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Dr Cameron Shackell
Dr

Cameron Shackell

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Overview

Background

I am an independent researcher and advisor affiliated with The University of Queensland’s Centre for Policy Futures. My work focuses on how pricing, incentives and other signals are interpreted in regulated markets, and how mis-signalling can produce unintended economic, behavioural and policy outcomes. I apply these frameworks to areas such as alcohol and no- and low-alcohol (NoLo) product markets, cost-of-living pressures, and the implications of technology-driven market change. My research helps governments, industry and public audiences interpret complex market signals and supports evidence-informed policy design, market strategy and decision-making.

Availability

Dr Cameron Shackell is:
Not available for supervision
Media expert

Research impacts

My research helps governments, industry and the public understand how pricing, incentives and other policy and market signals influence behaviour in regulated markets and other real-world settings. I work at the intersection of economic behaviour, public policy and communication, developing frameworks that support better regulatory design, pricing strategy and clearer decision-making.

A central focus of my work is price perception and signalling in consumer markets, especially alcohol and no- and low-alcohol (NoLo) products, including the effects of taxation, labelling and pricing policy.

I also examine how artificial intelligence shapes consumer decision-making and market behaviour.

My policy-relevant analysis has supported evidence-informed public debate and organisational decision-making, including through public scholarship in The Conversation and other major outlets.

Media

Enquiries

Contact Dr Cameron Shackell directly for media enquiries about:

  • AI and creativity
  • AI and the economy
  • beverage pricing and marketing

Need help?

For help with finding experts, story ideas and media enquiries, contact our Media team:

communications@uq.edu.au