Overview
Background
Dr Aimee Brownbill is an ARC Early Career Industry Fellow with the Centre for Digital Cultures and Societies and the Foundation for Alcohol Research and Education.
Aimee has a PhD in Medicine (Public Health) and has contributed to collaborative applied research informing public health policy for several years. A key focus of her work to-date has been on the commercial determinants of health, particularly the influence of marketing practices on health and wellbeing.
Aimee is currently leading a program of work on digital marketing by harmful industries such as alcohol, gambling and highly processed unhealthy foods, exploring potential avenues for regulation in this space. She has been awarded an ARC Early Career Industry Fellowship to further explore this topic. The project will offer researchers, civil society and government with new methods to examine and monitor digital marketing practices and inform the development of consumer protection measures in the digital era.
Availability
- Dr Aimee Brownbill is:
- Available for supervision
- Media expert
Qualifications
- Bachelor of Health Sciences, University of Adelaide
- Bachelor (Honours) of Population Health, University of Adelaide
- Doctor of Philosophy of Public Health, University of Adelaide
Research impacts
Aimee integrates her knowledge and experience in research, policy and advocacy to achieve translational outcomes in public health policy and practice.
Aimee regularly consults on health implications of public policy in Australia. Her research and translational activities have informed improvements to food labelling, including the Health Star Rating system and sugar information labelling. More recently, her work in the space of digital marketing has informed developments in the policy spaces of privacy, online safety and regulation of social media platforms.
Works
Search Professor Aimee Brownbill’s works on UQ eSpace
Featured
2023
Other Outputs
Alcohol advertising on social media platforms – A 1-year snapshot
Hayden, Lauren, Brownbill, Aimee, Angus, Daniel, Carah, Nicholas, Tan, Xue Ying, Hawker, Kiah, Dobson, Amy and Robards, Brady (2023). Alcohol advertising on social media platforms – A 1-year snapshot. Canberra, ACT, Australia: Foundation for Alcohol Research and Education.
Featured
2022
Other Outputs
Advertisements on digital platforms: how transparent and observable are they?
Hawker, Kiah, Carah, Nicholas, Angus, Daniel, Brownbill, Aimee, Tan, Xue Ying (Jane), Dobson, Amy and Robards, Brady (2022). Advertisements on digital platforms: how transparent and observable are they?. Canberra, ACT, Australia: Foundation for Alcohol Research and Education.
Featured
2018
Journal Article
The marketing of sugar-sweetened beverages to young people on Facebook
Brownbill, Aimee L., Miller, Caroline L. and Braunack-Mayer, Annette J. (2018). The marketing of sugar-sweetened beverages to young people on Facebook. Australian and New Zealand Journal of Public Health, 42 (4), 354-360. doi: 10.1111/1753-6405.12801
2025
Journal Article
Suboptimal industry adherence to the design specifications of the mandatory pregnancy warning label
Yusoff, Asad, Sträuli, Bella, Jones, Alexandra, O'Brien, Paula, Bowden, Jacquie, Jongenelis, Michelle, Brownbill, Aimee, Stockwell, Tim and Pettigrew, Simone (2025). Suboptimal industry adherence to the design specifications of the mandatory pregnancy warning label. Australian and New Zealand Journal of Public Health, 49 (3) 100236, 100236. doi: 10.1016/j.anzjph.2025.100236
2025
Journal Article
Alcohol advertising in disguise: Exposure to zero-alcohol products prompts adolescents to think of alcohol—Reaction time experimental study
