Cameron Shackell

I am an independent researcher and advisor affiliated with The University of Queensland’s Centre for Policy Futures. My work focuses on how pricing, incentives and other signals are interpreted in regulated markets, and how signalling can produce unintended economic, behavioural and policy outcomes. I apply these frameworks to areas such as alcohol and no and low alcohol (nolo) beverage markets, and technology-affected markets more generally. I work at the intersection of economic behaviour, public policy and communication, developing frameworks that support better regulatory design, pricing strategy and clearer decision-making.