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2021 Journal Article Masking, claiming and preventing innovation in cross-border B2B relationships: neo-colonial frameworks of power in global IT industryMalik, Ashish, Mahadevan, Jasmin, Sharma, Piyush and Nguyen, Tuyet-Mai (2021). Masking, claiming and preventing innovation in cross-border B2B relationships: neo-colonial frameworks of power in global IT industry. Journal of Business Research, 132, 327-339. doi: 10.1016/j.jbusres.2021.04.044 |
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2021 Journal Article A two‐wave cross‐lagged study on AI service quality: the moderating effects of the job level and job roleNguyen, Tuyet‐Mai and Malik, Ashish (2021). A two‐wave cross‐lagged study on AI service quality: the moderating effects of the job level and job role. British Journal of Management, 33 (3) 1467-8551.12540, 1221-1237. doi: 10.1111/1467-8551.12540 |
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2021 Journal Article The effect of AI quality on customer experience and brand relationshipNguyen, Tuyet-Mai, Quach, Sara and Thaichon, Patamaporn (2021). The effect of AI quality on customer experience and brand relationship. Journal of Consumer Behaviour, 21 (3) cb.1974, 481-493. doi: 10.1002/cb.1974 |
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2021 Journal Article Relevant, or irrelevant, external factors in panic buyingPrentice, Catherine, Nguyen, Mai, Nandy, Purnima, Winardi, Michael Aswin, Chen, Ying, Le Monkhouse, Lien, Dominique-Ferreira, Sergio and Stantic, Bela (2021). Relevant, or irrelevant, external factors in panic buying. Journal of Retailing and Consumer Services, 61 102587, 102587. doi: 10.1016/j.jretconser.2021.102587 |
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2021 Journal Article Multilevel influences on individual knowledge sharing behaviours: the moderating effects of knowledge sharing opportunity and collectivismNguyen, Tuyet-Mai, Siri, Nang Sarm and Malik, Ashish (2021). Multilevel influences on individual knowledge sharing behaviours: the moderating effects of knowledge sharing opportunity and collectivism. Journal of Knowledge Management, 26 (1), 70-87. doi: 10.1108/jkm-01-2021-0009 |
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2021 Journal Article How to motivate employees to engage in online knowledge sharing? Differences between posters and lurkersNguyen, Mai, Malik, Ashish and Sharma, Piyush (2021). How to motivate employees to engage in online knowledge sharing? Differences between posters and lurkers. Journal of Knowledge Management, 25 (7), 1811-1831. doi: 10.1108/jkm-08-2020-0649 |
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2021 Journal Article Four-dimensional model: a literature review in online organisational knowledge sharingNguyen, Tuyet-Mai (2021). Four-dimensional model: a literature review in online organisational knowledge sharing. VINE: The Journal of Information and Knowledge Management Systems, 51 (1), 109-138. doi: 10.1108/vjikms-05-2019-0077 |
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2021 Journal Article Online knowledge sharing capability of young employees: an empirical studyNguyen, Tuyet-Mai and Fry, Marie-Louise (2021). Online knowledge sharing capability of young employees: an empirical study. Journal of Global Scholars of Marketing Science: Bridging Asia and the World, 32 (3), 1-19. doi: 10.1080/21639159.2020.1808849 |
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2021 Book Chapter The current trends and future direction of digital and relationship marketing: a business perspectiveNguyen, Tuyet-Mai, Le, Dung, Quach, Sara, Thaichon, Park and Ratten, Vanessa (2021). The current trends and future direction of digital and relationship marketing: a business perspective. Developing digital marketing: relationship perspectives. (pp. 191-200) edited by Park Thaichon and Vanessa Ratten. Bingley, United Kingdom: Emerald Publishing. doi: 10.1108/978-1-80071-348-220211011 |
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2021 Journal Article Four-dimensional model: a literature review on reasons behind lurking behaviorNguyen, Tuyet-Mai (2021). Four-dimensional model: a literature review on reasons behind lurking behavior. VINE: The Journal of Information and Knowledge Management Systems, 51 (2), 302-317. doi: 10.1108/vjikms-10-2019-0168 |
