Overview
Background
Dr Jacquie McGraw is a Research Fellow in the Institute for Social Science Research (ISSR). Jacquie has an interest in men’s health and consumer behaviour in transformative services such as health services. She is primarily interested in social equity, taking a multidisciplinary perspective to research in areas such as public policy, public health, vulnerable consumers as customers of public services, and value destruction in services. Jacquie is a mixed methods researcher and her PhD quantitatively investigated the role of masculine norms, customer vulnerability, and value destruction when males use transformative preventative health services. Her Master’s research qualitatively investigated older men's help-seeking behaviours in the context of bowel cancer screening, identifying the role of different masculine identities, self-conscious emotions, and value destruction for healthy men’s help-seeking.
Before pursuing academic research, Jacquie was a social marketer within Queensland Government for 10 years delivering behaviour change campaigns for public services including the successful Queensland Health bowel cancer screening campaign: “Make No.2 your No.1 priority”.
Availability
- Dr Jacquie McGraw is:
- Available for supervision
- Media expert
Qualifications
- Bachelor of Communication and Media Studies, Queensland University of Technology
- Masters (Research) of Business (Marketing), Queensland University of Technology
- Doctor of Philosophy of Business (Marketing), Queensland University of Technology
Research interests
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Men's health and men's use of health services
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Social marketing, services marketing, and transformative services
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Consumer behaviour and customer behaviour
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Value destruction, value co-destruction, and value destruction behaviours
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Vulnerable consumers and customers experiencing vulnerability
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Social generations
Research impacts
Jacquie is part of a research team at ISSR reviewing policies and practice for men's health in Australia for a Men's Health Review for the Australian Government's Department of Health and Aged Care. She has also been involved in a Targeted Review of Student Equity in Higher Education for the Australian Government's National Priorities Pool Program.
Works
Search Professor Jacquie McGraw’s works on UQ eSpace
2024
Conference Publication
GAME On! A gap analysis of evidence for men’s health in Australia
McGraw, Jacquie, Campbell, Alice, Thomas, Natalie, Austerberry, Sophie, Taylor, Danielle, Porter, Dave, Hitches, Elizabeth, Kennedy, Elizabeth and Robinson, Mark (2024). GAME On! A gap analysis of evidence for men’s health in Australia. Australian Public Health Conference 2024, Perth, WA Australia, 17-19 September 2024.
2024
Conference Publication
Value co-destruction behaviours when young men resist preventative health services
McGraw, Jacquie, Russell-Bennett, Rebekah, White, Katherine M. and Mulcahy, Rory (2024). Value co-destruction behaviours when young men resist preventative health services. Australian Public Health Conference 2024, Perth, WA, Australia, 17-19 September 2024.
2024
Journal Article
Men’s transformative health service use: rethinking customer experience of vulnerability
McGraw, Jacquie, Russell-Bennett, Rebekah and White, Katherine M. (2024). Men’s transformative health service use: rethinking customer experience of vulnerability. Journal of Services Marketing, 38 (6), 657-676. doi: 10.1108/jsm-06-2023-0220
2024
Other Outputs
Gap Analysis of Evidence for Male Health: a review of men's health data, policies and strategies, and interventions in Australia
Robinson, M., McGraw, J., Campbell, A., Thomas, N., Austerberry, S., Taylor, D., Porter, D., Hitches, E. and Kennedy, E. (2024). Gap Analysis of Evidence for Male Health: a review of men's health data, policies and strategies, and interventions in Australia. Brisbane, QLD Australia: The University of Queensland.
2024
Other Outputs
Men’s health interventions in Australia: evidence and gap map
Robinson, M., Thomas, N., Taylor D., Austerberry, S., Nuttall, L., McGraw, J., Campbell, A., Porter, D., Hitches, E. and Kennedy, E. (2024). Men’s health interventions in Australia: evidence and gap map. Brisbane, QLD, Australia: The University of Queensland.
