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2019

Journal Article

The similar versus divergent effects of pride and happiness on the effectiveness of loyalty programs

Septianto, Felix, An, Jake, Chiew, Tung Moi, Paramita, Widya and Tanudharma, Istiharini (2019). The similar versus divergent effects of pride and happiness on the effectiveness of loyalty programs. Journal of Business Research, 99, 12-22. doi: 10.1016/j.jbusres.2019.02.021

The similar versus divergent effects of pride and happiness on the effectiveness of loyalty programs

2019

Conference Publication

Country-of-origin Celebrity Endorsement Effects in Emerging Markets

Seo, Yuri, Septianto, Felix and Cruz, Angela (2019). Country-of-origin Celebrity Endorsement Effects in Emerging Markets. Australian & New Zealand Marketing Academy Conference, Wellington, New Zealand, 2-4 December 2019.

Country-of-origin Celebrity Endorsement Effects in Emerging Markets

2019

Conference Publication

Effects of Mindfulness on Slow Fashion Purchase Intent

Errmann, Amy, Seo, Yuri and Septianto, Felix (2019). Effects of Mindfulness on Slow Fashion Purchase Intent. Global Fashion Management Conference, Paris, France, 11-14 July 2019. Gyeongnam, Korea: GAMMA. doi: 10.15444/GFMC2019.02.07.05

Effects of Mindfulness on Slow Fashion Purchase Intent

2019

Conference Publication

The Effects of Gratitude and Pride in Promoting Sustainable Luxury Brands

Septianto, Felix and Seo, Yuri (2019). The Effects of Gratitude and Pride in Promoting Sustainable Luxury Brands. Global Fashion Management Conference, Paris, France, 11-14 July 2019.

The Effects of Gratitude and Pride in Promoting Sustainable Luxury Brands

2019

Conference Publication

Sex Sells... Or Does It? How LGBT Sexual Imagery Influences the Effectiveness of Luxury Brand Advertisements

Northey, Gavin, Dolan, Rebecca, Septianto, Felix, Van Esch, Patrick and Barbera, Michael (2019). Sex Sells... Or Does It? How LGBT Sexual Imagery Influences the Effectiveness of Luxury Brand Advertisements. Global Fashion Management Conference, Paris, France, 11-14 July 2019. Gyeongnam, Korea: GAMMA.

Sex Sells... Or Does It? How LGBT Sexual Imagery Influences the Effectiveness of Luxury Brand Advertisements

2019

Conference Publication

The Influence of Mindfulness and Evolutionary Psychology towards Impulsive Consumer Choice

Errmann, Amy, Seo, Yuri and Septianto, Felix (2019). The Influence of Mindfulness and Evolutionary Psychology towards Impulsive Consumer Choice. Korean Scholars Marketing Science Conference, Seoul, South Korea, 16-17 November 2019. Gyeongnam, Korea: GAMMA.

The Influence of Mindfulness and Evolutionary Psychology towards Impulsive Consumer Choice

2019

Other Outputs

The Mexican market and New Zealand brands

Seo, Yuri, Kim, Jae-Eun, Septianto, Felix and Hooi, Andrea (2019). The Mexican market and New Zealand brands. Auckland, New Zealand: Centre of Asia-Pacific Excellence.

The Mexican market and New Zealand brands

2019

Conference Publication

Poignancy Increases Consumer Preferences for Self-Made Products

Septianto, Felix (2019). Poignancy Increases Consumer Preferences for Self-Made Products. Australian & New Zealand Marketing Academy Conference, Wellington, New Zealand, 2-4 December 2019.

Poignancy Increases Consumer Preferences for Self-Made Products

2019

Conference Publication

Pride & Prejudice: The Influence of Hubristic Pride on Negative Word-of-Mouth Following a Service Failure

Northey, Gavin, Septianto, Felix, Chiew, Tung Moi and Ngo, Liem Viet (2019). Pride & Prejudice: The Influence of Hubristic Pride on Negative Word-of-Mouth Following a Service Failure. Australian & New Zealand Marketing Academy Conference, Wellington, New Zealand, 2-4 December 2019.

Pride & Prejudice: The Influence of Hubristic Pride on Negative Word-of-Mouth Following a Service Failure

2019

Conference Publication

Pride & Prejudice: How an Individual’s Hubris Makes Them Say Bad Things about Your Brand

Septianto, Felix, Northey, Gavin, Chiew, Tung Moi, Andonopoulos, Vicki and Ngo, Liem Viet (2019). Pride & Prejudice: How an Individual’s Hubris Makes Them Say Bad Things about Your Brand. North America - Association for Consumer Research Conference, Atlanta, GA United States, 17-20 October 2019.