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2021 Book Chapter The development and current trends of digital marketing and relationship marketing researchLe, Dung, Nguyen, Tuyet-Mai, Quach, Sara, Thaichon, Park and Ratten, Vanessa (2021). The development and current trends of digital marketing and relationship marketing research. Developing digital marketing: relationship perspectives. (pp. 1-18) edited by Park Thaichon and Vanessa Ratten. Bingley, United Kingdom: Emerald Publishing. doi: 10.1108/978-1-80071-348-220211001 |
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2020 Conference Publication Policy implications for condom use in Asia: a systematic reviewKim, Jeawon, Pang, Bo, Gallage, Samanthika, Deshpande, Sameer, Nguyen, Mai, Arli, Denni, Bakpayev, Marat, Fujihira, Haruka and Kadir, Mohammad (2020). Policy implications for condom use in Asia: a systematic review. Global Marketing Conference, Seoul, Republic of Korea, 5-8 November 2020. Seoul, Republic of Korea: Global Alliance of Marketing and Management Associations. doi: 10.15444/gmc2020.09.08.04 |
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2020 Conference Publication Barriers to implementing social marketing in Asia: a critical reviewPang, Bo, Deshpande, Sameer, Almosa, Yara, Arif, Amna, Arli, Denni, Bakpayev, Marat, Erdogan, B. Zafer, Fujihira, Haruka, Gallage, Samanthika, Kadir Kadir, Mohammad, Kim, Jeawon, Nguyen, Mai, Teik, Derek Ong Lai, Satawedin, Patama, Weinreich, Nedra Kline and Yousef, Murooj (2020). Barriers to implementing social marketing in Asia: a critical review. Global Marketing Conference, Seoul, Republic of Korea, 5-8 November 2020. Seoul, Republic of Korea: Global Alliance of Marketing and Management Associations. doi: 10.15444/gmc2020.10.05.02 |
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2020 Journal Article Reverse relationship between reward, knowledge sharing and performanceNguyen, Tuyet-Mai and Prentice, Catherine (2020). Reverse relationship between reward, knowledge sharing and performance. Knowledge Management Research & Practice, 20 (4), 1-12. doi: 10.1080/14778238.2020.1821588 |
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2020 Journal Article Engaging and retaining customers with AI and employee servicePrentic, Catherine and Nguyen, Mai (2020). Engaging and retaining customers with AI and employee service. Journal of Retailing and Consumer Services, 56 102186, 102186. doi: 10.1016/j.jretconser.2020.102186 |
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2020 Journal Article A review of two psychological models in knowledge sharing: current trends and future agendaNguyen, Tuyet-Mai (2020). A review of two psychological models in knowledge sharing: current trends and future agenda. VINE: The Journal of Information and Knowledge Management Systems, 51 (4), 533-549. doi: 10.1108/vjikms-12-2019-0206 |
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2020 Journal Article Cognitive processes, rewards and online knowledge sharing behaviour: the moderating effect of organisational innovationNguyen, Tuyet-Mai and Malik, Ashish (2020). Cognitive processes, rewards and online knowledge sharing behaviour: the moderating effect of organisational innovation. Journal of Knowledge Management, 24 (6), 1241-1261. doi: 10.1108/jkm-12-2019-0742 |
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2020 Journal Article Knowledge sharing and innovation capability at both individual and organizational levels: an empirical study from Vietnam's telecommunication companiesNham, Tuan Phong , Nguyen, Tuyet-Mai, Tran, Nam Hoai and Nguyen, Hao Anh (2020). Knowledge sharing and innovation capability at both individual and organizational levels: an empirical study from Vietnam's telecommunication companies. Management and Marketing-Challenges for the Knowledge Society, 15 (2), 275-301. doi: 10.2478/mmcks-2020-0017 |
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2020 Journal Article Do extrinsic motivation and organisational culture additively strengthen intrinsic motivation in online knowledge sharing?: An empirical studyNguyen, Tuyet-Mai (2020). Do extrinsic motivation and organisational culture additively strengthen intrinsic motivation in online knowledge sharing?: An empirical study. VINE: The Journal of Information and Knowledge Management Systems, 50 (1), 75-93. doi: 10.1108/vjikms-02-2019-0019 |
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2019 Journal Article Online knowledge sharing in Vietnamese telecommunication companies: An integration of social psychology modelsNguyen, Tuyet-Mai, Dinh, Van Toan and Nham, Phong Tuan (2019). Online knowledge sharing in Vietnamese telecommunication companies: An integration of social psychology models. Knowledge Management and E-Learning-An International Journal, 11 (4), 497-521. doi: 10.34105/j.kmel.2019.11.026 |