2024
Other Outputs
Gap analysis of evidence for male health: data review highlights and key findings visual summary
Campbell, A., Robinson, M., Taylor, D., Nuttall, G., McGraw, J., Thomas, N., Austerberry, S., Porter, D., Hitches, E. and Kennedy, E. (2024). Gap analysis of evidence for male health: data review highlights and key findings visual summary. Brisbane, QLD, Australia: The University of Queensland.
2024
Other Outputs
Gap analysis of evidence for male health: men’s health interventions - highlights and key findings visual summary
Robinson, M., Thomas, N., Austerberry, S., Taylor, D., McGraw, J., Campbell, A., Nuttall, G., Hitches, E., Kennedy, E. and Porter, D. (2024). Gap analysis of evidence for male health: men’s health interventions - highlights and key findings visual summary. Brisbane, QLD, Australia: The University of Queensland.
2024
Other Outputs
Gap analysis of evidence for male health policy and strategy review highlights and key findings visual summary
McGraw, J., Kennedy, E., Nuttall, G., Robinson, M., Campbell, A., Thomas, N., Austerberry, S., Taylor, D., Porter, D. and Hitches, E. (2024). Gap analysis of evidence for male health policy and strategy review highlights and key findings visual summary. Brisbane, QLD, Australia: The University of Queensland.
2023
Other Outputs
Targeted review of student equity in higher education programs and system level policy levers appendix: work package 2a - program structure and implementation
Robinson, Mark, Curry, Matthew, McGraw, Jacquie, Shaweesh, Maram and Yates, Miriam (2023). Targeted review of student equity in higher education programs and system level policy levers appendix: work package 2a - program structure and implementation. Brisbane, QLD Australia: The University of Queensland.
2023
Journal Article
Social determinants and participation in fecal occult blood test based colorectal cancer screening: A qualitative systematic review and meta-synthesis
Marinucci, Nicole, Moy, Naomi, Koloski, Natasha, Shah, Ayesha, Austin, Glenn, Russell‐Bennett, Rebekah, McGraw, Jacquie, Dulleck, Uwe and Holtmann, Gerald (2023). Social determinants and participation in fecal occult blood test based colorectal cancer screening: A qualitative systematic review and meta-synthesis. Health Promotion Journal of Australia, 35 (1), 9-36. doi: 10.1002/hpja.732
2023
Conference Publication
Not too good to resist: Value co-destruction behaviours and perceived risks when young men use health services
McGraw, Jacquie, Russell-Bennett, Rebeckah, White, Katherine M. and Mulcahy, Rory (2023). Not too good to resist: Value co-destruction behaviours and perceived risks when young men use health services. 5th Annual BEST Conference on Human Behaviour & Decision Making 2023, Brisbane, QLD, Australia, 2-3 February 2023.
2023
Conference Publication
Review of men’s health policy in Australia: preliminary insights from the Gap Analysis of Evidence for Male Health (GAME)
McGraw, Jacquie (2023). Review of men’s health policy in Australia: preliminary insights from the Gap Analysis of Evidence for Male Health (GAME). ISSR Research Conference, Brisbane, QLD, Australia, 23 November 2023.
2023
Conference Publication
Boomer Bravado to Zoomer Zen: the role of masculine norms in men’s health services use (findings using the Ten to Men longitudinal datasets)
McGraw, Jacquie (2023). Boomer Bravado to Zoomer Zen: the role of masculine norms in men’s health services use (findings using the Ten to Men longitudinal datasets). ISSR Research Conference, Brisbane, QLD, Australia, 23 November 2023.
2022
Conference Publication
Opting out of check-ups: Young men’s resistance value co-destruction behaviours in preventative health services
McGraw, Jacquie, Russell-Bennett, Rebekah and White, Katherine M. (2022). Opting out of check-ups: Young men’s resistance value co-destruction behaviours in preventative health services. 4th Annual BEST Conference on Human Behaviour and Decision Making 2022, Brisbane, QLD Australia, 10-11 February 2022.
