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2020

Conference Publication

The benefit and pitfall of humblebragging in social media sdvertising: the moderating role of celebrity versus influencer

Paramita, Widya and Septianto, Felix (2020). The benefit and pitfall of humblebragging in social media sdvertising: the moderating role of celebrity versus influencer. ICAMA-KAS 2020 International Conference, Online, 31 October 2020.

The benefit and pitfall of humblebragging in social media sdvertising: the moderating role of celebrity versus influencer

2020

Conference Publication

Purchase type affects luxury consumption sharing intention on social media: the moderating role of psychological entitlement

Bai, Xue, Kemper, Joya, Septianto, Felix and Seo, Yuri (2020). Purchase type affects luxury consumption sharing intention on social media: the moderating role of psychological entitlement. ICAMA-KAS 2020 International Conference, Online, 31 October 2020.

Purchase type affects luxury consumption sharing intention on social media: the moderating role of psychological entitlement

2020

Journal Article

Do past scandals influence the present performance? The moderating role of consumer mindset

Septianto, Felix (2020). Do past scandals influence the present performance? The moderating role of consumer mindset. Journal of Business Research, 106, 75-81. doi: 10.1016/j.jbusres.2019.09.011

Do past scandals influence the present performance? The moderating role of consumer mindset

2020

Conference Publication

The Effects of Mindfulness on Healthy Food Choice in Childhood Socioeconomic Groups

Errmann, Amy, Seo, Yuri and Septianto, Felix (2020). The Effects of Mindfulness on Healthy Food Choice in Childhood Socioeconomic Groups. North America - Association for Consumer Research Conference, Online, 1-4 October 2020.

The Effects of Mindfulness on Healthy Food Choice in Childhood Socioeconomic Groups

2020

Conference Publication

How Action and Inaction Regret Shapes Different Levels of Self-Control

Park, Jiwoon and Septianto, Felix (2020). How Action and Inaction Regret Shapes Different Levels of Self-Control. American Marketing Association Summer Conference, Online, 18-20 August 2020.

How Action and Inaction Regret Shapes Different Levels of Self-Control

2019

Journal Article

A smile - the key to everybody's heart? The interactive effects of image and message in increasing charitable behavior

Pham, Chi and Septianto, Felix (2019). A smile - the key to everybody's heart? The interactive effects of image and message in increasing charitable behavior. European Journal of Marketing, 54 (2), 261-281. doi: 10.1108/ejm-01-2019-0019

A smile - the key to everybody's heart? The interactive effects of image and message in increasing charitable behavior

2019

Journal Article

The interactive effect of emotional appeals and past performance of a charity on the effectiveness of charitable advertising

Septianto, Felix and Tjiptono, Fandy (2019). The interactive effect of emotional appeals and past performance of a charity on the effectiveness of charitable advertising. Journal of Retailing and Consumer Services, 50, 189-198. doi: 10.1016/j.jretconser.2019.05.013

The interactive effect of emotional appeals and past performance of a charity on the effectiveness of charitable advertising

2019

Journal Article

The role of imagery in promoting organic food

Septianto, Felix, Kemper, Joya and Paramita, Widya (2019). The role of imagery in promoting organic food. Journal of Business Research, 101, 104-115. doi: 10.1016/j.jbusres.2019.04.016

The role of imagery in promoting organic food

2019

Journal Article

Personalized giving: configurational approach in examining demographics, morality, and prosocial intentions

Septianto, Felix, An, Jake and Soegianto, Bambang (2019). Personalized giving: configurational approach in examining demographics, morality, and prosocial intentions. Journal of Global Scholars of Marketing Science, 29 (3), 330-342. doi: 10.1080/21639159.2019.1622433

Personalized giving: configurational approach in examining demographics, morality, and prosocial intentions

2019

Journal Article

The effects of political ideology and message framing on counterfeiting: the mediating role of emotions

Septianto, Felix, Northey, Gavin and Dolan, Rebecca (2019). The effects of political ideology and message framing on counterfeiting: the mediating role of emotions. Journal of Business Research, 99, 206-214. doi: 10.1016/j.jbusres.2019.02.059

The effects of political ideology and message framing on counterfeiting: the mediating role of emotions

2019

Journal Article

The similar versus divergent effects of pride and happiness on the effectiveness of loyalty programs

Septianto, Felix, An, Jake, Chiew, Tung Moi, Paramita, Widya and Tanudharma, Istiharini (2019). The similar versus divergent effects of pride and happiness on the effectiveness of loyalty programs. Journal of Business Research, 99, 12-22. doi: 10.1016/j.jbusres.2019.02.021

The similar versus divergent effects of pride and happiness on the effectiveness of loyalty programs

2019

Conference Publication

Country-of-origin Celebrity Endorsement Effects in Emerging Markets

Seo, Yuri, Septianto, Felix and Cruz, Angela (2019). Country-of-origin Celebrity Endorsement Effects in Emerging Markets. Australian & New Zealand Marketing Academy Conference, Wellington, New Zealand, 2-4 December 2019.