Bartram, Ashlea, Mittinty, Murthy, Ahad, Md Abdul, Bogomolova, Svetlana, Dono, Joanne, Brownbill, Aimee L., Harrison, Nathan J., Garcia, Jacqui, Glavinic, Ivana, May, Mia and Bowden, Jacqueline (2025). Alcohol advertising in disguise: Exposure to zero-alcohol products prompts adolescents to think of alcohol—Reaction time experimental study. International Journal of Drug Policy, 139 104753, 104753-139. doi: 10.1016/j.drugpo.2025.104753
2025
Journal Article
The prevalence of mandated and voluntary health information on alcohol products in Australia
Pettigrew, Simone, Yusoff, Asad, Sträuli, Bella, Booth, Leon, O’Brien, Paula, Bowden, Jacquie, Brownbill, Aimee, Stafford, Julia, Jongenelis, Michelle I, Davies, Tazman, Chikritzhs, Tanya, Stockwell, Tim, Taylor, Fraser and Jones, Alexandra (2025). The prevalence of mandated and voluntary health information on alcohol products in Australia. Australian and New Zealand Journal of Public Health, 49 (1) 100215, 100215. doi: 10.1016/j.anzjph.2024.100215
2025
Journal Article
“There's just a lot of numbers and I just want to have a drink”: the challenge of communicating the energy content of alcohol products
Pettigrew, Simone, Sträuli, Bella, Yusoff, Asad, O’Brien, Paula, Bowden, Jacqueline, Jongenelis, Michelle, Brownbill, Aimee, Chikritzhs, Tanya, Petticrew, Mark, Matheson, Angela, Taylor, Fraser and Jones, Alexandra (2025). “There's just a lot of numbers and I just want to have a drink”: the challenge of communicating the energy content of alcohol products. Appetite, 205 107700, 1-8. doi: 10.1016/j.appet.2024.107700
2025
Journal Article
Suboptimal uptake and placement of a mandatory alcohol pregnancy warning label in Australia
Davies, Tazman, O'Brien, Paula, Bowden, Jacqueline, Sträuli, Bella, Yusoff, Asad, Jongenelis, Michelle, Jones, Alexandra, Brownbill, Aimee, Chikritzhs, Tanya, Stafford, Julia and Pettigrew, Simone (2025). Suboptimal uptake and placement of a mandatory alcohol pregnancy warning label in Australia. International Journal of Drug Policy, 135 104661, 104661-135. doi: 10.1016/j.drugpo.2024.104661
2024
Other Outputs
How alcohol and gambling companies target people most at risk with marketing for addictive products on Facebook
Hayden, Lauren, Newton, Giselle, Carah, Nicholas, Tran, Dang Khuong, Brownbill, Aimee, Obeid, Abdul and Irving, Rohann (2024). How alcohol and gambling companies target people most at risk with marketing for addictive products on Facebook. Canberra, ACT, Australia: Foundation for Alcohol Research and Education.
2024
Journal Article
Observing “tuned” advertising on digital platforms
Carah, Nicholas, Hayden, Lauren, Brown, Maria-Gemma, Angus, Daniel, Brownbill, Aimee, Hawker, Kiah, Tan, Xue Ying, Dobson, Amy and Robards, Brady (2024). Observing “tuned” advertising on digital platforms. Internet Policy Review, 13 (2) 1779. doi: 10.14763/2024.2.1779
2022
Journal Article
Warning labels and interpretive nutrition labels: Impact on substitution between sugar and artificially sweetened beverages, juice and water in a real-world selection task
Miller, Caroline, Ettridge, Kerry, Pettigrew, Simone, Wittert, Gary, Wakefield, Melanie, Coveney, John, Roder, David, Martin, Jane, Brownbill, Aimee and Dono, Joanne (2022). Warning labels and interpretive nutrition labels: Impact on substitution between sugar and artificially sweetened beverages, juice and water in a real-world selection task. Appetite, 169 105818, 1-12. doi: 10.1016/j.appet.2021.105818
2021
Journal Article
Health-related marketing messages on product labels of commercial infant and toddler food packaging in Australia: a cross-sectional audit
Simmonds, Lucy, Brownbill, Aimee L., Zee, Anthea and Netting, Merryn J (2021). Health-related marketing messages on product labels of commercial infant and toddler food packaging in Australia: a cross-sectional audit. BMJ Paediatrics Open, 5 (1) 001241, 1-10. doi: 10.1136/bmjpo-2021-001241
