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2016 Conference Publication Grateful Compliance or Proud Defiance? Distinct Effects of Pride and Gratitude on the Effectiveness of Anti-Drinking MessagesSeptianto, Felix and Garg, Nitika (2016). Grateful Compliance or Proud Defiance? Distinct Effects of Pride and Gratitude on the Effectiveness of Anti-Drinking Messages. Australian & New Zealand Marketing Academy Conference, Christchurch, New Zealand, 5-7 December 2016. |
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2016 Journal Article "Chopin" effect? An exploratory study on how musical tempo influence consumer choice of drink with different temperaturesSeptianto, Felix (2016). "Chopin" effect? An exploratory study on how musical tempo influence consumer choice of drink with different temperatures. Asia Pacific Journal of Marketing and Logistics, 28 (5), 765-779. doi: 10.1108/apjml-11-2015-0182 |
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2016 Conference Publication Peas in a Pod? Distinct Effects of Pride and Gratitude on Self- Versus Other-Focused AppealsSeptianto, Felix and Garg, Nitika (2016). Peas in a Pod? Distinct Effects of Pride and Gratitude on Self- Versus Other-Focused Appeals. Australian & New Zealand Marketing Academy Conference, Christchurch, New Zealand, 5-7 December 2016. |
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2015 Conference Publication Feel Like Giving or Receiving? The Effects of Pride and Gratitude on Self- Versus Other-Focused AppealsSeptianto, Felix and Garg, Nitika (2015). Feel Like Giving or Receiving? The Effects of Pride and Gratitude on Self- Versus Other-Focused Appeals. Australian & New Zealand Marketing Academy Conference, Sydney, NSW Australia, 30 November - 2 December 2015. |
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2014 Journal Article Consumer locus of control as a moderator of the relationship between mood and consumers likelihood to purchaseSeptianto, Felix, Huang, Minghao and Jeong, Jaeseok (2014). Consumer locus of control as a moderator of the relationship between mood and consumers likelihood to purchase. Asia Marketing Journal, 16 (2), 59-75. doi: 10.53728/2765-6500.1540 |
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2013 Journal Article Anxiety, sadness, and emotion specificity: the role of music in consumer emotion and advertisement evaluationSeptianto, Felix (2013). Anxiety, sadness, and emotion specificity: the role of music in consumer emotion and advertisement evaluation. ASEAN Marketing Journal, 5 (2), 83-92. doi: 10.21002/amj.v5i2.3057 |
