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Dr Jacquie McGraw
Dr

Jacquie McGraw

Email: 
Phone: 
+61 7 334 62437

Overview

Background

Dr Jacquie McGraw is a Research Fellow in the Institute for Social Science Research (ISSR). Jacquie has an interest in men’s health and consumer behaviour in transformative services such as health services. She is primarily interested in social equity, taking a multidisciplinary perspective to research in areas such as public policy, public health, vulnerable consumers as customers of public services, and value destruction in services. Jacquie is a mixed methods researcher and her PhD quantitatively investigated the role of masculine norms, customer vulnerability, and value destruction when males use transformative preventative health services. Her Master’s research qualitatively investigated older men's help-seeking behaviours in the context of bowel cancer screening, identifying the role of different masculine identities, self-conscious emotions, and value destruction for healthy men’s help-seeking.

Before pursuing academic research, Jacquie was a social marketer within Queensland Government for 10 years delivering behaviour change campaigns for public services including the successful Queensland Health bowel cancer screening campaign: “Make No.2 your No.1 priority”.

Availability

Dr Jacquie McGraw is:
Available for supervision
Media expert

Qualifications

  • Bachelor of Communication and Media Studies, Queensland University of Technology
  • Masters (Research) of Business (Marketing), Queensland University of Technology
  • Doctor of Philosophy of Business (Marketing), Queensland University of Technology

Research interests

  • Men's health and men's use of health services

  • Social marketing, services marketing, and transformative services

  • Consumer behaviour and customer behaviour

  • Value destruction, value co-destruction, and value destruction behaviours

  • Vulnerable consumers and customers experiencing vulnerability

  • Social generations

Research impacts

Jacquie is part of a research team at ISSR reviewing policies and practice for men's health in Australia for a Men's Health Review for the Australian Government's Department of Health and Aged Care. She has also been involved in a Targeted Review of Student Equity in Higher Education for the Australian Government's National Priorities Pool Program.

Works

Search Professor Jacquie McGraw’s works on UQ eSpace

24 works between 2018 and 2024

1 - 20 of 24 works

2024

Conference Publication

GAME On! A gap analysis of evidence for men’s health in Australia

McGraw, Jacquie, Campbell, Alice, Thomas, Natalie, Austerberry, Sophie, Taylor, Danielle, Porter, Dave, Hitches, Elizabeth, Kennedy, Elizabeth and Robinson, Mark (2024). GAME On! A gap analysis of evidence for men’s health in Australia. Australian Public Health Conference 2024, Perth, WA Australia, 17-19 September 2024.

GAME On! A gap analysis of evidence for men’s health in Australia

2024

Conference Publication

Value co-destruction behaviours when young men resist preventative health services

McGraw, Jacquie, Russell-Bennett, Rebekah, White, Katherine M. and Mulcahy, Rory (2024). Value co-destruction behaviours when young men resist preventative health services. Australian Public Health Conference 2024, Perth, WA, Australia, 17-19 September 2024.

Value co-destruction behaviours when young men resist preventative health services

2024

Journal Article

Men’s transformative health service use: rethinking customer experience of vulnerability

McGraw, Jacquie, Russell-Bennett, Rebekah and White, Katherine M. (2024). Men’s transformative health service use: rethinking customer experience of vulnerability. Journal of Services Marketing, 38 (6), 657-676. doi: 10.1108/jsm-06-2023-0220

Men’s transformative health service use: rethinking customer experience of vulnerability

2024

Other Outputs

Men’s health interventions in Australia: evidence and gap map

Robinson, M., Thomas, N., Taylor D., Austerberry, S., Nuttall, L., McGraw, J., Campbell, A., Porter, D., Hitches, E. and Kennedy, E. (2024). Men’s health interventions in Australia: evidence and gap map. Brisbane, QLD, Australia: The University of Queensland.

Men’s health interventions in Australia: evidence and gap map

2024

Other Outputs

Gap analysis of evidence for male health: data review highlights and key findings visual summary

Campbell, A., Robinson, M., Taylor, D., Nuttall, G., McGraw, J., Thomas, N., Austerberry, S., Porter, D., Hitches, E. and Kennedy, E. (2024). Gap analysis of evidence for male health: data review highlights and key findings visual summary. Brisbane, QLD, Australia: The University of Queensland.

Gap analysis of evidence for male health: data review highlights and key findings visual summary

2024

Other Outputs

Gap analysis of evidence for male health: men’s health interventions - highlights and key findings visual summary

Robinson, M., Thomas, N., Austerberry, S., Taylor, D., McGraw, J., Campbell, A., Nuttall, G., Hitches, E., Kennedy, E. and Porter, D. (2024). Gap analysis of evidence for male health: men’s health interventions - highlights and key findings visual summary. Brisbane, QLD, Australia: The University of Queensland.