2021
Journal Article
Navigating uncertainty: evaluation of a COVID-19 surge workforce support program, Australia 2020-2021
Parry, Amy Elizabeth, Colquhoun, Samantha, Brownbill, Aimee, Lynch, Brigid M. and Housen, Tambri (2021). Navigating uncertainty: evaluation of a COVID-19 surge workforce support program, Australia 2020-2021. Global Biosecurity, 3, 1-14. doi: 10.31646/gbio.124
2021
Journal Article
Selling function: the advertising of sugar-containing beverages on Australian television
Brownbill, Aimee L., Miller, Caroline L., Smithers, Lisa G. and Braunack-Mayer, Annette J. (2021). Selling function: the advertising of sugar-containing beverages on Australian television. Health Promotion International, 36 (1), 143-154. doi: 10.1093/heapro/daaa052
2020
Journal Article
What makes a beverage healthy? A qualitative study of young adults’ conceptualisation of sugar-containing beverage healthfulness
Brownbill, Aimee L., Braunack-Mayer, Annette J. and Miller, Caroline L. (2020). What makes a beverage healthy? A qualitative study of young adults’ conceptualisation of sugar-containing beverage healthfulness. Appetite, 150 104675, 1-9. doi: 10.1016/j.appet.2020.104675
2019
Journal Article
Sugar-sweetened beverage (SSB) consumption, correlates and interventions among Australian Aboriginal and Torres Strait Islander communities: A scoping review
Wright, Kathleen M., Dono, Joanne, Brownbill, Aimee L., Nee Gibson, Odette, Bowden, Jacqueline, Wycherley, Thomas P., Keech, Wendy, O'Dea, Kerin, Roder, David, Avery, Jodie C. and Miller, Caroline L. (2019). Sugar-sweetened beverage (SSB) consumption, correlates and interventions among Australian Aboriginal and Torres Strait Islander communities: A scoping review. BMJ Open, 9 (2) e023630, e023630. doi: 10.1136/bmjopen-2018-023630
2019
Journal Article
Health Star Ratings: What's on the labels of Australian beverages?
Brownbill, Aimee L., Braunack-Mayer, Annette and Miller, Caroline (2019). Health Star Ratings: What's on the labels of Australian beverages?. Health Promotion Journal of Australia, 30 (1), 114-118. doi: 10.1002/hpja.197
2018
Journal Article
Industry use of 'better-for-you' features on labels of sugar-containing beverages
Brownbill, Aimee L., Miller, Caroline L. and Braunack-Mayer, Annette J. (2018). Industry use of 'better-for-you' features on labels of sugar-containing beverages. Public Health Nutrition, 21 (18), 3335-3343. doi: 10.1017/S1368980018002392
2018
Journal Article
Protecting our children from obesity: Challenges and opportunities
Moore, Michael J., McKee, Martin and Brownbill, Aimee L. (2018). Protecting our children from obesity: Challenges and opportunities. Medical Journal of Australia, 209 (6), 253-254. doi: 10.5694/MJA18.00695
2018
Journal Article
The Australian NHMRC guidelines for alcohol consumption and their portrayal in the print media: a content analysis of Australian newspapers
Wolfaardt, Bronwyn M., Brownbill, Aimee L., Mahmood, Mohammad Afzal and Bowden, Jacqueline A. (2018). The Australian NHMRC guidelines for alcohol consumption and their portrayal in the print media: a content analysis of Australian newspapers. Australian and New Zealand Journal of Public Health, 42 (1), 43-45. doi: 10.1111/1753-6405.12758
Funding
Current funding
Supervision
Availability
- Dr Aimee Brownbill is:
- Available for supervision
Before you email them, read our advice on how to contact a supervisor.
Media
Enquiries
Contact Dr Aimee Brownbill directly for media enquiries about:
- Advertising
- Advertising regulation
- Alcohol
- Alcohol advertising
- Digital advertising
- Digital platforms
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