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2020 Conference Publication Does culture matter in art infusion? Implications for luxury advertisingJun, Hyejin, Seo, Yuri, Septianto, Felix and Ko, Eunju (2020). Does culture matter in art infusion? Implications for luxury advertising. Global Marketing Conference, Online, 5-8 November 2020. |
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2020 Journal Article The congruence effect between product emotional appeal and country-based emotion: the moderating role of country-of-originSeptianto, Felix, Chiew, Tung Moi and Thai, Nguyen T. (2020). The congruence effect between product emotional appeal and country-based emotion: the moderating role of country-of-origin. Journal of Retailing and Consumer Services, 52 101916, 101916. doi: 10.1016/j.jretconser.2019.101916 |
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2020 Journal Article The Devil might wear Prada, but Narcissus wears counterfeit Gucci! How social adjustive functions influence counterfeit luxury purchasesNgo, Liem Viet, Northey, Gavin, Tran, Quan and Septianto, Felix (2020). The Devil might wear Prada, but Narcissus wears counterfeit Gucci! How social adjustive functions influence counterfeit luxury purchases. Journal of Retailing and Consumer Services, 52 101671, 101671. doi: 10.1016/j.jretconser.2018.09.003 |
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2020 Conference Publication Luxury customization and self-authenticity: implication for consumer wellbeingChoi, Dayeon , Seo, Yuri, Septianto, Felix and Ko, Eunju (2020). Luxury customization and self-authenticity: implication for consumer wellbeing. Global Marketing Conference, Online, 5-8 November 2020. |
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2020 Conference Publication The benefit and pitfall of humblebragging in social media sdvertising: the moderating role of celebrity versus influencerParamita, Widya and Septianto, Felix (2020). The benefit and pitfall of humblebragging in social media sdvertising: the moderating role of celebrity versus influencer. ICAMA-KAS 2020 International Conference, Online, 31 October 2020. |
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2020 Conference Publication Purchase type affects luxury consumption sharing intention on social media: the moderating role of psychological entitlementBai, Xue, Kemper, Joya, Septianto, Felix and Seo, Yuri (2020). Purchase type affects luxury consumption sharing intention on social media: the moderating role of psychological entitlement. ICAMA-KAS 2020 International Conference, Online, 31 October 2020. |
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2020 Journal Article Do past scandals influence the present performance? The moderating role of consumer mindsetSeptianto, Felix (2020). Do past scandals influence the present performance? The moderating role of consumer mindset. Journal of Business Research, 106, 75-81. doi: 10.1016/j.jbusres.2019.09.011 |
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2020 Conference Publication The Effects of Mindfulness on Healthy Food Choice in Childhood Socioeconomic GroupsErrmann, Amy, Seo, Yuri and Septianto, Felix (2020). The Effects of Mindfulness on Healthy Food Choice in Childhood Socioeconomic Groups. North America - Association for Consumer Research Conference, Online, 1-4 October 2020. |
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2020 Conference Publication How Action and Inaction Regret Shapes Different Levels of Self-ControlPark, Jiwoon and Septianto, Felix (2020). How Action and Inaction Regret Shapes Different Levels of Self-Control. American Marketing Association Summer Conference, Online, 18-20 August 2020. |
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2019 Journal Article A smile - the key to everybody's heart? The interactive effects of image and message in increasing charitable behaviorPham, Chi and Septianto, Felix (2019). A smile - the key to everybody's heart? The interactive effects of image and message in increasing charitable behavior. European Journal of Marketing, 54 (2), 261-281. doi: 10.1108/ejm-01-2019-0019 |
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2019 Journal Article The interactive effect of emotional appeals and past performance of a charity on the effectiveness of charitable advertisingSeptianto, Felix and Tjiptono, Fandy (2019). The interactive effect of emotional appeals and past performance of a charity on the effectiveness of charitable advertising. Journal of Retailing and Consumer Services, 50, 189-198. doi: 10.1016/j.jretconser.2019.05.013 |
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2019 Journal Article The role of imagery in promoting organic foodSeptianto, Felix, Kemper, Joya and Paramita, Widya (2019). The role of imagery in promoting organic food. Journal of Business Research, 101, 104-115. doi: 10.1016/j.jbusres.2019.04.016 |
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2019 Journal Article Personalized giving: configurational approach in examining demographics, morality, and prosocial intentionsSeptianto, Felix, An, Jake and Soegianto, Bambang (2019). Personalized giving: configurational approach in examining demographics, morality, and prosocial intentions. Journal of Global Scholars of Marketing Science, 29 (3), 330-342. doi: 10.1080/21639159.2019.1622433 |
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2019 Journal Article The effects of political ideology and message framing on counterfeiting: the mediating role of emotionsSeptianto, Felix, Northey, Gavin and Dolan, Rebecca (2019). The effects of political ideology and message framing on counterfeiting: the mediating role of emotions. Journal of Business Research, 99, 206-214. doi: 10.1016/j.jbusres.2019.02.059 |
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2019 Journal Article The similar versus divergent effects of pride and happiness on the effectiveness of loyalty programsSeptianto, Felix, An, Jake, Chiew, Tung Moi, Paramita, Widya and Tanudharma, Istiharini (2019). The similar versus divergent effects of pride and happiness on the effectiveness of loyalty programs. Journal of Business Research, 99, 12-22. doi: 10.1016/j.jbusres.2019.02.021 |
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2019 Conference Publication Country-of-origin Celebrity Endorsement Effects in Emerging MarketsSeo, Yuri, Septianto, Felix and Cruz, Angela (2019). Country-of-origin Celebrity Endorsement Effects in Emerging Markets. Australian & New Zealand Marketing Academy Conference, Wellington, New Zealand, 2-4 December 2019. |
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2019 Conference Publication Effects of Mindfulness on Slow Fashion Purchase IntentErrmann, Amy, Seo, Yuri and Septianto, Felix (2019). Effects of Mindfulness on Slow Fashion Purchase Intent. Global Fashion Management Conference, Paris, France, 11-14 July 2019. Gyeongnam, Korea: GAMMA. doi: 10.15444/GFMC2019.02.07.05 |
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2019 Conference Publication The Effects of Gratitude and Pride in Promoting Sustainable Luxury BrandsSeptianto, Felix and Seo, Yuri (2019). The Effects of Gratitude and Pride in Promoting Sustainable Luxury Brands. Global Fashion Management Conference, Paris, France, 11-14 July 2019. |
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2019 Conference Publication Sex Sells... Or Does It? How LGBT Sexual Imagery Influences the Effectiveness of Luxury Brand AdvertisementsNorthey, Gavin, Dolan, Rebecca, Septianto, Felix, Van Esch, Patrick and Barbera, Michael (2019). Sex Sells... Or Does It? How LGBT Sexual Imagery Influences the Effectiveness of Luxury Brand Advertisements. Global Fashion Management Conference, Paris, France, 11-14 July 2019. Gyeongnam, Korea: GAMMA. |
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2019 Conference Publication The Influence of Mindfulness and Evolutionary Psychology towards Impulsive Consumer ChoiceErrmann, Amy, Seo, Yuri and Septianto, Felix (2019). The Influence of Mindfulness and Evolutionary Psychology towards Impulsive Consumer Choice. Korean Scholars Marketing Science Conference, Seoul, South Korea, 16-17 November 2019. Gyeongnam, Korea: GAMMA. |
