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2014 Conference Publication Increasing attractiveness of high-end productsPontes, N. (2014). Increasing attractiveness of high-end products. CLAV – Congresso Latino-Americano de Varejo, São Paulo, Brazil, 23 - 24 October 2014. |
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2012 Conference Publication Diminishing effects of perceived fit on vertical line extensionsPontes, N., Palmeira, M. and Jevons, C. (2012). Diminishing effects of perceived fit on vertical line extensions. AMA Summer Educator’s Conference, Chicago, IL United States, 17-19 August 2012. Red Hook, NY United States: Curran Associates. |
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2012 Conference Publication Asymmetric price range effects on vertical brand extensionsPontes, N., Palmeira, M. and Jevons, C. (2012). Asymmetric price range effects on vertical brand extensions. AMA Winter Educator’s Conference, St. Petersburg, FL United States, 17-19 February 2012. Red Hook, NY United States: Curran Associates. |
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2011 Conference Publication Range effects on vertical brand extensionsPontes, N., Palmeira, M. and Jevons, C. (2011). Range effects on vertical brand extensions. Association for Consumer Research (Asia-Pacific), Beijing, China, 16-18 June 2011. |
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2010 Conference Publication Price effects on vertical brand extensionsPontes, N., Palmeira, M. and Jevons, C. (2010). Price effects on vertical brand extensions. 6th Thought Leaders International Conference in Brand Management, Lugano, Switzerland, 18-20 April 2010. |
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2009 Conference Publication Vertical brand extensibility: a conceptual frameworkPontes, Nicolas and Jevons, Colin (2009). Vertical brand extensibility: a conceptual framework. Australian and New Zealand Marketing Academy Conference (ANZMAC), Melbourne, VIC Australia, 30 November-2 December 2009. |
