|
2022 Journal Article Mixed feelings enhance the effectiveness of luxury advertisingBandyopadhyay, Argho, Septianto, Felix and Nallaperuma, Kaushalya (2022). Mixed feelings enhance the effectiveness of luxury advertising. Australasian Marketing Journal, 30 (1), 28-34. doi: 10.1177/1839334921998848 |
|
2022 Journal Article Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brand: the mediating role of cognitive flexibilityNallaperuma, Kaushalya , Septianto, Felix and Bandyopadhyay, Argho (2022). Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brand: the mediating role of cognitive flexibility. Asia Pacific Journal of Marketing and Logistics, 34 (1), 175-189. doi: 10.1108/APJML-10-2020-0719 |
|
2022 Journal Article The effects of competence and warmth appeals on luxury and sustainable brand advertising: the moderating role of construal levelSeptianto, Felix, Seo, Yuri and Zhao, Fang (2022). The effects of competence and warmth appeals on luxury and sustainable brand advertising: the moderating role of construal level. Journal of Advertising, 51 (3), 369-384. doi: 10.1080/00913367.2021.1921633 |
|
2022 Journal Article The interactive effects of moral identity and humor on advertising evaluations: the mediating role of disgustParamita, Widya, Septianto, Felix and Nasution, Reza Ashari (2022). The interactive effects of moral identity and humor on advertising evaluations: the mediating role of disgust. International Journal of Advertising, 41 (7), 1263-1281. doi: 10.1080/02650487.2021.1991680 |
|
2022 Conference Publication Negative Imagery Framing for Advertising Climate Change on Social MediaLi, Shuge, Quang, Huy Phạm, Kwon, Junbum and Septianto, Felix (2022). Negative Imagery Framing for Advertising Climate Change on Social Media. INFORMS Marketing Science Conference, Chicago, IL United States, 16-18 June 2022. |
|
2022 Conference Publication How loneliness increases preferences for art-infused productsKhan, Saira, Seo, Yuri and Septianto, Felix (2022). How loneliness increases preferences for art-infused products. Korean Scholars Marketing Science Conference, Seoul, South Korea, 5 November 2022. |
|
2022 Conference Publication Social media promotion of meat alternativesSeptianto, Felix and Mathmann, Frank (2022). Social media promotion of meat alternatives. Australian and New Zealand Marketing Academy Conference, Perth, WA Australia, 5-7 December 2022. |
|
2022 Journal Article The role of art infusion in enhancing pro-environmental luxury brand advertisingQuach, Sara, Septianto, Felix, Thaichon, Park and Nasution, Reza Ashari (2022). The role of art infusion in enhancing pro-environmental luxury brand advertising. Journal of Retailing and Consumer Services, 64 102780, 102780. doi: 10.1016/j.jretconser.2021.102780 |
|
2022 Conference Publication The effect of regret appeal on cultured meat acceptance: The moderating role of ageSeptianto, Felix, Sung, Billy and Duong, Patrick (2022). The effect of regret appeal on cultured meat acceptance: The moderating role of age. Australian and New Zealand Marketing Academy Conference, Perth, WA Australia, 5-7 December 2022. |
|
2022 Conference Publication Finding meaning: Loneliness increases preference for art-infused productsKhan, Saira, Seo, Yuri and Septianto, Felix (2022). Finding meaning: Loneliness increases preference for art-infused products. North American Association for Consumer Research Conference, Denver, CO United States, 20-23 October 2022. |
|
2022 Conference Publication How implicit theories of beauty affect consumer perceptions towards physical attractivenessLee, Jasmin, Seo, Yuri and Septianto, Felix (2022). How implicit theories of beauty affect consumer perceptions towards physical attractiveness. Korean Scholars Marketing Science Conference, Seoul, South Korea, 5 November 2022. |
|
2022 Journal Article The role of implicit theories in motivating donations in response to threat-based aweSeptianto, Felix, Seo, Yuri and Paramita, Widya (2022). The role of implicit theories in motivating donations in response to threat-based awe. Journal of Public Policy and Marketing, 41 (1), 72-88. doi: 10.1177/07439156211042281 |
|
2022 Conference Publication Consumer mindset and impact expectancy of corporate social responsibility contribution typesSeo, Yuri, Septianto, Felix, Sen, Sankar and Mathur, Pragya (2022). Consumer mindset and impact expectancy of corporate social responsibility contribution types. Korean Scholars Marketing Science Conference, Seoul, South Korea, 5 November 2022. |
|
2021 Journal Article Cute brand logo enhances favorable brand attitude: the moderating role of hopeSeptianto, Felix and Paramita, Widya (2021). Cute brand logo enhances favorable brand attitude: the moderating role of hope. Journal of Retailing and Consumer Services, 63 102734, 1-9. doi: 10.1016/j.jretconser.2021.102734 |
|
2021 Journal Article David and Goliath: when and why micro-influencers are more persuasive than mega-influencersPark, Jiwoon, Lee, Ji Min, Xiong, Vikki Yiqi, Septianto, Felix and Seo, Yuri (2021). David and Goliath: when and why micro-influencers are more persuasive than mega-influencers. Journal of Advertising, 50 (5), 1-19. doi: 10.1080/00913367.2021.1980470 |
|
2021 Journal Article The effects of age cues on preferences for organic food: the moderating role of message claimSeptianto, Felix and Kemper, Joya (2021). The effects of age cues on preferences for organic food: the moderating role of message claim. Journal of Retailing and Consumer Services, 62 102641, 102641. doi: 10.1016/j.jretconser.2021.102641 |
|
2021 Journal Article Mixed Emotional Appeal Enhances Positive Word-of-Mouth: The Moderating Role of Narrative PersonQuach, Sara, Septianto, Felix, Thaichon, Park and Chiew, Tung Moi (2021). Mixed Emotional Appeal Enhances Positive Word-of-Mouth: The Moderating Role of Narrative Person. Journal of Retailing and Consumer Services, 62 102618, 1-13. doi: 10.1016/j.jretconser.2021.102618 |
|
2021 Journal Article Grateful compliance: Gratitude effects on willingness to comply with responsible drinking messagesSeptianto, Felix and Garg, Nitika (2021). Grateful compliance: Gratitude effects on willingness to comply with responsible drinking messages. Psychology and Marketing, 38 (9), 1460-1474. doi: 10.1002/mar.21535 |
|
2021 Journal Article Every ending is a new beginning: poignancy increases consumer preferences for self-made productsSeptianto, Felix (2021). Every ending is a new beginning: poignancy increases consumer preferences for self-made products. International Journal of Research in Marketing, 38 (3), 732-748. doi: 10.1016/j.ijresmar.2020.11.004 |
|
2021 Journal Article The organizational framing effect on consumer evaluations of corporate donationsSeptianto, Felix, Northey, Gavin and Weaven, Scott (2021). The organizational framing effect on consumer evaluations of corporate donations. European Journal of Marketing, 55 (11), 2871-2893. doi: 10.1108/ejm-06-2020-0465 |
