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2022

Journal Article

Effects of social media brand-related content on fashion products buying behaviour – a moderated mediation model

Schivinski, Bruno, Pontes, Nicolas, Czarnecka, Barbara, Mao, Wen, De Vita, Jennifer and Stavropoulos, Vasileios (2022). Effects of social media brand-related content on fashion products buying behaviour – a moderated mediation model. Journal of Product & Brand Management, 31 (7), 1047-1062. doi: 10.1108/jpbm-05-2021-3468

Effects of social media brand-related content on fashion products buying behaviour – a moderated mediation model

2021

Journal Article

Thank you but no thank you: the impact of negative moral emotions on customer responses to preferential treatment

Pontes, Vivian, Pontes, Nicolas, Greer, Dominique A. and Beatson, Amanda (2021). Thank you but no thank you: the impact of negative moral emotions on customer responses to preferential treatment. European Journal of Marketing, 55 (12), 3033-3058. doi: 10.1108/EJM-06-2019-0448

Thank you but no thank you: the impact of negative moral emotions on customer responses to preferential treatment

2021

Journal Article

Stopover destination attractiveness: A quasi-experimental approach

Pike, Steven, Pontes, Nicolas and Kotsi, Filareti (2021). Stopover destination attractiveness: A quasi-experimental approach. Journal of Destination Marketing & Management, 19 100514, 100514. doi: 10.1016/j.jdmm.2020.100514

Stopover destination attractiveness: A quasi-experimental approach

2021

Journal Article

Spillover effects of competitive rivalry on brand extensions

Pontes, Nicolas and Pontes, Vivian (2021). Spillover effects of competitive rivalry on brand extensions. Journal of Brand Management, 28 (4), 402-412. doi: 10.1057/s41262-021-00234-w

Spillover effects of competitive rivalry on brand extensions

2020

Journal Article

Feeling red lucky? The interplay between color and luck in gambling settings

Pontes, Nicolas and Williams, Laura Kai (2020). Feeling red lucky? The interplay between color and luck in gambling settings. Psychology and Marketing, 38 (1) 21408, 43-55. doi: 10.1002/mar.21408

Feeling red lucky? The interplay between color and luck in gambling settings

2020

Journal Article

The role of team identification on the sponsorship articulation–fit relationship

Pontes, Nicolas, Pontes, Vivian, Jin, Hyun Seung and Mahar, Chris (2020). The role of team identification on the sponsorship articulation–fit relationship. Journal of Sport Management, 35 (2), 1-13. doi: 10.1123/jsm.2019-0401

The role of team identification on the sponsorship articulation–fit relationship

2020

Journal Article

The culinary intangible cultural heritage of UNESCO: a review of journal articles in EBSCO platform

Oliveira, Bruno Santucci, Tricárico, Luciano Torres, Sohn, Ana Paula Lisboa and Pontes, Nicolas (2020). The culinary intangible cultural heritage of UNESCO: a review of journal articles in EBSCO platform. Journal of Culinary Science and Technology, 18 (2), 138-156. doi: 10.1080/15428052.2018.1513882

The culinary intangible cultural heritage of UNESCO: a review of journal articles in EBSCO platform

2019

Journal Article

The red-derogation effect: how the color red affects married women's ratings of male attractiveness

Pontes, Nicolas and Hoegg, JoAndrea (2019). The red-derogation effect: how the color red affects married women's ratings of male attractiveness. Journal of Experimental Psychology: Applied, 26 (3), 551-565. doi: 10.1037/xap0000256

The red-derogation effect: how the color red affects married women's ratings of male attractiveness

2018

Journal Article

The effect of product line endpoint prices on vertical extensions

Pontes, Nicolas Goncalves (2018). The effect of product line endpoint prices on vertical extensions. European Journal of Marketing, 52 (3/4), 575-595. doi: 10.1108/ejm-01-2016-0005

The effect of product line endpoint prices on vertical extensions

2017

Journal Article

Brand expertise and perceived consistency reversals on vertical line extensions: the moderating role of extension direction

Pontes, Nicolas, Palmeira, Mauricio and Jevons, Colin (2017). Brand expertise and perceived consistency reversals on vertical line extensions: the moderating role of extension direction. Journal of Retailing and Consumer Services, 34, 209-218. doi: 10.1016/j.jretconser.2016.10.003

Brand expertise and perceived consistency reversals on vertical line extensions: the moderating role of extension direction

2016

Journal Article

Framing as status or benefits? Consumers' reactions to hierarchical loyalty program communication

Palmeira, Mauricio, Pontes, Nicolas, Thomas, Dominic and Krishnan, Shanker (2016). Framing as status or benefits? Consumers' reactions to hierarchical loyalty program communication. European Journal of Marketing, 50 (3/4), 488-508. doi: 10.1108/EJM-02-2014-0116

Framing as status or benefits? Consumers' reactions to hierarchical loyalty program communication