Pride & Prejudice: How an Individual’s Hubris Makes Them Say Bad Things about Your Brand

2019

Conference Publication

Let Us Give Thanks: How Gratitude and Message Framing Can Reduce Food Waste

Northey, Gavin, Kemper, Joya, Septianto, Felix and Van Esch, Patrick (2019). Let Us Give Thanks: How Gratitude and Message Framing Can Reduce Food Waste. Australian & New Zealand Marketing Academy Conference, Wellington, New Zealand, 2-4 December 2019.

Let Us Give Thanks: How Gratitude and Message Framing Can Reduce Food Waste

2019

Conference Publication

Grateful Compliance or Proud Defiance? The Distinct Effects of Pride and Gratitude on the Effectiveness of Anti-Drinking Message

Septianto, Felix and Garg, Nitika (2019). Grateful Compliance or Proud Defiance? The Distinct Effects of Pride and Gratitude on the Effectiveness of Anti-Drinking Message. Asia Pacific - Association for Consumer Research Conference, Ahmedabad, India, 10-12 January 2019.

Grateful Compliance or Proud Defiance? The Distinct Effects of Pride and Gratitude on the Effectiveness of Anti-Drinking Message

2019

Conference Publication

Let Us Give Thanks: How Gratitude and Message Framing Can Reduce Food Waste

Septianto, Felix, Kemper, Joya, Northey, Gavin, Andonopoulos, Vicki, Van Esch, Patrick and Barbera, Michael (2019). Let Us Give Thanks: How Gratitude and Message Framing Can Reduce Food Waste. North America - Association for Consumer Research Conference, Atlanta, GA United States, 17-20 October 2019.

Let Us Give Thanks: How Gratitude and Message Framing Can Reduce Food Waste

2019

Other Outputs

Korean Market and New Zealand Brands

Seo, Yuri, Kim, Jae-Eun, Septianto, Felix and Hooi, Andrea (2019). Korean Market and New Zealand Brands. Auckland, New Zealand: Centre of Asia-Pacific Excellence.

Korean Market and New Zealand Brands

2019

Conference Publication

Religiosity, Recognition and Donation: An Indonesian Context

Septianto, Felix, Tjiptono, Fandy and Paramita, Widya (2019). Religiosity, Recognition and Donation: An Indonesian Context. Australian & New Zealand Marketing Academy Conference, Wellington, New Zealand, 2-4 December 2019.

Religiosity, Recognition and Donation: An Indonesian Context

2019

Other Outputs

Indonesian market and New Zealand brands

Seo, Yuri, Kim, Jae-Eun, Septianto, Felix and Hooi, Andrea (2019). Indonesian market and New Zealand brands. Auckland, New Zealand: Centre of Asia-Pacific Excellence.

Indonesian market and New Zealand brands

2019

Conference Publication

50 Shades of Gay: How Gender and Homosexual Imagery Disgusts Politically Conservative Viewers

Northey, Gavin, Dolan, Rebecca, Septianto, Felix, Van Esch, Patrick, Barbera, Michael and Andonopoulos, Vicki (2019). 50 Shades of Gay: How Gender and Homosexual Imagery Disgusts Politically Conservative Viewers. North America - Association for Consumer Research Conference, Atlanta, GA United States, 17-20 October 2019.

50 Shades of Gay: How Gender and Homosexual Imagery Disgusts Politically Conservative Viewers

2019

Conference Publication

Global Identity Goal Pursuits and Country-of-Origin Celebrity Endorsement Effects in Emerging Markets

Seo, Yuri, Septianto, Felix and Cruz, Angela (2019). Global Identity Goal Pursuits and Country-of-Origin Celebrity Endorsement Effects in Emerging Markets. Korean Scholars Marketing Science Conference, Seoul, South Korea, 16-17 November 2019. Gyeongnam, Korea: GAMMA.

Global Identity Goal Pursuits and Country-of-Origin Celebrity Endorsement Effects in Emerging Markets

2019

Conference Publication

Disaster Relief: The Role of Threat-based Awe

Septianto, Felix, Seo, Yuri and Paramita, Widya (2019). Disaster Relief: The Role of Threat-based Awe. Australian & New Zealand Marketing Academy Conference, Wellington, New Zealand, 2-4 December 2019.

Disaster Relief: The Role of Threat-based Awe

2018

Journal Article

Proud volunteers: the role of self- and vicarious-pride in promoting volunteering

Septianto, Felix, Sung, Billy, Seo, Yuri and Tugiman, Nursafwah (2018). Proud volunteers: the role of self- and vicarious-pride in promoting volunteering. Marketing Letters, 29 (4), 501-519. doi: 10.1007/s11002-018-9472-7

Proud volunteers: the role of self- and vicarious-pride in promoting volunteering