Gap analysis of evidence for male health: men’s health interventions - highlights and key findings visual summary

2024

Other Outputs

Gap analysis of evidence for male health policy and strategy review highlights and key findings visual summary

McGraw, J., Kennedy, E., Nuttall, G., Robinson, M., Campbell, A., Thomas, N., Austerberry, S., Taylor, D., Porter, D. and Hitches, E. (2024). Gap analysis of evidence for male health policy and strategy review highlights and key findings visual summary. Brisbane, QLD, Australia: The University of Queensland.

Gap analysis of evidence for male health policy and strategy review highlights and key findings visual summary

2024

Other Outputs

Gap Analysis of Evidence for Male Health: a review of men's health data, policies and strategies, and interventions in Australia

Robinson, M., McGraw, J., Campbell, A., Thomas, N., Austerberry, S., Taylor, D., Porter, D., Hitches, E. and Kennedy, E. (2024). Gap Analysis of Evidence for Male Health: a review of men's health data, policies and strategies, and interventions in Australia. Brisbane, QLD Australia: The University of Queensland.

Gap Analysis of Evidence for Male Health: a review of men's health data, policies and strategies, and interventions in Australia

2023

Other Outputs

Targeted review of student equity in higher education programs and system level policy levers appendix: work package 2a - program structure and implementation

Robinson, Mark, Curry, Matthew, McGraw, Jacquie, Shaweesh, Maram and Yates, Miriam (2023). Targeted review of student equity in higher education programs and system level policy levers appendix: work package 2a - program structure and implementation. Brisbane, QLD Australia: The University of Queensland.

Targeted review of student equity in higher education programs and system level policy levers appendix: work package 2a - program structure and implementation

2023

Journal Article

Social determinants and participation in fecal occult blood test based colorectal cancer screening: A qualitative systematic review and meta-synthesis

Marinucci, Nicole, Moy, Naomi, Koloski, Natasha, Shah, Ayesha, Austin, Glenn, Russell‐Bennett, Rebekah, McGraw, Jacquie, Dulleck, Uwe and Holtmann, Gerald (2023). Social determinants and participation in fecal occult blood test based colorectal cancer screening: A qualitative systematic review and meta-synthesis. Health Promotion Journal of Australia, 35 (1), 9-36. doi: 10.1002/hpja.732

Social determinants and participation in fecal occult blood test based colorectal cancer screening: A qualitative systematic review and meta-synthesis

2023

Conference Publication

Not too good to resist: Value co-destruction behaviours and perceived risks when young men use health services

McGraw, Jacquie, Russell-Bennett, Rebeckah, White, Katherine M. and Mulcahy, Rory (2023). Not too good to resist: Value co-destruction behaviours and perceived risks when young men use health services. 5th Annual BEST Conference on Human Behaviour & Decision Making 2023, Brisbane, QLD, Australia, 2-3 February 2023.

Not too good to resist: Value co-destruction behaviours and perceived risks when young men use health services

2023

Conference Publication

Boomer Bravado to Zoomer Zen: the role of masculine norms in men’s health services use (findings using the Ten to Men longitudinal datasets)

McGraw, Jacquie (2023). Boomer Bravado to Zoomer Zen: the role of masculine norms in men’s health services use (findings using the Ten to Men longitudinal datasets). ISSR Research Conference, Brisbane, QLD, Australia, 23 November 2023.

Boomer Bravado to Zoomer Zen: the role of masculine norms in men’s health services use (findings using the Ten to Men longitudinal datasets)

2023

Conference Publication

Review of men’s health policy in Australia​: preliminary insights from the Gap Analysis of Evidence for Male Health (GAME)

McGraw, Jacquie (2023). Review of men’s health policy in Australia​: preliminary insights from the Gap Analysis of Evidence for Male Health (GAME). ISSR Research Conference, Brisbane, QLD, Australia, 23 November 2023.

Review of men’s health policy in Australia​: preliminary insights from the Gap Analysis of Evidence for Male Health (GAME)

2022

Conference Publication

Opting out of check-ups: Young men’s resistance value co-destruction behaviours in preventative health services

McGraw, Jacquie, Russell-Bennett, Rebekah and White, Katherine M. (2022). Opting out of check-ups: Young men’s resistance value co-destruction behaviours in preventative health services. 4th Annual BEST Conference on Human Behaviour and Decision Making 2022, Brisbane, QLD Australia, 10-11 February 2022.

