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2025

Journal Article

Innovation from inclusivity: the effect of team diversity on clean meat acceptance

Jin, Frances Seowon, Arango, Luis, O’Rourke, Anne-Maree and Septianto, Felix (2025). Innovation from inclusivity: the effect of team diversity on clean meat acceptance. Australasian Marketing Journal, 33 (1), 11-21. doi: 10.1177/14413582241235414

Innovation from inclusivity: the effect of team diversity on clean meat acceptance

2024

Journal Article

The role of conventional meat unnaturalness in cultured meat acceptance: a test of holistic mindset

Arango, Luis, Septianto, Felix and Pontes, Nicolas (2024). The role of conventional meat unnaturalness in cultured meat acceptance: a test of holistic mindset. Appetite, 203 107656, 1-10. doi: 10.1016/j.appet.2024.107656

The role of conventional meat unnaturalness in cultured meat acceptance: a test of holistic mindset

2024

Journal Article

Age matters: the effect of regret and loss aversion on cultured meat acceptance

Duong, Chien, Sung, Billy and Septianto, Felix (2024). Age matters: the effect of regret and loss aversion on cultured meat acceptance. Appetite, 201 107614, 1-10. doi: 10.1016/j.appet.2024.107614

Age matters: the effect of regret and loss aversion on cultured meat acceptance

2024

Journal Article

Confidence is good? too much, not so much: exploring the effects on crowdfunding success

Moy, Naomi, Chan, Ho Fai, Septianto, Felix, Mathmann, Frank and Torgler, Benno (2024). Confidence is good? too much, not so much: exploring the effects on crowdfunding success. Journal of Business Research, 182 114711, 114711. doi: 10.1016/j.jbusres.2024.114711

Confidence is good? too much, not so much: exploring the effects on crowdfunding success

2024

Journal Article

The effects of team diversity on promoting sustainable luxury products

Quach, Sara, Septianto, Felix, Thaichon, Park and Sung, Billy (2024). The effects of team diversity on promoting sustainable luxury products. Asia Pacific Journal of Marketing and Logistics, 36 (9), 2082-2103. doi: 10.1108/APJML-12-2022-1064

The effects of team diversity on promoting sustainable luxury products

2024

Journal Article

How visual angle influences product recommendations in response to two-sided messages

Winahjoe, Sari, Paramita, Widya, Jin, Frances Seowon, Chiew, Tung Moi, Japutra, Arnold and Septianto, Felix (2024). How visual angle influences product recommendations in response to two-sided messages. Marketing Intelligence & Planning, 42 (6), 1010-1027. doi: 10.1108/mip-08-2023-0391

How visual angle influences product recommendations in response to two-sided messages

2024

Journal Article

Are emotions essential for consumer ethical decision-making: a Necessary Condition Analysis

Escadas, Marco, Jalali, Marjan S., Septianto, Felix and Farhangmehr, Minoo (2024). Are emotions essential for consumer ethical decision-making: a Necessary Condition Analysis. Business Ethics, the Environment and Responsibility, 33 (3), 468-485. doi: 10.1111/beer.12619

Are emotions essential for consumer ethical decision-making: a Necessary Condition Analysis

2024

Journal Article

To share or not to share: when is influencer self‐disclosure perceived as appropriate?

Leite, Fernanda Polli, Pontes, Nicolas and Septianto, Felix (2024). To share or not to share: when is influencer self‐disclosure perceived as appropriate?. Journal of Consumer Behaviour, 23 (5), 2585-2598. doi: 10.1002/cb.2361

To share or not to share: when is influencer self‐disclosure perceived as appropriate?

2024

Journal Article

Cultivating curiosity: consumer responses to ethical and product benefits in cultured foods

Arango, Luis, Conroy, Denise M., Errmann, Amy and Septianto, Felix (2024). Cultivating curiosity: consumer responses to ethical and product benefits in cultured foods. Appetite, 196 107282, 1-9. doi: 10.1016/j.appet.2024.107282

Cultivating curiosity: consumer responses to ethical and product benefits in cultured foods

2024

Journal Article

'Meat' the Influencers: Crafting Authentic Endorsements that Drive Willingness to Buy Cultured Meat

Leite, Fernanda Polli, Septianto, Felix and Pontes, Nicolas (2024). 'Meat' the Influencers: Crafting Authentic Endorsements that Drive Willingness to Buy Cultured Meat. Appetite, 199 107401, 1-14. doi: 10.1016/j.appet.2024.107401

'Meat' the Influencers: Crafting Authentic Endorsements that Drive Willingness to Buy Cultured Meat

