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2021 Journal Article The impact of gratitude (vs. pride) on the effectiveness of cause-related marketingSeptianto, Felix and Garg, Nitika (2021). The impact of gratitude (vs. pride) on the effectiveness of cause-related marketing. European Journal of Marketing, 55 (6), 1594-1623. doi: 10.1108/ejm-11-2019-0829 |
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2021 Journal Article The interactive effects of religiosity and recognition in increasing donationSeptianto, Felix, Tjiptono, Fandy, Paramita, Widya and Chiew, Tung Moi (2021). The interactive effects of religiosity and recognition in increasing donation. European Journal of Marketing, 55 (1), 1-26. doi: 10.1108/ejm-04-2019-0326 |
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2021 Journal Article Sad but smiling? How the combination of happy victim images and sad message appeals increase prosocial behaviorSeptianto, Felix and Paramita, Widya (2021). Sad but smiling? How the combination of happy victim images and sad message appeals increase prosocial behavior. Marketing Letters, 32 (1), 91-110. doi: 10.1007/s11002-020-09553-5 |
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2021 Journal Article Everyday “low price” or everyday “value”? The interactive effects of framing and construal level on consumer purchase intentionsSeptianto, Felix, Lee, Michael SW. and Putra, Pragea Geldoffy (2021). Everyday “low price” or everyday “value”? The interactive effects of framing and construal level on consumer purchase intentions. Journal of Retailing and Consumer Services, 58 102317, 102317. doi: 10.1016/j.jretconser.2020.102317 |
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2021 Conference Publication Cute Brand Logo Reduces Consumer PunishmentSeptianto, Felix and Kwon, Junbum (2021). Cute Brand Logo Reduces Consumer Punishment. Australian & New Zealand Marketing Academy Conference, Melbourne, VIC Australia, 29 November - 1 December 2021. |
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2021 Journal Article Religious but not ethical: the effects of extrinsic religiosity, ethnocentrism and self-righteousness on consumers’ ethical judgmentsArli, Denni, Septianto, Felix and Chowdhury, Rafi M. M. I. (2021). Religious but not ethical: the effects of extrinsic religiosity, ethnocentrism and self-righteousness on consumers’ ethical judgments. Journal of Business Ethics, 171 (2), 295-316. doi: 10.1007/s10551-019-04414-2 |
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2021 Journal Article How scolding can encourage consumer engagement with plastic waste issue? The moderating role of consumers’ mindsetBandyopadhyay, Argho, Septianto, Felix and Nallaperuma, Kaushalya (2021). How scolding can encourage consumer engagement with plastic waste issue? The moderating role of consumers’ mindset. Journal of Retailing and Consumer Services, 62 102671, 102671. doi: 10.1016/j.jretconser.2021.102671 |
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2021 Conference Publication LGBT themed advertising and consumers’ religiosityChowdhury, Rafi, Arli, Denni and Septianto, Felix (2021). LGBT themed advertising and consumers’ religiosity. Australian and New Zealand Marketing Academy Conference, Melbourne, Australia, 29 November - 1 December 2021. |
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2021 Conference Publication The effects of marketing channel selection on brand authenticity: the role of perceived firm sizeSeptianto, Felix, Ang, Tyson, Japutra, Arnold and Putra, Pragea Geldoffy (2021). The effects of marketing channel selection on brand authenticity: the role of perceived firm size. Marshall Business Research Conference, Online, 5 November 2021. |
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2021 Journal Article Distinct effects of pride and gratitude appeals on sustainable luxury brandsSeptianto, Felix, Seo, Yuri and Errmann, Amy Christine (2021). Distinct effects of pride and gratitude appeals on sustainable luxury brands. Journal of Business Ethics, 169 (2), 211-224. doi: 10.1007/s10551-020-04484-7 |
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2021 Conference Publication Bittersweet In Visual Narratives: How Emotional Shift Amplifies Consumer EngagementChan, Ka Wing, Kwon, Junbum, Srinivasan, Srikaanth and Septianto, Felix (2021). Bittersweet In Visual Narratives: How Emotional Shift Amplifies Consumer Engagement. INFORMS Marketing Science Conference, Online, 3-5 June 2021. |
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2021 Journal Article The role of authentic (vs. hubristic) pride in leveraging the effectiveness of cost transparencySeptianto, Felix, Kemper, Joya A., Tjiptono, Fandy and Paramita, Widya (2021). The role of authentic (vs. hubristic) pride in leveraging the effectiveness of cost transparency. Journal of Business Ethics, 174 (2), 423-439. doi: 10.1007/s10551-020-04613-2 |
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2021 Journal Article The benefits and pitfalls of humblebragging in social media advertising: the moderating role of the celebrity versus influencerParamita, Widya and Septianto, Felix (2021). The benefits and pitfalls of humblebragging in social media advertising: the moderating role of the celebrity versus influencer. International Journal of Advertising, 40 (8), 1-24. doi: 10.1080/02650487.2021.1981589 |
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2021 Journal Article The effectiveness of advertising images in promoting experiential offerings: an emotional response approachSeptianto, Felix, Ye, Sheng and Northey, Gavin (2021). The effectiveness of advertising images in promoting experiential offerings: an emotional response approach. Journal of Business Research, 122, 344-352. doi: 10.1016/j.jbusres.2020.09.015 |
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2021 Conference Publication Framing hope: how positive emotions reduce food waste behaviourNorthey, Gavin, Khalil, Mary, Lang, Bodo and Septianto, Felix (2021). Framing hope: how positive emotions reduce food waste behaviour. Australian & New Zealand Marketing Academy Conference, Melbourne, VIC Australia, 29 November - 1 December 2021. |
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2020 Journal Article Turning narcissists into prosocial agents: explaining young people’s online donation behaviorParamita, Widya, Septianto, Felix, Rostiani, Rokhima, Winahjoe, Sari and Audita, Handini (2020). Turning narcissists into prosocial agents: explaining young people’s online donation behavior. Young Consumers, 21 (4), 369-388. doi: 10.1108/YC-11-2019-1070 |
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2020 Journal Article Condoms and bananas: shock advertising explained through congruence theoryLee, Michael S.W., Septianto, Felix, Frethey-Bentham, Catherine and Gao, Esther (2020). Condoms and bananas: shock advertising explained through congruence theory. Journal of Retailing and Consumer Services, 57 102228, 102228. doi: 10.1016/j.jretconser.2020.102228 |
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2020 Journal Article Effects of power and implicit theories on donationKhalil, Mary, Khan, Saira and Septianto, Felix (2020). Effects of power and implicit theories on donation. Australasian Marketing Journal, 28 (3), 98-107. doi: 10.1016/j.ausmj.2020.07.002 |
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2020 Journal Article Sharing is (not) caring? The interactive effects of power and psychological distance on tolerance of unethical behaviorParamita, Widya, Septianto, Felix, Winahjoe, Sari, Purwanto, B. M. and Candra, Ika Diyah (2020). Sharing is (not) caring? The interactive effects of power and psychological distance on tolerance of unethical behavior. Australasian Marketing Journal, 28 (3), 42-49. doi: 10.1016/j.ausmj.2019.12.002 |
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2020 Journal Article Thanks, but no thanks: the influence of gratitude on consumer awareness of food wasteSeptianto, Felix, Kemper, Joya A. and Northey, Gavin (2020). Thanks, but no thanks: the influence of gratitude on consumer awareness of food waste. Journal of Cleaner Production, 258 120591, 1-14. doi: 10.1016/j.jclepro.2020.120591 |