Country-of-origin Celebrity Endorsement Effects in Emerging Markets

2019

Conference Publication

Effects of Mindfulness on Slow Fashion Purchase Intent

Errmann, Amy, Seo, Yuri and Septianto, Felix (2019). Effects of Mindfulness on Slow Fashion Purchase Intent. Global Fashion Management Conference, Paris, France, 11-14 July 2019. Gyeongnam, Korea: GAMMA. doi: 10.15444/GFMC2019.02.07.05

Effects of Mindfulness on Slow Fashion Purchase Intent

2019

Conference Publication

The Effects of Gratitude and Pride in Promoting Sustainable Luxury Brands

Septianto, Felix and Seo, Yuri (2019). The Effects of Gratitude and Pride in Promoting Sustainable Luxury Brands. Global Fashion Management Conference, Paris, France, 11-14 July 2019.

The Effects of Gratitude and Pride in Promoting Sustainable Luxury Brands

2019

Conference Publication

Sex Sells... Or Does It? How LGBT Sexual Imagery Influences the Effectiveness of Luxury Brand Advertisements

Northey, Gavin, Dolan, Rebecca, Septianto, Felix, Van Esch, Patrick and Barbera, Michael (2019). Sex Sells... Or Does It? How LGBT Sexual Imagery Influences the Effectiveness of Luxury Brand Advertisements. Global Fashion Management Conference, Paris, France, 11-14 July 2019. Gyeongnam, Korea: GAMMA.

Sex Sells... Or Does It? How LGBT Sexual Imagery Influences the Effectiveness of Luxury Brand Advertisements

2019

Conference Publication

The Influence of Mindfulness and Evolutionary Psychology towards Impulsive Consumer Choice

Errmann, Amy, Seo, Yuri and Septianto, Felix (2019). The Influence of Mindfulness and Evolutionary Psychology towards Impulsive Consumer Choice. Korean Scholars Marketing Science Conference, Seoul, South Korea, 16-17 November 2019. Gyeongnam, Korea: GAMMA.

The Influence of Mindfulness and Evolutionary Psychology towards Impulsive Consumer Choice

2019

Other Outputs

The Mexican market and New Zealand brands

Seo, Yuri, Kim, Jae-Eun, Septianto, Felix and Hooi, Andrea (2019). The Mexican market and New Zealand brands. Auckland, New Zealand: Centre of Asia-Pacific Excellence.

The Mexican market and New Zealand brands

2019

Conference Publication

Poignancy Increases Consumer Preferences for Self-Made Products

Septianto, Felix (2019). Poignancy Increases Consumer Preferences for Self-Made Products. Australian & New Zealand Marketing Academy Conference, Wellington, New Zealand, 2-4 December 2019.

Poignancy Increases Consumer Preferences for Self-Made Products

2019

Conference Publication

Pride & Prejudice: The Influence of Hubristic Pride on Negative Word-of-Mouth Following a Service Failure

Northey, Gavin, Septianto, Felix, Chiew, Tung Moi and Ngo, Liem Viet (2019). Pride & Prejudice: The Influence of Hubristic Pride on Negative Word-of-Mouth Following a Service Failure. Australian & New Zealand Marketing Academy Conference, Wellington, New Zealand, 2-4 December 2019.

Pride & Prejudice: The Influence of Hubristic Pride on Negative Word-of-Mouth Following a Service Failure

2019

Conference Publication

Pride & Prejudice: How an Individual’s Hubris Makes Them Say Bad Things about Your Brand

Septianto, Felix, Northey, Gavin, Chiew, Tung Moi, Andonopoulos, Vicki and Ngo, Liem Viet (2019). Pride & Prejudice: How an Individual’s Hubris Makes Them Say Bad Things about Your Brand. North America - Association for Consumer Research Conference, Atlanta, GA United States, 17-20 October 2019.

Pride & Prejudice: How an Individual’s Hubris Makes Them Say Bad Things about Your Brand