2024

Journal Article

How profanity in influences perceived authenticity and perceived helpfulness of online reviews: The moderating role of review subjectivity

Lie, David Sugianto, Sung, Billy, Stankovic, Michelle and Septianto, Felix (2024). How profanity in influences perceived authenticity and perceived helpfulness of online reviews: The moderating role of review subjectivity. Decision Support Systems, 178 114144, 1-11. doi: 10.1016/j.dss.2023.114144

How profanity in influences perceived authenticity and perceived helpfulness of online reviews: The moderating role of review subjectivity

2024

Journal Article

Self-construals and health communications: the persuasive roles of guilt and shame

Chan, Eugene and Septianto, Felix (2024). Self-construals and health communications: the persuasive roles of guilt and shame. Journal of Business Research, 170 114357, 114357. doi: 10.1016/j.jbusres.2023.114357

Self-construals and health communications: the persuasive roles of guilt and shame

2024

Journal Article

How micro- (vs. mega-) influencers generate word of mouth in the digital economy age: The moderating role of mindset

Li, Wenting, Zhao, Fang, Le, Ji Min, Park, Jiwoon, Septianto, Felix and Seo, Yuri (2024). How micro- (vs. mega-) influencers generate word of mouth in the digital economy age: The moderating role of mindset. Journal of Business Research, 171 114387, 1-15. doi: 10.1016/j.jbusres.2023.114387

How micro- (vs. mega-) influencers generate word of mouth in the digital economy age: The moderating role of mindset

2023

Journal Article

How religiosity affects attitudes toward brands that utilize LGBTQ-themed advertising

Chowdhury, Rafi M. M. I., Arli, Denni and Septianto, Felix (2023). How religiosity affects attitudes toward brands that utilize LGBTQ-themed advertising. Journal of Business Ethics, 193 (1), 63-88. doi: 10.1007/s10551-023-05578-8

How religiosity affects attitudes toward brands that utilize LGBTQ-themed advertising

2023

Conference Publication

Influencer Marketing Effectiveness: Give Competence, Receive Credibility

Leite, F., Pontes, N. and Septianto, F. (2023). Influencer Marketing Effectiveness: Give Competence, Receive Credibility. Australian and New Zealand Marketing Academy Conference (ANZMAC), Dunedin, New Zealand, 4 - 6 December 2023. ANZMAC.

Influencer Marketing Effectiveness: Give Competence, Receive Credibility

2023

Journal Article

The Tango of pride and envy: does others’ envy lead to the feeling of pride?

Sung, Billy, Septianto, Felix, Stankovic, Michelle and Duong, Chien (2023). The Tango of pride and envy: does others’ envy lead to the feeling of pride?. European Journal of Marketing, 57 (12), 3072-3098. doi: 10.1108/ejm-03-2022-0190

The Tango of pride and envy: does others’ envy lead to the feeling of pride?

2023

Journal Article

Color effects on AI influencers’ product recommendations

Chan, Ka Wing, Septianto, Felix, Kwon, Junbum and Kamal, Revathi Sridhar (2023). Color effects on AI influencers’ product recommendations. European Journal of Marketing, 57 (9), 2290-2315. doi: 10.1108/ejm-03-2022-0185

Color effects on AI influencers’ product recommendations

2023

Journal Article

Challenging cultured meat naturalness perceptions: The role of consumers’ mindset

Arango, Luis, Septianto, Felix and Pontes, Nicolas (2023). Challenging cultured meat naturalness perceptions: The role of consumers’ mindset. Appetite, 190 107039, 107039. doi: 10.1016/j.appet.2023.107039

Challenging cultured meat naturalness perceptions: The role of consumers’ mindset

2023

Journal Article

Leveraging social media advertising to foster female consumers’ empowerment and engagement: The role of regulatory mode

Septianto, Felix, Mathmann, Frank, Higgins, E. Tory and Hollebeek, Linda (2023). Leveraging social media advertising to foster female consumers’ empowerment and engagement: The role of regulatory mode. Journal of Advertising, 52 (5), 688-705. doi: 10.1080/00913367.2023.2255251

Leveraging social media advertising to foster female consumers’ empowerment and engagement: The role of regulatory mode

2023

Journal Article

Advertising meat alternatives: the interactive effect of regulatory mode and positive emotion on social media engagement

Septianto, Felix and Mathmann, Felix (2023). Advertising meat alternatives: the interactive effect of regulatory mode and positive emotion on social media engagement. Journal of Advertising, 53 (3), 416-433. doi: 10.1080/00913367.2023.2250830

Advertising meat alternatives: the interactive effect of regulatory mode and positive emotion on social media engagement