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2017 Journal Article Being moral and doing good to others: re-examining the role of emotion, judgment, and identity on prosocial behaviorSeptianto, Felix and Soegianto, Bambang (2017). Being moral and doing good to others: re-examining the role of emotion, judgment, and identity on prosocial behavior. Marketing Intelligence and Planning, 35 (2), 180-191. doi: 10.1108/mip-06-2016-0093 |
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2017 Conference Publication Grateful Compliance or Proud Defiance? The Distinct Effects of Pride and Gratitude on the Effectiveness of Anti-Drinking MessageSeptianto, Felix and Garg, Nitika (2017). Grateful Compliance or Proud Defiance? The Distinct Effects of Pride and Gratitude on the Effectiveness of Anti-Drinking Message. American Marketing Association Summer Conference, San Francisco, CA United States, 4-6 August 2017. |
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2017 Conference Publication Peas in a Pod? Distinct Effects of Pride and Gratitude on Self- Versus Other-Focused AppealsSeptianto, Felix and Garg, Nitika (2017). Peas in a Pod? Distinct Effects of Pride and Gratitude on Self- Versus Other-Focused Appeals. INFORMS Marketing Science Conference, Los Angeles, CA United States, 7-10 June 2017. |
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2017 Journal Article Work more and indulge more: exploring the self-licensing effect of hard work on likelihood to purchase hedonic productsSeptianto, Felix (2017). Work more and indulge more: exploring the self-licensing effect of hard work on likelihood to purchase hedonic products. Journal of Retailing and Consumer Services, 34, 235-239. doi: 10.1016/j.jretconser.2016.10.012 |
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2017 Conference Publication Positive Emotion Effects on Consumer Ethical JudgmentSeptianto, Felix and Garg, Nitika (2017). Positive Emotion Effects on Consumer Ethical Judgment. Australian & New Zealand Marketing Academy Conference, Melbourne, VIC Australia, 4-6 December 2017. |
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2016 Journal Article The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisementsSeptianto, Felix and Pratiwi, Loren (2016). The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements. Marketing Letters, 27 (1), 171-181. doi: 10.1007/s11002-014-9324-z |
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2016 Conference Publication Peas in a Pod? Distinct Effects of Pride and Gratitude on Self- Versus Other-Focused AppealsSeptianto, Felix and Garg, Nitika (2016). Peas in a Pod? Distinct Effects of Pride and Gratitude on Self- Versus Other-Focused Appeals. Australian & New Zealand Marketing Academy Conference, Christchurch, New Zealand, 5-7 December 2016. |
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2016 Conference Publication Grateful Compliance or Proud Defiance? Distinct Effects of Pride and Gratitude on the Effectiveness of Anti-Drinking MessagesSeptianto, Felix and Garg, Nitika (2016). Grateful Compliance or Proud Defiance? Distinct Effects of Pride and Gratitude on the Effectiveness of Anti-Drinking Messages. Australian & New Zealand Marketing Academy Conference, Christchurch, New Zealand, 5-7 December 2016. |
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2016 Journal Article "Chopin" effect? An exploratory study on how musical tempo influence consumer choice of drink with different temperaturesSeptianto, Felix (2016). "Chopin" effect? An exploratory study on how musical tempo influence consumer choice of drink with different temperatures. Asia Pacific Journal of Marketing and Logistics, 28 (5), 765-779. doi: 10.1108/apjml-11-2015-0182 |
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2015 Conference Publication Feel Like Giving or Receiving? The Effects of Pride and Gratitude on Self- Versus Other-Focused AppealsSeptianto, Felix and Garg, Nitika (2015). Feel Like Giving or Receiving? The Effects of Pride and Gratitude on Self- Versus Other-Focused Appeals. Australian & New Zealand Marketing Academy Conference, Sydney, NSW Australia, 30 November - 2 December 2015. |
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2014 Journal Article Consumer locus of control as a moderator of the relationship between mood and consumers likelihood to purchaseSeptianto, Felix, Huang, Minghao and Jeong, Jaeseok (2014). Consumer locus of control as a moderator of the relationship between mood and consumers likelihood to purchase. Asia Marketing Journal, 16 (2), 59-75. doi: 10.53728/2765-6500.1540 |
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2013 Journal Article Anxiety, sadness, and emotion specificity: the role of music in consumer emotion and advertisement evaluationSeptianto, Felix (2013). Anxiety, sadness, and emotion specificity: the role of music in consumer emotion and advertisement evaluation. ASEAN Marketing Journal, 5 (2), 83-92. doi: 10.21002/amj.v5i2.3057 |
