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2014 Journal Article Consumer locus of control as a moderator of the relationship between mood and consumers likelihood to purchaseSeptianto, Felix, Huang, Minghao and Jeong, Jaeseok (2014). Consumer locus of control as a moderator of the relationship between mood and consumers likelihood to purchase. Asia Marketing Journal, 16 (2), 59-75. doi: 10.53728/2765-6500.1540 |
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2013 Journal Article Anxiety, sadness, and emotion specificity: the role of music in consumer emotion and advertisement evaluationSeptianto, Felix (2013). Anxiety, sadness, and emotion specificity: the role of music in consumer emotion and advertisement evaluation. ASEAN Marketing Journal, 5 (2), 83-92. doi: 10.21002/amj.v5i2.3057 |