2022
Other Outputs
When males experience customer vulnerability: masculine norms and value destruction in transformative health services
McGraw, Jacquie (2022). When males experience customer vulnerability: masculine norms and value destruction in transformative health services. PhD Thesis, QUT School of Advertising, Marketing & Public Relations, Queensland University of Technology. doi: 10.5204/thesis.eprints.236552
2021
Conference Publication
Rethinking customer vulnerability for men’s health
McGraw, Jacquie, Russell-Bennett, Rebekah and White, Katherine M. (2021). Rethinking customer vulnerability for men’s health. ANZMAC 2021 Something Different, Melbourne, VIC Australia, 29 November - 1 December 2021.
2021
Journal Article
Masculinity and men's health service use across four social generations: Findings from Australia's Ten to Men study
McGraw, Jacquie, White, Katherine M. and Russell-Bennett, Rebekah (2021). Masculinity and men's health service use across four social generations: Findings from Australia's Ten to Men study. SSM - Population Health, 15 100838, 1-10. doi: 10.1016/j.ssmph.2021.100838
2021
Conference Publication
Millennial machismo to Boomer bravado: Unmasking masculinity in Australian men’s health service use
McGraw, Jacquie, Russell-Bennett, Rebekah and White, Katherine M. (2021). Millennial machismo to Boomer bravado: Unmasking masculinity in Australian men’s health service use. 3rd Annual BEST Conference on Human Behaviour and Decision Making 2021, Brisbane, QLD Australia, 11-12 February 2021.
2020
Conference Publication
“He’s too much of a man to do that”: The role of masculine identities in men’s help-seeking in preventative health
McGraw, Jacquie, Russell-Bennett, Rebekah and White, Katherine M. (2020). “He’s too much of a man to do that”: The role of masculine identities in men’s help-seeking in preventative health. Agents of Change Summitt 2020, San Diego, CA United States, 10-11 February 2020.
2020
Conference Publication
Millennial machismo and health service use: Conformity to masculine norms for younger generations of vulnerable male consumers
McGraw, Jacquie, Russell-Bennett, Rebekah and White, Katherine M. (2020). Millennial machismo and health service use: Conformity to masculine norms for younger generations of vulnerable male consumers. Agents of Change Summitt 2020, San Diego, CA United States, 10-11 February 2020.
Funding
Past funding
Supervision
Availability
- Dr Jacquie McGraw is:
- Available for supervision
Before you email them, read our advice on how to contact a supervisor.
Available projects
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Value destruction in healthcare services and the implications for men’s health outcomes
This PhD would require you to apply for a UQ scholarship. If you are interested in this project and want more information, please contact j.mcgraw@uq.edu.au
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Understanding the influence of gender norms on young men’s use of healthcare services
This PhD would require you to apply for a UQ scholarship. If you are interested in this project and want more information, please contact j.mcgraw@uq.edu.au
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The role of compromised physician wellbeing in men's regular use of health services
Physicians and healthcare practitioners worldwide have reported reduced wellbeing and burnout. Symptoms of burnout include problems engaging or connecting with patients. The point of engagement between practitioner and patient is crucial to continued service use, particularly for men. Physician burnout could potentially lead to diminished wellbeing for both practitioner and patient, indicating systemic value co-destruction.
This PhD project could encompass various fields of research, including transformative health services, service systems, social sciences, medical practice and/or behavioural research. However, men's health outcomes would be the focus of the project.
This PhD would require you to apply for a UQ scholarship. If you are interested in this project and want more information, please contact j.mcgraw@uq.edu.au
Media
Enquiries
Contact Dr Jacquie McGraw directly for media enquiries about:
- gender and health
- gender norms
- masculine norms
- masculinity
- men's health
- men's health behaviours
- men's health policy
- men's health service use
- men's help-seeking
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