|
2023 Conference Publication Loneliness increases support for brand activismKhan, Saira, Seo, Yuri and Septianto, Felix (2023). Loneliness increases support for brand activism. American Marketing Association Summer Conference, San Francisco, CA United States, 4-6 August 2023. |
|
2023 Book Chapter Attention toward sustainability in premium food packaging an eye-tracking study on red meatHooshmand, Reyhane, Sung, Billy, Kim, Joo Hee and Septianto, Felix (2023). Attention toward sustainability in premium food packaging an eye-tracking study on red meat. Luxury marketing, sustainability and technology: the future of luxury management. (pp. 70-91) edited by Park Thaichon and Sara Quach. Abingdon, Oxon, United Kingdom: Routledge. doi: 10.4324/9781003321378-5 |
|
2023 Conference Publication The role of emotion in influencing effective product placementKim, Joohee, O'Rourke, Anne-Maree and Septianto, Felix (2023). The role of emotion in influencing effective product placement. Global Marketing Conference, Seoul, South Korea, 20-23 July 2023. |
|
2023 Conference Publication Positive cognitive emotions promotes healthy eatingDuong, Chien, Lin, Joanna, Sung, Billy and Septianto, Felix (2023). Positive cognitive emotions promotes healthy eating. Australian and New Zealand Marketing Academy Conference, Dunedin, New Zealand, 4-6 December 2023. |
|
2023 Conference Publication The role of regulatory mode and positive emotion in social media engagementSeptianto, Felix and Mathmann, Frank (2023). The role of regulatory mode and positive emotion in social media engagement. Global Marketing Conference, Seoul, South Korea, 20-23 July 2023. |
|
2023 Conference Publication Challenging clean meat naturalness perceptions: The role of consumer mindsetsArango, Luis, Septianto, Felix and Pontes, Nicolas (2023). Challenging clean meat naturalness perceptions: The role of consumer mindsets. Australian and New Zealand Marketing Academy Conference, Dunedin, New Zealand, 4-6 December 2023. |
|
2022 Journal Article Too cute to be bad? Cute brand logo reduces consumer punishment following brand transgressionsSeptianto, Felix and Kwon, Junbum (2022). Too cute to be bad? Cute brand logo reduces consumer punishment following brand transgressions. International Journal of Research in Marketing, 39 (4), 1108-1126. doi: 10.1016/j.ijresmar.2021.12.006 |
|
2022 Journal Article The effects of mixed emotional appeals in leveraging paradox brandsXin, Benlu, Zhu, Chengfeng and Septianto, Felix (2022). The effects of mixed emotional appeals in leveraging paradox brands. Journal of Business Research, 153, 266-275. doi: 10.1016/j.jbusres.2022.08.020 |
|
2022 Journal Article Negative effect of roundup requests on repurchase intentionsKhan, Saira Raza, Septianto, Felix and Putra, Pragea Geldoffy (2022). Negative effect of roundup requests on repurchase intentions. Australasian Marketing Journal, 30 (4), 288-296. doi: 10.1177/18393349211002534 |
|
2022 Journal Article Feeling grateful versus happy? The effects of emotional appeals in advertisements on self-made productsJaputra, Arnold, Septianto, Felix and Can, Ali Selcuk (2022). Feeling grateful versus happy? The effects of emotional appeals in advertisements on self-made products. Journal of Retailing and Consumer Services, 69 103091, 103091. doi: 10.1016/j.jretconser.2022.103091 |
|
2022 Journal Article Art infusion and functional theories of attitudes toward luxury brands: the mediating role of feelings of self-inauthenticityQuach, Sara, Septianto, Felix, Thaichon, Park and Mao, Wen (2022). Art infusion and functional theories of attitudes toward luxury brands: the mediating role of feelings of self-inauthenticity. Journal of Business Research, 150, 538-552. doi: 10.1016/j.jbusres.2022.06.046 |
|
2022 Journal Article The role of cultural congruence in the art infusion effectSeo, Yuri, Septianto, Felix and Ko, Eunju (2022). The role of cultural congruence in the art infusion effect. Journal of Consumer Psychology, 32 (4), 634-651. doi: 10.1002/jcpy.1248 |
|
2022 Journal Article The impact of socioeconomic status on preferences for sustainable luxury brandsKim, Jungkeun, Park, Jooyoung and Septianto, Felix (2022). The impact of socioeconomic status on preferences for sustainable luxury brands. Psychology & Marketing, 39 (8), 1563-1578. doi: 10.1002/mar.21671 |
|
2022 Journal Article Lay beliefs about the world affect preferences for sustainable hotel offeringsSeptianto, Felix, Kemper, Joya and Thai, Nguyen T. (2022). Lay beliefs about the world affect preferences for sustainable hotel offerings. Australasian Marketing Journal, 30 (3), 246-257. doi: 10.1177/1839334921999476 |
|
2022 Journal Article Hopefully that’s not wasted! The role of hope for reducing food wasteKhalil, Mary, Northey, Gavin, Septianto, Felix and Lang, Bodo (2022). Hopefully that’s not wasted! The role of hope for reducing food waste. Journal of Business Research, 147, 59-70. doi: 10.1016/j.jbusres.2022.03.080 |
|
2022 Journal Article The differential effects of integral pride and gratitude on divergent moral judgment for the self versus othersSeptianto, Felix, Tjiptono, Fandy, Arli, Denni and Sun, Jian-Min (2022). The differential effects of integral pride and gratitude on divergent moral judgment for the self versus others. Australian Journal of Management, 47 (3), 579-594. doi: 10.1177/03128962211062644 |
|
2022 Journal Article "Open to give": mindfulness improves evaluations of charity appeals that are incongruent with the consumer’s political ideologyErrmann, Amy Christine, Seo, Yuri and Septianto, Felix (2022). "Open to give": mindfulness improves evaluations of charity appeals that are incongruent with the consumer’s political ideology. Journal of the Association for Consumer Research, 7 (3), 276-286. doi: 10.1086/719580 |
|
2022 Journal Article The role of cool versus warm colors in B2B versus B2C firm-generated content for boosting positive eWOMKwon, Junbum, Chan, Ka Wing, Gu, William and Septianto, Felix (2022). The role of cool versus warm colors in B2B versus B2C firm-generated content for boosting positive eWOM. Industrial Marketing Management, 104, 212-225. doi: 10.1016/j.indmarman.2022.03.011 |
|
2022 Journal Article The impact of social media visual features on acceptance of meat substituteSeptianto, Felix, Kemper, Joya, Quang, Huy Phạm, Li, Shuge and Kwon, Junbum (2022). The impact of social media visual features on acceptance of meat substitute. International Journal of Market Research, 64 (6) 147078532211073, 147078532211073-772. doi: 10.1177/14707853221107309 |
|
2022 Journal Article The interactive effect of insight and cuteness in driving purchase likelihood: a lay belief of creativitySeptianto, Felix, Rostiani, Rokhima and Paramita, Widya (2022). The interactive effect of insight and cuteness in driving purchase likelihood: a lay belief of creativity. Asia Pacific Journal of Marketing and Logistics, 34 (6), 1145-1157. doi: 10.1108/apjml-04-2021-0274 |
