, Thaichon, Park and Japutra, Arnold (2023). Novel products and advertising visuals: the mediating role of perceived luxuriousness on willingness to try clean meat products. International Journal of Advertising, 42 (5), 916-944. doi: 10.1080/02650487.2022.2125183 |
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2023 Journal Article Emotional cues’ effects on grotesque advertisingBandyopadhyay, Argho , Septianto, Felix, Nallaperuma, Kaushalya and Lang, Bodo (2023). Emotional cues’ effects on grotesque advertising. Australasian Marketing Journal, 31 (2) 18393349211056373, 124-134. doi: 10.1177/18393349211056373 |
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2023 Journal Article The role of online channel in influencing perceived firm size and brand authenticity in international marketingSeptianto, Felix, Japutra, Arnold, Putra, Pragea and Ang, Tyson (2023). The role of online channel in influencing perceived firm size and brand authenticity in international marketing. International Marketing Review, 40 (2), 246-264. doi: 10.1108/imr-03-2022-0070 |
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2023 Conference Publication How micro (vs. mega) influencers drive word-of-mouth in the age of digital economy: The moderating role of consumers’ mindsetPark, Jiwoon, Lee, Jasmin, Septianto, Felix and Seo, Yuri (2023). How micro (vs. mega) influencers drive word-of-mouth in the age of digital economy: The moderating role of consumers’ mindset. American Marketing Association Summer Conference, San Francisco, CA United States, 4-6 August 2023. |
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2023 Conference Publication Beauty in the eye of the mindset-holderLee, Jasmin, Seo, Yuri and Septianto, Felix (2023). Beauty in the eye of the mindset-holder. Australian and New Zealand Marketing Academy Conference, Dunedin, New Zealand, 4-6 December 2023. |
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2023 Journal Article Awe in advertising: the mediating role of an abstract mindsetSeptianto, Felix, Seo, Yuri, Li, Loic Pengtao and Shi, Linsong (2023). Awe in advertising: the mediating role of an abstract mindset. Journal of Advertising, 52 (1), 24-38. doi: 10.1080/00913367.2021.1931578 |
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2023 Conference Publication The end of brands?Rotman, Jeff, Weber, Virginia and Septianto, Felix (2023). The end of brands?. Australian and New Zealand Marketing Academy Conference, Dunedin, New Zealand, 4-6 December 2023. |
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2023 Journal Article Slogans with negations’ effect on sustainable luxury brandSeptianto, Felix, Kemper, Joya and Northey, Gavin (2023). Slogans with negations’ effect on sustainable luxury brand. Australasian Marketing Journal, 31 (2), 97-111. doi: 10.1177/18393349211046633 |
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2023 Conference Publication Loneliness increases support for brand activismKhan, Saira, Seo, Yuri and Septianto, Felix (2023). Loneliness increases support for brand activism. American Marketing Association Summer Conference, San Francisco, CA United States, 4-6 August 2023. |
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2023 Book Chapter Attention toward sustainability in premium food packaging an eye-tracking study on red meatHooshmand, Reyhane, Sung, Billy, Kim, Joo Hee and Septianto, Felix (2023). Attention toward sustainability in premium food packaging an eye-tracking study on red meat. Luxury marketing, sustainability and technology: the future of luxury management. (pp. 70-91) edited by Park Thaichon and Sara Quach. Abingdon, Oxon, United Kingdom: Routledge. doi: 10.4324/9781003321378-5 |
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2023 Conference Publication The role of emotion in influencing effective product placementKim, Joohee, O'Rourke, Anne-Maree and Septianto, Felix (2023). The role of emotion in influencing effective product placement. Global Marketing Conference, Seoul, South Korea, 20-23 July 2023. |
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2023 Conference Publication Positive cognitive emotions promotes healthy eatingDuong, Chien, Lin, Joanna, Sung, Billy and Septianto, Felix (2023). Positive cognitive emotions promotes healthy eating. Australian and New Zealand Marketing Academy Conference, Dunedin, New Zealand, 4-6 December 2023. |
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2023 Conference Publication The role of regulatory mode and positive emotion in social media engagementSeptianto, Felix and Mathmann, Frank (2023). The role of regulatory mode and positive emotion in social media engagement. Global Marketing Conference, Seoul, South Korea, 20-23 July 2023. |
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2023 Conference Publication Challenging clean meat naturalness perceptions: The role of consumer mindsetsArango, Luis, Septianto, Felix and Pontes, Nicolas (2023). Challenging clean meat naturalness perceptions: The role of consumer mindsets. Australian and New Zealand Marketing Academy Conference, Dunedin, New Zealand, 4-6 December 2023. |
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2022 Journal Article Too cute to be bad? Cute brand logo reduces consumer punishment following brand transgressionsSeptianto, Felix and Kwon, Junbum (2022). Too cute to be bad? Cute brand logo reduces consumer punishment following brand transgressions. International Journal of Research in Marketing, 39 (4), 1108-1126. doi: 10.1016/j.ijresmar.2021.12.006 |
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2022 Journal Article The effects of mixed emotional appeals in leveraging paradox brandsXin, Benlu, Zhu, Chengfeng and Septianto, Felix (2022). The effects of mixed emotional appeals in leveraging paradox brands. Journal of Business Research, 153, 266-275. doi: 10.1016/j.jbusres.2022.08.020 |