Opting out of check-ups: Young men’s resistance value co-destruction behaviours in preventative health services

2022

Other Outputs

When males experience customer vulnerability: masculine norms and value destruction in transformative health services

McGraw, Jacquie (2022). When males experience customer vulnerability: masculine norms and value destruction in transformative health services. PhD Thesis, QUT School of Advertising, Marketing & Public Relations, Queensland University of Technology. doi: 10.5204/thesis.eprints.236552

When males experience customer vulnerability: masculine norms and value destruction in transformative health services

2021

Conference Publication

Rethinking customer vulnerability for men’s health

McGraw, Jacquie, Russell-Bennett, Rebekah and White, Katherine M. (2021). Rethinking customer vulnerability for men’s health. ANZMAC 2021 Something Different, Melbourne, VIC Australia, 29 November - 1 December 2021.

Rethinking customer vulnerability for men’s health

2021

Journal Article

Masculinity and men's health service use across four social generations: Findings from Australia's Ten to Men study

McGraw, Jacquie, White, Katherine M. and Russell-Bennett, Rebekah (2021). Masculinity and men's health service use across four social generations: Findings from Australia's Ten to Men study. SSM - Population Health, 15 100838, 1-10. doi: 10.1016/j.ssmph.2021.100838

Masculinity and men's health service use across four social generations: Findings from Australia's Ten to Men study

2021

Conference Publication

Millennial machismo to Boomer bravado: Unmasking masculinity in Australian men’s health service use

McGraw, Jacquie, Russell-Bennett, Rebekah and White, Katherine M. (2021). Millennial machismo to Boomer bravado: Unmasking masculinity in Australian men’s health service use. 3rd Annual BEST Conference on Human Behaviour and Decision Making 2021, Brisbane, QLD Australia, 11-12 February 2021.

Millennial machismo to Boomer bravado: Unmasking masculinity in Australian men’s health service use

2020

Conference Publication

“He’s too much of a man to do that”: The role of masculine identities in men’s help-seeking in preventative health

McGraw, Jacquie, Russell-Bennett, Rebekah and White, Katherine M. (2020). “He’s too much of a man to do that”: The role of masculine identities in men’s help-seeking in preventative health. Agents of Change Summitt 2020, San Diego, CA United States, 10-11 February 2020.

“He’s too much of a man to do that”: The role of masculine identities in men’s help-seeking in preventative health

2020

Conference Publication

Millennial machismo and health service use: Conformity to masculine norms for younger generations of vulnerable male consumers

McGraw, Jacquie, Russell-Bennett, Rebekah and White, Katherine M. (2020). Millennial machismo and health service use: Conformity to masculine norms for younger generations of vulnerable male consumers. Agents of Change Summitt 2020, San Diego, CA United States, 10-11 February 2020.

Millennial machismo and health service use: Conformity to masculine norms for younger generations of vulnerable male consumers

Funding

Past funding

  • 2023 - 2024
    Targeted Review of Student Equity in Higher Education Programs and System Level Policy Levers
    The National Priorities Pool Program
    Open grant

Supervision

Availability

Dr Jacquie McGraw is:
Available for supervision

Before you email them, read our advice on how to contact a supervisor.

Available projects

  • Value destruction in healthcare services and the implications for men’s health outcomes

    This PhD would require you to apply for a UQ scholarship. If you are interested in this project and want more information, please contact j.mcgraw@uq.edu.au

  • Understanding the influence of gender norms on young men’s use of healthcare services

    This PhD would require you to apply for a UQ scholarship. If you are interested in this project and want more information, please contact j.mcgraw@uq.edu.au

  • Value destruction in healthcare services and the implications for men’s health outcomes

    This PhD would require you to apply for a UQ scholarship. If you are interested in this project and want more information, please contact j.mcgraw@uq.edu.au

  • Understanding the influence of gender norms on young men’s use of healthcare services

    This PhD would require you to apply for a UQ scholarship. If you are interested in this project and want more information, please contact j.mcgraw@uq.edu.au

  • The role of compromised physician wellbeing in men's regular use of health services

    Physicians and healthcare practitioners worldwide have reported reduced wellbeing and burnout. Symptoms of burnout include problems engaging or connecting with patients. The point of engagement between practitioner and patient is crucial to continued service use, particularly for men. Physician burnout could potentially lead to diminished wellbeing for both practitioner and patient, indicating systemic value co-destruction.

    This PhD project could encompass various fields of research, including transformative health services, service systems, social sciences, medical practice and/or behavioural research. However, men's health outcomes would be the focus of the project.

    This PhD would require you to apply for a UQ scholarship. If you are interested in this project and want more information, please contact j.mcgraw@uq.edu.au

Media

Enquiries

Contact Dr Jacquie McGraw directly for media enquiries about:

  • gender and health
  • gender norms
  • masculine norms
  • masculinity
  • men's health
  • men's health behaviours
  • men's health policy
  • men's health service use
  • men's help-seeking

Need help?

For help with finding experts, story ideas and media enquiries, contact our Media team:

communications@uq.edu.au